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Microsoft slashes Surface RT prices by $150 as it flounders against Apple's iPad

post #1 of 127
Thread Starter 
Having failed to gain traction in the tablet market, Microsoft has cut the price of its Surface RT tablet so low that the 10.6-inch device now costs nearly the same amount as Apple's entry-level iPad mini.

surfacing


Microsoft's 10.6-inch Surface RT tablets saw their suggested retail prices slashed by $150 each in the last week. As a result, resellers such as PC Mall are now offering the 32 gigabyte Surface RT for $349, while the 64-gigabyte model is available for $449.

That means that the 32-gigabyte Surface RT is now just $20 more than Apple's entry-level iPad mini, which features a smaller 7.9-inch display and half the capacity with 16 gigabytes.

Of course, regardless of price, Apple's iPad lineup still trounces Microsoft's Surface RT in dedicated apps: The iPad App Store has 350,000 applications, making it the largest tablet-specific software download destination available.

Last month, Microsoft was selling the Surface RT for as little as $199, but that fire sale was focused on education and students. The latest revision is an apparent across-the-board reduction for the current lineup.

Microsoft's custom-built Surface tablets debuted last October with prices starting at $499, matching the entry-level cost of Apple's high-end iPad with Retina display. Accessories such as the much-touted touch cover are sold separately.

The Surface debuted around the same time that Apple launched its fourth-generation iPad and first iPad mini. The company went on to sell 22.9 million iPad units in the holiday 2012 quarter, a new record for Apple.

But sales of the Surface lineup were much slower than Microsoft had initially hoped. One estimate published in March found that the Surface RT, powered by an ARM processor, and the Intel-based Surface Pro had collectively sold just 1.5 million units since launch.

It's expected that Microsoft will unveil a second generation of custom-built Surface devices this fall. Rumors have claimed that Microsoft is working on smaller models for its next generation of devices, allowing the company to compete more directly with Apple's iPad mini.
post #2 of 127
Discounted after nine months...

Wonder how long the base price of the iPad has held at $499... 1biggrin.gif

Originally posted by Marvin

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post #3 of 127
"This is the end.....my only friend, the end....."
post #4 of 127
And I still don't want it.
post #5 of 127
Quote:
Originally Posted by grblade View Post

And I still don't want it.


But...it magically solves crimes for the Hawaii 5-0 team!  lol.gif

post #6 of 127
It amazes me that Microsoft truly thought they could go head to head with Apple's iPad, especially when everybody else who has tried has failed miserably. Is it an ego, complete ignorance, or simply being a glutton for punishment?
post #7 of 127

But...but...it can have two windows open at once to do real multitasking! That stoopid iPad is so worthless since it can't do that. Apparently most consumers are just sheeple that can't realize the obvious superiority of Microsoft's tablet!

post #8 of 127
Wow. The thing just came out and they're slashing prices already? Crap.
post #9 of 127
Quote:
Originally Posted by rcoleman1 View Post

Wow. The thing just came out and they're slashing prices already? Crap.

Soon enough they'll be dumping them en masse in a firesale like with the HP Touchpads. Unfortunately even at $99 they are overpriced. At least with a Touchpad if you were a fandroid you could install Cyanogenmod on it. Same thing can't really be done with a Surface RT.

post #10 of 127
it's still too expensive
post #11 of 127
Quote:
Originally Posted by MikeJones View Post

But...but...it can have two windows open at once to do real multitasking! That stoopid iPad is so worthless since it can't do that. Apparently most consumers are just sheeple that can't realize the obvious superiority of Microsoft's tablet!

well, let's be fair. the abiity to have two windows open at a time *is* a useful feature. i'd love it. i'm an apple fan and stockholder, have a houseload of apple products, and will never buy a surface (or any microsoft product) but i could very much use the feature of having two windows open at once. to wit, safari for searching for stuff and iSSH for being connected to a machine, and not having to switch back and forth. that would be useful to me.

your attempt at sarcasm is misplaced and, to use your phrase, it is "stoopid."
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post #12 of 127

If the news was 

Microsoft slashes Surface RT prices to $150 as it flounders against Apple's iPad

Then there might have been a saving chance, although still very slim. 

post #13 of 127
I find the tablet market right now to be both very interesting and very infuriating at the same time. You have Microsoft floundering with the Surface. The Kindle Fire, supposedly the next highest selling tablet to the iPad, is not even in Apple's rearview mirror anymore, and Samsung's Galaxy line of tablets (phones too, but that's just even more maddening to think about), contrary to what Samsung would have you believe, aren't even selling as well as the Fire.

Yet the headlines on most news sites are "Apple is doomed, the competition is catching up, Microsoft is poised to take over, Android is winning!" All this really is is the iPod story all over again. Apple does it best, its competitors copy and flood the channel with clones, and eventually people realize the clones are mostly crap. The very loud, annoying, vocal minority of geeks on the internet rip Apple to shreds while Joe Schmoe just buys the high quality, reliable, easy to use Apple product.

I'm an Apple guy, but the media that covers Apple makes me want to quit the internet. But I won't, because now I want to go find all the articles from last summer saying that the Surface was an iPad killer. I'm coming after you first, CNET.
post #14 of 127
Quote:
Originally Posted by chadmatic View Post

It amazes me that Microsoft truly thought they could go head to head with Apple's iPad, especially when everybody else who has tried has failed miserably. Is it an ego, complete ignorance, or simply being a glutton for punishment?

Then again, some people thought Apple didn't stand a chance in the already crowded cell phone space. I don't fault Microsoft at all for trying. They have to respond. You can't sit idly by while someone steals your lunch. Microsoft continually responds too late.

post #15 of 127
Quote:
Originally Posted by Pooch View Post


well, let's be fair. the abiity to have two windows open at a time *is* a useful feature. i'd love it. i'm an apple fan and stockholder, have a houseload of apple products, and will never buy a surface (or any microsoft product) but i could very much use the feature of having two windows open at once. to wit, safari for searching for stuff and iSSH for being connected to a machine, and not having to switch back and forth. that would be useful to me.

your attempt at sarcasm is misplaced and, to use your phrase, it is "stoopid."

I never said it wasn't a useful feature. Simply that that seems to be the only real thing Microsoft can use to promote their product other than people dancing around like idiots. The problem seems to be that very few consumers actually seem to care about said feature otherwise it wouldn't need to be reducing price to clear inventory.

 

Oh and I love your immediately defensive "i'm an apple fan and stockholder" remark, though. Why did you feel the need to throw that in or think I would care?

 

Quote:
Originally Posted by Bilbo63 View Post

Then again, some people thought Apple didn't stand a chance in the already crowded cell phone space. I don't fault Microsoft at all for trying. They have to respond. You can't sit idly by while someone steals your lunch. Microsoft continually responds too late.

No, they respond poorly. It's a big difference.

post #16 of 127
Quote:
Originally Posted by Pooch View Post


well, let's be fair. the abiity to have two windows open at a time *is* a useful feature. i'd love it. i'm an apple fan and stockholder, have a houseload of apple products, and will never buy a surface (or any microsoft product) but i could very much use the feature of having two windows open at once. to wit, safari for searching for stuff and iSSH for being connected to a machine, and not having to switch back and forth. that would be useful to me.

your attempt at sarcasm is misplaced and, to use your phrase, it is "stoopid."

 

To compare two things it would be useful, however, on such a small device it may not be practical. I don't quite see the need to have a Facetime and a spreadsheet as the advantage of seeing someone while reading something is, well, stupid. You can't do both simultaneously even if your tablet can. The ability for the other person to maintain visual while you are doing something else seems logical. 

post #17 of 127
You mean people across the nation don't really want a tablet that inspires them to have breakdance and dubstep meetings in their conference rooms??! Shocking.
post #18 of 127
Quote:
Originally Posted by c4rlob View Post

You mean people across the nation don't really want a tablet that inspires them to have breakdance and dubstep meetings in their conference rooms??! Shocking.

But that fat dude with an iPad couldn't have two windows open! They should have been flocking to Surface RTs for that feature alone!

post #19 of 127
Quote:
Originally Posted by chadmatic View Post

It amazes me that Microsoft truly thought they could go head to head with Apple's iPad, especially when everybody else who has tried has failed miserably. Is it an ego, complete ignorance, or simply being a glutton for punishment?
I think they assumed they just needed something out there to ride the Android wave as it slowly but inexoribly squeezed out iOS by flooding the market with cheap devices—the old Windows meme. Then they would be able to stake out some meaningful portion of market share.
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post #20 of 127
Oh, hate to be the grammar police, but one of my pet peeves is the incorrect substitution of "flounders" for "founders." It's very common and has almost taken over. Something like "butt" naked taking over for "buck" naked.
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post #21 of 127
Anyone managed to put something like NetBSD on one of these things?
post #22 of 127
I don't see why Microsoft needed to go after the tablet market because they already own the desktop market. That's just being greedy. They need to leave some market for Apple now that Apple's iPhone business is in shambles thanks to Samsung and Android. Microsoft should just concentrate on the enterprise because of the extreme loyalty of Windows users.
post #23 of 127
Originally Posted by AppleInsider View Post

Having failed to gain traction in the tablet market, Microsoft has cut the price of its Surface RT tablet so low that the 10.6-inch device now costs nearly the same amount as Apple's entry-level iPad mini.

 

Amateur hour isn't over, but the clock is ticking.  Loud and fast.

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post #24 of 127
Quote:
Originally Posted by Robin Huber View Post

Oh, hate to be the grammar police, but one of my pet peeves is the incorrect substitution of "flounders" for "founders." It's very common and has almost taken over. Something like "butt" naked taking over for "buck" naked.

I think it works in this case, as the Surface hasn't totally failed... yet.
Quote:
The search-and-replace school of editing assumes every use of the verb flounder is a mistaken attempt to say founder. Flounder might have originated through such confusion, but its meaning is sufficiently different to justify keeping the word around. To founder is to sink; to flounder is to struggle clumsily, like a fish out of water. So if you're sure a company is going under, it's foundering; if there's an outside chance it could right itself, it's floundering., (Bill Walsh, Lapsing Into a Comma, Contemporary Books, 2000)
post #25 of 127
I'm not smart enough to use windows 8 - I've tried a few times and even though two windows can be opened at once - The trick is to Try and find the two windows you would want to have open in under 5 minutes. Personally, I find windows 8 to be terribly inefficient - If Microsoft was to go back to the old screen, they would have more luck.

Here's the big thing and MS totally misses - Apple's UI is designed for people with no computer skills - that's why it's the best thing on the market - because anybody can walk up to one and begin using the iPad or iPhone. MS was designed for very sophisticated users and there is no fun in learning MS ways.

"I'm a power user lacking sophistication"
post #26 of 127
I had my daughter use her iPad with a keyboard case for 10th grade, and while it was great for most purposes (including many that a laptop couldn't do), there were still cases where the inability to do 2 things side-by-side were a hinderence, and she fell back to the Mac for things like video editing or composition where she needed source and destination easily accessible.
I got her a new Air for 11th grade, and that should suffice for 12th and some college as well.

That said, I think the problem with RTs is simple... 16:9, and reliance on the keyboard.
Its completely unusable in portrait mode, and as Steve seemed to be stressing in his unveils (where he only did portrait), that's the way I, and most I've seen, use the iPad.
Making the RT primarily landscape and heavily linked to its keyboard makes it (IMO) an underpowered laptop, not a tablet.

My .02.
post #27 of 127
Quote:
Originally Posted by patrickwalker View Post

Anyone managed to put something like NetBSD on one of these things?

 

For someone to answer, "Yes," you would be better to ask that question at…, somewhere else.

 

Even the trolls aren't dumb enough to have bought one.

 

 

P.S. I may have spoken to soon.  

post #28 of 127
Quote:
Originally Posted by chadmatic View Post

It amazes me that Microsoft truly thought they could go head to head with Apple's iPad...

Agreed! Let's see:

 

1) MS tries to go head to head with Apple's iPod/iTunes Store with the Zune. Epic fail.

 

2) MS tries to go head to head with Apple's iPhone/App Store with the Kin phone. Epic fail.

 

3) MS tries to go head to head with Apple's iPad. Epic fail.

 

I think this is a trend....

 

P.S. Hey, MS, Dude, I will do Balmer's job for $50,000/yr.

post #29 of 127
Quote:
Originally Posted by c4rlob View Post

You mean people across the nation don't really want a tablet that inspires them to have breakdance and dubstep meetings in their conference rooms??! Shocking.

But don't forget the critical necessity of being able to 'Click'.

post #30 of 127
Quote:
Originally Posted by grblade View Post

And I still don't want it.

Funny! :)

post #31 of 127
Quote:
Originally Posted by Robin Huber View Post

Oh, hate to be the grammar police, but one of my pet peeves is the incorrect substitution of "flounders" for "founders." It's very common and has almost taken over. Something like "butt" naked taking over for "buck" naked.

Actually, they really are somewhat interchagable, at least in the way most mean them.

Floundering implies flopping around helplessly, as a fish flounders when the tide goes out.

Foundering means sinking, as when a ship founders.

 

MS does indeed seem to be both foundering and floundering.

 

I find the constant misuse of 'hoisted on his own petard', and 'deja vu all over again' to be far more annoying.

(Its 'Hoist on his own petard', and just plain old 'deja vu', btw.)

 

And don't get me started on 'Apple are...'

post #32 of 127
there is a better one coming
post #33 of 127
Quote:
Originally Posted by Pooch View Post


well, let's be fair. the abiity to have two windows open at a time *is* a useful feature. i'd love it. i'm an apple fan and stockholder, have a houseload of apple products, and will never buy a surface (or any microsoft product) but i could very much use the feature of having two windows open at once. to wit, safari for searching for stuff and iSSH for being connected to a machine, and not having to switch back and forth. that would be useful to me.
 

Yep good point, me too. I'm so anti-MS but I would like that option too. It's been awhile since I've use a windows box...but I used to like how it would automatically fill the window with two side by side screens. Surprised Apple doesn't incorporate this. Oh well. 

 

BTW, the only other thing I liked was how Outlook had all three apps combined. Email, Calendar and To Do list all in one. I hardly ever use iCal because I have to open it up just to view it. Oh well #2.

post #34 of 127
Quote:
Originally Posted by Domicinator View Post

I find the tablet market right now to be both very interesting and very infuriating at the same time. You have Microsoft floundering with the Surface. The Kindle Fire, supposedly the next highest selling tablet to the iPad, is not even in Apple's rearview mirror anymore, and Samsung's Galaxy line of tablets (phones too, but that's just even more maddening to think about), contrary to what Samsung would have you believe, aren't even selling as well as the Fire.

Yet the headlines on most news sites are "Apple is doomed, the competition is catching up, Microsoft is poised to take over, Android is winning!" All this really is is the iPod story all over again. Apple does it best, its competitors copy and flood the channel with clones, and eventually people realize the clones are mostly crap. The very loud, annoying, vocal minority of geeks on the internet rip Apple to shreds while Joe Schmoe just buys the high quality, reliable, easy to use Apple product.

I'm an Apple guy, but the media that covers Apple makes me want to quit the internet. But I won't, because now I want to go find all the articles from last summer saying that the Surface was an iPad killer. I'm coming after you first, CNET.

Good. Godspeed.

I like this kind of talk.
post #35 of 127
Quote:
Originally Posted by Bilbo63 View Post

Then again, some people thought Apple didn't stand a chance in the already crowded cell phone space. I don't fault Microsoft at all for trying. They have to respond. You can't sit idly by while someone steals your lunch. Microsoft continually responds too late.

I take your point. but I don't think it is just a case of coming too late. :)

 

Apple has come "late" to a few markets. But unlike MS, Apple puts in the hard work (HW and SW) to bring a "game changer" to market.

 

MS continues to just bring crap products to market. Windows OS is a crap product and so is Office for that matter.

post #36 of 127
Originally Posted by Constable Odo View Post

I don't see why Microsoft needed to go after the tablet market because they already own the desktop market. That's just being greedy. ...

 

Because the tablet (and greater mobile market) is the fastest-growing segment of the computing market.

And that means profit.  But it's not that easy.  Microsoft needed to design great products and deliver them

in a timely manner. They did neither.

 

And why did Microsoft drag their feet and get so far behind in the mobile space?  Because they lose either way.

If Windows Phone devices and Surface had been smash hits, equalling iPhone and iPad sales, then Microsoft loses.

Because their software revenue from legacy desktop licenses would be cannibalized.  Windows Phone and 

Windows RT apps sell for less than their desktop versions, and Microsoft's overall revenue drops as a result.

 

If Windows Phone devices and Surface had failed to generate significant revenue (the current scenario) then 

Microsoft loses.  They spent umpteen millions developing the hardware, the OS, and whatever built-in apps they

could mash up.  All for nothing.  

 

Microsoft loses either way: through lost revenue if the mobile devices had sold well, and through lost development

(and manufacturing and advertising) expenditures on failed products.  Not to mention yet another humiliating, 

public, glaringly obvious failed attempt at branching out from their core competency: Windows + Office in enterprise.

Either way, success or failure, Surface is a write-off.

 

 

 

Originally Posted by Constable Odo View Post

... They need to leave some market for Apple now that Apple's iPhone business is in shambles thanks to Samsung and Android. ...
 

Drinking too much of that Samsung Kool-Aid bro?

Whatever happened to "Yay Open!  Open always wins!"?

 

 

 

 

Originally Posted by Constable Odo View Post

... Microsoft should just concentrate on the enterprise because of the extreme loyalty of Windows users.
 

Let me rephrase that for you.

 

"Microsoft will fall back on milking enterprise because of the extreme lock-in that corporate IT is suffering."

.

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post #37 of 127
Quote:
Originally Posted by GQB View Post

Actually, they really are somewhat interchagable, at least in the way most mean them.

Floundering implies flopping around helplessly, as a fish flounders when the tide goes out.

Foundering means sinking, as when a ship founders.

 

MS does indeed seem to be both foundering and floundering.

 

I find the constant misuse of 'hoisted on his own petard', and 'deja vu all over again' to be far more annoying.

(Its 'Hoist on his own petard', and just plain old 'deja vu', btw.)

 

And don't get me started on 'Apple are...'

:) Isn't "deja vu all over again" a famous malapropism attributed to Yankee's manager, Yogi Berra? I agree, it's overused. 

 

Remember, "it's never too late to for a leopard to change horses in mid-stream," and "it's as heavy as a concrete elephant!" (both used for emphasis!) :)


Edited by christopher126 - 7/15/13 at 12:27pm
post #38 of 127
This sound more of a new model coming like apple does, except they dropped a extra $50 off.

This brings up the point when will current IPad mini see $200 (I'd apple drops extra $30) probably 2 months?
post #39 of 127
Quote:
Originally Posted by GQB View Post

Actually, they really are somewhat interchagable, at least in the way most mean them.

Floundering implies flopping around helplessly, as a fish flounders when the tide goes out.

Foundering means sinking, as when a ship founders.

 

MS does indeed seem to be both foundering and floundering.

 

I find the constant misuse of 'hoisted on his own petard', and 'deja vu all over again' to be far more annoying.

(Its 'Hoist on his own petard', and just plain old 'deja vu', btw.)

 

And don't get me started on 'Apple are...'

"I could care less" when you mean "I couldn't care less" gets me irritated.

 

If you could care less, that means you at least care a bit.

post #40 of 127
Quote:
Originally Posted by Robin Huber View Post

Oh, hate to be the grammar police, but one of my pet peeves is the incorrect substitution of "flounders" for "founders." It's very common and has almost taken over. Something like "butt" naked taking over for "buck" naked.

Uh... what? Founders is wrong.
Quote:
Originally Posted by Constable Odo View Post

I don't see why Microsoft needed to go after the tablet market because they already own the desktop market. That's just being greedy. They need to leave some market for Apple now that Apple's iPhone business is in shambles thanks to Samsung and Android. Microsoft should just concentrate on the enterprise because of the extreme loyalty of Windows users.

Shut up and go away.

Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
Reply

Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
Reply
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