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Android on 80% of smartphones shipped in Q2, while Apple's iPhone took 13%

post #1 of 149
Thread Starter 
Google's Android operating system continues to dominate the smartphone segment in terms of shipped devices, with an 80 percent share in the latest quarter according to new data, while Apple's iPhone accounts for less and less of shipments in a growing market.



Industry tracker IDC released its latest numbers on Wednesday, showing that Android was the operating system on 187.4 million of the 236.4 million smartphone units shipped in the second quarter. That equates to a 79.3 percent share for the quarter, up from 69.1 percent for the same quarter a year ago.

Meanwhile, Apple's iOS platform was on 31.2 million iPhones shipped, up from the 26 million Apple shipped one year ago. The market itself grew faster than Apple's shipments, though, and so Apple's share fell from 16.6 percent for the second quarter 2012 to 13.2 percent for this quarter.

Microsoft's Windows Phone platform saw a sizable boost in shipments ? going from 4.9 million in 2012 to 8.7 million in the past quarter ? but only a slight uptick in terms of share, growing from 3.1 percent to 3.7 percent. BlackBerry continued to struggle in the quarter, shipping fewer handsets even as its market share slipped.

IDC's findings are largely in keeping with those of Canalys, which also found Android's lead over all other challengers to be increasing. Released yesterday, Canalys' figures differ from IDC's by only a few million units in a few categories.

Apple's share of phone shipments may be on the downturn, but the Cupertino company remains the top profit maker in the segment. According to the most recent numbers, Apple accounts for 57 percent of profits in the smartphone business. The only other firm making a profit in the market, so far, is Samsung, which accounts for the other 43 percent.

IDC's numbers show Samsung having shipped 73.3 million handsets in the past quarter, up from 48 million units one year ago. The South Korean conglomerate accounts for nearly 40 percent of shipped Android smartphones. That figure is actually down, though, from the 44.4 percent share it held last year. The other top five Android manufacturers by units shipped were LG, Lenovo, Huawei, and ZTE.
post #2 of 149
I don't think Tim Cook and company are worried by these numbers.

Apple has a lot of new product coming and that will push the needle back in their favor.

Normally when a new iPhone comes, sales double. This year with the possibility of 2 new iPhone models, I think we could easily see iPhone sales triple.

I expect the most robust increases will come from emerging markets with the affordable iPhone eating all the competition up.
post #3 of 149
Quote:
Originally Posted by blackbook View Post

I don't think Tim Cook and company are too worried by these numbers.

Apple has a lot of new product coming that will push the needle back in their favor.

Not really. I'm not sure Apple will ever have the majority. It's not surprising that there are a lot of cheap phones sold, but Apple doesn't care about them.
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post #4 of 149
Fewer and fewer. Please.
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post #5 of 149

I LOVE these numbers.

 

Something very cool about NOT being the mainstream.

 

I always loved Apple products, but also their underdog, not mainstream, aura.

 

That is what makes certain products very desirable.

That EVERYONE doesn't have them.

 

GO APPLE

 

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post #6 of 149

It certainly looks like Android has already win "the game". I didn't expect that Windows-Mac history to repeat again. At least not as fast! And it looks like in 2-3 years Windows will catch iOS! Can Apple turn the ship around? I doubt. They've just lost so many oportunities. They were kings 2-3 years ago and now...

post #7 of 149
This is the study I was referring to.

So if Google knows of 106 million in Q2 2013 (that's being generous, it's likely below 100 million), then who's selling the other 90 million or so Android devices? I'll tell you - they are all the devices with no access to Google Play. I wonder what Google thinks of so many Android devices out there that aren't tied into their ecosystem. And this 90 million is ON TOP of all the junk devices that ARE connected to Google Play but aren't even powerful enough to run any good Apps.
post #8 of 149
Ouch.
post #9 of 149
Quote:
Originally Posted by NelsonX View Post

It certainly looks like Android has already win "the game". I didn't expect that Windows-Mac history to repeat again. At least not as fast! And it looks like in 2-3 years Windows will catch iOS! Can Apple turn the ship around? I doubt. They've just lost so many oportunities. They were kings 2-3 years ago and now...


With Apple making all the profit, and Samsung (barely) keeping up, everyone else is just trying to make ends meet by peddling their garbage.

post #10 of 149
these numbers doesn't make any sense. your headline is misleading. you compared whole android OS to iPhone.
post #11 of 149
Quote:
Originally Posted by NelsonX View Post

It certainly looks like Android has already win "the game". 

Nokia had the biggest market share and it wanted more of it, so it lowered prices. Now Nokia has one of the smallest market shares and profits.

HP, Dell etc. have big market shares in PCs and they don't make money.

 

Apple has small market share in mobile phones and it makes big money, the biggest. Apple has small market share in tablets and it makes big money, the biggest. Apple has small market share in personal computers and it makes big money, the biggest.

 

See the pattern? Where is Android going?

post #12 of 149
Quote:
Originally Posted by jragosta View Post


Not really. I'm not sure Apple will ever have the majority. It's not surprising that there are a lot of cheap phones sold, but Apple doesn't care about them.

 

Even so, they're sales will no doubt pick up with the release of iOS 7, iPhone 5S and potentially the iPhone 5C

post #13 of 149

The tired "shipped versus sold" story again.

 

Manufacturers can "ship" Sagans of devices by putting them in a semi and wheeling them around the country - hey - you can claim double the number shipped if you include the returns.  Anyone think we will ever get balanced/semi-accurate "sold" (to real consumers for real $$$) figures?

 

Me neither, so let's stop publishing this content-free stuff on AI.  Waddyu fink?

 

Btw: is there the equivalent of column-inches in net media, i.e., you have to render so many blog lines per hour to be a reputable source . . . ?

post #14 of 149

Who exactly won the game? It doesn't matter how many devices you ship... it matters if people use them and if it's driving revenue. Google made ZERO dollars on Android. ZERO. Most of their mobile ad revenues continue to be derived from iOS device. Go anywhere and look. Most people use iPhones or iPads (at least in the US)  Most people I know that have an Android device would rather have an iPhone or iPad.  I spoke with a woman this weekend who said she had three Android devices but doesn't like them so they sit in a drawer.

 

So winning is shipping product at zero profit or at a loss with a free operating system that no one uses except for basic phone and some free games?

post #15 of 149
Quote:
Originally Posted by NelsonX View Post

It certainly looks like Android has already win "the game". I didn't expect that Windows-Mac history to repeat again. At least not as fast! And it looks like in 2-3 years Windows will catch iOS! Can Apple turn the ship around? I doubt. They've just lost so many oportunities. They were kings 2-3 years ago and now...

 

It's too soon to count Apple out. All of they're biggest releases are still forthcoming.

 

It's funny to me how it seems every Q2 we have the reports of "Apple is DOOMED" "iPhone is DEAD" almost daily.

 

Well I guess there truly is nothing new under the sun.

post #16 of 149
Quote:
Originally Posted by kv4884 View Post

these numbers doesn't make any sense. your headline is misleading. you compared whole android OS to iPhone.

 

The iPhone is the only phone that has iOS, so it's a "fair" study.

 

I believe the IDC had a study comparing manufacturers that came out earlier as well.

post #17 of 149
Quote:
Originally Posted by jkichline View Post

Who exactly won the game? It doesn't matter how many devices you ship... it matters if people use them and if it's driving revenue. Google made ZERO dollars on Android. ZERO. Most of their mobile ad revenues continue to be derived from iOS device. Go anywhere and look. Most people use iPhones or iPads (at least in the US) 

 

Not true anymore here in Montreal. I am seing more Android phones and tablets than iphones and ipads. But the Apple store is still pretty crowded.

post #18 of 149
Quote:
Originally Posted by kv4884 View Post

these numbers doesn't make any sense. your headline is misleading. you compared whole android OS to iPhone.

Don't think they don't know that.

post #19 of 149
A good product not always the most popular product, like BMW, Ferrier, First class seat, Electric car.
I mean, will it make sense to see a commerical to say Toyota Corolla is outsold BMW1?
I mean this is the culture of Apple fanboys, we do our own job and make it perfect, not the most.
post #20 of 149

13% sounds about right. iPhone always was a luxury brand. Even the upcoming lower cost iPhone will most likely be similar in quality/price ratio to a BMW 128i - certainly not economy class. The super economy class phone buyers in all likelihood don't use their phone as a smartphone anyway but they still get counted in the stats. They probably don't have an account on an app store or have any music, or a wifi at home and in some cases not even a data plan. Apple will always be best in class so their lack of market share at the low end is unlikely to affect their sales among the upper and middle classes. 13% share is about what Macs have too.

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post #21 of 149
Heard of building a huge building with a weak foundation and it would collapse ?
That's were androids heading.
post #22 of 149
Quote:
Originally Posted by blackbook View Post

Normally when a new iPhone comes, sales double. This year with the possibility of 2 new iPhone models, I think we could easily see iPhone sales triple.

 

That didnt happen last year.  Hopefully we wont have a repeat of the mac. Apple need to avoid getting its phone and tablet market go to a niche, which will kill the ecosystem because apps are going to show up on Android first and maybe Apple after.


Edited by herbapou - 8/7/13 at 1:22pm
post #23 of 149

Android has obviously won the smartphone race if these numbers are correct. Apple must now just make sure it does not lose any ground to Windows phone and BlackBerry. Although I do not think Apple have to worry about BlackBerry. According to some BlackBerry is dead in the water.

post #24 of 149
Quote:
Originally Posted by BuffyzDead View Post

I LOVE these numbers.

 

Something very cool about NOT being the mainstream.

 

I always loved Apple products, but also their underdog, not mainstream, aura.

 

That is what makes certain products very desirable.

That EVERYONE doesn't have them.

 

GO APPLE

 

Full Disclosure:

AAPL Share holder.
 

 

You realize that for individual phone models, the iPhone is still the most common phone, right?

post #25 of 149
Quote:
Originally Posted by NelsonX View Post

It certainly looks like Android has already win "the game". I didn't expect that Windows-Mac history to repeat again. At least not as fast! And it looks like in 2-3 years Windows will catch iOS! Can Apple turn the ship around? I doubt. They've just lost so many oportunities. They were kings 2-3 years ago and now...

 

What most people don't realize with Windows vs Mac is that developers stopped developing for the latter back in the late 80's early 90's. That's what almost killed the entire company. Not necessarily the marketshare numbers.

Today you can not say that about the app store. A developer would be in the business of "going out of business" if he didn't develop for the app store. Even Google wouldn't think of abandoning iOS at the moment.

 

As for turning the ship around, where should Apple turn it? Away from profits?

post #26 of 149
I really must say thank you to Android for creating a platform that because of its volume attracts the most malware attention. Sort of like the larger planets beyond Earth protecting Earth from meteor collisions when the Milky Way was forming.
Android is also bringing the iPhone back to a device of knowledgable selectiveness instead of being surrounded by people just buying an iPhone to look cool %u2013 another welcome result.
post #27 of 149
All this really means to me is there are allot of devices that run the Android OS, not all of them are phones either so it’s comparing apples to oranges. Who really cares about these numbers anyway.
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post #28 of 149

Comparing the sales of a free OS, installed on thousands of different devices, made by dozens of companies, to a sales of an actual PHONE, that one company sells, and updates once a year. Brilliant comparison!


Edited by Slurpy - 8/7/13 at 1:53pm
post #29 of 149
Quote:
Originally Posted by Connie View Post

Android has obviously won the smartphone race if these numbers are correct. Apple must now just make sure it does not lose any ground to Windows phone and BlackBerry. Although I do not think Apple have to worry about BlackBerry. According to some BlackBerry is dead in the water.

So what makes you think androids won the race just because more people own it ?

More people own Toyota Corola's but if you ask anyone whose a richer company Toyota or BMW the answers obvious.

Whose taking home all the smartphone money ? Apple or All the android licensees put together ?

Apple is. So yeah in terms of numbers yeah androids more , but in terms of quality , customer satisfaction and profits Apples far far away from the rest of the heard. They are the industries trend setters and are not targeting larger numbers.
post #30 of 149
DOJ people should see it as a serious issue on Android. Android stole Apples smart phone invention and dominated the market. 80% of lies. What is DOJ anti-trust division thinking! Even know that Google did not make any money on it; but the damage is done to Apple. Google needs to pay serious patent fees to Apple.
post #31 of 149
Quote:
Originally Posted by TheDBA View Post


What most people don't realize with Windows vs Mac is that developers stopped developing for the latter back in the late 80's early 90's. That's what almost killed the entire company. 

Weren't most Macs during that time period used in desktop publishing? Sure, Adobe/Quark got a little slow on the Mac updates but that didn't stop anyone in graphic arts from getting the work done. Windows won the desktop market share because of billions of office drones in their cubicles. That wasn't even a market Apple was addressing. Macs were much more expensive as well. Personally I'm using the about same number of apps now that I was back then with the exception of Internet related apps. I never felt any shortage of apps though. Windows just sucked but most Mac users didn't even know anything about Windows other than every file they received from a Windows user was pure garbage from a desktop publishing perspective.

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post #32 of 149
Quote:
Originally Posted by NelsonX View Post

It certainly looks like Android has already win "the game". I didn't expect that Windows-Mac history to repeat again. At least not as fast! And it looks like in 2-3 years Windows will catch iOS! Can Apple turn the ship around? I doubt. They've just lost so many oportunities. They were kings 2-3 years ago and now...

Please, not this Mac-PC sh1t again. Learn some history: Macs weren't selling well during the 90s. iPhones are selling quite well now. The smartphone market expanded faster due to cheap crap being released and counting feature phones as Androids. And when has iOS ever had a majority in smart phones OSes?

There are more cockroaches than humans so I guess they're winning.
post #33 of 149
The Android numbers are bogus - they are made up of multiple vendors - not one vendor and multiple models not one model.

The comparison is like comparing Apples to Oranges.
post #34 of 149
This is really the old trick in the book whereby if someone sells more it meant they have won.

Hypothetical example Samy sells 100 eggs for 1$ each , Steve sells 30 eggs for 10$ each. Whose won the race ?

Sure Samy got it to 100 ppl while Steve only to 30 people.

Samy made 100$ , while Steve made 300$.
Hope this settles the question about whose winning the race. iOS (Apple) or Android( Samsung , HTC, Google, Sony and tons of smaller players that aren't popular)
post #35 of 149
Quote:
Originally Posted by Slurpy View Post

Comparing the sales of a free OS, installed on thousands of devices, to a sales of an actual PHONE, that one company sells, and updates once a year. Brilliant comparison!

 

IDC releases multiple sets of numbers.  One is platform market share and another is by hardware.  Both are relevant to different sets of people.  Taking a look at these numbers, we see that Android OS grew faster during the period than iOS for smartphones, and while still in the distance, Windows Phone also grew faster than iOS for smartphones.

 

If you're a developer or content provider, these numbers will impact decisions you might be making in regards to what platforms you're going to support.  This isn't to say supporting Android, with all its fragmentation is a better choice than iOS, but the market share of the platform (and its growth) is one criteria to consider.

 

If you're a consumer, knowing that this report shows stronger growth for Android and Windows Phone, is again one criteria worth considering in your purchasing decision.

 

As much as I love Apple, and the iPhone, the fact remains that this report is not good news for Apple.  That's not to say it's devastating news or that the numbers may change drastically the next time, but it is likely that developers, content providers and even consumers will react in accordance to them as well as the trends we see from this specific IDC type of report.

 

This is also why "shipping" versus "sales" isn't as relevant as many seem to think.  Regardless of how many were shipped and given away in 2 for 1 bundles or never even sold, the report still has an impact of some unknown degree on developers, content providers, consumers, and ultimately investors.

post #36 of 149
Quote:
Originally Posted by nikilok View Post

This is really the old trick in the book whereby if someone sells more it meant they have won.

Hypothetical example Samy sells 100 eggs for 1$ each , Steve sells 30 eggs for 10$ each. Whose won the race ?

Sure Samy got it to 100 ppl while Steve only to 30 people.

Samy made 100$ , while Steve made 300$.
Hope this settles the question about whose winning the race. iOS (Apple) or Android( Samsung , HTC, Google, Sony and tons of smaller players that aren't popular)

 

Yeah, except Steve now sells only 13 eggs. Last year he did sell 30, and two years ago he sold 45. But not anymore. So, something must be wrong with Steve's eggs. Maybe, just maybe, Steve is too greedy and he's eggs are not worth the price he asks for them?
post #37 of 149
This is why Android is increasing its market share. £50 tablet available over two payments.

post #38 of 149

Also selling $100 smartphones will kill your margins.  

post #39 of 149
Quote:
Originally Posted by Crosslad View Post

This is why Android is increasing its market share. £50 tablet available over two payments.


There are some even cheaper than that!
post #40 of 149
Quote:
Originally Posted by NelsonX View Post

Yeah, except Steve now sells only 13 eggs. Last year he did sell 30, and two years ago he sold 45. But not anymore. So, something must be wrong with Steve's eggs. Maybe, just maybe, Steve is too greedy and he's eggs are not worth the price he asks for them?

Is that so ?
Explain why apples taking home all the smartphone sector profits then ?

When you figure that out you'll truly understand whose leading this race.

Side Note : lol and if Steve sold only 13 he still makes 130$. That's 30$'s more than the rest of the pack put together.
Edited by nikilok - 8/7/13 at 2:13pm
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