The Roku 3 set-top box with remote and earphones. | Source: Roku
The new Roku for iOS app expands on the company's existing "Play on Roku" feature that allows users to stream photos and music to a Roku device.
Currently an iOS-only function, the addition of video streaming only applies to content stored in an iOS device's Camera Roll. This limits playback to clips shot by an iOS device, unlike Apple's implementation of AirPlay, which allows for movies and other videos stored in the Videos app to be streamed to a television set.
The new feature is compatible with the Roku 3, Roku 2, Roku HD and Roku LT players, and the Roku Streaming Stick.
In addition to the streaming capabilities, Thursday's update also brings the usual bug fixes and performance enhancements.
Roku for iOS is a free 3.3MB download from the App Store.