Oh... after all the talk about Scotty, just had to post the full scene from the movie.
a) make a music player that nobody cares for (Zune)
b) make an OS that nobody cares for (Windows 8)
c) make a tablet that nobody cares for (Surface)
d) make software that nobody cares for (Office 365)
e) make a watch that nobody cares for
Who am I to argue the beauty and the logic behind sweaty monkey boy's plans...
Or maybe these other companies are rushing to get theirs out before Apple only for Apple to never release such an unnecessary device and then they can watch others pour money into design, developing, producing and distributing something that nobody really wants ... once the first day's novelty has worn off.
As others have pointed out, that doesn't seem very key at all.
All they need to do, is make sure that we can buy and use bands from anywhere.
(For example, I had an Android based smartwatch, and it used standard 20mm bands, so I was able to get a nice leather one to replace the rubberish one that it came with.)