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Google caught using misleading report to claim Nexus 7 outsold iPad in Japan

post #1 of 88
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Google was recently caught citing a flawed study to claim that its Nexus 7 tablet had become the most popular tablet device in Japan earlier this year, even though that study didn't count iPad sales originating in Apple's direct sales, or two of the largest carriers in that country.



In announcing the new version of its Nexus 7 tablet, Google's Sundar Pichai showed off a number of figures demonstrating the growth of the Android tablet market. Among those figures was the claim that the Nexus 7 had become the most popular tablet in Japan, outperforming even Apple's popular iPad.

That claim, though, was based on a study released in January from Japanese market research firm BCN. BCN's study looked at sales from 2,400 stores in Japan, but it left out not only Apple Stores, but also Japanese telecom giants SoftBank and KDDI.

Apple has a total of seven retail stores in Japan, and it is uncertain to what extent those stores account for sales of Apple's products in the country. It's also unlikely that BCN's figures took Apple's direct online retail sales into account in its figures. Thus, the study likely, due to its very construction, missed out on several of the major outlets for iPad purchases.

Additionally, BCN's "study" was more of a survey in actuality. It only covered about 16 percent of tablet-carrying sales channels inside Japan.

Looking into the issue, SlashGear spoke with a representative from IDC, a more established market research firm that both media outlets and manufacturers cite regularly. That representative cast further doubt on Google's claims, saying he was "a bit puzzled" that the search giant relied on a study with such questionable methodology.

"We count the Nexus 7 as part of Asus' shipments," the representative said, "and looking at our Japan numbers for 4Q12 ? which represents shipments into the channel ? Apple shipped about 773K iPad units versus about 350K Nexus 7 units for Asus."

Despite by some measures shipping less than half the total of iPad shipments into Japan, the Nexus 7 remains a considerably popular tablet and among the most popular in a continually growing Android tablet market. In presenting the new Nexus 7, Google representatives pointed out that there have now been about 70 million Android tablet activations, with about 50 million of those coming in the last 12 months. While that number may raise eyebrows given Google's prior reliance on BCN's flawed numbers, the activation figure presumably comes from Google's own servers.
post #2 of 88

Do no evil, eh?

post #3 of 88
More good news today!
post #4 of 88

Most people I know that have an Android tablet, including the Nexus 7, use it sparingly, and only for reading. So basically a glorified e-reader, as opposed to a full iPad experience. 

 

Those people also bought them solely based on price and/or that it ran Google services supposedly better. 

 

My anecdotal evidence is probably as reliable as the report Google used.

post #5 of 88

The Google/Android/Samsung consortium is not having a good news day. It makes me smile inside.

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post #6 of 88
I wonder if The BBC and The Guardian will publish this.
post #7 of 88
Quote:
Originally Posted by GadgetCanadaV2 View Post

The Google/Android/Samsung consortium is not having a good news day. It makes me smile inside.

Sure, but since the news media won't make a big deal out of it (like they would if it was Apple) and since Wall Street won't care, it's meaningless.
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Gatorguy 5/31/13
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post #8 of 88
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Originally Posted by Selva Raj View Post

More good news today!

Why is it good news?

 

You can't admire Apple without relishing in every other company's "suffering"? It's not a zero sum game.

post #9 of 88
Quote:
Originally Posted by Pendergast View Post

Most people I know that have an Android tablet, including the Nexus 7, use it sparingly, and only for reading. So basically a glorified e-reader, as opposed to a full iPad experience. 

Those people also bought them solely based on price and/or that it ran Google services supposedly better. 

My anecdotal evidence is probably as reliable as the report Google used.

The Nexus 7 has a fairly large gamer following as well. I'm not a huge fan of 7" tablets but the new one is looking pretty good to me, I will probably end up picking up one to use like you said, a reader. I looked at the iPad Mini and wasn't to impress with the screen, at least when compared to my Nook, I think the Nexus 7 is a better deal with a much better screen. I don't need the full iPad experience as you put it for a eBooks reader and casual surfing.
Edited by Relic - 7/30/13 at 1:07pm
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post #10 of 88

This is not that big a deal. They cited a report without digging into the method of analysis. Quite common.

post #11 of 88
Statcounter, for operating systems (this includes tablets but excludes smartphones) has iPad going from 1.96% December 2012 to 2.59% July 2013. Android went from 0.54% Dec 2012 to .88% July 2013. Absolute increase in iPad is higher than Android over this time frame so it seems unlikely that any single brand outsold iPad over the first 6 months.

1st quarter numbers are more in iPads favor 1.96% to March 2.41% vs Android 0.54% to 0.69%.
post #12 of 88
Quote:
Originally Posted by ankleskater View Post

This is not that big a deal. They cited a report without digging into the method of analysis. Quite common.

It's okay to lie and be unethical. Everyone does it!

post #13 of 88

Isn't this supposed to be an Apple news site?

 

Half the articles these days exist to provide red meat to the faithful, rather than useful information about Apple. Who has decided that constantly dredging up fairly inconsequential criticisms of Google or Samsung is a good editorial direction, rather than actually providing stimulating material about Apple?

 

I love my Apple products, but I don't have to run down Google ten times a day to prove it.

post #14 of 88
Quote:
Originally Posted by Euphonious View Post

Who has decided that constantly dredging up fairly inconsequential criticisms of Google or Samsung is a good editorial direction, rather than actually providing stimulating material about Apple?

Pointing out that Samsung has engaged in widespread lying about the performance of their products is now inconsequential criticisms? LOL. Ethics? Honesty? Who needs those, right?

post #15 of 88
To be honest, I may buy one since they are inexpensive, just to play with. I just really hate the aspect ratio, it's fine for a phone but a tablet needs to be 4:3 in my opinion.

As to this report, who cares. I hate fanboys on either side, they all sound like 9 year old boys arguing who has more chest hair or something.
post #16 of 88
Quote:
Originally Posted by Euphonious View Post

Isn't this supposed to be an Apple news site?

Half the articles these days exist to provide red meat to the faithful, rather than useful information about Apple. Who has decided that constantly dredging up fairly inconsequential criticisms of Google or Samsung is a good editorial direction, rather than actually providing stimulating material about Apple?

I love my Apple products, but I don't have to run down Google ten times a day to prove it.

It's click bait for the insecure, immature folks on both sides.

Personally I like both platforms and soon will use a Moto X and iMac, plus iPad and perhaps a N7.
post #17 of 88

Wikipedia claims that the Nexus 7 tablet only sold around 7 Million units as of July 2013 and this number is updated, it's based on numbers derived from Androidcommunity.com

post #18 of 88
Quote:
Originally Posted by allenbf View Post

Personally I like both platforms and soon will use a Moto X and iMac, plus iPad and perhaps a N7.

Cool story, brah. Please also tell us what color your underwear is and what you ate for dinner last night. Someone is trying to bit too hard to appear to be objective.

post #19 of 88
Another company they got some but didn't. Lol. I'm loving it.

This is equivalent to a guy claiming to have had sex with a girl but never did. Google claiming the booty. Lol.

I just left Disney World and almost everyone around me was using an apple product in line while we waited. I saw Very few android folks.

In Japan I know most military folks use apple because you can iMessage and FaceTime with people back home.

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post #20 of 88
Quote:
Originally Posted by MikeJones View Post

Cool story, brah. Please also tell us what color your underwear is and what you ate for dinner last night. Someone is trying to bit too hard to appear to be objective.

Stripes and pizza.

No, I am objective, isn't an act. Brah.
post #21 of 88
Quote:
Originally Posted by Euphonious View Post

Isn't this supposed to be an Apple news site?

Half the articles these days exist to provide red meat to the faithful, rather than useful information about Apple. Who has decided that constantly dredging up fairly inconsequential criticisms of Google or Samsung is a good editorial direction, rather than actually providing stimulating material about Apple?

I love my Apple products, but I don't have to run down Google ten times a day to prove it.

I'm not a fan of it either, I prefer reading about Google on forums specific to them. These are my favorite English speaking Google related forums; http://www.gforums.net/,http://chromespot.com/ and http://www.chromebookforum.com/. They don't even mention Apple on them except if it's about running a specific task on a Mac. Even the Android forums I frequent have nowhere near the amount of bashing Appleinsider does. It's getting to the point where it's comical, just plain petty.
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post #22 of 88
Quote:
Originally Posted by Euphonious View Post

Isn't this supposed to be an Apple news site?

 

Half the articles these days exist to provide red meat to the faithful, rather than useful information about Apple. Who has decided that constantly dredging up fairly inconsequential criticisms of Google or Samsung is a good editorial direction, rather than actually providing stimulating material about Apple?

 

I love my Apple products, but I don't have to run down Google ten times a day to prove it.

 

I believe the purpose of this website, their particular niche, is to inform Apple enthusiasts who have a stake in AAPL.  From that perspective, the various stories regarding market manipulation by competitors makes for very relevant reading.  It's not about bashing the competition, it's about understanding the current market position and environment.

post #23 of 88
Quote:
Originally Posted by Relic View Post


The Nexus 7 has a fairly large gamer following as well. I'm not a huge fan of 7" tablets but the new one is looking pretty good to me, I will probably end up picking up one to use like you said, a reader. I looked at the iPad Mini and wasn't to impress with the screen, at least when compared to my Nook, I think the Nexus 7 is a better deal with a much better screen. I don't need the full iPad experience as you put it for a eBooks reader and casual surfing.

Why would you go from a Nook to Nexus 7? If reading is your primary purpose, what are you unhappy about with the Nook? Seem to me Nook would be a better reader.

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post #24 of 88
Citing a favorable market study report done by an independent outside party is hardly unusual. Apple cites favorable studies and properly ignores unfavorable ones. For example IDC reports are both in and out depending on how it reflects on Apple. Ford, GM, Toyota and Hyundai all trot out various and sundry market research reports to prove they lead in this segment or that, even sometimes appearing to be at odds with a competitors leading claim. It's simply typical business and advertising.

No particular reason that it's newsworthy when companies use studies that shine on them whether it's Google or Apple or GM doing the crowing.
Edited by Gatorguy - 7/30/13 at 1:39pm
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post #25 of 88

Of course. Reminds me of the articles about how Android Tablets are crushing apple. Oh really?

http://www.slashgear.com/ipad-family-web-traffic-dominates-while-all-others-dwindle-in-latest-chitika-study-23291518/

All of those sold Android tablets are just shipped and aren't being used. 

post #26 of 88

As soon as I heard the "Nexus 7 outsells iPad in Japan" claim I knew it had to be bullshit. It just did not make any sense. Eventually, the truth comes out. 

post #27 of 88
It's never a good day to be a Fandroid, but today is an especially bad day for Fandroids and Fandroid companies.1biggrin.gif

Fandroids and Fandroid companies constantly lie and cheat, what else is new?1smoking.gif
post #28 of 88
Quote:
Originally Posted by brutus009 View Post

 

I believe the purpose of this website, their particular niche, is to inform Apple enthusiasts who have a stake in AAPL.  From that perspective, the various stories regarding market manipulation by competitors makes for very relevant reading.  It's not about bashing the competition, it's about understanding the current market position and environment.

Speak of AAPL, anyone notice it has been on a good run for a while now, even when the rest of the market is down?  At this rate they should be up to $500 by fall.

 

I think the media wanted some drama with AAPL.  It got really old to keep reporting crazy revenues and profits. Which they still earn btw. So after a while, they decided to report that Apple doomed and that Android is all the rage.   No doubt, the media will do a flip flop again when they want more drama.

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post #29 of 88
Quote:
Originally Posted by Relic View Post

I'm not a fan of it either, I prefer reading about Google on forums specific to them. These are my favorite English speaking Google related forums; http://www.gforums.net/,http://chromespot.com/ and http://www.chromebookforum.com/. They don't even mention Apple on them except if it's about running a specific task on a Mac. Even the Android forums I frequent have nowhere near the amount of bashing Appleinsider does. It's getting to the point where it's comical, just plain petty.
Android forums have plenty of material that keeps them busy, since they have a lot of manufacturers that put out new products.

Apple on the other hand has 2 or 3 products, which has been condensed into 2-3 months release cycles. So all Apple related websites would really have no content for 9 months if they didn't bash other products.

If you really think about it it's sad times to be an Apple only website. Apple products and news are increasingly less exciting as times go by. Their products are becoming pedestrian and have fallen into Microsoft's Windows style of releasing few upgrades to "please the crowd". I mean the iPhone 5 looked like the 4S, which looked just like the 4, which closely resembled the 3GS, which was exactly like the 3G. I mean, at this point anyone with Photoshop can make the iPhone 5S

Its no wonder this website posts news of competitors. like Apple, AI is still trying to remain relevant. 1biggrin.gif
post #30 of 88
@ankleskater - are you being stupid because you are or you want? Reporting to public something on dubious grounds gets you fired in most public companies... Also, the comment about bad news for Android & co. - have you been living under a rock dude? How about that shit that Apple has to take from self proclaimed 'analysts' and inventing sensationalist...

The more proper journalists dissect Google/Android/Samsung's 'winning' claims the better and yes, it's going to hurt some individuals like you;)
post #31 of 88

Borrowing from a popular phrase, reality has a pro-Apple bias.

post #32 of 88
Quote:
Originally Posted by mrrodriguez View Post

If you really think about it it's sad times to be an Apple only website. Apple products and news are increasingly less exciting as times go by. Their products are becoming pedestrian and have fallen into Microsoft's Windows style of releasing few upgrades to "please the crowd". I mean the iPhone 5 looked like the 4S, which looked just like the 4, which closely resembled the 3GS, which was exactly like the 3G. I mean, at this point anyone with Photoshop can make the iPhone 5S
 

Same can be said of Samsung, Galaxy S4 looks like S3 which looks like the S2. 

 

btw.. you may want to revisit Microsoft Windows styling changes.  XP UI --> Vista UI?  Windows 7 UI --> Windows 8 UI?  Change for the sake of change, does not always work out. It tends to please those which get bored easily, which I would not call "the crowd". The only time Window pleased the crowd was to undo their radical UI efforts in previous releases (Vista and Windows 8). 

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post #33 of 88
Quote:
Originally Posted by mrrodriguez View Post

Android forums have plenty of material that keeps them busy, since they have a lot of manufacturers that put out new products.

Apple on the other hand has 2 or 3 products, which has been condensed into 2-3 months release cycles. So all Apple related websites would really have no content for 9 months if they didn't bash other products.

If you really think about it it's sad times to be an Apple only website. Apple products and news are increasingly less exciting as times go by. Their products are becoming pedestrian and have fallen into Microsoft's Windows style of releasing few upgrades to "please the crowd". I mean the iPhone 5 looked like the 4S, which looked just like the 4, which closely resembled the 3GS, which was exactly like the 3G. I mean, at this point anyone with Photoshop can make the iPhone 5S

Its no wonder this website posts news of competitors. like Apple, AI is still trying to remain relevant. 1biggrin.gif

Then we should be focusing on what we are doing with our Macs or should be doing. There are plenty of professionals on this site that would gladly throw some advice around. How about iOS programming, tips on how to get started, some example apps maybe. A Hackintosh segment would bring in some new subscribers. There are a lot of things that as a community we could come up with, it will just takes a few admins to organize our suggestions and make them into reality. I've looked extensively threw this site and the threads that get the most hits are the ones that feed our little daemons, talking about other company's and their products(in a bad light of course). This has really got to stop, the forum is becoming a Hollywood Gossip column but with technology. Am I wrong here, do all of you like this?
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post #34 of 88

That's the problem with all of Google's numbers regarding Android, especially those given during I/O and the Nexus event.

 

They are all either skewed, based in questionable statistics, such as activations or completely arbitrary given without any kind of context, such as the increase in revenue per user.

 

I've been saying this for a long time, but lying to your third party developers won't get Google very far...

post #35 of 88

Google and Samsung - cut from the same cloth. Creeps me out! 

post #36 of 88
I've heard from a Tokyo resident that Japan's Apple stores always have a line stretching around the block, at any given time. I'm willing to bet that those seven stores account for an extremely large volume of iPad sales. That's a huge piece of the pie to ignore.
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post #37 of 88
Quote:
Originally Posted by Riss View Post

@ankleskater - are you being stupid because you are or you want? Reporting to public something on dubious grounds gets you fired in most public companies.

No sir. It makes you an advertising executive. 1biggrin.gif
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post #38 of 88
@relic

Yes please. Some little editorials about awesome apps on iOS. Or maybe an editorial on the process of app development for newcomer developers. Even talking about cool little Cydia hacks that make the iPhone more functional, if only just to shed light on how different people use the iPhone.

It just seems that all the news articles here on AI are real narrow and don't broaden the scope to different groups. It just seems like AI is a APPL mouthpiece versus an Apple news site. They're more interested in profits and making the competition look bad versus highlighting the awesome uses of Apple products.
post #39 of 88
Quote:
Originally Posted by brutus009 View Post

I believe the purpose of this website, their particular niche, is to inform Apple enthusiasts who have a stake in AAPL.  From that perspective, the various stories regarding market manipulation by competitors makes for very relevant reading.  It's not about bashing the competition, it's about understanding the current market position and environment.
Wishful thinking, no it's about getting hit's to the site and making it interesting for the reader. Flogging the competition is the easiest way to do that.
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post #40 of 88

Old-school Google: "Don't be evil."

 

Google right now: "Don't be evil.  Unless we get paid.  And lying isn't really truly evil anyway.  Is it?"

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