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New video again shows off supposed plastic Apple iPhone case

post #1 of 79
Thread Starter 
Apple's iPhone remains the top-selling handset in the world, but a new video seems to support the notion that the Cupertino company is not resting on its laurels and may be close to releasing a plastic-backed version of the iPhone to address lower-cost markets.



The case shown in the new video is virtually identical to previously leaked images that also purported to show a plastic iPhone body. The video, posted by YouTube user DetroitBORG, shows a partially completed case without the necessary cutouts for volume and mute buttons or a SIM card tray.

The video creator also makes it a point to show the plastic iPhone case alongside Apple's last plastic iPhone, the iPhone 3GS. The device appears best described as the intersection of the 3GS with the current iPod touch.

lite-130710.jpg


Should the previously leaked images and this video prove accurate, the lower-cost iPhone will be slightly thicker and wider than the current iPhone 5, with a 4-inch, presumably Retina display. Both the previous images and the new video point out that the lower-end model will likely come in an array of color options, and a number of different colors could also be an option on the higher-end model.

The plastic-backed iPhone would represent an attempt by Apple to reach into the lower-end market for smartphones. Industry consensus points to an apparent slowing in the high-end of the smartphone segment, with much of the growth in the industry now occurring in developing markets. Apple CEO Tim Cook, though, sounded less convinced speaking yesterday during the company's quarterly conference call.

"I don't subscribe to [the notion that] the higher end of the smartphone market has hit its peak," Cook said. The Apple chief declined to comment on any possible lower cost devices or the possibility that Apple would begin accepting trade-ins in its stores in order to boost supplies to sell in developing markets.
post #2 of 79
Although the phone looks nicer in these videos I'm more convinced these plastic cases are fake.
post #3 of 79
The two things I find most interesting about this design (assuming it's the real deal), are:

- The increased thickness would seem to allow for a double-size battery assuming the other components remain the same.

- If the front screen attaches in the same way as described by the previous leak with a sort of rubber gasket around the edge, this thing would be almost indestructible because most screen damage occurs with the shock of an edge-drop.

So it *could* be a supremely "chuckable," almost indestructible phone with a two day battery. If it's also cheap, that would make it a category destroyer and it would eat Android phones for lunch.
Edited by Gazoobee - 7/24/13 at 9:42am
post #4 of 79
Not me. I think it's the real deal. A little late in the game to be able to protect so many supply chain elements. Also, the internal metal elements add to difficulty in faking this up.
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A.k.a. AppleHead on other forums.
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post #5 of 79

The "iPhone" font is thin on the shell. 

post #6 of 79
On thing that strikes me as odd is the fact that the button slots are not cutout already. I cannot see the benefit of cutting them out after putting in parts of the chassis. But I am not a manufacturing engineer so there could be reasons to do this.

Also... the normal Apple printed information is not present bellow the iPhone label... so that is suspect.

However... it look a bit to well made for a knock-off.
post #7 of 79
Who would or could go to that much trouble to make a fake a fake iPhone case? That would require an incredible amount of skill and money to produce something that detailed. It is true that Apple probably made dozens of various prototypes and the final product might not be this exact one. But at this point in time I think it is a safe bet to assume it is coming.

What I found the most interesting is when he said it would replace the 4 and 4S but sell alongside the 5 and 5S. I would have thought that Apple would stop selling previous model year phones if they came out with a cheaper version but I think he is probably right.

Off contract prices: iPhone plastic $449 iPhone 5 $549 iPhone 5S $649

 

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post #8 of 79
I'd be disappointed to see them go back to plastic. Metal cases very much identify Apple's products now.

At one point, the white plastic was great - the old Macbooks looked really nice - but plastic just cracks too easily, gets fingerprints and scratches. The iPod Touch shown in the video looks like a more premium product and it would be cheaper than the phone.

The white color looks nice enough but the other colors in plastic don't. While these could of course be fake or 3rd party backs, there would be little reason to make a fake model of an iPhone Apple doesn't sell and there's also little reason for someone to replace Apple's nice metal back with a cheap plastic back.

I'd rather see an iPod Touch phone.
post #9 of 79
Quote:
Originally Posted by Gazoobee View Post

The two things I find most interesting about this design (assuming it's the real deal), are:

- The increased thickness would seem to allow for a double-size battery assuming the other components remain the same.

- If the front screen attaches in the same way as described by the previous leak with a sort of rubber gasket around the edge, this thing would be almost indestructible because most screen damage occurs with the shock of an edge-drop.

So it *could* be a supremely "chuckable," almost indestructible phone with a two day battery. If it's also cheap, that would make it a category destroyer and it would eat Android phones for lunch.


Yes, I have advocated Apple to take advantage of iOS being more battery efficient than Android by offering same battery size as Android phones.  If you compare the battery sizes of Android phones you will notice they are much larger than iPhones. 

post #10 of 79
Quote:
Originally Posted by gwmac View Post

Who would or could go to that much trouble to make a fake a fake iPhone case? That would require an incredible amount of skill and money to produce something that detailed. It is true that Apple probably made dozens of various prototypes and the final product might not be this exact one. But at this point in time I think it is a safe bet to assume it is coming.

How does injection molding a handful of plastic cases involve an "incredible amount of skill and money"? You can get on-demand injection molding done for quite cheap especially with it being plastic.


Edited by MikeJones - 7/24/13 at 9:55am
post #11 of 79

I expect to see more and more of these now that you can get a decent 3D Printer for less than $1,000. 1tongue.gif

 

The metal chassis probably came from an iPod Touch. Nicely done.

post #12 of 79
Quote:
Originally Posted by gwmac View Post

Off contract prices: iPhone plastic $449 iPhone 5 $549 iPhone 5S $649

 

$449 would still be way too high. You might as well not make it for that price, because you're just undercutting your existing phone offerings while not attracting any new customers. If it's not $199, it won't sell to the low-end market that they are allegedly trying to reach. 

post #13 of 79
Quote:
Originally Posted by gwmac View Post

Who would or could go to that much trouble to make a fake a fake iPhone case?

Anyone who wants publicity? This has happened with Apple products for over a decade.

Originally posted by Relic

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Originally posted by Relic

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post #14 of 79
Quote:
Originally Posted by blackbook View Post

Although the phone looks nicer in these videos I'm more convinced these plastic cases are fake.

 

Really?  still thinking that...

 

Very nice video, the shell looks much better without its plastic protection. The video really outline how much they will save on just the casing. I didnt realise the ip5 had chromes around the plugs. This will be using cheaper components on top of being a lot easier to make.


Edited by herbapou - 7/24/13 at 10:16am
post #15 of 79
Quote:
Originally Posted by MikeJones View Post

How does injection molding a handful of plastic cases involve an "incredible amount of skill and money"? You can get on-demand injection molding done for quite cheap especially with it being plastic.

It wasn't just an empty plastic case. It also included the metal mount or whatever it is called. What possible motive would anyone have to make a fake case? Clicks on a story certainly wouldn't pay for the expense. The only possible entity that might produce then leak some fake prototypes would be Apple themselves. But more than likely this was just a leak of the actual case that we will probably see in the final product. 

 

I think plastic is fine since Apple clearly wants to draw a huge boundary between their premium and affordable line of iPhones. This will clearly separate the two lines and serve to try and stop it from cannibalizing sales away from the more premium aluminum iPhones. It seems it will basically be a 4S but with a 4" retina screen and lightning. The other advantage of plastic is that it is more durable so less need of a case. It can be scratched but will likely fare better in falls vs. an iPhone 5 without a case. That also explains the colors since Apple assumes people will be less likely to buy a case for this phone. If they do buy a case it would not be a thick protective type case but a very thin one meant only to prevent against scratches. 


Edited by gwmac - 7/24/13 at 10:17am

 

Never argue with an idiot. They will only bring you down to their level and beat you with experience. 

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Never argue with an idiot. They will only bring you down to their level and beat you with experience. 

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post #16 of 79
Wouldn't a plastic iPhone shell fly in the face of Apple's dedication to environmentally-friendly products?
post #17 of 79
Quote:
Originally Posted by ktappe View Post

 

$449 would still be way too high. You might as well not make it for that price, because you're just undercutting your existing phone offerings while not attracting any new customers. If it's not $199, it won't sell to the low-end market that they are allegedly trying to reach. 

Well remember it would be free on contract. It would simply continue the pricing system they have in place now but standardizing on the 4" display and on lightning. If Apple could hit that psychological $399 price point off contract then there could be more disruption. I think $399 would be absolute lowest you could hope for. 

 

The problem they will still face in the 3rd world is all those other fees and taxes. So even if they sell it for $399 here in the U.S. the price in countries like Brazil, India, Russia and others is still likely to be well above $500. 

 

Never argue with an idiot. They will only bring you down to their level and beat you with experience. 

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post #18 of 79
Quote:
Originally Posted by thadgarrison View Post

Wouldn't a plastic iPhone shell fly in the face of Apple's dedication to environmentally-friendly products?

 

Plastic is re-cyclable...  and it takes less energie than reclycling glass and aluminum.

post #19 of 79
Quote:
Originally Posted by tzeshan View Post


Yes, I have advocated Apple to take advantage of iOS being more battery efficient than Android by offering same battery size as Android phones.  If you compare the battery sizes of Android phones you will notice they are much larger than iPhones. 


This cnet writer is lying.  He said he gets 10 hours of web browsing with the original nexus 7.  Google said the new nexus 7 gets one more hour of web browsing at 10 hours.  The Android world is full of dishonest people.

http://www.zdnet.com/why-the-nexus-7-is-winning-my-heart-and-replacing-my-ipad-7000017947/

post #20 of 79

That is real like the leaks of iPad 3 and iPhone 5. They all leaked before the release. It is impossible to produce those detailed prototypes individually. The really bad thing is that the surprise becomes absent before the announcement. That kills the excitement around the fresh products as well.

 

Tim Cook seems to double down on secrecy on products 1biggrin.gif


Edited by nickimsonik - 7/24/13 at 10:32am
post #21 of 79
He seems to start off talking about the phone replacing the 4 and 4S and then halfway through he sort of transitions into talking about it as if it's the new 5S talking about missing the two tone back on finer details. A little odd.

He needs to make it clearer that there will be another higher end phone coming as the video comes across in parts as if he's showing the only new iPhone, a lot of people will be assuming that this is the only thing coming.
post #22 of 79
The most obvious source of good fake cases is probably... Apple 1smile.gif

A very inexpensive way of throwing the competition off the scent. When the iPad early releases were being used at News International they were in thick metal cases chained to the developers desks to prevent anyone knowing what they looked like.

Similarly, for many years, car manufacturers have encased car prototypes in fake panels to hide the design.

Well, one can hope, because I don't like the look of these cases very much.
post #23 of 79
Quote:
Originally Posted by nickimsonik View Post

That is real like the leaks of iPad 3 and iPhone 5. They all leaked before the release.

They're also all faked.
Quote:
It is impossible to produce those detailed prototypes individually.

Except it isn't. Except on multiple occasions we've seen production-quality fakes posing as leaks.
Quote:
The really bad thing is that the surprise becomes absent before the announcement.

No, since we don't actually know anything.
Quote:
Tim Cook seems to double down on secrecy on products

Can you say, with certainty, that this is an actual product from Apple? Can you say, with certainty, any information about said product whatsoever?

I wouldn't mock Cook, were I you.

Originally posted by Relic

...those little naked weirdos are going to get me investigated.
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Originally posted by Relic

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post #24 of 79
Quote:
Originally Posted by Gazoobee View Post

So it *could* be a supremely "chuckable," almost indestructible phone with a two day battery.
I think that is exactly what Apple is going for and I'm all for it!

The current iPhone is beautiful, but like most people, I have to keep mine in a case to protect it, so who cares!

The case doubles the thickness, looks like crap but its necessary.

I watched my friends daughter drop her plastic Samscum SGarbage on uneven concrete getting into the car and it was fine. If I dropped my glass iPhone with no case in that same spot, one of the glass sides is most likely pulverized.

I think the iPhone is going the direction of more drop friendly materials, it would be probably the number one selling point.
post #25 of 79
Quote:
Originally Posted by ktappe View Post

 

$449 would still be way too high. You might as well not make it for that price, because you're just undercutting your existing phone offerings while not attracting any new customers. If it's not $199, it won't sell to the low-end market that they are allegedly trying to reach. 

 

With $199, it'll cannibalize its own metal iphone 5 sale.

post #26 of 79
Fake.

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #27 of 79
Be smart to eliminate the 3.5 size screen go to 4" to simplify & economy of scale supply chain, then add 5" screen
post #28 of 79
I like the black-and-white combo (black screen, lightning port and white shell) i'll definitely get one when it gets out.
post #29 of 79
Quote:
Originally Posted by Everett Ruess View Post

Be smart to eliminate the 3.5 size screen go to 4" to simplify & economy of scale supply chain, then add 5" screen

Doesn't sound smart at all.

Originally posted by Relic

...those little naked weirdos are going to get me investigated.
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Originally posted by Relic

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post #30 of 79
Quote:
Originally Posted by ktappe View Post

 

$449 would still be way too high. You might as well not make it for that price, because you're just undercutting your existing phone offerings while not attracting any new customers. If it's not $199, it won't sell to the low-end market that they are allegedly trying to reach. 

 

It won't be $199, that's laughable. The iPod touch costs more and has less stuff.

 

$299 is the absolute lowest, $399 is more likely.

post #31 of 79
Quote:
Originally Posted by Tallest Skil View Post


Doesn't sound smart at all.

 

What isn't smart about standardizing on 4" screens?

 

Not sure about the 5" screen.

post #32 of 79
Quote:
Originally Posted by acatomic View Post

I like the black-and-white combo (black screen, lightning port and white shell) i'll definitely get one when it gets out.

 

It's very sharp looking in white.

post #33 of 79
Quote:
Originally Posted by Pendergast View Post

What isn't smart about standardizing on 4" screens?

Not sure about the 5" screen.

Oh, nothing. But then turning right around and just causing the same problem again? I don't get it.

Originally posted by Relic

...those little naked weirdos are going to get me investigated.
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Originally posted by Relic

...those little naked weirdos are going to get me investigated.
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post #34 of 79
Quote:
Originally Posted by gwmac View Post

It wasn't just an empty plastic case. It also included the metal mount or whatever it is called. What possible motive would anyone have to make a fake case? Clicks on a story certainly wouldn't pay for the expense. The only possible entity that might produce then leak some fake prototypes would be Apple themselves. But more than likely this was just a leak of the actual case that we will probably see in the final product. 

I think plastic is fine since Apple clearly wants to draw a huge boundary between their premium and affordable line of iPhones. This will clearly separate the two lines and serve to try and stop it from cannibalizing sales away from the more premium aluminum iPhones. It seems it will basically be a 4S but with a 4" retina screen and lightning. The other advantage of plastic is that it is more durable so less need of a case. It can be scratched but will likely fare better in falls vs. an iPhone 5 without a case. That also explains the colors since Apple assumes people will be less likely to buy a case for this phone. If they do buy a case it would not be a thick protective type case but a very thin one meant only to prevent against scratches. 

http://youtu.be/BxQ04wcAHYs
post #35 of 79
Quote:
Originally Posted by Everett Ruess View Post

Be smart to eliminate the 3.5 size screen go to 4" to simplify & economy of scale supply chain, then add 5" screen

Exactly. I think many were hoping for a larger iPhone this year but I understand why Apple will first standardize on 4" and allow developers a little more time to catch up with that before they introduce another resolution that will come with a larger iPhone. So this year it will be the iPhone lite and next the the iPhone Pro. They will then have a very solid product matrix to compete in every sector except budget phones where they do not want to compete since there is so little money to be made there. Let the Chinese duke it out with Samsung in phones below $350.  

 

Never argue with an idiot. They will only bring you down to their level and beat you with experience. 

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Never argue with an idiot. They will only bring you down to their level and beat you with experience. 

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post #36 of 79
Quote:
Originally Posted by SpamSandwich View Post

Fake.

Yup
post #37 of 79

Believe it or not... The external design of the iPhone Lite is that. 

 

iPad 3 leaks:

http://www.macrumors.com/2012/02/20/side-by-side-photos-of-ipad-2-and-ipad-3-back-casing/

http://www.macrumors.com/2012/02/28/ipad-3-rear-shell-measures-in-at-9-5-mm-thick-0-8-mm-thicker-than-ipad-2/

 

iPhone 5 leak:

 

http://www.phonearena.com/news/Alleged-iPhone-5-chassis-leaks-on-video_id32802

 

iPad mini leak:

 

http://gizmodo.com/5948258/leaked-ipad-mini-photos-show-first-look-at-black-model-3g-support

 

Look at their dates. You will understand that they were all real. That is very similar to the current case. That plastic chassis is genuine


Edited by nickimsonik - 7/24/13 at 11:38am
post #38 of 79
Quote:
Originally Posted by Tallest Skil View Post


Oh, nothing. But then turning right around and just causing the same problem again? I don't get it.

 

First off, I think the 5's screen size is big enough. That said, IF Apple want's to go bigger...

 

They may have determined that the MOST iPhone form factors they'll support is two (3.5" and 4"). So IF Apple wants to go bigger while not making things more complicated than they already are, eliminating the 3.5" would allow room for a bigger screen size.

 

Developers would still have to support 2 screen sizes (technically 3 since the 4S will be supported for a while) for iPhones, and 2 for iPads. Plus, iOS 7 looks like it will be easier to scale to different sizes.

post #39 of 79
Quote:
Originally Posted by gwmac View Post

Exactly. I think many were hoping for a larger iPhone this year but I understand why Apple will first standardize on 4" and allow developers a little more time to catch up with that before they introduce another resolution that will come with a larger iPhone. So this year it will be the iPhone lite and next the the iPhone Pro. They will then have a very solid product matrix to compete in every sector except budget phones where they do not want to compete since there is so little money to be made there. Let the Chinese duke it out with Samsung in phones below $350.  

 

Predictions:

 

It will be the plastic "iPhone (late 2013) 16GB" sold for $399 and the "iPhone S (late 2013) 32GB" starting at $649. The iPhone 5 will continue to be sold while supplies last at $549, a la the iPad 2 when the "new iPad" (3) came out.

 

The iPhone S (late 2013) will share the same general look of the iPhone 5, start at 32GB, have some form of water-resistancy, possibly IGZO, and some unannounced feature of iOS 7 exclusive to it (possibly fingerprint scanning, although I'm ambivalent about this).

post #40 of 79

If you don't like it then don't buy it. There is nothing wrong with choice and variety. The metal iPhone will still be around. Apple can't continue to simply sell 2 and 3 year old phones as their only affordable option. People like new models which is why 2013 cars are immediately discounted as soon as the 2014 is released even though they may be identical.

 

 As soon as I learned about the Qualcomm RF360 I knew this iPhone lite was inevitable. It is meant to replace the 4S. Currently Apple has to make 3 (possibly 4) versions of an iPhone to work with the 100 or so carriers around the world where the iPhone is sold. But there are a total of around 800 carriers in total. Out of that 700 remaining China Mobile and DoCoMo are the two largest still not selling the iPhone. With the Qualcomm RF360 in one fell swoop Apple can release one single model that will work on any of those 800 carriers regardless what band of LTE they use or whether they are GSM or CDMA. Anyone that can't see the cost savings of standardizing on 4" and also the savings from producing one model instead of 4 are blind.  

 

This iPhone will be a tremendous success not only because of price but because people on every single phone carrier in the world will be able to use it on their network assuming the carriers don't try and block it which they would be foolish to do. This would allow China mobile to save face and not have to bow to meet Appl'e demands while allowing their customers to buy it themselves and use it on their network. win win for everyone involved and it will be a huge success. Far more sales than any previous iPhone. 

 

Never argue with an idiot. They will only bring you down to their level and beat you with experience. 

Reply

 

Never argue with an idiot. They will only bring you down to their level and beat you with experience. 

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