Please, AI management, enough of this crap already. Take 5. Smoke 'em if you got 'em. We don't need this analyst rumor mill constantly. It's all about manipulating the stock price. We know that. It serves no useful purpose. It encourages the trolls, gives comfort to the haters, and gets on the agenda of the next anti-Apple talking points conference.
Frankly it is baseless speculation and doubtful if there is any research at all to back it up. I know rumors are hard to come by nowadays but really this is the publishing industry, hire somebody to write that has talent and an understanding of the field. No DED isn't an example of talent nor a person with an understanding of the field. It really is important to have some substance to a publication. I realize there is a certain fun aspect to a rumors site but that doesn't excuse this non sense coming from the analysts.
So yeah let's replace some of this crap drizzle with articles of substance. Maybe a series on XCode, python programming or Apple script programming. Maybe a series on self publishing via IBooks Author. There is much that can be written you only need to understand the subject field and have a talent for writing.