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Latest alleged 'iPhone Lite' plastic backs show different color shades

post #1 of 91
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A new collection of photos claiming to be back panels for Apple's low-cost iPhone again show an array of colors, but this time with slightly different shades.

iPhone Lite


The picture was posted on Wednesday by Sonny Dickson, showing a plastic iPhone back in white, red, green, yellow and blue. The images only show the backs of the parts, not the sides where buttons or ports would be located.

The colors in the latest batch appear more subdued than the bright yellow, red and green plastic backs that appeared online a few weeks ago. Wednesday's latest alleged parts are also the first time a blue back panel has been pictured.

A highly suspect "iPhone Lite" case appeared over the weekend showing a plastic back panel lacking holes for the lock and volume buttons. Some manufacturers have been building cases that would take existing phones and make them look like the anticipated design of Apple's rumored low-cost iPhone.

Last month, AppleInsider obtained schematics that claimed to show the design of the "iPhone Lite." It was also first to share 3D renderings based on those designs, showcasing what the device is expected to look like.

Well-connected analyst Ming-Chi Kuo of KGI Securities said in April that although the back panel of the new iPhone model is expected to be plastic, the casing will be slimmer than with most plastic smartphones. As a result, he said, Apple could face challenges in manufacturing the unique device.

Rumors have suggested that Apple will make a less expensive iPhone model, alongside a premium "iPhone 5S," available to consumers this fall. Market watchers believe such a device could allow Apple to tap into the fast-growing unsubsidized segment of the smartphone market.
post #2 of 91
Pretty sure these things are real by now.

Also, visualizing someone holding any one of these in their hands, I think they look really good. They're very colorful, modern, and "light". Between this and iOS 7 I think we'll see blockbuster sales like no other year (which is funny since that's every year 1smile.gif).

It's definitely gonna be a lineup like no other iPhone set before.
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post #3 of 91
Looking forward to next year as well with a new iPhone refresh and hopefully larger screen option.
post #4 of 91

Cant sustain of these all many many many articles - saying about iPhone colors.

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https://itunes.apple.com/us/app/09/id854675423?mt=8

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09 - the most interesting puzzle on AppStore

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post #5 of 91

Wow, those look really cheap to me.  Then again, I'm very opposed to plastic, and even more to colored plastic.  I have a very hard time imagining Apple producing something like this, frankly.  But maybe that's just me.

 

I just don't get where this would fit into their line, what the economics of it would be, or how they would market it.

 

Possibly, I just lack imagination.  But it all seems very "un-Apple."

post #6 of 91
I don't believe they are real .
post #7 of 91
Quote:
Originally Posted by Smiles77 View Post

Pretty sure these things are real by now.

Also, visualizing someone holding any one of these in their hands, I think they look really good. They're very colorful, modern, and "light". Between this and iOS 7 I think we'll see blockbuster sales like no other year (which is funny since that's every year 1smile.gif).

It's definitely gonna be a lineup like no other iPhone set before.

Me too. The first images were, perhaps, an attempt to make the back shiny. These look more matte. I had a problem with what looked red in the first shots, but now, it is more pink.

 

So, being matte, looks like it matches the iPod family nicely. Depending on the quality of the internals, I can see these being super popular.

 

 

post #8 of 91
Quote:
Originally Posted by Smiles77 View Post

I think we'll see blockbuster sales like no other .
That may well be true depending on how these are priced.

There could be a huge influx of brand new customers to the platform unwilling to spend more on the 5 or 4S (surely this replaces the 4, which is set to expire on the intro of the next flagship model anyway, no?).

With most current iPhone users locked into a contract for another year or two, Apple is safe to postpone a 5S introduction for months, and still make heaps of cash with this, without suffering too much canibalization (which Tim Cook says doesn't concern him anyway). And of course the later introduction of the top-of-the-line model whips up another buying frenzy, and further sets the two models apart, then bye bye 4S.
post #9 of 91
I'd like a high end larger iPhone.
Also believe a low end large iPhone would do extremely well.
post #10 of 91
This looks like iphone meets ipod
post #11 of 91
You cant really judge these colours properly as the camera white balance is all over the place... the actual colours will be very different if the white balance is corrected.
post #12 of 91

I'm curious about how Apple will claim about environmental using plastic like this.

post #13 of 91
Quote:
Originally Posted by Everett Ruess View Post

I'd like a high end larger iPhone.
I'd like a smaller high end iPhone. I simply detest phones are getting bigger rather than smaller, which seems to me counter to the whole point of a mobile device -- the smallest usable size possible. I miss my Motorola Razr sometimes.
post #14 of 91
Quote:
Originally Posted by matrix07 View Post

I'm curious about how Apple will claim about environmental using plastic like this.
Good point. It's one thing to still incorporate it in relatively small sellers like Apple TV, Airports and the like, but this phone will sell tens of millions, and will be obsolete in a year, destined for landfills across the world.
post #15 of 91
Quote:
Originally Posted by ifij775 View Post

This looks like iphone meets ipod

I think that's exactly it. In the US, these will do really well with younger consumers who want to pay less anyway, while adults and businesspeople may choose the higher-end versions. Elsewhere in the world (especially in places such as China, Japan, and Europe) I can see just about anybody wanting these as an everyday phone with the modern, colorful styling. It's a very different color palette than companies such as Nokia and Samsung use.

The real kicker for me in terms of ensuring this'll be introduced this year is that Apple has 1 current phone with a 4-inch screen and Lightning connector. With the new high-end 5S it'll have a $199 iPhone 5S and a $99 iPhone 5, but I don't think they want another year of selling a 3.5-inch phone with 30-pin dock connector as the highly popular free version. It would be much better to use this new low cost iPhone. It just makes sense.
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post #16 of 91
It looks to me they still have the protective plastic film on them, that's why they have that cheap shiny look.
post #17 of 91
Quote:
Originally Posted by Mac_128 View Post

I'd like a smaller high end iPhone. I simply detest phones are getting bigger rather than smaller, which seems to me counter to the whole point of a mobile device -- the smallest usable size possible. I miss my Motorola Razr sometimes.

To be honest, I didn't upgrade to the iPhone 5 from my 4S because the 4-inch screen is too big for me. I have to stretch to reach the top-left corner where every back button is, and for any extended period of use I simply had to change the way that I held it entirely. While that's not necessarily the biggest deal in the world, it meant I was holding it a less securely (had to prop it up on my pinky instead of gripping it) and it just wasn't as comfortable. Fortunately, iOS 7 introduces the back swipe which allows me to keep my current hand position while using the larger screen. Best of both worlds. I understand the desire of people for a larger screen, and this additional gesture has enabled me to utilize it without compromising comfort. As such, I'll be buying the new high-end iPhone this fall.
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post #18 of 91
My guess is that this will be a data-only phone with VOIP and no cellular minutes
post #19 of 91

But you're still in one of two situations:

 

1) It's unsubsidized, and it really isn't cheap -- I mean, unless they just toss some POS together (very un-Apple), it's still going to cost a lot, being unsubsidized.

 

2) Or, it's subsidized, in which case you're paying $2400 over the next two years anyhow.  So what's the difference what you pay for the phone?

post #20 of 91
Quote:
Originally Posted by Mac_128 View Post

I'd like a smaller high end iPhone. I simply detest phones are getting bigger rather than smaller, which seems to me counter to the whole point of a mobile device -- the smallest usable size possible. I miss my Motorola Razr sometimes.

You do not want to get smaller than 3.5". I had a 3.2" Windows Mobile phone and the touch keyboard was unusable. We big phone fans are just looking for another half inch. I'm using 5 now and I have a lot of unintended key presses since it's been jammed into a phone with a too small bezel. 4.5 or 4.75 seems ideal and would be easily pocketable, but so much more readable and usable.

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post #21 of 91

The stock just went down the toilet, something must be happening?!?

 

Update:  Apple guilty of fixing ebook pricing. Thats the news,

post #22 of 91
Quote:
Originally Posted by herbapou View Post

The stock just went down the toilet, something must be happening?!?

Update:  Apple guilty of fixing ebook pricing. Thats the news,
Hmm...I see this one going all the way to the Supreme Court.
post #23 of 91
Quote:
Originally Posted by AaronJ View Post

But you're still in one of two situations:

1) It's unsubsidized, and it really isn't cheap -- I mean, unless they just toss some POS together (very un-Apple), it's still going to cost a lot, being unsubsidized.

2) Or, it's subsidized, in which case you're paying $2400 over the next two years anyhow.  So what's the difference what you pay for the phone?

(1) It'll likely be sold most frequently as unsubsidized around most of the globe at a cost of under $400 (I'm thinking more like $299). This is eminently possible while still building a quality product. Just look at the latest iPod touch which costs $229 for a 16GB model. Introducing an 8GB iPhone Color would be both profitable and differentiated enough from both iPod touch and iPhone 5S to fill an unserved niche and not cannibalize much.

(2) If you get it on the subsidized model, it's just replacing what would be the next free phone (4S) and Apple likely feels that the 4-inch screen, lightning connector, and colors are a good enough trade-off to more than satisfy those who would otherwise be getting a 2-year old phone.
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post #24 of 91
The plastic element doesn't really fit into Apple visual language anymore. Things are flatter and less dimensional.

The matte aluminium backs used in the current iPod lineup is what I hope to see (if any colours are used at all).
post #25 of 91
Today the no 1 reason holding people back from getting an iPhone's simply the Price.
This could well be the solution for more adoption.

In the UK, the economy is kind of getting pressed and people go with Android phones coz they are more affordable to the common man.

If apple can bring there revolutionary platform at a more affordable price its an all win for apple.

Remember the device is just an entry point to there ecosystem.. Once someone get the Apple iOS feel be it in a cheaper device, they are going to be tempted to go for a more premium phone next year perhaps. I think the strategy just helps the ecosystem broaden.
post #26 of 91
Those colors are hideous and scream cheap. No way those will be part of any iPhone.
post #27 of 91
Quote:
Originally Posted by starbird73 View Post

Me too. The first images were, perhaps, an attempt to make the back shiny. These look more matte. I had a problem with what looked red in the first shots, but now, it is more pink.

 

So, being matte, looks like it matches the iPod family nicely. Depending on the quality of the internals, I can see these being super popular.

 

 

 

 

It all depends on the way they took the pictures. First ones we saw also had there protective plastic on. If they could manage to bring down the price to "free" with contract and $400 off contract, they have a winner indeed.

 

Its the high end phone that worries me. Hoping for a bigger screen. We had a leak this week about the ipad5, the one spec that got my attention is they said they reduced the number of backlight leds by 50%. I dont think there is any way to do that other than using IGZO, which is the biggest news we got so far regarding future product cycles. Maybe the next high end phone will use it too.

post #28 of 91
Quote:
Originally Posted by tundraboy View Post

It looks to me they still have the protective plastic film on them, that's why they have that cheap shiny look.

Yep they definitely have protective film over the backs.

I'm not crazy about the idea of a plastic iPhone, but if they can price them right they probably would sell well in certain countries and with teens. But if they charge something like $450 off contract I think it has FAIL written all over it. Once you start playing In th low end space you can't expect to command the same margins. And IMO colored plastic (even if its really nice from a fit and finish standpoint) is the low end, not the premium space.
post #29 of 91
How do we know these aren't for iPods? I bet this was mentioned before but I can't remember.
post #30 of 91
Quote:
Originally Posted by herbapou View Post


It all depends on the way they took the pictures. First ones we saw also had there protective plastic on. If they could manage to bring down the price to "free" with contract and $400 off contract, they have a winning indeed.

Its the high end phone that worries me. Hoping for a bigger screen.
You think people will pay $400 for a colored plastic phone?
post #31 of 91
Quote:
Originally Posted by matrix07 View Post

I'm curious about how Apple will claim about environmental using plastic like this.

 

It's likely polycarbonate and Apple has a recycling program.

 

Aluminium I recycle more religiously than plastic given how energy (and water) intensive it is to produce.

post #32 of 91
Quote:
Originally Posted by ddawson100 View Post

How do we know these aren't for iPods? I bet this was mentioned before but I can't remember.
Apple just updated their iPod line last year. Why would they change it again and move away from colored aluminum to colored plastic?
post #33 of 91
The more I think about it, and I like the plastic iPhone concept, I think these look much too girlie. Girls will love these. Young males on the other hand may be turned off by them. iOS7, the pretty white iPhone 5 and now these? I now think Apple is setting themselves up for mockery as the girl phone.
post #34 of 91
Quote:
Originally Posted by iSteelers View Post

Those colors are hideous and scream cheap. No way those will be part of any iPhone.

 

Good news imo, because otherwise the high end phone wont sell. At least people who freak out about the shell will have something to buy.

post #35 of 91
Quote:
Originally Posted by ifij775 View Post

My guess is that this will be a data-only phone with VOIP and no cellular minutes

Possibly. But what about their mantra 'it just works'?
Quote:
Originally Posted by matrix07 View Post

I'm curious about how Apple will claim about environmental using plastic like this.

Bio degradable? Then it would be gone in 12 years time, way after its lifespan.
Quote:
Originally Posted by Mac_128 View Post

Quote:
Originally Posted by Everett Ruess View Post

I'd like a high end larger iPhone.
I'd like a smaller high end iPhone. I simply detest phones are getting bigger rather than smaller, which seems to me counter to the whole point of a mobile device -- the smallest usable size possible. I miss my Motorola Razr sometimes.

I agree. If they would release all the goodies of the 5 in a 3.5" model I probably get that.
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post #36 of 91
Quote:
Originally Posted by Rogifan View Post


You think people will pay $400 for a colored plastic phone?

 

Last time I check pretty much all of the android phones are plastic. They sell a lot more of those than iphones. I dont think they can go lower if they keep the current iphone 5 internals. It would be better to be between $300 to $400, depends on internatls.

 

btw there are rumors those are actually the high end phone shells, you better pray they are not.

post #37 of 91
Quote:
Originally Posted by herbapou View Post

Last time I check pretty much all of the android phones are plastic. They sell a lot more of those than iphones.
And people are paying $400 for them?
post #38 of 91
Quote:
Originally Posted by Rogifan View Post

You think people will pay $400 for a colored plastic phone?

 

All the high end Galaxies are plastic.  The S4 is $649 off contract.  The Nokia 928 off contract is $449.  The HTC OneX was plastic and $549 off contract.

 

If people are buying the S4 off contract then the answer is yes.

post #39 of 91
Quote:
Originally Posted by AppleInsider View Post

A new collection of photos claiming to be back panels for Apple's low-cost iPhone again show an array of colors, but this time with slightly different shades.

iPhone Lite


...

 

Regardless of real or not real, it's pretty obvious that the colours in this picture are completely off.  The background which is presumably the same and presumably colourless (because it is colourless in some of them) changes colours dramatically depending on which colour of phone is being photographed.  It's also clearly "auto-toned" overall.  

 

Therefore, pretty much nothing for certain can be said about what these colours actually are at all.  They may represent different colours, they may not.  

 

However, if you put them in photoshop and try to adjust the whitepoint for the varying shades of background, they actually come out basically the exact same colours as the other ones we've already seen.  If you add to that the fact that like the others, we can't see the sides, there is no reason to think these are from a different source than the first two sets, no reason to think they are "new" colours, and some reason to believe they are entirely fake.  


Edited by Gazoobee - 7/10/13 at 6:59am
post #40 of 91
Quote:
Originally Posted by nikilok View Post

Today the no 1 reason holding people back from getting an iPhone's simply the Price.
This could well be the solution for more adoption.

In the UK, the economy is kind of getting pressed and people go with Android phones coz they are more affordable to the common man.

If apple can bring there revolutionary platform at a more affordable price its an all win for apple.

Remember the device is just an entry point to there ecosystem.. Once someone get the Apple iOS feel be it in a cheaper device, they are going to be tempted to go for a more premium phone next year perhaps. I think the strategy just helps the ecosystem broaden.

 

From the Q1 2013 report:

 

 

 

Quote:
The Company sold a record 47.8 million iPhones in the quarter, compared to 37 million in the year-ago quarter.

 

 

Who is being "held back" from buying iPhones?  See, this is what I don't get.  Apple sold nearly 50 MILLION of these things in the first quarter of fiscal 2013.  In fiscal 2012 they sold 125M iPhones alone.

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