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Apple TV grabbed 56% of streaming devices market in 2012

post #1 of 53
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In 2012, Apple accounted for 56 percent of sales in the consumer streaming video device market with Apple TV, despite "relatively narrow content access," with Roku coming in second with a 21 percent share.


Source: Frost & Sullivan


A market report by Frost & Sullivan called particular attention to Apple TV's AirPlay feature, which it notes was "strategically crafted to simplify the process of transferring laptop and tablet displays to a TV screen."AirPlay "is the primary reason for purchase of Apple TV devices"

The firm added, "it is AirPlaying ? not OTT [Over The Air] streaming ? that is the primary reason for purchase of Apple TV devices."

After Roku, TiVo is "the next strongest installed base of users," the firm said, adding that "Google is conspicuous by its absence in this segment" of TV set top boxes.

Google TV "conspicuous by its absence"



In late 2011, Google's executive chairman Eric Schmidt announced to a conference crowd that "by the summer of 2012, the majority of the televisions you see in stores will have Google TV embedded."

As The Verge noted at the time, Schmidt's "claim would seem to run counter to mixed reviews, disappointing sales numbers to date, and the growth of competing connected TV platforms."

Looking at 2012 in retrospect, Frost & Sullivan stated, "Devices based on the Google TV platform have seen very little commercial success so far, with our estimates of less than 1M total installed devices, of which the discontinued Logitech Revue accounts for the lion?s share."
post #2 of 53
GoogleTV. Like anything else Google does in-house, any success they have they pretty much have to buy.

They should have bought Roku or something.
post #3 of 53
This is quite impressive, considering Apple doesn't really market the Apple TV anywhere but its own website.

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post #4 of 53
I use AppleTV for both, primarily for streaming content, but AirPlay is nice to have.

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post #5 of 53
Many people looking for alternatives to cable/satellite and networks would not want a Google based offering. When you consider that advertising is Google's revenue, why buy into more of it?
post #6 of 53
Quote:
Originally Posted by 1brayden View Post

Many people looking for alternatives to cable/satellite and networks would not want a Google based offering. When you consider that advertising is Google's revenue, why buy into more of it?

Exactly. That's why I'm interested in the prospect of Apple getting the networks and cable companies to agree to ad-free LIVE TV.
post #7 of 53

I am gonna assume that Boxee, which was acquired by Samsung recently, must be quite small. 

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post #8 of 53
I doubt this includes Xbox360, Wii, or PS3 since these offer Netflix, Hulu, and many other services. Anyone with one of these consoles would not need a Roku or AppleTV. I use my PS3 for all my streaming including from my Mac Pro through Plex in addition to Netflix.

 

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post #9 of 53

Shipped or sold? 

 

How many units used for porn? After all, this is the "third leg" of Apple's business.

post #10 of 53
I'm not surprised. I actually bought my first Apple Tv a couple of days ago. It's a really nice box. I didn't realize how tiny it was.

I'm not currently in the US and I felt like watching a movie or two, so an Apple TV and a subscription to a SmartDNS service enabled me to watch Netflix USA now, and it's working out great so far.

I'm not able to access HBO go though, even with the smartdns.
post #11 of 53

Not bad for a "hobby."

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post #12 of 53

Wow, did not expect it to be that high. Imagine if Apple actually marketed this thing. But I understand why they do not want to yet, it's still being molded and developed into something that will eventually be much bigger. 

post #13 of 53
Dang you go apple. I had no idea. As an owner of both apple TV and tivo, I wish Tivo would get its act together though. That company sold its soul to flash and can't seem to get past GUI expectations from 10 years ago.

BTW I would guess this is restricted to dedicated streaming boxes and excludes television and blu-ray players that integrate stuff like netflix. Probably excludes game consoles too.

I thought wrong. It contains television and game console streaming clients
Edited by dugbug - 7/16/13 at 4:45pm
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post #14 of 53
Originally Posted by 1brayden View Post

Many people looking for alternatives to cable/satellite and networks would not want a Google based offering. When you consider that advertising is Google's revenue, why buy into more of it?

 

Bingo.  96% of Google's revenue comes from selling ads.  That's cold hard Google fact #1.

And guess what.  Nobody likes ads.  That's cold hard Google fact #2.

 

Many TV viewers, such as myself, would be thrilled to pay a little more to kill off ads.

And, down the road, future TV shows could be written and edited for broadcast without ad breaks.

The format of TV shows could become more like short-form movies.  (Think PBS.)

 

If and when that happens, all previous TV shows, with commercial breaks, will look dated.

There will be awkward fade-outs / fade-ins where commercials were once slotted in.

The mini-cliffhangers before commercial breaks, followed by mini-resolutions after the breaks,

will look like what they are: bait to keep viewers on the channel that may not contribute to the story.

 

Of course, live events like baseball and American football naturally have breaks with no action.

I suppose Madison Avenue types could keep themselves busy producing stupid beer ads for those breaks.

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post #15 of 53
Quote:
Originally Posted by gwmac View Post

I doubt this includes Xbox360, Wii, or PS3 since these offer Netflix, Hulu, and many other services. Anyone with one of these consoles would not need a Roku or AppleTV. I use my PS3 for all my streaming including from my Mac Pro through Plex in addition to Netflix.

 

This is specific to video streaming devices - not game consoles, set top boxes, TV's, etc.

 

Anyone who has an iTunes library of Tv shows and movies purchased from the iTunes Store would still want an AppleTV, as it's the only device that can play that content. So even if someone does have a PS3 they may also want an AppleTV, which is probably why AppleTVs sell so well.

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post #16 of 53
Quote:
Originally Posted by ankleskater View Post

Shipped or sold? 

 

How many units used for porn? After all, this is the "third leg" of Apple's business.

Cynical! And adds nothing to the conversation. 

post #17 of 53
Quote:
Originally Posted by Slurpy View Post

Wow, did not expect it to be that high. Imagine if Apple actually marketed this thing. But I understand why they do not want to yet, it's still being molded and developed into something that will eventually be much bigger. 

Yep, agree. I had the original ATV and used to say on these boards, just having the streaming of photos was worth the price of admission! I put on photos of my friends and everything else and a little light jazz on my flat screen and they would come over and we'd talk have a few drinky-pooh's and just while-away the evening. They loved seeing photos of themselves. I wouldn't even sort or edit the photos...just put everything up. It's great and I recommend it to everyone! :)

 

P.S. Kudos to Apple...pretty good for a "hobby!" Stevo, I love you! :)

post #18 of 53

Every little addition brings more use for the AppleTV.  For a news geek like me, the addition of SkyNews Int'l gives me a solid world news source to replace the crap from cable and network TV snooze.

 

Been using AirPlay for AlJazeera but, looking forward to AJAmerica in a few more weeks on DirecTV.  And expect it will show up on the AppleTV, too - won't have to switch back-and-forth.

post #19 of 53
Quote:
Originally Posted by gwmac View Post

I doubt this includes Xbox360, Wii, or PS3 since these offer Netflix, Hulu, and many other services. Anyone with one of these consoles would not need a Roku or AppleTV. I use my PS3 for all my streaming including from my Mac Pro through Plex in addition to Netflix.

Actually, the XBox and PS3 aren't used for that very much, and the Wii is a very bad experience, from our own attempts. No hi Rez for a start, and it isn't well set-up for that.
post #20 of 53
Quote:
Originally Posted by ankleskater View Post

Shipped or sold? 

How many units used for porn? After all, this is the "third leg" of Apple's business.

Apple sold over 9 million aTvs in 2012. That's a pretty big number. All other streaming devices, both video and music together didn't equal that number. Game consoles sold more, of course, but aren't used much for that. But the aTv is bought exclusively for that purpose.
post #21 of 53

56% market share for Apple TV? Not bad for a hobby, eh? 1smile.gif

post #22 of 53
Quote:
Originally Posted by gwmac View Post

I doubt this includes Xbox360, Wii, or PS3 since these offer Netflix, Hulu, and many other services. Anyone with one of these consoles would not need a Roku or AppleTV. I use my PS3 for all my streaming including from my Mac Pro through Plex in addition to Netflix.

 

I have all three, and still use the AppleTV exclusively to stream. Much better interface.

post #23 of 53
Quote:
Originally Posted by melgross View Post


Actually, the XBox and PS3 aren't used for that very much, and the Wii is a very bad experience, from our own attempts. No hi Rez for a start, and it isn't well set-up for that.

We use PS3 for Netflix and Hulu+ streaming as do most all of the people I know who subscribe to Netflix.

post #24 of 53
Ps3 is my media machine, but I have the Apple TV for AirPlay which I love. Apple TV would be more valuable to me with amazon support.
post #25 of 53

Doesn't surprise me at all.  My parents like to stream broadcast programming from overseas, and while it's ridiculously simple to do this using an iPad app, they simply prefer to watch their programs on the big TV.  AirPlay enables this with one touch -- much easier than their previous setup with a Windows PC hooked up to the TV, which to them was so complicated that they stopped using it.  To this day, my mom still cannot figure her way around a keyboard and mouse, yet she uses the iPad everyday for games, Facebook, FaceTime and TV viewing.  Considering how much of a technophobe she is, the iPad and Apple TV combo have enabled her to use technology without arbitrary barriers and complicated "features" getting in the way.

post #26 of 53
Quote:
Originally Posted by patpatpat View Post

We use PS3 for Netflix and Hulu+ streaming as do most all of the people I know who subscribe to Netflix.

This info graphic seems to support what I see in my group of friends.

 

http://mashable.com/2011/07/27/hulu-netflix-infographic-2/

 

For Netflix (which I believe is the biggest streaming provider) just 1% watch on AppleTv, vs 13% each on PS3/XBOX and 42% via computer. Hulu is predominantly computer, not sure why but I believe hulu is not on a lot of devices and quite a bit of content is web only.

post #27 of 53
Apparently this doesn't account for all the streaming devices such as DVD/BlueRay... Also, most TV's on the market include streaming. Pointless figure.

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post #28 of 53
Quote:
This info graphic seems to support what I see in my group of friends.

http://mashable.com/2011/07/27/hulu-netflix-infographic-2/

For Netflix (which I believe is the biggest streaming provider) just 1% watch on AppleTv, vs 13% each on PS3/XBOX and 42% via computer. Hulu is predominantly computer, not sure why but I believe hulu is not on a lot of devices and quite a bit of content is web only.

Right... In 2011. Check the date in that article. The data comes from a Nielsen survey on March, 2011. Since then the Apple TV has gotten Hulu+, MLB, SkyNews, some CrunchyWonton or something, and more.

dZ.
post #29 of 53
I hope the future brings content like HBO to Apple TV as a subscription without a cable provider.
post #30 of 53
Quote:
Apparently this doesn't account for all the streaming devices such as DVD/BlueRay... Also, most TV's on the market include streaming. Pointless figure.

From the linked article:
"The consumer video devices research provides a global analysis on the following product segments - video game consoles, set-top boxes, Blu-ray players, smart TVs, smartphones, tablets, and IP streaming devices."

So, wrong.
post #31 of 53

We use AppleTV exclusively for streaming to TV sets. Have two AppleTV's. Totally disconnected the entertainment portion of the cable--now just Internet. We stream about half and half iTunes and Netflix. Cutting the cable saves us over $100 per month.

 

Note to cable companies: Your entertainment business model and pricing don't make sense for us anymore.

post #32 of 53
Nice hobby. Where is Samsung's "Samsung Galaxy S TV Inactive"?
post #33 of 53
Quote:
Originally Posted by gwmac View Post

I doubt this includes Xbox360, Wii, or PS3 since these offer Netflix, Hulu, and many other services. Anyone with one of these consoles would not need a Roku or AppleTV. I use my PS3 for all my streaming including from my Mac Pro through Plex in addition to Netflix.


But, there is a lot of content that gaming consoles cannot access that you can access using an iOS app.  On a gaming console, you're limited to the built-in apps, and other media server content on a home computer.  The AirPlay feature makes the whole process of sending programs to the TV simple. 

 

I use a PS3 with Amazon Video and a Medialink server connection to an iMac.  While I don't currently have an Apple TV (too many video devices in my setup already), I can readily see the use case for Apple TV simply for the AirPlay link to an iPad.

 

 

Originally Posted by melgross
Actually, the XBox and PS3 aren't used for that very much, and the Wii is a very bad experience, from our own attempts. No hi Rez for a start, and it isn't well set-up for that.

 

Gaming consoles are frequently used for media streaming.  A couple of years ago, Nielson found that about roughly half of Netflix users accessed the service via gaming consoles. 

 

http://www.afterdawn.com/news/article.cfm/2011/07/28/50_of_netflix_users_view_via_gaming_consoles

 

For me, I bought a PS3 primarily to use as a Blu-ray player and to stream music, photos, and videos from our iMac.  But, over the years we've increasingly used the PS3 for Netflix and Amazon Video.  Both services have "HD" programs and it generally compares well with DVD quality (nowhere near Blu-ray though).  The console does not get much usage for gaming -- the iPad is used a lot more for that. 


Edited by Woochifer - 7/16/13 at 1:59pm
post #34 of 53
Quote:
Originally Posted by Colper View Post

Apparently this doesn't account for all the streaming devices such as DVD/BlueRay... Also, most TV's on the market include streaming. Pointless figure.


Check that graphic again.  It actually does.

 

post #35 of 53

Looking solely at that pie chart, it doesn't include Game Consoles (and I suspect PC's neither). Per  Tim Cook  regarding 2012 "That brings the total number of Apple TVs sold for the year to 5 million, up from 2.8 million last year.".  

 

So all that chart is saying is that  5 million AppleTv's were sold in 2012,  approx. 500K Tivo machines, 1.6 Million roku devices and about 1 million other streaming only devices.

 

This doesn't give any indication of the actual ratios of netflix/hulu subscribers per device type.

 

As I said before, very few of my friends have AppleTv/Roku. The vast majority use PS3/XBOX/PC for streaming.

 

The report details global market. Sony sold ~12 Million PS3's in 2012, xbox something similar.

 

 

(corrected total)


Edited by patpatpat - 7/16/13 at 2:10pm
post #36 of 53
Quote:
Originally Posted by Woochifer View Post


Check that graphic again.  It actually does.

 

I think the poster meant the pie chart in the original thread. I don't believe it includes game consoles either.

post #37 of 53
Quote:
Originally Posted by SockRolid View Post

Not bad for a "hobby."

Yep, just wait until Apple get serious! LOL
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post #38 of 53
Quote:
Originally Posted by patrickwalker View Post

GoogleTV. Like anything else Google does in-house, any success they have they pretty much have to buy.

They should have bought Roku or something.

What other do we expect?

 

The lunatics are in charge at Google Asylum.

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post #39 of 53
Quote:
Originally Posted by jungmark View Post

Nice hobby. Where is Samsung's "Samsung Galaxy S TV Inactive"?

Samsung smart tvs will already stream Netflix.  There is other stuff as well  but I only use mine for Netflix Canada.  I have Netflix US on the ATV.  It's all  one account but there is different content. 

 

I have seen an ad for a Samsung TV that claimed it also included a web browser.  That would be nice if it will stream content from TV websites.  I currently us a mac mini for that.  Many of them still us flash so airplay from an iPad doesn't work.

post #40 of 53

C'mon Apple, allow a native Plex app to be installed in your next version!  I'm currently using PlexConnect, but it would be nice if they supported that 3rd party app!

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