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Bob Mansfield no longer on Apple's exec team, will continue work on special projects [u]

post #1 of 58
Thread Starter 
In a very recent change to its website, Apple removed Senior Vice President of Technologies Bob Mansfield's biography from the executive profiles webpage, suggesting the executive may no longer be with the company.

Update: According to a tweet by Reuters reporter Poornima Gupta, Apple has confirmed that Mansfield is no longer part of the company's executive team. He will continue to work on special projects under CEO Tim Cook.

Bio Page
Apple's Executive Profiles webpage before (left) SVP Bob Mansfield's bio was removed (right). | Source: Apple


As first noted by MacRumors on Sunday, Mansfield's bio no longer exists on Apple's profiles press page, or elsewhere on the site. While not definitive proof that Mansfield has left Apple, the move is curious, especially in light of the executive's recent history with the company.

After announcing his retirement in June 2012, Mansfield returned to Apple to work directly under CEO Tim Cook as head of all wireless and semiconductor teams. According to reports at the time, engineers who worked under the Apple veteran when he was SVP of hardware design were unhappy with his replacement, Dan Riccio.

Apple subsequently announced in August that Mansfield would be staying with the company in an unspecified capacity directly under Cook, a role that later turned into "SVP of Technologies." It was said that Cook offered an "exorbitant" salary of $2 million per month to retain Mansfield's services.

An official announcement regarding the matter has yet to be made, though we have reached out to Apple and will update upon receiving a reply.
post #2 of 58
According to rumors Mansfield was working on the iWatch wearable device, in some capacity, after Tim brought him back.

Maybe this means that the device is completed or at least nearing completion, and Tim is allowing him to leave now?
post #3 of 58
Wow very strange. Though thinking back on it I don't remember seeing him at WWDC. He wasn't sitting in the front row with the other SVPs.
post #4 of 58
Quote:
Originally Posted by blackbook View Post

According to rumors Mansfield was working on the iWatch wearable device, in some capacity, after Tim brought him back.

Maybe this means that the device is completed or at least nearing completion, and Tim is allowing him to leave now?
Seems a bit odd though as they created that new position for him and Cook said he would be staying on an additional two years. 1hmm.gif
post #5 of 58
Quote:
Originally Posted by Rogifan View Post

Seems a bit odd though as they created that new position for him and Cook said he would be staying on an additional two years. 1hmm.gif

True.

I guess it is strange for him to leave a whole year early? Now I'm hoping its just a mistake on the website.
post #6 of 58
Quote:
Originally Posted by blackbook View Post

True.

I guess it is strange for him to leave a whole year early? Now I'm hoping its just a mistake on the website.
Yeah I hope it's not because he's become ill or worse, passed away. 1hmm.gif. His bio is still up on the non USA Apple websites.
post #7 of 58

He is still there, just no longer working in the US.

 

His face is on the exec page of international websites.

post #8 of 58
Quote:
Originally Posted by Rogifan View Post

Yeah I hope it's not because he's become ill or worse, passed away. 1hmm.gif. His bio is still up on the non USA Apple websites.

If he were ill or passed away that'd be national news, so I'm assuming that's no the case.

Quote:
Originally Posted by ankleskater View Post

He is still there, just no longer working in the US.

His face is on the exec page of international websites.

That doesn't make much sense either. Even if he weren't working in the US he still works for Apple. That's not a reason to remove him from the US page IMO
post #9 of 58
This isn't good....
post #10 of 58
I wouldn't panic. This may simply indicate that Bob Mansfield is no longer in a key leadership position. I have often seen the CTO of startup companies later accept a "Senior Research Scientist" or similar role. Such people often enjoy leading bleeding edge development unencumbered by executive leadership resposibilities.
post #11 of 58
Let's hope Apple gets some higher quality app icons in iOS 7 before someone else disappears from Apple... The iOS 7 app icons are VERY amateurish looking -- very UN-Apple, IMHO. Not impressed.
post #12 of 58

Scott Forstall hacked the page :)

post #13 of 58
Quote:
Originally Posted by ankleskater View Post

He is still there, just no longer working in the US.

 

His face is on the exec page of international websites.

 

You mean his job moved overseas? I thought Apple was all about "Designed in California" (you may withhold jokes about California not being part of the United States).

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #14 of 58
What would be worrisome is if Apple de-friended him.
post #15 of 58
Bring Scott Forstall back, if he ever really truly left.
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post #16 of 58
Does this mean AAPL stock is going down $50 tomorrow? :-(
post #17 of 58

Apple confirmed that Mansfield is still at Apple, working under Tim Cook, but not as part of the company's executive team.

Whew!

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #18 of 58
The pict is on the international websites but the profile isn't. Try as example Hong Kong's:

www.apple.com/hk/en/pr/bios/bob-mansfield.html

and you will get a error page.
post #19 of 58
Intrigue is over. Apple spokesman says he's no longer on the exec team but will still report to Cook working on special projects. I wonder if that means there's no longer a SVP of technologies role, or if they'll be filling that role with someone else? And why Bob would have stepped down from that role if he's staying on at Apple. 1hmm.gif
post #20 of 58
Quote:
Originally Posted by Suddenly Newton View Post

 

You mean his job moved overseas? I thought Apple was all about "Designed in California" (you may withhold jokes about California not being part of the United States).

To keep Bob around, Cook promised him like $500M bonus. The only way to pay him is to send him where Apple stores its cash - Ireland. 

post #21 of 58
Quote:
Originally Posted by Rogifan View Post

Intrigue is over. Apple spokesman says he's no longer on the exec team but will still report to Cook working on special projects. I wonder if that means there's no longer a SVP of technologies role, or if they'll be filling that role with someone else? And why Bob would have stepped down from that role if he's staying on at Apple. 1hmm.gif

He's probably putting all his energy in the super secret iWatch project. This could be good news as far as that initiative. He'll be leading that team with laser focus now.

Quote:
Originally Posted by libertyforall View Post

Let's hope Apple gets some higher quality app icons in iOS 7 before someone else disappears from Apple... The iOS 7 app icons are VERY amateurish looking -- very UN-Apple, IMHO. Not impressed.

No this has nothing to do with iOS 7
post #22 of 58
Quote:
Originally Posted by Rogifan View Post

Intrigue is over. Apple spokesman says he's no longer on the exec team but will still report to Cook working on special projects. I wonder if that means there's no longer a SVP of technologies role, or if they'll be filling that role with someone else? And why Bob would have stepped down from that role if he's staying on at Apple. 1hmm.gif

I think it is also an SEC violation for someone to be on the executive team of two companies. So he can't run Microsoft and be a Sr VP at Apple. :)

post #23 of 58
Quote:
Originally Posted by blackbook View Post

He's probably putting all his energy in the super secret iWatch project. This could be good news as far as that initiative. He'll be leading that team with laser focus now.
No this has nothing to do with iOS 7
I don't get why Cook didn't put him in a special advisor role when he announced the reorg last year. Instead he creates a new position for Mansfield only for Mansfield to step down from that position less than a year later. So does the SVP of Technologies still exist and if so who is leading it? If not, what was the point in creating it?
post #24 of 58
Quote:
Originally Posted by Rogifan View Post


I don't get why Cook didn't put him in a special advisor role when he announced the reorg last year. Instead he creates a new position for Mansfield only for Mansfield to step down from that position less than a year later. So does the SVP of Technologies still exist and if so who is leading it? If not, what was the point in creating it?

Well, remember that Mansfield was looking to retire last June, so it stands to reason that this move was probably motivated by a desire to reduce the scope of his work and thus his workload.  I highly doubt that this is similar to Cook's demotion/firing of Scott Forstall (who also became an "advisor" to Cook).  Perhaps Mansfield was considering retiring again, and so they came to an agreement where he would just work on overseeing Apple's watch development, while someone else takes over the more all-encompassing SVP of Technologies role.

 

Also, do we even know who was reporting to Mansfield after the reorg?  Perhaps the SVP of Technologies role was something where he was advising other execs more than anything else.  The other execs on the page have rather clear departments that report to them.


Edited by Zinthar - 7/28/13 at 9:01pm
post #25 of 58

If the man wants to leave, then he shall. Is this a transition away from day to day high responsibility role(s) so he could truly leave next year? People are going to come and go, that is inevitable.

post #26 of 58
Quote:
Originally Posted by Zinthar View Post

Well, remember that Mansfield was looking to retire last June, so it stands to reason that this move was probably motivated by a desire to reduce the scope of his work and thus his workload.  I highly doubt that this is similar to Cook's demotion/firing of Scott Forstall (who also became an "advisor" to Cook).  Perhaps Mansfield was considering retiring again, and so they came to an agreement where he would just work on overseeing Apple's watch development, while someone else takes over the more all-encompassing SVP of Technologies role.

Also, do we even know who was reporting to Mansfield after the reorg?  Perhaps the SVP of Technologies role was something where he was advising other execs more than anything else.  The other execs on the page have rather clear departments that report to them.
I believe Cook said semiconductor and wireless teams were reporting to Mansfield. I'm assuming someone else will be leading them now.
post #27 of 58
Quote:
Originally Posted by Zinthar View Post

Well, remember that Mansfield was looking to retire last June, so it stands to reason that this move was probably motivated by a desire to reduce the scope of his work and thus his workload.  I highly doubt that this is similar to Cook's demotion/firing of Scott Forstall (who also became an "advisor" to Cook).  Perhaps Mansfield was considering retiring again, and so they came to an agreement where he would just work on overseeing Apple's watch development, while someone else takes over the more all-encompassing SVP of Technologies role.

 

Also, do we even know who was reporting to Mansfield after the reorg?  Perhaps the SVP of Technologies role was something where he was advising other execs more than anything else.  The other execs on the page have rather clear departments that report to them.

Kevin Lynch, who was hired away from Adobe, reports directly to Mansfield. His title is VP of Technologies. He's definitely one possibility to take over Mansfield's role.

post #28 of 58
Quote:
Originally Posted by Rogifan View Post


I believe Cook said semiconductor and wireless teams were reporting to Mansfield. I'm assuming someone else will be leading them now.

Would that include the teams that develop the Apple A series SoC's?  If so, that actually is quite important.

post #29 of 58
Quote:
Originally Posted by Zinthar View Post

Would that include the teams that develop the Apple A series SoC's?  If so, that actually is quite important.
That's correct.
post #30 of 58
Quote:
Originally Posted by Shameer Mulji View Post

Kevin Lynch, who was hired away from Adobe, reports directly to Mansfield. His title is VP of Technologies. He's definitely one possibility to take over Mansfield's role.
hmm...does he have experience in hardware, specifically semiconductors?
post #31 of 58
Quote:
Originally Posted by Rogifan View Post


hmm...does he have experience in hardware, specifically semiconductors?

Don't know about that but he definitely has experience in leading software engineering teams. He was CTO of Adobe and potential-in-waiting for the CEO role. Maybe software / hardware integration is one area where he utilize his talents.

post #32 of 58

Mark Gurman, who writes for 9to5Mac, just tweeted, that maybe another possibility Mansfield is no longer SVP, is that the Technologies Division could have gotten folded back into the Hardware Division.  

post #33 of 58
Quote:
Originally Posted by Shameer Mulji View Post

Mark Gurman, who writes for 9to5Mac, just tweeted, that maybe another possibility Mansfield is no longer SVP, is that the Technologies Division could have gotten folded back into the Hardware Division.  
WTF was it created for then? How many big companies create positions/divisions only to fold them after less than one year? 1hmm.gif
post #34 of 58
Quote:
Originally Posted by Shameer Mulji View Post

Don't know about that but he definitely has experience in leading software engineering teams. He was CTO of Adobe and potential-in-waiting for the CEO role. Maybe software / hardware integration is one area where he utilize his talents.

 

Which doesn't have a damn thing to do with leading Engineering Teams that are actual EE/ME teams.

post #35 of 58
Quote:
Originally Posted by Rogifan View Post

Quote:
Originally Posted by Shameer Mulji View Post

Mark Gurman, who writes for 9to5Mac, just tweeted, that maybe another possibility Mansfield is no longer SVP, is that the Technologies Division could have gotten folded back into the Hardware Division.  
WTF was it created for then? How many big companies create positions/divisions only to fold them after less than one year? 1hmm.gif

 

 

Just about every big company does this sort of thing. They wanted him to stay and made it the most attractive they could at the time. He probably wants to sit on the beach at this point. Letting him tinker in the labs is the next step before he finally retires. I'm glad that he is sticking around at all. So much knowledge is lost when these people leave. Having them around to mentor their replacements or guide special projects is a win for both the company and the individual. 

post #36 of 58
Quote:
Originally Posted by Phone-UI-Guy View Post


Just about every big company does this sort of thing. They wanted him to stay and made it the most attractive they could at the time. He probably wants to sit on the beach at this point. Letting him tinker in the labs is the next step before he finally retires. I'm glad that he is sticking around at all. So much knowledge is lost when these people leave. Having them around to mentor their replacements or guide special projects is a win for both the company and the individual. 
Hmm...I still think it's odd that they'd create a SVP of Technologies position and 8 months later get rid of it. Maybe they're not getting rid of it, and someone will be replacing Mansfield. But that seems like something you'd announce in a press release and not take him off the exec page until you announced it and had a replacement in place. Cook said this team had ambitious plans for the future so it would be nice to know if its still going to exist and who will be leading it.

But some labor rights watch dog is dinging Pegatron Alan Apple for abuses so that's all that will dominate Apple news today. AP, Reuters, Bloomberg, WSJ are already reporting it.
post #37 of 58
Quote:
Originally Posted by Phone-UI-Guy View Post

Just about every big company does this sort of thing. They wanted him to stay and made it the most attractive they could at the time. He probably wants to sit on the beach at this point. Letting him tinker in the labs is the next step before he finally retires. I'm glad that he is sticking around at all. So much knowledge is lost when these people leave. Having them around to mentor their replacements or guide special projects is a win for both the company and the individual.

Yeah, he already tried to retire. People don't want to work forever, especially 60+ hour weeks. Mansfield is 55/56 years old and probably made over $16m since just last year.

I assume he stayed on to adequately train his successor, either Dan Riccio or someone else. Rather than have an abrupt exit, he can scale down his role before retiring.
post #38 of 58
Quote:
Originally Posted by libertyforall View Post

The iOS 7 app icons are VERY amateurish looking -- very UN-Apple, IMHO. Not impressed.

Oh noes?
A very small minority don't like ios7, Apple is properly doomed now.
post #39 of 58
Bob loves working at Apple and doing research on the latest tech.
He doesn't like sitting in meetings all day.
This will allow him to spend more time doing what he is best at.
I'm sure he will continue to meet directly with Tim Cook to keep him apprised of any developments.
post #40 of 58
Generally when an executive appears to be demoted and put on a "special project," that special project was something he was already in charge of that isn't going well. He is then asked to put his full attention on it. I have seen this a number of times in different industries.
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