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'One Microsoft' realignment focuses on devices and services

post #1 of 76
Thread Starter 
Microsoft on Thursday unveiled a sweeping company-wide restructuring plan that Chief Executive Steve Ballmer said will enable the company to "innovate with greater speed, efficiency and capability."

ms


The "One Microsoft" realignment aims to view the company's product lineup "holistically, not as a set of islands," Ballmer wrote to employees in a memo. The company will now be organized by functions:
Microsoft's restructuring aims to allow "a more coherent message and family of product offerings," CEO Steve Ballmer said.
  • Engineering (including supply chain and data centers)
  • Marketing
  • Business Development and Evangelism
  • Advanced Strategy and Research
  • Finance
  • Human Resources
  • Legal
  • Chief Operating Officer (including field, support, commercial operations and IT).

In addition, Microsoft will have four distinct engineering areas: Operating System, Apps, Cloud, and Devices. Ballmer hopes the consolidation will allow for increased collaboration and efficiency between Microsoft's various teams.

In addition, the CEO believes the corporate streamlining of Microsoft will allow the company to deliver "a more coherent message and family of product offerings." Marketing, advertising, and all customer interaction will focus on portraying Microsoft as a company that offers a tightly integrated ecosystem for both consumers and businesses.

"As devices become further integrated into everyday life, we will have to create new and extraordinary experiences for our customers on these devices," Ballmer wrote.

"We are going to focus on completely reinventing experiences like creating or viewing a creative document and what it means to communicate socially or at home or in meetings at work. We are going to immerse people in deep entertainment experiences that let them have serious fun in ways so intense and delightful that they will blur the line between reality and fantasy. And as we develop these new experiences, we will also support our developers with the simplest ways to develop apps or cloud services and integrate with our products."

The motto of "One Microsoft all the time" will also ask employees to be nimble, communicative, collaborative, decisive and motivated in their work. Ballmer highlighted these specific keys as how he wants to express the core values of Microsoft's corporate culture.

Word first leaked last month that Microsoft was plotting a "major restructuring" of its organization. The changes are viewed in part as a response to the success of Apple, which has long focused on offering users a complete ecosystem across a range of devices and platforms.

Microsoft's shakeup is just the latest major restructuring to hit the tech industry. Google announced its own organization changes in March that split up the company's mapping and commerce unit, placing the Maps team under the search division, while commerce became part of the advertising group.

And late last year, Apple instituted its own executive shakeup by firing iOS chief Scott Forstall and retail head John Browett, and assigning mores responsibilities to designer Jony Ive, hardware lead Bob Mansfield, and software leader Craig Federighi. Apple Chief Executive Tim Cook explained that the changes were enacted to encourage greater "collaboration" within the company.
post #2 of 76

Well good to know they now have a faster way to create products and services no one wants or needs. Keep up the great work monkey boy.

 

"Developers!, Developers!, Developers!"

post #3 of 76
"innovate with greater speed, efficiency and capability."

Hey Steve, how about innovating with some speed first.
post #4 of 76
When questioned about the prospects of success for the reorganization, Ballmer opined:

"The two most important requirements are to be ethical and sincere... once we learn to fake those, we've got it made!"
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"Swift generally gets you to the right way much quicker." - auxio -

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post #5 of 76
So basically Ballmer is re-orging Microsoft the way Cook did at Apple. I never thought it made sense to have all these competing divisions with their own leaders and P&L's. And at Apple it made even less sense because they only have one P&L to begin with. So what was the point of having an OSX chief and an iOS chief? None.

Seeing this announcement made me smile thinking how once again Apple has been proven right in terms of their operating/business model.
post #6 of 76
What's with Microsoft's obsession with using "One" (One Microsift, XBOX One)? Reminds me of their ".Net" fixation in the 1990's.

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post #7 of 76
From the full email, the most distasteful thing to me was this quote (emphasis mine):

"Lots of change. But in all of this, many key things remains the same. Our incredible people, our spirit, our commitment, our belief in the transformative power of technologyour Microsoft technologyto make the world a better place for billions of people and millions of businesses around the world."

To specifically narrow the scope of "the power of technology" to only their own branded products is really disgusting to me. It appears to completely disregard -- and indeed, intentionally diss -- everyone else's contributions. I've never seen arrogance as enormous as that before, even from Microsoft.
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post #8 of 76

I'm at a loss to understand why Ballmer still has a job.

   Apple develops an improved programming language.  Google copied Java.  Everything you need to know, right there.

 

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   Apple develops an improved programming language.  Google copied Java.  Everything you need to know, right there.

 

    AT&T believes their LTE coverage is adequate

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post #9 of 76

I look forward to the reinventing of communication in meetings because up to this point, meetings have generally sucked.

post #10 of 76
Quote:
Originally Posted by jd_in_sb View Post

What's with Microsoft's obsession with using "One" (One Microsift, XBOX One)? Reminds me of their ".Net" fixation in the 1990's.


We're number 1

 

We're number 1

 

We're number 1

post #11 of 76
Oh dear!

I know projects called "ONE blah-blah" and all the projects failed. Ugh-ugh!
post #12 of 76
"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
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"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
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post #13 of 76

This is just to temporarily please the shareholders. They can restructure all they want but the core problem is they can't innovate anything on their own.

post #14 of 76
The first step is admitting you have a problem.
post #15 of 76
Quote:
Originally Posted by Rogifan View Post

So basically Ballmer is re-orging Microsoft the way Cook did at Apple. I never thought it made sense to have all these competing divisions with their own leaders and P&L's. And at Apple it made even less sense because they only have one P&L to begin with. So what was the point of having an OSX chief and an iOS chief? None.

Seeing this announcement made me smile thinking how once again Apple has been proven right in terms of their operating/business model.

100% agree.

 

 

I have no idea about the quality of the various managers but MS did something very unique here in copying one of Apple's strongest strengths. They have eliminated much of the potential in-fighting cause by senior managers being tracked by specific P&L for their divisions.  For example:
 
Terry Myerson is in charge of OSes including the software controlling the XBox.
 
Julie Larson-Green is in charge of hardware engineering including the hardware of the XBox.
 
Tami Reller is in charge of all marketing including the the XBox.
 
Steve Balmer is responsible for the profit/loss of the XBox.
 
This organization has the potential (and I say potential for it can be fraught with dangers as well) to allow decisions to be made for the good of the company VS the good of a single product (like protecting Office or Windows). We will see if this works out for MS. It will require Steve to be strong in his decisions and stamp out "pet projects" protected by a single high-level manager. It also forces all these people to really work together on a day by day basis and Steve Balmer HAS to be the final authority on any (and there will be many) disagreements that come up between functional managers. MS did not go "all the way" as Tim did by putting all software under a single person (though to be fair, MS has lots more software than Apple) but I think this is a good start.
post #16 of 76
Quote:
Originally Posted by jungmark View Post

"innovate with greater speed, efficiency and capability."

Hey Steve, how about innovating with some speed first.

They are tripling the speed of their innovation.  Sadly, they fail to realize that tripling zero is still zero.

post #17 of 76
Really does Microsoft innovate at all, hmmm? Remember that other oxymoron "Microsoft Works" thanks for the laugh Mr Balmy and the PR/ad people suggested he use the word hollistic too wow

Originally Posted by Rickers - 2014

Cook & Co will bury Apple.  They can only ride Steve's ghost for so long.  Steve == Apple and Apple == Steve.  

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Originally Posted by Rickers - 2014

Cook & Co will bury Apple.  They can only ride Steve's ghost for so long.  Steve == Apple and Apple == Steve.  

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post #18 of 76
Quote:
Originally Posted by Dick Applebaum View Post

'One Mocrosoft'

http://www.youtube.com/watch?v=8UZV7PDt8Lw&feature=player_detailpage#t=28s

Wow. Great reference.
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post #19 of 76
Can someone explain to me how "Business Development" and "Evangelism" are related? Speaking as someone with no business degree, the juxtaposition seems jarring.

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Quality isn't expensive... it's priceless.

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post #20 of 76
Quote:
Originally Posted by jungmark View Post

"innovate with greater speed, efficiency and capability."

Hey Steve, how about innovating with some speed first.

Typical Microsoft management thinking: order your employees to start innovating via a memo. Doesn't work that way. Microsoft's culture has deep problems. Rearranging the deck chairs won't fix those problems.

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"Apple should pull the plug on the iPhone."

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post #21 of 76
Quote:
Originally Posted by Suddenly Newton View Post

Typical Microsoft management thinking: order your employees to start innovating via a memo. Doesn't work that way. Microsoft's culture has deep problems. Rearranging the deck chairs won't fix those problems.

And I'd bet the farm that they fired the people best suited to have innovative ideas.
post #22 of 76
Quote:
Originally Posted by PScooter63 View Post

Can someone explain to me how "Business Development" and "Evangelism" are related? Speaking as someone with no business degree, the juxtaposition seems jarring.

Evangelism is used to bring in new developers and users who you will then hope to sell products to.

post #23 of 76
The only innovation I can remember that ever succeeded out of Redmond, WA is the idea that we pay for a license to use software, rather than owning what's on the medium we install. After that, it was buy, borrow, steal, run the competition out of business, and exploit the virtual monopoly for Microsoft.
post #24 of 76
Quote:
Originally Posted by Soloman View Post


And I'd bet the farm that they fired the people best suited to have innovative ideas.


Well, you do remember that Microsoft software engineer that spilled the beans on how bad things were inside, don't you?

post #25 of 76
Quote:
Originally Posted by John.B View Post

I'm at a loss to understand why Ballmer still has a job.

 

You're not the only one, by far.

post #26 of 76

From a career of being a buffoon, Ballmer finally makes a good move. They really need to get someone more mature to run MS though.

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post #27 of 76
Seems to me it's like the Fat man midway into the race deciding to initiate a diet plan, immediately.

Good luck, fatso. 1smoking.gif

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When I find time to rewrite the laws of Physics, there'll Finally be some changes made round here!

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post #28 of 76
Quote:
Originally Posted by Paul94544 View Post

Really does Microsoft innovate at all, hmmm? Remember that other oxymoron "Microsoft Works" thanks for the laugh Mr Balmy and the PR/ad people suggested he use the word hollistic too wow

The Metro interface was quite innovative.

 

It was shit, but it was quite innovative!

post #29 of 76
Quote:
Originally Posted by Steven N. View Post

100% agree.


I have no idea about the quality of the various managers but MS did something very unique here in copying one of Apple's strongest strengths. They have eliminated much of the potential in-fighting cause by senior managers being tracked by specific P&L for their divisions.  For example:
 
Terry Myerson is in charge of OSes including the software controlling the XBox.
 
Julie Larson-Green is in charge of hardware engineering including the hardware of the XBox.
 
Tami Reller is in charge of all marketing including the the XBox.
 
Steve Balmer is responsible for the profit/loss of the XBox.
 
This organization has the potential (and I say potential for it can be fraught with dangers as well) to allow decisions to be made for the good of the company VS the good of a single product (like protecting Office or Windows). We will see if this works out for MS. It will require Steve to be strong in his decisions and stamp out "pet projects" protected by a single high-level manager. It also forces all these people to really work together on a day by day basis and Steve Balmer HAS to be the final authority on any (and there will be many) disagreements that come up between functional managers. MS did not go "all the way" as Tim did by putting all software under a single person (though to be fair, MS has lots more software than Apple) but I think this is a good start.
I was reading a post by Mary Jo Foley (resident microsoft expert on cnet) and in true Ballmer fashion it's not a clean reorg along devices and services; he made it more complicated. lol.gif

I love what Cook did with Apple's re-org. Everyone now has to work together and it will be very difficult for one leader to create a fiefdom. I still wonder though if Scotf Forstall's ouster forced the re-org or if Cook had been thinking about it for a while and knew that Scott wouldn't be a good fit in the new structure.
post #30 of 76
Quote:
Originally Posted by Suddenly Newton


Typical Microsoft management thinking: order your employees to start innovating via a memo. Doesn't work that way. Microsoft's culture has deep problems. Rearranging the deck chairs won't fix those problems.

 

A fish rots from the head down. 

 

Expecting Ballmer to "fix MS" is like expecting the US Admin and Congress to clean up the Surveillance State mess.

 

Quote:
Can someone explain to me how "Business Development" and "Evangelism" are related? Speaking as someone with no business degree, the juxtaposition seems jarring.

 

Apple's also used the "evangelist" title - e.g., Guy Kawasaki. From WikiP: "In 1983, Kawasaki got a job at Apple through his Stanford roommate, Mike Boich.He was the chief evangelist for four years,"  Whereas Alan Kay was an "Apple Fellow" for a spell.

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post #31 of 76
Quote:
Originally Posted by John.B View Post

I'm at a loss to understand why Ballmer still has a job.

Yes, that would have been a sweeping change that was worth while .... Sweeping monkey boy out the door.
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #32 of 76
Quote:
Originally Posted by LibertyLover View Post

I get that this is an Apple enthusiast forum, but I'm struck by the profoundly negative (almost belligerent) reaction to this that seems to me drive more by a partisan bias than a rational examination of the situation.

 

The reality is that Microsoft is large, successful and powerful company. They been stumbling for a few years to be sure, but this change could change that and could create much more competition for Apple and others.

 

They aren't exactly a dumb company, nor do they entirely lack technological prowess or creativity.

Does Waggener Edstrom pay pretty decently these days?

post #33 of 76
Quote:
Originally Posted by John.B View Post

I'm at a loss to understand why Ballmer still has a job.

He was best friends with the Chairman while they were at Harvard.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #34 of 76
Quote:
Originally Posted by LibertyLover View Post

I get that this is an Apple enthusiast forum, but I'm struck by the profoundly negative (almost belligerent) reaction to this that seems to me driven more by a partisan bias than a rational examination of the situation.

The reality is that Microsoft is large, successful and powerful company. They been stumbling for a few years to be sure, but this change could change that and could create much more competition for Apple and others.

They aren't exactly a dumb company, nor do they entirely lack technological prowess or creativity.

Replacing the Start menu with a Start screen and hiding the desktop = technological prowess or dumb?

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #35 of 76
Quote:
Originally Posted by PScooter63 View Post

Can someone explain to me how "Business Development" and "Evangelism" are related?

It involves shouting "business developers! business developers! business developers!" while sweating profusely.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #36 of 76
Quote:
Originally Posted by AppleInsider View Post

  • Engineering (including supply chain and data centers)
  • Marketing
  • Business Development and Evangelism
  • Advanced Strategy and Research
  • Finance
  • Human Resources
  • Legal
  • Chief Operating Officer (including field, support, commercial operations and IT).
...

 

Wow, this is so f*cked up.  A keen eye will notice that the two bolded ones are the only ones that are different from previous re-organisations or different from how most companies separate their business units … and both of them are totally ridiculous.  

 

The last category is very telling indeed.  Who does that?  What other company has an entire little fiefdom devoted just to serving the boss and his minions? Any why?

 

And "Enginnering" now covers all software all hardware, all products, all supply chain, and the data centres too?  I mean WTF?  

 

The only thing you can say about this is that it's highly "original," obviously out of the mind of one individual (King Balmer), and about the only way one single man could control every aspect of such a large organisation.  With one other guy under his thumb at the top of "Engineering," Balmer will be able to personally oversee and run everything, so this is more like the birth of a Kingdom than the reorganisation of a company.  

post #37 of 76
Quote:
Originally Posted by PScooter63 View Post

Can someone explain to me how "Business Development" and "Evangelism" are related? Speaking as someone with no business degree, the juxtaposition seems jarring.

 

Call it by it's traditional name, "Sales & Marketing" and it might make more sense. 

post #38 of 76
But the real problem is One Ballmer.
post #39 of 76
Quote:
Originally Posted by John.B View Post

I'm at a loss to understand why Ballmer still has a job.

 

That's easy.  Capitalism.  Balmer still has a job because of the dogmatic belief that "as long as you are making money," everything is hunky dory.  

 

Microsoft still makes money, still grows, and still lines the pockets of it's shareholders.  Therefore everything is perfectly fine, right?  1rolleyes.gif

 

People regularly quote this nonsense on this very forum.  Often some really complicated argument will come up about a company, and some douchebag will chime in and try to end the conversation with … "The ultimate goal of a business is only to make money," or words to that effect.  They are all taught to recite this in business class as a sort of mantra despite it making little sense.  I'm not sure if they are required to rhythmically bash their economics books against their heads in time with the chanting, but they might as well.  

 

Maybe some day when it's really been driven home what absolute bullshit this stuff is, Balmer's stay at Microsoft will be used as a classic example of when this dogma worked against common sense, instead of in favour of it.  Maybe some day all the capitalist free-market dogma will fade away and we can get on with the practice of business, which is actually a different thing altogether.  

post #40 of 76
OK I was looking at Microsoft's executive leadership page http://www.microsoft.com/en-us/news/exec/slt.aspx

They have Tami Reller lists as EVP Marketing, and Mark Penn EVP Advertising & Strategy. WTF is the difference? Why wouldn't you have marketing & advertising under the same leader? Also the photos look like bad mug shots. Black and white and most executives not smiling. Again, WTF?!?
Edited by Rogifan - 7/11/13 at 9:57am
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