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Ex-Apple CEO Scully's startup gets Shine wearable activity tracker into Apple Stores

post #1 of 30
Thread Starter 
A startup company co-founded by former Apple CEO John Sculley has formed a partnership with his former company, as Apple's stores will now carry Misfit's Shine wearable activity measuring device.



Founded on the day Steve Jobs died, Misfit bills itself as a tribute to both the Apple co-founder and the "Think Different" ads his company produced. The company's first product, the Shine wearable computing device, was originally funded with the help of an Indiegogo campaign that raised more than $845,000.

The quarter-sized Shine is billed as "the world's most elegant physical activity tracker." The $100 device includes a three-axis accelerometer, and it fits into a number of specialized clasps, such as a sport band, a necklace, or a leather band that sits the device on the wrist like a watch. It pairs with an iPhone app, which tracks the activity the device registers and allows users to see their own progress and set goals.

Shine also tells time, tracks sleep, and performs other actions. The device's minimalist frame is crafted from aerospace-grade aluminum, with 1,560 laser-drilled holes aimed at making the device waterproof but still allowing light to get through. According to Misfit's page, the CR2032 battery in the device will get four months on a single charge.

Apple stores in the United States, Canada, Japan, and Hong Kong will now carry the device. Stores in Europe and Australia will be carrying the device beginning in September.

Misfit co-founder John Sculley is widely regarded as the driving force behind Steve Jobs' removal from Apple decades ago. Sculley says he never fired Jobs, but he has admitted that it was a big mistake that he was ever brought on to helm the tech giant. Under Sculley, Apple's sales grew from $800 million to $8 billion, but he also saw criticism for forcing out Jobs, as well as the transition of the Mac to the PowerPC platform.

Shine's appearance in the Apple store will mark yet another step in what would appear to be an inexorable move among manufacturers toward wearable computing. Industry observers believe manufacturers will ship five million smart watches in the year 2014, up considerably from the 500,000 expected to ship this year.

Those units will likely include offerings from Sony, Misfit, and fellow startup Pebble. Also crowding the field, though, will likely be Apple, which has been making stepstoward pushing out an iOS-compatible watch device. Apple will likely find itself competing against Google, Microsoft, LG, Samsung, and others as the wearable technology arena heats up.
post #2 of 30
From reading all the varying reports on Steve's ousting, I also don't think Scully fired him. Even though this is off topic, I really would like your views on this, if that's allowed in this thread.
post #3 of 30
I'm guessing we can safely bet this would NEVER have happened with Steve Jobs still in control of Apple.
post #4 of 30
Quote:
Originally Posted by c4rlob View Post

I'm guessing we can safely bet this would NEVER have happened with Steve Jobs still in control of Apple.

Huh? If he was John wouldn't have been. What's your point?
post #5 of 30
Quote:
Originally Posted by PhilBoogie View Post


Huh? If he was John wouldn't have been. What's your point?

I think he means that Steve would have never allowed the Shine wearable activity tracker to be sold at Apple Stores.

post #6 of 30

It's free with 150 Pepsi bottle caps! ")

post #7 of 30
Quote:
Originally Posted by PhilBoogie View Post

From reading all the varying reports on Steve's ousting, I also don't think Scully fired him. Even though this is off topic, I really would like your views on this, if that's allowed in this thread.

 

Start at 4:40 mark. Sculley presented a strategy to save the company but the plan did not include Steve Jobs.

 

post #8 of 30
Quote:
Originally Posted by docwallaby View Post

I think he means that Steve would have never allowed the Shine wearable activity tracker to be sold at Apple Stores.

 

Probably, and most likely only because of Scully.

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post #9 of 30
Quote:
Originally Posted by christopher126 View Post

It's free with 150 Pepsi bottle caps! ")

 

"Do you want to sell activity trackers for the rest of your life, or do you want to come with me and change the world?"

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post #10 of 30
Quote:
Originally Posted by SpamSandwich View Post

 

"Do you want to sell activity trackers for the rest of your life, or do you want to come with me and change the world?"

Funny! :)

post #11 of 30
Quote:
Originally Posted by docwallaby View Post

Quote:
Originally Posted by PhilBoogie View Post

Huh? If he was John wouldn't have been. What's your point?
I think he means that Steve would have never allowed the Shine wearable activity tracker to be sold at Apple Stores.

Ah, ok, gotcha
Quote:
Originally Posted by makingdots View Post

Start at 4:40 mark. Sculley presented a strategy to save the company but the plan did not include Steve Jobs.

Thanks for the link, I've seen it, and it still doesn't give me a clear 'view' if Steve was fired. He was ousted, that's a given. Maybe it's too difficult to tell the difference: I once was told that 'my services were no longer needed'. What to make of that? I had a chat with HR, they offered me a years' salary, I declined, but I never was told that I was fired, let go.

So Steve simply ran away after Scully told him he was not the CEO anymore? Ok, that sounds like 'fire'.
post #12 of 30

as Steve explained it.. Scully made Steve the scapegoat for Apple downturn and threw him under the bus to save his own skin.

Technically you are right however.. No one actually ever fired Steve from Apple.  They threw him into an empty office building with no team members and no power to do anything productive for the sole purpose to get him out of the way and humiliate him until Steve quit.

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post #13 of 30
Quote:
Originally Posted by PhilBoogie View Post

Thanks for the link, I've seen it, and it still doesn't give me a clear 'view' if Steve was fired. He was ousted, that's a given. Maybe it's too difficult to tell the difference: I once was told that 'my services were no longer needed'. What to make of that? I had a chat with HR, they offered me a years' salary, I declined, but I never was told that I was fired, let go.

So Steve simply ran away after Scully told him he was not the CEO anymore? Ok, that sounds like 'fire'.

There's no difference between "your services are not required" and "you're fired" when you're talking about the CEO level. Pretending that there's a difference is just splitting hairs.
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post #14 of 30

Steve never spoke to Sculley again. There is no way in Hell Job's would have allowed this product sold in his stores. Just visited the "Shine" (sounds like a Microsoft naming vernacular) website. It's full of fashion models wearing the device in outrageous situations. Maybe it's just me but it turns me off. Sculley's trying awfully hard to be more like Steve. Why bother with this.

post #15 of 30
Damn flavored water...
post #16 of 30

I used to work at one of the many startups Sculley drove into the ground. If you think Steve had a reality distortion field... This man is a (very, very rich) dimwit.

post #17 of 30
Quote:
Originally Posted by LordJohnWhorfin View Post

I used to work at one of the many startups Sculley drove into the ground. If you think Steve had a reality distortion field... This man is a (very, very rich) dimwit.

 

I believe I've dealt with his type before. Few people in the history of business have demonstrated Steve Jobs long-term focus and intensity before. Scully was and always shall be a "marketing guy".

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post #18 of 30
Who's going to buy this thing? Most of us have our iPhone with us throughout the day (except maybe surfing) - and I already have a $2 app that tracks activity, pace, calories burned, and can send a Google map of where I am to my wife. I do not see the niche for this product.
post #19 of 30
Quote:
Originally Posted by SpamSandwich View Post

"Do you want to sell activity trackers for the rest of your life, or do you want to come with me and change the world?"

POST OF THE YEAR.
post #20 of 30
This could be amusing if Apple has agreed to sell his activity trackers just as they're about to release a watch that has this function plus many more.

Steve reaches out from beyond the grave and gives Scully the FU one last time by publicly humiliating and bankrupting him.

1wink.gif
post #21 of 30
Quote:
Originally Posted by GTR View Post

This could be amusing if Apple has agreed to sell his activity trackers just as they're about to release a watch that has this function plus many more.

Steve reaches out from beyond the grave and gives Scully the FU one last time as he is publicly humiliated and financially bankrupted...

1wink.gif

 

You have an excellent point. :D

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post #22 of 30
Quote:
Originally Posted by jwyatt View Post

Steve never spoke to Sculley again. There is no way in Hell Job's would have allowed this product sold in his stores. Just visited the "Shine" (sounds like a Microsoft naming vernacular) website. It's full of fashion models wearing the device in outrageous situations. Maybe it's just me but it turns me off. Sculley's trying awfully hard to be more like Steve. Why bother with this.

 

Quote:
Originally Posted by GTR View Post

This could be amusing if Apple has agreed to sell his activity trackers just as they're about to release a watch that has this function plus many more.

Steve reaches out from beyond the grave and gives Scully the FU one last time by publicly humiliating and bankrupting him.

1wink.gif

YES. I like your positive twist on this. Makes me have a new perspective from my earlier post. Let's get Sculley's hopes up by selling it through the store. Introduce the tech to the masses then destroy him with our own product which blows his shit out of the water. Good angle, I feel much better.

post #23 of 30
Interesting product. I don't know if I'd buy one, but it does look kind of interesting.
post #24 of 30
1. It looks like a pocket watch
2. Why is the logo a bow tie?
3. Steve was stripped of management duties, physically relocated away from others, and given no responsibilities. So he left.

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post #25 of 30
Quote:
Originally Posted by Suddenly Newton View Post

1. It looks like a pocket watch
2. Why is the logo a bow tie?
3. Steve was stripped of management duties, physically relocated away from others, and given no responsibilities. So he left.

It's called 'constructive termination'. In virtually every respect (including legal), it's the same as firing him.

The only difference is that gutless managers with absolutely no leadership skills will play that type of game instead of being honest.
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post #26 of 30
Quote:
Originally Posted by jragosta View Post

It's called 'constructive termination'. In virtually every respect (including legal), it's the same as firing him.

The only difference is that gutless managers with absolutely no leadership skills will play that type of game instead of being honest.

Exactly why years later Sculley can claim he didn't (technically) fire Steve.

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post #27 of 30
Hey look Appleinsider covered my forum post. I win the Internet.

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post #28 of 30
Quote:
Originally Posted by SpamSandwich View Post

"Do you want to sell activity trackers for the rest of your life, or do you want to come with me and change the world?"

ROFL. Spot on!
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post #29 of 30
I wouldn't put a $0.10 into Scully's product. Talk about a modern day Benedict Arnold.
post #30 of 30
Quote:
Originally Posted by jragosta View Post

There's no difference between "your services are not required" and "you're fired" when you're talking about the CEO level. Pretending that there's a difference is just splitting hairs.

Ah, ok, thank you.

[edit] Found a good article on the subject, which has his letter:

Dear Mike,
This morning’s papers carried suggestions that Apple is considering removing me as Chairman. I don’t know the source of these reports, but they are both misleading to the public and unfair to me.
You will recall that at last Thursday’s board meeting I stated that I had decided to start a new venture, and tendered my resignation as Chairman.

The board declined to accept my resignation and asked me to defer it for a week. I agreed to do so in light of the encouragement the Board offered with regard to the proposed new venture and the indications that Apple would invest in it. On Friday, after I told John Sculley who would be joining me, he confirmed Apple’s willingness to discuss areas of possible collaboration between Apple and my new venture.

Subsequently the Company appears to be adopting a hostile posture toward me and the new venture. Accordingly, I must insist upon the immediate acceptance of resignation. I would hope that in any statement it feels it must issue, the Company will make it clear the decision to resign as Chairman was mine.

I find myself both saddened and perplexed by the management’s conduct in this matter which seems to me contrary to Apple’s best interests. Those interests remain a matter of deep concern to me, both because of my past association with Apple and the substantial investment I retain in it.

I continue to hope that calmer voices within the Company may yet be heard. Some Company representatives have said they fear I will use proprietary Apple technology in my new venture. There is no basis for any such concern. If that concern is the real source of Apple’s hostility to the venture, I can allay it.
As you know, the company’s recent reorganization left me with no work to do and no access even to regular management reports. I am but 30 and want still to contribute and achieve.
After what we have accomplished together, I would wish our parting to be both amicable and dignified.
Yours sincerely,
Steven P. Jobs


And an even longer article: http://lowendmac.com/orchard/06/1002.html
Edited by PhilBoogie - 8/6/13 at 10:13pm
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