It's not hatred - but it is a severe and deep seated mistrust, on many levels.
Please remember this, Google has no business apart from advertising.
Despite all their user enhancements that may provide you with a richer experience - their business is selling advertising.
No point in dishing up a restaurant ad in Seattle to me here in NZ so they need to collect data to target their ads to me in a meaningful way.
uhh, I don't give flying fig about their efforts to log me using my ip, browsing history and habits and then onsold so that they can make more money - to sell more ads.
Wait, hang on - No I actually do care !
I am now a contributor to their enterprise - not willing but something to be used for their betterment.
The implication here is that selling advertising makes a company less trustworthy compared to selling hardware, because much of what you say here applies to Apple as well. This may be an popular opinion of this forum, but it seems that although Google collects a lot of personal data, they have more incentive than most other companies to keep your data safe. If a business manages to obtain Google's datasets, it would be less willing to pay Google to target ads for them. The success of an ad company depends on keeping your personal info a company secret, because only then would businesses keep paying the ad company to act as a middleman. Leaking your personal preferences would directly undercut Google's business.
Edit: Fixed, thanks RobM.
Edited by d4NjvRzf - 7/19/13 at 6:28am