Originally Posted by Gatorguy
ATT already did that, monetizing your data and location even if Google wasn't.
Ads aren't evil. Many of us just don't care for them despite the fact we appreciate the valuable and free services we get that the advertisers pay for in our stead.
"Ads aren't evil"
Let's talk about this for a minute, because it gets to the crux of the matter.
Ads by themselves are not evil. And even contextual ads are not evil. Contextual ads have been used for at least 50 years on television, radio, magazines, newspapers, etc. It only makes sense to advertise toys during a kids show, and pickup trucks during football games. But NONE OF THIS REQUIRES ANY STORED KNOWLEDGE ABOUT INDIVIDUALS. [i]That[/i] is the difference. General ads and contextual ads do not stomp on personal privacy.
On the other hand, what Google excels at is not just advertising, but capturing individual, personal data. Virtually everywhere on the internet, always. Schmidt admitted that Google doesn't just want to serve ads, but they want to understand where you go, what you do, what you THINK, and they want to be able to predict what you're going to do in the future at a give time or place. Many other companies try to do this as well, but there is no organization on the planet that is as good at it as Google, which makes them the most dangerous, and arguably "the most evil". What they are doing is incredibly invasive, totally unregulated (but slowly, this will change), and is not even restricted to only those people who have chosen to use their services. This last part is perhaps the most troubling of all.
Ads themselves are not evil, but creating profiles of individuals IS evil, especially when so much of the data collection is covert and/or not well understood by those who are being surveilled.
Please admit this fact, and perhaps some of the things you say will make better sense in context.