or Connect
AppleInsider › Forums › General › General Discussion › Apple's new 'FaceTime Every Day' ad continues powerful iPhone campaign
New Posts  All Forums:Forum Nav:

Apple's new 'FaceTime Every Day' ad continues powerful iPhone campaign

post #1 of 67
Thread Starter 
Continuing its series of TV commercials that imbue a relaxed, contemplative feel, Apple on Monday released a new ad focusing on the broad range of emotions that can be captured by an iPhone 5 running FaceTime.

FaceTime


Like Apple's most recent ads, "FaceTime Every Day" stitches together slices of life from multiple iPhone owners, showcasing how they use the video calling protocol to convey a spectrum of emotions without saying a word.

While not as jarringly serene as Apple's "Music Every Day" spot, the company's latest iPhone 5 ad effectively relays a clear message without using gimmicks, loud music or over-the-top visuals.

The iPhone 5 is almost transparent in the ad as such a strong emphasis is put on FaceTime, rather than the device running it. The audience is given passing glances at what users are seeing in a few over-the-shoulder shots, but the most effective are those that don't show the screen at all, when the audience is forced to see facial expressions lit by the iPhone screen's glow.

Simplicity is the hallmark of these new commercials, but with "FaceTime," Apple included actors' voices in almost every scene over a lilting piano track. The talking is mostly used as a tool to underscore the video chatting taking place, not to necessarily advertise FaceTime's audio capabilities. Indeed, a few of the clips are spoken in foreign tongues and the cuts jump in and out of calls mid-conversation, while in others all that can be heard is laughter.

The silent snippets punctuate the power of visual communication. When the audience sees a user smiling, frowning, laughing, or kissing the air, they understand that FaceTime is made to convey the unspoken.



Impressive in its simple clarity, Apple's commercial effectively paints FaceTime as more than talking at an iPhone, it is a way of expressing feelings that are otherwise difficult or impossible to communicate.

Apple slips in some usage scenarios, like low-light capabilities in the fireworks scene and access to the rear-facing camera in others. Some shots point out the teleconference-like abilities of FaceTime, where multiple people can gather around an iPhone for a group talk. For the most part, however, the ad concentrates on one-on-one communication.

The ad ends with a narrator saying, "Everyday, more people connect face-to-face on the iPhone than any other phone."
post #2 of 67
Love to see Nokia's counterpart for this one 1smile.gif
post #3 of 67
I am just waiting for them to make and AD that says "More people use Siri on their iPhones than any other phone"
post #4 of 67

FaceTime and iMessages both need more platform agnosticism, and the latter also needs to stop arbitrarily reordering messages and making sure they're not delayed 24 hours.  There isn't a lot of advantage, if any at all, to using these services when Skype and WatsApp are available as platform-agnostic alternatives.

post #5 of 67
Quote:
Originally Posted by poksi View Post

Love to see Nokia's counterpart for this one 1smile.gif

Won't you need to find someone with a Nokia phone as well¿
"Fibonacci: As easy as 1, 1, 2, 3..."
Reply
"Fibonacci: As easy as 1, 1, 2, 3..."
Reply
post #6 of 67
Quote:
Originally Posted by ZachLach View Post

I am just waiting for them to make and AD that says "More people use Siri on their iPhones than any other phone"

 

It will come out together with ad: "More companies are copying iPhone than any other phone"

post #7 of 67
Quote:
Originally Posted by PhilBoogie View Post


Won't you need to find someone with a Nokia phone as well¿

 

Found already! My boss is die hard Windows lover, whatever that means. He is the only user of our web mobile application... lol.gif

post #8 of 67

I heard about this ad yesterday, and so went onto Apple's site to look for it. I never found it (?)

 

Edit: It's there now.

post #9 of 67
Quote:
Originally Posted by backstab View Post

I heard about this ad yesterday, and so went onto Apple's site to look for it. I never found it (?)

You need to refresh their homepage
http://www.apple.com/iphone/videos/#tv-ads-facetime-every-day
"Fibonacci: As easy as 1, 1, 2, 3..."
Reply
"Fibonacci: As easy as 1, 1, 2, 3..."
Reply
post #10 of 67
The sign language scene was a nice touch
Doodle Dice iPhone puzzle game: A fun, free physics-laden collection of dice games.  Greatest app made yet?  Perhaps young man... Perhaps.
Reply
Doodle Dice iPhone puzzle game: A fun, free physics-laden collection of dice games.  Greatest app made yet?  Perhaps young man... Perhaps.
Reply
post #11 of 67
Quote:
Originally Posted by PhilBoogie View Post

Won't you need to find someone with a Nokia phone as well¿

Why? Skype will work across multiple device types
post #12 of 67

 "Everyday, more people connect face-to-face on the iPhone than any other phone."

 

It would be cool to get stats on that - e.g. FaceTime usage v. Skype.

post #13 of 67

The ad is nice, but I still feel that video chat is a very awkward thing.

post #14 of 67

I think they need to improve FaceTime. It was good to have 1-1 a few years ago but I think it is time to improve it and move to video conferencing as well. although perhaps this omission is intentional for simplicity.

post #15 of 67
I love these ads. And they sure do piss off the haters and trolls so they must be effective. 1biggrin.gif
post #16 of 67
Quote:
Originally Posted by Epsico View Post

FaceTime and iMessages both need more platform agnosticism, and the latter also needs to stop arbitrarily reordering messages and making sure they're not delayed 24 hours.  There isn't a lot of advantage, if any at all, to using these services when Skype and WatsApp are available as platform-agnostic alternatives.
Skype has never worked as well for me as FaceTime. But yeah it would be cool to see FaceTime available for Windows and Android.
post #17 of 67
If only Apple wouldn't fragment its iChat/FaceTime ecosystem so badly.

For every version of the iPhone/iPad/iPodTouch hardware, of iOS and OSX, different considerations apply (for the user to find out !!!).

Why not merge those applications and let them determine for themselves (yes, that's what computers are for), on the basis of the 2 connecting devices, which connection modes are supported: texting, sound, video.

I am a power user, but these days, I don't know what to advise iOS/OSX users, on how to configure their systems best to have the best possibleiChat/Messages/FaceTime experience.

Complicated !

Ive ? -- anyone ?
post #18 of 67
Why? Skype will work across multiple device types


Yeah good luck with the 'quality' of that video call.
post #19 of 67

I signed up just to post this message.....

 

 

Skype = NSA recording your audio and video

 

FaceTime & iMessage = END TO END ENCRYPTION, Apple (or anyone else) cant store or intercept ANYTHING.

 

If Apple were to turn FaceTime into a buddy list app and merge iMessage into it, I believe MILLIONS of Skype users would switch to FaceTime.

 

Apple has a real opportunity here but I doubt they will take it.

 

Unfortunately, I RELY on Skype for biz. Apple has the power to change this.

 

To really put this over the top, make FaceTime available as PC app. (never happen)

post #20 of 67

One more thing.

 

I used to have lots of iChat correspondents.

Today I hardly have a few.

Every time these people go through a new iOS/OSX/hardware upgrade, something changes, and a lot of iChat users are lost in the process.

They used to text, audiochat, videochat, but nowadays they use Skype, or turned back to using the phone.

Granted, there previously was no integration with SMS messageing, but at least Apple users could communicate amongst each other no matter what their (Apple) platform was.

 

Apple should also better inform users as to what the RECOMMENDED configurations are for the iCloud, not just what is possible.

There is a great difference between people who are almost automatically configured by an assistant, when they first buy an Apple device, and those who need to adapt from one software/hardware version to another.

post #21 of 67
Quote:
Originally Posted by Rogifan View Post


... it would be cool to see FaceTime available for Windows and Android.

 

I agree, and Apple promised that's what they would do when they launched FaceTime. But I don't see it coming anytime soon especially if, for example, they release the new iPhone 5C as a phone that accesses Cloud services (without traditional cellular functionality) - if that happens they'd have no reason to launch those apps on other platforms, they'd keep them Apple-only in order to lure people to Apple's products so they could chat with their FaceTime/iMessage friends and family.

post #22 of 67
Quote:
Originally Posted by brutus009 View Post

The ad is nice, but I still feel that video chat is a very awkward thing.

I agree but I think that is not the technology's fault so much as a user preference thing.
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
Reply
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
Reply
post #23 of 67
Quote:
Originally Posted by StruckPaper View Post

 "Everyday, more people connect face-to-face on the iPhone than any other phone."

 

It would be cool to get stats on that - e.g. FaceTime usage v. Skype.

 

Well to be literal, they said face-to-face on an iphone, which would include any video chat application running on phone 1biggrin.gif

Doodle Dice iPhone puzzle game: A fun, free physics-laden collection of dice games.  Greatest app made yet?  Perhaps young man... Perhaps.
Reply
Doodle Dice iPhone puzzle game: A fun, free physics-laden collection of dice games.  Greatest app made yet?  Perhaps young man... Perhaps.
Reply
post #24 of 67
Quote:
Originally Posted by Epsico View Post

FaceTime and iMessages both need more platform agnosticism, and the latter also needs to stop arbitrarily reordering messages and making sure they're not delayed 24 hours.  There isn't a lot of advantage, if any at all, to using these services when Skype and WatsApp are available as platform-agnostic alternatives.

I think I heard that the iMessage order screw-ups are getting a fix in iOS7-I hope so. Still, even as it is, it's a great service, especially when messages are accessible from my iPhone and MBA.

For your sake, I hope you're right.
Reply
For your sake, I hope you're right.
Reply
post #25 of 67
Quote:
Originally Posted by jfanning View Post


Why? Skype will work across multiple device type.

I don't think Skype works consistently well across multiple device types.

 

I know folks are referencing what Steve previously said about FaceTime going platform-agnostic. The hold-up, as I understand it, isn't simply Apple not wanting to do so because they want ecosystem lock-in. The problem-again, as I think I've read-is that Apple does not own the IP to make that platform interoperability possible. They are seeking to acquire the IP, license it, or otherwise avoid infringement.

 

Lastly, I don't think Apple should make FT platform-agnostic. For Apple's sake, it makes their own hardware valuable; Apple would otherwise need to do QA on a very wide range of crappy underpowered devices to ensure the protocol is properly implemented. Only FT (Apple) would catch all the flack if FT did not work very well on non-Apple devices. Ultimately, that would simply dilute the perceived value and polish of FaceTime. Why would Apple do this? For consumers, even Apple users would suffer when attempting to FT with non-Apple users. Again, the ill will only only accrues to Apple.

For your sake, I hope you're right.
Reply
For your sake, I hope you're right.
Reply
post #26 of 67
Quote:
Originally Posted by StruckPaper View Post

 "Everyday, more people connect face-to-face on the iPhone than any other phone."


It would be cool to get stats on that - e.g. FaceTime usage v. Skype.

The thing is neither facetime nor iMessage work on my iPhone or iPad, but they work on my macs. I've deleted and set up from scratch again my iPhone several times.
There are also other glitches in my accounts which went from iTools to dotMac to mobileMe to iCloud.
Things may work ok for those who started out with an iCloud account, but for me it was/is bad. So I j stick w/ Skype for the time being, particularly having friends in countries wher macs are so rare that accessing a photo stream from there yields a blank page or error, while the same displays fine in the US and Western Europe.
post #27 of 67
Quote:
Originally Posted by StruckPaper View Post

 "Everyday, more people connect face-to-face on the iPhone than any other phone."

 

It would be cool to get stats on that - e.g. FaceTime usage v. Skype.

You need to distinguish between Skype video and Skype voice. Skype voice is inordinately better.

 

I know very few people who use Skype video, compared to Skype voice. I know even fewer folks who use Skype video on mobile devices; most I know use Skype video on the desktop and laptops and Skype audio on phones and iPod touches.

 

I tried Skype several years ago because it was free and new to me. It was a horrible experience. Remembering Skype login credentials, having an additional phone number, atrocious video quality, dropped connections seemingly every minute, very confusing pricing structures, you name it.

 

Hopefully that was fixed, but I never cared to try.

For your sake, I hope you're right.
Reply
For your sake, I hope you're right.
Reply
post #28 of 67
Quote:
Originally Posted by williamlondon View Post

I agree, and Apple promised that's what they would do when they launched FaceTime. {that Facetime would work on other platforms}

That's not quite what Apple promised. They said that Facetime would be an open standard - which means that other companies (including Skype) would be free to use it on their platforms. They never implied that Apple would release Facetime for the other platforms.

Of course, it doesn't appear that they followed through on that promise, either. (or maybe they did but no one else chose to support it - but that doesn't seem as likely).
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
Reply
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
Reply
post #29 of 67
Quote:
Originally Posted by dugbug View Post

 

Well to be literal, they said face-to-face on an iphone, which would include any video chat application running on phone 1biggrin.gif

Great point! Why would Apple make FT platform agnostic when they already all platform agnostic apps on the Appstore?

For your sake, I hope you're right.
Reply
For your sake, I hope you're right.
Reply
post #30 of 67
Quote:
Originally Posted by digitalclips View Post


I agree but I think that is not the technology's fault so much as a user preference thing.

 

Yes and no.  I see two reasons for all the awkward:

 

1. Social and cultural infancy regarding usage of the technology.  It's different and we're not used to it.

2. You can't comfortably look each other in the eye.  The camera needs to be embedded in the display.

 

I'm certain that the first hurdle will be overcome with time, but I'm not so confident regarding the second.

post #31 of 67
Quote:
Originally Posted by williamlondon View Post

 

I agree, and Apple promised that's what they would do when they launched FaceTime. But I don't see it coming anytime soon especially if, for example, they release the new iPhone 5C as a phone that accesses Cloud services (without traditional cellular functionality) - if that happens they'd have no reason to launch those apps on other platforms, they'd keep them Apple-only in order to lure people to Apple's products so they could chat with their FaceTime/iMessage friends and family.

 

 

I don't take the cynical view that Apple merely wants to lock people into their ecosystem out of greed. Another take is that Apple creates software and services to benefit their own users, you know, people who specifically have chosen to invest in Apple's hardware products.

For your sake, I hope you're right.
Reply
For your sake, I hope you're right.
Reply
post #32 of 67
This would be brilliant.
Quote:
Originally Posted by poksi View Post

It will come out together with ad: "More companies are copying iPhone than any other phone"
post #33 of 67
Quote:
Originally Posted by AppleInsider View Post

FaceTime

^ Looks like she just got a sext she didn't ask for. This is certainly one use for Facetime:

http://answers.yahoo.com/question/index?qid=20120912152133AAlfW9Z

I think Facetime's biggest strength is just making everything easy and showing practical uses. We've had Skype and others for years but having to get people to signup IDs, get a webcam for their PC and install the software was a pain. My mother has never used a webcam in her life but was able to see her granddaughter at the tap of a button on the iPad. It's probably the feature she loves most and the iPad screen with fullscreen view really makes for a good experience as well as being able to easily flip the camera round.

This ad is good and shows a lot of unique scenarios and again, practical situations where the feature would be useful. There's nobody break dancing around a phone while making a call in a field next to a sheep like Samsung ads or going on about how some specs are better on competing devices for the money. The focus is people and how people feel using the product.
post #34 of 67
I'm almost certain that when FaceTime first appeared, Steve Jobs promised it would be cross platform. Given a choice between Skype and FaceTime, Skype doesn't even compare, not to mention all the troll communications from beautiful women stranded in Ghana on the other hand, since there are cross platform alternatives, is there a need for Messages and FaceTime to be cross platform? I just don't communicate with non-Apple device owners near as much. That's not my fault they chose wrong.
post #35 of 67
Quote:
Originally Posted by jragosta View Post

That's not quite what Apple promised. They said that Facetime would be an open standard - which means that other companies (including Skype) would be free to use it on their platforms. They never implied that Apple would release Facetime for the other platforms.

Of course, it doesn't appear that they followed through on that promise, either. (or maybe they did but no one else chose to support it - but that doesn't seem as likely).

http://www.fiercedeveloper.com/story/facetime-open-standard-never-happened/2012-12-06

FWIW I don't believe Mr; Jobs also said it would be a free standard. Perhaps Apple's offer had too many strings or costs attached to garner any interest from standards bodies. Perhaps Apple didn't follow thru in the first place and offer the IP. Perhaps someone whispered in Mr Jobs ear that Facetime was more valuable as Apple-only IP and forget what you said. Who knows. At the end of the day it didn't happen for whatever reason.
melior diabolus quem scies
Reply
melior diabolus quem scies
Reply
post #36 of 67
Quote:
Originally Posted by brutus009 View Post

The ad is nice, but I still feel that video chat is a very awkward thing.

Maybe if you use it all the time, but for me it's been a godsend. My parents live in Arizona, whereas I (and our new baby daughter) live in Kansas City. Facetime means that they can frequently see their granddaughter without having to drive up all the time. Yes, I know that you can use cross-platform services like Skype as well, but Skype has never been as good of quality as Facetime in my experience.

post #37 of 67
Quote:
Originally Posted by Carthusia View Post

I don't take the cynical view that Apple merely wants to lock people into their ecosystem out of greed. Another take is that Apple creates software and services to benefit their own users, you know, people who specifically have chosen to invest in Apple's hardware products.

Then I would like to see you explain exactly why they're yet to support most BlueTooth profiles; on the iPhone they even go out of their way to remove support for HID, which is supported to some extent on the iPad.  For example: you want to transfer a picture over Bluetooth and that's not supported, because OBEX is not supported; same thing for contacts, everyone else in the industry allows you to exchange contact cards through bluetooth, which is also a great way to synchronize contact information between Apple and non-Apple devices, but on the Apple cam, if you want to send someone else your own contact card, you have to do it through E-mail.  How do you explain this?  Also, how do you explain not being able to even read SMSes (not to mention write them, receive and make voice calls) on an iPad when all the hardware required to do it is present and you've paid premium for it?

post #38 of 67
Yep. Simple and beautiful.

Their Ads always make me smile.

....the lack of properly optimized apps is one of the reasons "why the experience on Android tablets is so crappy".

Tim Cook ~ The Wall Street Journal - February 7, 2014

Inside Google! 

Reply

....the lack of properly optimized apps is one of the reasons "why the experience on Android tablets is so crappy".

Tim Cook ~ The Wall Street Journal - February 7, 2014

Inside Google! 

Reply
post #39 of 67
Quote:
Originally Posted by Carthusia View Post

I don't take the cynical view that Apple merely wants to lock people into their ecosystem out of greed. Another take is that Apple creates software and services to benefit their own users, you know, people who specifically have chosen to invest in Apple's hardware products.

 

Mine's not a cynical view, I'm merely pointing out a business strategy. They may at some point open it up, but if the next iPhone (which was my point) is a cloud services phone using FaceTime, iMessage, Skype and other such services instead of cellular (which is very possible), it would make good business sense to keep FaceTime on Apple products only for the time being at least, then perhaps later they might open it up, but early days consumers would be lured to the Apple products if they wanted to chat with friends and family on FaceTime/iMessage services.

 

There's no incentive it seems for the company at this time to open it up, but I'd still like to see it at some point - as someone with Apple products, opening up FaceTime and iMessage to non-Apple devices (through an open standard, or however they do it) it would make my Apple products more valuable instantly (in usability), and that is something that I could see Apple doing.

post #40 of 67

You know what would really help Apple with it's Facetime push?  Bringing back the f*cking iPhone dock that they discontinued for no f*cking reason at all.  

 

It's all great to hold the phone in your hand and all, but for meetings, a dock of some kind is essential. I spend a lot of time integrating Skype into proper video conferences, but despite the fact that almost everyone had an iPhone, I never get any requests for integrating Facetime.  

 

Skype will rule for all "serious" video calls until Apple realises that there are people that want to do more with it than video sex each other from bed. 

New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: General Discussion
AppleInsider › Forums › General › General Discussion › Apple's new 'FaceTime Every Day' ad continues powerful iPhone campaign