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T-Mobile CEO: Our message, not the iPhone, caused surge in customers

post #1 of 30
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According to CEO John Legere, T-Mobile has its own messaging to thank for the surge in customers and customer retention it experienced last quarter, not the arrival of Apple's iPhone on its network.



After T-Mobile released its second quarter earnings showing a total of 1.1 million net customer additions, many were quick to attribute that growth to the U.S.' fourth-largest carrier finally getting Apple's iPhone near the beginning of that quarter. Last week saw the release of a study saying that the iPhone helped T-Mobile retained 400,000 customers that would otherwise have left the carrier.

Legere, though, is not so quick to attribute the company's success to just one Apple device. Speaking with AllThingsD on Thursday, Legere credited T-Mobile's message and service offerings as the reason for the apparent turnaround. Arriving alongside the iPhone was T-Mobile's new "Un-carrier" initiative, which has customers paying the cost of their phone and then seeing their monthly wireless bills dropping in price.

T-Mobile has also introduced an early upgrade program for customers. That plan was quickly imitated by both Verizon and AT&T.

These moves appear to be paying off for the telecom. Seven hundred thousand customers have signed up for the early upgrade program since it was announced. Also, T-Mobile's growth appears to be outpacing its rivals.

The iPhone accounted for 21 percent of T-Mobile's smartphone sales in the last quarter, and executives at the carrier appear to like that figure.

"I think it's a healthy percentage," Legere told AllThingsD.

The future will also likely see the carrier pushing even more Apple products beyond the iPhone. Legere was not specific in his remarks, but he seemed on Thursday to confirm that more Apple products, possibly including Wi-Fi+Cellular iPads, will be on their way to T-Mobile.

?I think there?s a whole array of Apple products that we look forward to carrying,? Legere said. ?We will expand what we offer from them.?
post #2 of 30

Yeah, I'm sure it was that. They didn't need the iPhone anyways! 1rolleyes.gif

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post #3 of 30
Man I wish T-Mobile's network wasn't non existent in my area. I really like their UN-Carrier plan they're doing.
post #4 of 30
Quote:
Originally Posted by trd105 View Post

Man I wish T-Mobile's network wasn't non existent in my area. I really like their UN-Carrier plan they're doing.

 

Thats just the issue with T-Mobile. They're coverage sucks. They're still 2G here where I live. Everyone else is 4G LTE. Unless you live in a city you're screwed. I used to be on T-Mobile with an few Android phones and their coverage was never stellar. 

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post #5 of 30
Quote:
Originally Posted by AppleInsider View Post

According to CEO John Legere, T-Mobile has its own messaging to thank for the surge in customers and customer retention it experienced last quarter, not the arrival of Apple's iPhone on its network.

"Okay. We'll just take it away from you and see how well you do. Toodles!"

–Tim Cook.

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
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Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
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post #6 of 30
Whats he smoking ?
post #7 of 30

Hey, he needs his annual bonus and job security too! LOL

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....the lack of properly optimized apps is one of the reasons "why the experience on Android tablets is so crappy".

Tim Cook ~ The Wall Street Journal - February 7, 2014

Inside Google! 

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post #8 of 30
Quote:
Originally Posted by AppleInsider View Post

According to CEO John Legere, T-Mobile has its own messaging to thank for the surge in customers and customer retention it experienced last quarter, not the arrival of Apple's iPhone on its network.

Umm... yeah... right...
post #9 of 30
I too wish I could switch. But there's no way I'll put up with their (lack of) coverage. Whenever I'm with friends and they say they have No Service, I say "T-Mobile, right?" and inevitably the answer is "How'd you know!"
post #10 of 30
I dont know where you guys are at but here in Brooklyn tmobile service is smoking 1smile.gif
post #11 of 30

Well, T-mobile is right in one way that un-carrier did help people move to t-mobile like me. But, also supporting iphone has helped t-mobile indirectly because when I moved from ATT, I had 2 iphone on my 4-line family plan with ATT. so, t-mobile new customer surge is a combination of their un-carrier simple choice 4-line $100 plan plus a support of GSM iphone with 1900Mhz migration.

post #12 of 30
People want to live in the woods where the government has to subsidize the coverage they do get and they gripe about paying a higher price. Live in a place where its profitable to have affordable high speed phone service.
post #13 of 30
I had a long hard day at work ... It sure is great to come home, take a shower, have dinner, relax, and then sit back for a good laugh. Thanks Mr. Legere!
post #14 of 30

Technically he's right, it was their message... the message that they were getting the iPhone.

post #15 of 30
I am in my 48th year of trying to figure out what the lyrics in 'Desolation Row" mean... But, at least, there seems to be a meaning there. 1smoking.gif
post #16 of 30

I'm a new T-Mobile customer, and the ONLY reason I'm with them is because they got the iPhone.  "Un-Carrier" helped, but iPhone sealed the deal, that's for sure.

post #17 of 30
Quote:
Originally Posted by Hampy View Post

I had a long hard day at work ... It sure is great to come home, take a shower, have dinner, relax, and then sit back for a good laugh. Thanks Mr. Legere!

You are so right. I started my work day getting ready to scroll down to pick something for Safari to read for me while I worked. I saw this and burst out laughing.

 

iPhone and the "Un-Carrier" helped the bleeding to stop. If it was their message by itself, then they could have rolled out the "Un-Carrier" on Android with out the iPhone. LOL


Edited by macminiwii - 8/8/13 at 8:28pm
post #18 of 30
That message being, of course: "We have the iPhone!"
post #19 of 30
Quote:
Originally Posted by AppleInsider View Post

These moves appear to be paying off for the telecom. Seven hundred thousand customers have signed up for the early upgrade program since it was announced. Also, T-Mobile's growth appears to be outpacing its rivals.
At $10 a month per customer, nothing to sneeze at...
post #20 of 30
I held off on making my iPhone purchase for the T-Mobile Un-Carrier plan... I was willing to take the hit in network availability for the sake of having a somewhat low cost (By American Standards) unlimited plan. So it one way, I can see where he is right. But on the flip side, I would not have gone this route if they did not have the iPhone.
post #21 of 30

LOL. That is funny. 

 

I tell you what as a T-Mobile customer I was pissed after it changed its original pricing around after a month. I was going to get an iPhone 5 on my birthday approximately a month after it was first offered. Without warning, however, it upped the price. 

post #22 of 30
Quote:
Originally Posted by macxpress View Post

 

Thats just the issue with T-Mobile. They're coverage sucks. They're still 2G here where I live. Everyone else is 4G LTE. Unless you live in a city you're screwed. I used to be on T-Mobile with an few Android phones and their coverage was never stellar. 

 

 

Nationwide T-Mobile's data network in terms of speed came in second place just right behind AT&T. Verizon as third place. Sprint a distant fourth place. In Ann Arbor Michigan, T-Mobile has great coverage. 

post #23 of 30
Quote:
Originally Posted by TBell View Post

LOL. That is funny. 

 

I tell you what as a T-Mobile customer I was pissed after it changed its original pricing around after a month. I was going to get an iPhone 5 on my birthday approximately a month after it was first offered. Without warning, however, it upped the price. 

You used T-Mobile prior to that or they changed right before you wanted to sign up? I know they used to offer more 4G/HSPA data at $50/month, 1GB as opposed 512MB.

Quote:
Originally Posted by TBell View Post

 

 

Nationwide T-Mobile's data network in terms of speed came in second place just right behind AT&T. Verizon as third place. Sprint a distant fourth place. In Ann Arbor Michigan, T-Mobile has great coverage. 


You can't get stable service in some suburbs, especially inside buildings where Verizon is fine. It's not bad compared to AT&T though.

post #24 of 30
Quote:
Originally Posted by iPilya View Post

I held off on making my iPhone purchase for the T-Mobile Un-Carrier plan... I was willing to take the hit in network availability for the sake of having a somewhat low cost (By American Standards) unlimited plan. So it one way, I can see where he is right. But on the flip side, I would not have gone this route if they did not have the iPhone.

Fortunately, there are alternatives where you don't have to sacrifice network availability. Straight Talk and Net 10 come to mind. $45 per month, unlimited everything and they use the networks of the major providers.
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post #25 of 30
Quote:
Originally Posted by jragosta View Post


Straight Talk and Net 10 come to mind. $45 per month, unlimited everything.......

$45 per month - is that for SIM only? 

 

If it is, how would unlimited data, 2000 minutes to any network, 5000 texts & 5000 minutes to your own network for the equivalent of $22 per month (£15) sound?

post #26 of 30
Quote:
Originally Posted by TBell View Post

 

 

Nationwide T-Mobile's data network in terms of speed came in second place just right behind AT&T. Verizon as third place. Sprint a distant fourth place. In Ann Arbor Michigan, T-Mobile has great coverage. 

 

I could care less how fast their coverage is. The fact of the matter is that getting a signal in a lot of places sucks and when you do its not anywhere near the quality of coverage of the others. Of course, Ann Arbor Michigan has great coverage, its a city. Try going it a rural area outside a city and see how great T-Mobile is. 

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post #27 of 30
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Originally Posted by AdyB View Post

$45 per month - is that for SIM only? 

 

If it is, how would unlimited data, 2000 minutes to any network, 5000 texts & 5000 minutes to your own network for the equivalent of $22 per month (£15) sound?

Yep... BYOP... SIM only, or buy one of their phones at retail price. No subsidy. 

 

Straight Talk no longer sells AT&T-compatible SIM cards, so good luck if T-Mobile isn't good in your area. I switched to Net10 for two reasons. 1: Net10 is $5 per month cheaper for 2 phones; 2: Net10 doesn't cut you off for occasional streaming of data when using AT&T-compatible SIM cards, and they clearly state a data limit of 1.5GB per month, which I'm fine with. I'm not a data hog. 

 

As with everything, read the fine print. Straight Talk just has a little more of it. 

 

I'm still patiently waiting for T-Mobile to upgrade my area, the largest city between Pittsburgh and Harrisburg, to anything better than EDGE. As soon as they do, I'm jumping ship. I'd much rather have a phone that runs natively on a carrier, instead of using patches or hacks for iPhone data and MMS as with Net10 and Straight Talk. And, no, I won't pay full-price for a Verizon-spec iPhone that's almost useless outside of Straight Talk. If I'm paying that kind of money, I'm buying one unlocked direct from Apple and using the SIM of my choice. 

post #28 of 30
Quote:
Originally Posted by macxpress View Post

 

I could care less how fast their coverage is. The fact of the matter is that getting a signal in a lot of places sucks and when you do its not anywhere near the quality of coverage of the others. Of course, Ann Arbor Michigan has great coverage, its a city. Try going it a rural area outside a city and see how great T-Mobile is. 

People like that are like many tech journalists... they think the whole country lives in major cities, which also seems to be T-Mobile's thinking as well. Outside of their bubble of a big city, they have no idea that there are many smaller cities throughout the country that have a combined population in the millions. T-Mobile just plain sucks if you live in a city that's small enough that you have to say the name of the state it's in when brought up in conversation. Everyone knows where Pittsburgh, Phoenix, Los Angeles, Houston etc. are, without mention of their respective states. Those are the only places T-Mobile seems to want customers, even though we see TONS of T-Mobile commercials in my area...

post #29 of 30
Quote:
Originally Posted by jragosta View Post


Fortunately, there are alternatives where you don't have to sacrifice network availability. Straight Talk and Net 10 come to mind. $45 per month, unlimited everything and they use the networks of the major providers.

 

@jragosta : Thanks for the info. I only have a few more months left here so no longer much of a help to me. 

post #30 of 30
Quote:
Originally Posted by RedGeminiPA View Post

People like that are like many tech journalists... they think the whole country lives in major cities, which also seems to be T-Mobile's thinking as well. Outside of their bubble of a big city, they have no idea that there are many smaller cities throughout the country that have a combined population in the millions. T-Mobile just plain sucks if you live in a city that's small enough that you have to say the name of the state it's in when brought up in conversation. Everyone knows where Pittsburgh, Phoenix, Los Angeles, Houston etc. are, without mention of their respective states. Those are the only places T-Mobile seems to want customers, even though we see TONS of T-Mobile commercials in my area...

 

Less than 20% of US population is rural (http://www.census.gov/geo/reference/ua/urban-rural-2010.html).  At least 2500 people must live in an urban area.  I'm sure there are "urban" areas where T-Mobile does not work.  Obviously T-Mobile is going to go where they get the most bang for the buck.  I live in the suburbs of Atlanta and have never had any issue with T-Mobile.  Back when I was with AT&T, I had trouble all over Atlanta (and Cingular was based in Atlanta!).  I'm with Sprint now and their coverage sucks the most.  T-Mobile's first and second line are still too expensive if you have paid for a phone outright.  But you can't beat $25 per month unlimited talk+text+data (5GB HSPA+) per line.  For many, many people in the US, that's easily the best plan.  On top of that, their customer service and attitude is much better than either AT&T or Verizon.  As soon as the new Nexus comes along (or the Note 3), I'm off Sprint and on to T-Mobile.  I have always bought my phones outright and have not signed a contract for years now.  I keep changing providers and use Google Voice.  No one knows my mobile number so I can do this whenever I want.

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