Wow PED just roasted DED for this article!
"Most reporters will cover the fact that they have no independent confirmation through one of handful of headline tricks. The more honorable ones will acknowledge the source by name. Others will throw in a caveat -- "sources say," "reportedly," "may," "expected to" -- or simply put a question mark on the end of their headline.
A handful of the stories in the list above report the rumor as fact, without caveat or question mark. Most of them have little or no value to add. Steve Kovach's headline on Business Insider, for example, boldly declares that "Apple Will Announce its Next iPhone on September 10," but if you click his link you discover that, like the others, he's just piggybacking on Fried's report. Ray Basile does the same on iPhone Savior, and -- to my surprise -- so does AppleInsider's Daniel Eran Dilger."