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Google now popping up new banner ads in iPhone Google Maps searches

post #1 of 100
Thread Starter 
Seeking to monetize mobile users at least as effectively as it does the web, Google is now popping up lower banner ads during Google Maps searches.


Google Maps ad banners


Google Maps with new search ad banners


The banners consume about 20 percent of the visible map. Clicking on the banner ad presents more information about the business, as noted in a blog post by Salahuddin Choudhary, the Product Manager of Google Maps.

Google provided other details its new banner advertising program today, explaining that "to show ads on the Google Maps app, advertisers need to add location extensions to their search campaigns or create an ad with AdWords Express."

Advertisers are charged when users click to "get location details" on the new ads, which appear on both iOS and Android versions of the free Google Maps app.

Google's approach to advertising differs significantly from Apple. While the iPhone maker has its own iAd advertising network, it doesn't display ads within any of its own apps, including iOS Maps.


iOS 7 Maps full screen


iOS 7 Maps, full screen


The next version Maps for iOS 7 goes in the opposite direction with a full screen mode that removes user interface chrome distractions to display as much of the map as possible, in addition to translucent chrome that reveals more of the map.
post #2 of 100
And so it begins. We always knew it would.
post #3 of 100
Better and better.

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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post #4 of 100

Um, I'm pretty sure the ads have always been there, just as an overlay.  Now they're on the bottom. Who at AI (didn't) research this for the article?

 

Yep, I'm right, it's an update to their old way of displaying:

http://adwords.blogspot.ca/2013/08/attract-new-customers-with-local-ads-on.html

 

Edit to add: http://9to5google.com/2013/08/08/google-introduces-new-local-ads-experience-in-google-maps-on-ios-android/

post #5 of 100
So basically, Google Maps is turning into AppleInsider.com: full of Googe ads.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #6 of 100
The points is that Google's maps innovation is going into advertising.

That they are now banners is descriptive.
post #7 of 100
Any way to make a buck. Now I know why I don't use Google Maps anymore. They even charge money for the better version of Google Maps. Hypocrites. I thought all of their software was FREEEEEEEEEEEEEEEEEEEEE.

You know what's funny. If Google's Android platform is Open Source, then maybe technically speaking, anyone can copy any part of it without getting sued.

Hmmmmm.... I wonder if Apple could use that as a defense for future lawsuits.
post #8 of 100
Quote:
Originally Posted by Suddenly Newton View Post

So basically, Google Maps is turning into AppleInsider.com: full of Googe ads.

Wait. AI does maps?
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post #9 of 100
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Originally Posted by drblank View Post

Android platform is Open Source, then maybe technically speaking, anyone can copy any part of it without getting sued.
Amazon already did that. Btw, most of the google services Apps are NOT open source.
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post #10 of 100
Quote:
Originally Posted by Tallest Skil View Post

Better and better.

Yes but map ads improve user experience! /s

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post #11 of 100
Quote:
Originally Posted by Suddenly Newton View Post

Yes but map ads improve user experience! /s
That's right. An experience that's worth every penny they spent on the app.
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post #12 of 100
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Originally Posted by snova View Post


Wait. AI does maps?

No- sells hipster underwears. 

 
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post #13 of 100

Folks, Google is an Ad company! What did you expect?!! No Ad $$, no $$ for Larry and The L Team! Their survival and existence depends on Ads ... Ads ... Ads .... DAMN Ads!

 

No Ads = Google Death

 

Without Ad, how the little guy could come up with his stupid Google Glass? Guess what? More Ads on your Google Glass too .... coming soon!

 

Now, with that said, who needs F****** Ad pops up right when you are lost in the middle of nowhere trying to find your way out? Raise your hands!

 

EDIT: Google NEEDs Apple, iDevices and us! Once Samsung comes up with its own stupid OS, Google will bend over and drop Android once and for all. The REAL $$ is with iDevice Users NOT Android!

 

Mark my word! Here on AI!

....the lack of properly optimized apps is one of the reasons "why the experience on Android tablets is so crappy".

Tim Cook ~ The Wall Street Journal - February 7, 2014

Inside Google! 

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....the lack of properly optimized apps is one of the reasons "why the experience on Android tablets is so crappy".

Tim Cook ~ The Wall Street Journal - February 7, 2014

Inside Google! 

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post #14 of 100
I think you jumped the gun. Those screenshots are from the old google maps. The new app will replace the first generic search result with an ad. If you search for something non generic like a specific business or an address there is no ad and the banner has info relevant to the search. No news here.

Edit: Actual screenshot of change to app. (You're welcome)

post #15 of 100
I hate ads. I'd rather pay for an app and have no stupid ads than have a free app displaying junk all the time. In fact, I hate apps that don't give you the option to pay for a free-ad version.

People complain about paying a dollar or two for an app they will be able to use numerous times for the foreseeable future, but don't think twice about spending more than a dollar or two for things like candy, chips, or even a drink (i.e. coffe, tea, ice tea, beer, soda, juice, water, you name it). Things that only last a brife moment in time and then are gone. But hey, we are in free country! Right? People can decide to pay a couple of bucks for a fun or useful app or pay more for a drink or a food product that will most likely do nothing more than give instant gratification and contribute to the obesity epidemic of this country.

P.S.: I do know that this site is not only visited by Americans. I just had to throw my two cents since I live in the US.
Edited by eckergus - 8/8/13 at 2:49pm
post #16 of 100
I refuse to use Google Maps on mobile since it is fundamentally broken:

1) Does not search my phone's contacts/address book.
2) Does not save search history.

Most common task for me with a GPS app is navigating to someone in my address book or a recent destination.

If I signed into my Google Account to let them track me, then it would store history and let me access my google contacts, but I don't want to do that. I also don't want my contacts stored by google.

Apple maps, TomTom, Sygic, Metroview, etc in other words every GPS app in the store, does save history and accesses phone contacts. So it's google being strategic rather than an apple imposed limit (eg you can't access phone contacts)

Stupid
post #17 of 100
Quote:
Originally Posted by snova View Post


Amazon already did that. Btw, most of the google services Apps are NOT open source.

I'm not referring to their Service apps, I'm talking about any feature that in the OS, which is FREEEEEEEE...............  Same thing should apply to Ubuntu, and other Open Source Free OSs.  Apple released Darwin for a time period, but they didn't offer the source code for other layers added on top.  I guess they wanted to provide the community with something they could use to develop their own OS based on the same basic platform.

 

I don't see where Google is losing any money if Apple used an OS feature since Google doesn't charge for their OEM licenses, so there is no loss of money.

post #18 of 100
Based on the sceren shot in the article, I don't see much visual difference from the way Google Maps has alwasy worked. You enter a search, results are displayed. Maybe it's clickable now, but visually it's not taking up any additional space than what the search results always did. This includes the ratings, reviews and photos. They were always there and can at times contribute to the search results and help you sort through the options.

As for the concept of ads in the application...it always amazes me that so many people seem to expect that everything should be free. Apple's apps may not have ads, but Apple already made a pretty heft profit margin selling you the phone in the first place. It's just a different way to pay for the cost of developing the software. Free is seldom free.
post #19 of 100
Why are the comparing iOS6 & 7 screendumps not the same size?
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post #20 of 100
Quote:
Originally Posted by PhilBoogie View Post

Why are the comparing iOS6 & 7 screendumps not the same size?

Hmm? They are. Take a look at the image: that's just to highlight what has moved out of the way.

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
Reply

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
Reply
post #21 of 100
Quote:
Originally Posted by drblank View Post


You know what's funny. If Google's Android platform is Open Source, then maybe technically speaking, anyone can copy any part of it without getting sued.

Hmmmmm.... I wonder if Apple could use that as a defense for future lawsuits.

Google has been shipping Android for a few years now. Never sued anyone over it yet no matter who's used it, cloned it, forked it, or "borrowed an Android feature". Google is far from aggressive with it's IP.
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post #22 of 100
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Originally Posted by Wiggin View Post

Based on the sceren shot in the article, I don't see much visual difference from the way Google Maps has alwasy worked. You enter a search, results are displayed. Maybe it's clickable now, but visually it's not taking up any additional space than what the search results always did. This includes the ratings, reviews and photos. They were always there and can at times contribute to the search results and help you sort through the options.
 

That's because the screenshots in the article are wrong. I wouldn't mind but the proper screenshots were in the blog article he linked :-)

post #23 of 100
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Originally Posted by Gatorguy View Post


Google has been shipping Android for a few years now. Never sued anyone over it yet no matter who's used it, cloned it, forked it, or "borrowed an Android feature". Google is far from aggressive with it's IP.

They have a pending lawsuit against Apple.

 

Apple doesn't give away all of their source code for FREEE to OEMS. I can't help it if Apple wants to protect their patents.

 

If Google is too stupid to not know how to protect themselves, don't blame Apple because Apple DOES know how to protect it's IP.  Apple has contributed plenty of things that are Open Source, but some things they protect to retain their competitive advantage.

 

Otherwise it's a free for all creating chaos and anarchy and then we become a socialist society because no one makes any profits/

post #24 of 100
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Originally Posted by Gatorguy View Post


Google has been shipping Android for a few years now. Never sued anyone over it yet no matter who's used it, cloned it, forked it, or "borrowed an Android feature". Google is far from aggressive with it's IP.

And maybe because Google's OS is too open where malware is EASILY written, whereas Apple takes a more serious stance on protecting their users from an onslaught of malware.  And do you think that getting exposed to malware and security problems is good for the users?  I don't, that's why I prefer Apple's OS, far less likely to get malware, Google's OS has too many.....

 

Oh well, you have to admit that Android OS is malware infested and if you don't, then you are either stupid, ignorant or just plain living in denial.  Too many security firms tracking malware types for all platforms, and it has little to do with market share since even Symbian, which has less market share than Windows phones has malware attacks.  Apple is definitely successful enough for the anti-apple folks to want to write malware, only some forms of malware can't be written in the first place and Apple gives it's users a safe place to obtain malware free apps.

post #25 of 100
Quote:
Originally Posted by drblank View Post

They have a pending lawsuit against Apple.

No sir they do not AFAIK. Perhaps you're thinking of some three year old lawsuits that Motorola filed well before they spun off Motorola Mobility and looong before Google bought MM about a year ago.
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post #26 of 100
Quote:
Originally Posted by Tallest Skil View Post

Quote:
Originally Posted by PhilBoogie View Post

Why are the comparing iOS6 & 7 screendumps not the same size?

Hmm? They are. Take a look at the image: that's just to highlight what has moved out of the way.

If I overlay the left pic over the one on the right I'd still see the address and status bar. I'm missing something here...
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post #27 of 100
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Originally Posted by drblank View Post

And maybe because Google's OS is too open where malware is EASILY written, whereas Apple takes a more serious stance on protecting their users from an onslaught of malware.  And do you think that getting exposed to malware and security problems is good for the users?  I don't, that's why I prefer Apple's OS, far less likely to get malware, Google's OS has too many.....

 

Oh well, you have to admit that Android OS is malware infested and if you don't, then you are either stupid, ignorant or just plain living in denial.  Too many security firms tracking malware types for all platforms, and it has little to do with market share since even Symbian, which has less market share than Windows phones has malware attacks.  Apple is definitely successful enough for the anti-apple folks to want to write malware, only some forms of malware can't be written in the first place and Apple gives it's users a safe place to obtain malware free apps.

no disrespect but I am not so sure there is a direct link between malware and closed/open.   Windows is closed.  Linux is open.   I think is more a matter of poor design and quality.   Open can be security/quality and closed can be unsecure/crap. Likewise, open can be unsecure/crap and closed can be secure/good.

 

Also, I think open is a bit overblown when it comes to Android. Just because you can look at the code does not mean you can affect the content of future Android releases to improve things or make it worse. You are welcome to fork to make changes changes you like,  but you will have to maintain the changes yourself for all future versions.  So lets just say Open code base like Android does not mean the same as community maintained code base like with Linux.


Edited by snova - 8/8/13 at 3:32pm
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post #28 of 100
Boom. Gotta start digging out of that $12.5 billion Motorola Mobility money pit.

Oh wait. It's more than $12.5 billion now.
MM is still bleeding money. $218 million loss last quarter.

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post #29 of 100
Quote:
Originally Posted by drblank View Post


Oh well, you have to admit that Android OS is malware infested and if you don't, then you are either stupid, ignorant or just plain living in denial.  Too many security firms tracking malware types for all platforms, and it has little to do with market share since even Symbian, which has less market share than Windows phones has malware attacks.  Apple is definitely successful enough for the anti-apple folks to want to write malware, only some forms of malware can't be written in the first place and Apple gives it's users a safe place to obtain malware free apps.

I don't personally know of anyone whose ever encountered "Android malware" and doubt you have either. But I do believe you've heard someone say that Android users are constantly dealing with it so it must be true. I guess that's close enough.
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post #30 of 100
Quote:
Originally Posted by Gatorguy View Post


I don't personally know of anyone whose ever encountered "Android malware" and doubt you have either. But I do believe you've heard someone say that Android users are constantly dealing with it so it must be true. I guess that's close enough.

To be honest with you, I personally don't know of anyone who has ever encountered "Windows malware"  either.  But I have heard people say that Windows users are constantly dealing with it so it must be true. I guess that's close enough.

 

If a tree falls in the forest and you don't hear it, did it make a sound? 

 

did you have a point to make? I'm confused. 

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post #31 of 100
Quote:
Originally Posted by drblank View Post

And
maybe because Google's OS is too open where malware is EASILY written, whereas Apple takes a more serious stance on protecting their users from an onslaught of malware.  And do you think that getting exposed to malware and security problems is good for the users?  I don't, that's why I prefer Apple's OS, far less likely to get malware, Google's OS has too many.....

Oh well, you have to admit that Android OS is malware infested and if you don't, then you are either stupid, ignorant or just plain living in denial.  Too many security firms tracking malware types for all platforms, and it has little to do with market share since even Symbian, which has less market share than Windows phones has malware attacks.  Apple is definitely successful enough for the anti-apple folks to want to write malware, only some forms of malware can't be written in the first place and Apple gives it's users a safe place to obtain malware free apps.

Do you know of anyone that's gotten malware? I haven't and I don't know of anyone that has. So I'm going to believe that the reports of malware are greatly exaggerated and you should be smarter than to believe what you read on the internet.
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post #32 of 100
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Originally Posted by dasanman69 View Post


Do you know of anyone that's gotten malware? I haven't and I don't know of anyone that has. So I'm going to believe that the reports of malware are greatly exaggerated and you should be smarter than to believe what you read on the internet.

I have never experienced zero gravity in space, but I believe what I read if its makes logical sense to me.  Google makes an ad platform design to exploit the user, its not about protecting users. Its no surprise to me that it is more prone to malware more than a platform design for the best product experience including protecting the user.

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post #33 of 100
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Originally Posted by dasanman69 View Post


you should be smarter than to believe what you read on the internet.

I agree.  including THIS^^^^

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post #34 of 100
Quote:
Originally Posted by drblank View Post

 

Oh well, you have to admit that Android OS is malware infested and if you don't, then you are either stupid, ignorant or just plain living in denial.  Too many security firms tracking malware types for all platforms, and it has little to do with market share since even Symbian, which has less market share than Windows phones has malware attacks.  Apple is definitely successful enough for the anti-apple folks to want to write malware, only some forms of malware can't be written in the first place and Apple gives it's users a safe place to obtain malware free apps.

I'd say if you believe that Malware is so prevalent and easy to infect Android devices, then to quote yourself "you are either stupid, ignorant or just plain living in denial".

 

We have had about 12 different Android devices in our family over the last 5 years (mostly the kids, and they download a lot of free crap apps) and never had one instance of malware. If you stick to the trusted app stores, Google Play/Amazon, there's nothing to worry about. Carrier Bloatware: Multiple issues.  Malware: Zero issues.

post #35 of 100
Quote:
Originally Posted by patpatpat View Post

I'd say if you believe that Malware is so prevalent and easy to infect Android devices, then to quote yourself "you are either stupid, ignorant or just plain living in denial".

 

We have had about 12 different Android devices in our family over the last 5 years (mostly the kids, and they download a lot of free crap apps) and never had one instance of malware. If you stick to the trusted app stores, Google Play/Amazon, there's nothing to worry about. Carrier Bloatware: Multiple issues.  Malware: Zero issues.

I know better then to listen to Android trolls posting on Apple fan sites. If I would have listened to them they would have said the same thing about the Nexus 7 flash problem. "What problem??? I have had mine for ever and all my buddies too.. and have been using it since day one.. its all lies, lies I tell you.  Nexus  7 has no problem."  -troll

 

  Actually, I am pretty sure they have pretty much said that almost verbatium here in the forums. 

Google.. focus on quality?   they had TRIM support in the kernel but never bothered to turn it on... only to fix the problem one year later. ha ha... laughable.   Now you are going to tell me they are going to watch out for walware in their store and the platform prevents this? right.

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post #36 of 100
Quote:
Originally Posted by snova View Post

I know better then to listen to Android trolls posting on Apple fan sites. If I would have listened to them they would have said the same thing about the Nexus 7 flash problem? What problem??? I have had mine for every and all my buddies too.. and have been using it since day one.. its all lies, lies I tell you.  Nexus  7 has no problem. 

Yes it had, specifically the 8GB model had a controller firmware issue. It wasn't a malware issue so what's your point?

post #37 of 100
Quote:
Originally Posted by patpatpat View Post

Yes it had, specifically the 8GB model had a controller firmware issue. It wasn't a malware issue so what's your point?

no it was not.. the 8GB just showed the problem sooner.  The controller is the same. it was a SW quality issue for not enabling TRIM. Google does not care about quality on the client side... they goal is to have an AD platform. Their goal is to exploit the user.  No quality or protect the user. that is my point.      You get what you pay for.. and you are paying for HW.. without SW quality and even if the community wanted to fix their SW problems for them for free they would not accept those changes.

 

It took them a freaking year to figure out they had TRIM turned off!!!  and they only release the fix at the same time of releasing the new Nexus 7 so it would sell.  Why not release the fix before the new Nexus 7 Google so your loyal customer who bought the first one did not need to suffer for an entire year?   because they could give a crap about Nexus buyers... the Nexus buyers are not there customer.. they get no profits from buyers.. they get all the money from people who want to throw ads in front of Nexus buyer. .. as long as they are able to push AD and exploit the user they dont care about the Android platform quality. 

 how long do you think it would have taken this to get fixed if it was truely community maintained? Android SW quality is a joke and everyone knows it except the trolls.


Edited by snova - 8/8/13 at 4:06pm
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post #38 of 100
Quote:
Originally Posted by Gatorguy View Post


I don't personally know of anyone whose ever encountered "Android malware" and doubt you have either. But I do believe you've heard someone say that Android users are constantly dealing with it so it must be true. I guess that's close enough.

Um, you or others may have encountered them without you knowing.  Actually i have met several people that encountered some form of malware.  I was talking with a T-Mobile sales rep at a local store, and this was BEFORE they started to carry the iPhone.  What he told me is that he got a S3 for his father and his father downloads apps from Google Play and he admitted that his father had malware and that his phone was acting up.   I have another person that wanted to see what the hype was around the S3 when it came out, and he downloaded some apps from Google Play and it started to act up and he returned it and found out that afterwards that the apps he downloaded were malware apps.

 

So, it depends on which app and whether your virus checking app can recognize it and some of them work in the background without your knowledge. So please don't insult my intelligence and don't be IGNORANT.  Obviously all of the security companies that track and monitor mobile malware are watching these platforms carefully and trying to figure out how to tell how many users have been affected, so STOP YOUR AVOIDANCE OF THE TRUTH.

 

If only one security firm was talking about it, then maybe not, but they are ALL talking about how many different types of threats independently.  I read these monthly and quarterly research papers they release as it's of interest to keep somewhat up to date.  But most people don't.   Most Android users I've talked to don't even know what the latest OS released from Google is unless they are using a Nexus phone, but no  one I know has one, they have HTC, Samsung and most of them complain about having problems with the OS and NONE of them are running the latest OS.  Most of them are running a much older OS.  Go figure.  Freaking stupid.

post #39 of 100
Quote:
Originally Posted by snova View Post

no it was not.. the 8GB just showed the problem sooner.  The controller is the same. it was a SW quality issue for not enabling TRIM. Google does not care about quality on the client side... they goal is to have an AD platform. Their goal is to exploit the user.  No quality or protect the user. that is my point.      You get what you pay for.. and you are paying for HW.. without SW quality and even if the community wanted to fix their SW problems for them for free they would not accept those changes.

 

It took them a freaking year to figure out they had TRIM turned off!!!  how long do you think it would have taken this to get fixed if it was truely community maintained? Android SW quality is a joke and everyone knows it except the trolls.

FWIW, we have slightly more Apple products in our household than Android products.

2 Macbook Pros

1 iMac

2 iPhones

2 iPod Touches

1 iPod Nano

2 Android Phones

2 Android Nexus 7 tablets

 

So I would say my experience of both platforms is pretty broad. I can say with 100% certainty that I have encountered as many software quality issues on Apple devices as on Android devices. (including several hardware issues on Apple devices, HDD failure on iMac, keyboard cable failure on Macbook pro, replaced iPhone due to hardware failure).

 

You may live in a world of denial and internet hype but I live in a practical world and deal with these issues on a day to day basis.


Edited by patpatpat - 8/8/13 at 4:14pm
post #40 of 100
Quote:
Originally Posted by snova View Post

I agree.  including THIS^^^^

So you don't believe drblank is smart?
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