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Roku beats Apple TV in owner engagement as video streaming device market picks up

post #1 of 57
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A report released Wednesday focusing on the U.S. streaming video device market says more Roku owners use their set-top streamer than those who have an Apple TV.

Roku
The Roku 3 set-top box with remote and earphones. | Source: Roku


The independent study conducted by Parks Associates found that 37 percent of households with a streaming video media device primarily use a Roku product, while 24 percent use an Apple TV. The survey covered 10,000 U.S. households with broadband Internet connections during the first quarter of 2013.

?Roku customers are passionate about streaming, and we are delighted that independent research shows that we are the most popular streaming platform measured by usage on a U.S. household basis,? said Roku's founder and CEO Anthony Wood.

The research firm goes on to predict global sales of connected TV devices will reach 330 million by 2017, nearly double the number to be sold in 2013. This segment includes gaming consoles, smart TVs, standalone Blu-ray players, and other products capable of streaming video from the Internet. Although product prices will inevitably fall, revenues are set to increase by almost 100 percent.

A major driver of market growth is said to be next-generation video technology like 4K television sets, which may be too expensive to justify purchasing on the prospect of Internet streaming access alone.

"As a result, streaming video media devices will have a thriving market because they can offer innovations such as streaming video at low prices," said Parks Associates research director Barbara Kraus. "Devices such as Roku's streaming players and Google?s Chromecast will benefit from these market conditions."

Wednesday's report is contrasted by a June study that found Apple's streamer accounted for 56 percent of sector sales in 2012, pushed along by its AirPlay functionality. Roku came in a distant second with a 21 percent marketshare.

In a related development, Roku recently updated its http://appleinsider.com/l/?link=https://itunes.apple.com/us/app/roku/id482066631?mt=8Roku for iOS app to allow streaming of photos and music to a number of Roku devices, including the latest Roku 3. The video streaming capability is limited to content stored in an iOS device's Camera Roll, however, meaning purchased videos cannot be beamed to the big screen.
post #2 of 57
Survey basis seems to be a little off. To date Roku has sold approximately 5 million units, while AppleTV has sold over 13 million units.... A survey is only as good as it's population but the raw number's seem to show some holes in this one. Every AppleTV owner I know (and it's a good number" use theirs for streaming. I also own both, and like others use the Roku for Amazon, but prefer Apple's interface and easy of use, and use the AppleTV for the vast majority of my streaming usage.
post #3 of 57

Both of my apple tv's get used daily to stream media, I have at least a dozen friends and co-workers who use there apple tv's to daily stream.  I think this survey is very flawed.

post #4 of 57

those headphones attached to the remote looks like a clever idea.. does it suffer any interference issues?

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post #5 of 57
Quote:
Originally Posted by Mickey6Pack View Post

Survey basis seems to be a little off. To date Roku has sold approximately 5 million units, while AppleTV has sold over 13 million units.... A survey is only as good as it's population but the raw number's seem to show some holes in this one. Every AppleTV owner I know (and it's a good number" use theirs for streaming. I also own both, and like others use the Roku for Amazon, but prefer Apple's interface and easy of use, and use the AppleTV for the vast majority of my streaming usage.

I guess I'm waiting for them to streaming movies with HD Master audio, which may not happen for a while, if at all. and/or be able to get cable and to be able to perform fast channel flipping.  

post #6 of 57

This information is meaningless without knowing how the data was collected.  If they surveyed 10,000 Netflix accounts to see who was streaming from what device, the information says something about Netflix users.  If they pulled aggregate data from YouTube or Hulu you again have a niche market subset.  If they surveyed individuals directly to ask them how they use their set-top device, only THEN do we have an idea of usage across platforms in proper context.

 

Information like this without context is a waste of my time.

post #7 of 57
Quote:
Originally Posted by Mickey6Pack View Post

Survey basis seems to be a little off. To date Roku has sold approximately 5 million units, while AppleTV has sold over 13 million units.

 

It may be that many Apple TV owners use theirs primarily for AirPlay rather than streaming. I'm sure a good number of them are in corporate settings (including my own workplace) where they are never used for anything but Airplay. Those of us on forums like this may reasonably be expected to do more with our devices than the average consumer.

post #8 of 57
Not all streaming is across the Internet. I rip all of my DVDs and purchase many TV shows and movies. Possibly the majority of my streaming is done within the home. This activity is not detectable by this type of survey. Also, as others have mentioned, Apple's interface to everything is vastly superior to other brands %u2014 even to the same content. The comparison is truly apples to oranges.
post #9 of 57

Why does no one mention that last year's report that put Apple TV at 56% was worldwide, while this is a US study.

 

The Roku is almost non-existent outside the US.

post #10 of 57
Was this study commissioned and paid for by Roku?
post #11 of 57
Quote:
Originally Posted by IThinkIjustSaid View Post

Was this study commissioned and paid for by Roku?

By that logic, would every article that is pro Apple be commissioned and paid for by Apple?

 

Let's hear/read all news, whether they favor Apple or not. That's how we learn, isn't it?

post #12 of 57
There are lies, damn lies, and then there are statistics. I think the survey is flawed, considering the installed base of Roku players is about 1/3 that of AppleTV. But let's take this at face value for a minute... As people say about brick-and-mortar stores, "location, location, location", so it is (or may become) with media, "content, content, content".

I have set up and used both Roku and Apple devices. AppleTV is the more robust, better quality (hardware, interface, and image quality) device hands down - no contest whatsoever. The value of the internal power supply, and wired ethernet cannot be overstated. However, Apple needs to step up their game when it comes to deals with content providers, and they need to open it up with an "app store" for AppleTV.

Oh, and the Roku 3 remote kicks the Apple remote's butt 5 ways 'til Sunday - not in size or build quality, but in features/function. The headphone jack on the remote is brilliant. Sometimes Apple's obsession with minimalism becomes a significant detractor of usability.
post #13 of 57
Quote:
Originally Posted by IThinkIjustSaid View Post

Was this study commissioned and paid for by Roku?

It doesn't appear so. Parks sells research studies. The AI article comes from a PR release for this one:
http://www.parksassociates.com/report/smart-tvs-foothold
melior diabolus quem scies
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melior diabolus quem scies
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post #14 of 57

You guys are awfully defensive about the AppleTV.  Roku sold 5million units a lot faster than Apple sold 5 million units, and it's not a hobby for them.  The only way Google will sell any of their $35 dongles is because folks haven't heard of Roku.  For $15 more, you get a MUCH better device.

 

We have had an AppleTV for a number of years, starting with the first version, and then the first small version.  I started out using it just to stream media from a home server, and it's excellent for that.  We also use it for YouTube and we use Airplay.  Apple added some good channels and we're using it more than ever.  If they'd only add apps and frickin' Amazon Video.

 

We've also had a Roku for several years and we use it more than the AppleTV.  We currently have two of them. There are lots of great channels.  We don't have cable, we just use our streamers and watch DVDs.  Roku has Amazon, which we use more than anything.  We also use the PBS channel to watch a few things.  The kids watch Crunchyroll shows (just added to AppleTV yay!)  Roku is a great deal and better than AppleTV in its wide variety of channels.  Did I mention that Roku starts at half the price of the AppleTV?  Since Roku has Amazon Video, which gives a ton of Amazon Prime video, if we HAD to pick one we would pick the Roku.

post #15 of 57
Anything negative towards Apple will make front page news even if it is bs as this obviously is. Even on AI!
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #16 of 57
Quote:
Originally Posted by brutus009 View Post

This information is meaningless without knowing how the data was collected.  If they surveyed 10,000 Netflix accounts to see who was streaming from what device, the information says something about Netflix users.  If they pulled aggregate data from YouTube or Hulu you again have a niche market subset.  If they surveyed individuals directly to ask them how they use their set-top device, only THEN do we have an idea of usage across platforms in proper context.

Information like this without context is a waste of my time.

Roku doesn't have a Youtube app.
post #17 of 57
Quote:
Originally Posted by brutus009 View Post

This information is meaningless without knowing how the data was collected.  If they surveyed 10,000 Netflix accounts to see who was streaming from what device, the information says something about Netflix users.  If they pulled aggregate data from YouTube or Hulu you again have a niche market subset.  If they surveyed individuals directly to ask them how they use their set-top device, only THEN do we have an idea of usage across platforms in proper context.

 

Information like this without context is a waste of my time.


Agree this is bogus and bs. In total, they found 14% of households had a streaming device, so they must have surveyed non Netflix users. But with Apple @ 24% and Roku @ 37% of that 14% total, one would have to ask what the 'other' 50% used. Xbox? WD? As well, Roku currently has more services than non jailbroken ATVs - usage would change dramatically when Apple adds the same content.

post #18 of 57
Quote:
Originally Posted by mytdave View Post

There are lies, damn lies, and then there are statistics. I think the survey is flawed, considering the installed base of Roku players is about 1/3 that of AppleTV. But let's take this at face value for a minute... As people say about brick-and-mortar stores, "location, location, location", so it is (or may become) with media, "content, content, content".

I have set up and used both Roku and Apple devices. AppleTV is the more robust, better quality (hardware, interface, and image quality) device hands down - no contest whatsoever. The value of the internal power supply, and wired ethernet cannot be overstated. However, Apple needs to step up their game when it comes to deals with content providers, and they need to open it up with an "app store" for AppleTV.

Oh, and the Roku 3 remote kicks the Apple remote's butt 5 ways 'til Sunday - not in size or build quality, but in features/function. The headphone jack on the remote is brilliant. Sometimes Apple's obsession with minimalism becomes a significant detractor of usability.

Is this much different than the web usage stats show more iOS users than anything else?
post #19 of 57
Simple - Roku has access to all the porn sites (not that i know) whereas the Apple Disney friendly TV does not.
 
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Where's the new Apple TV?
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post #20 of 57
I've got one Roku and four AppleTV boxes. The Roku is just used for Amazon Prime streaming, but there really aren't any shows that are available there that aren't on Netflix that I watch. Roku is used maybe 3-5% of the time I use an AppleTV.

But, one AppleTV is just acting as a digital sign, another is just used for AirPlay mirroring. Roku isn't really useful for either of those functions, so of course it is only used for streaming.
post #21 of 57
Considering that there is no iPad app for the Roku, it is hard to imagine that anyone who owns an iPad would choose the Roku over the Apple TV. Also, the fact that a higher percentage of Roku owners actively use their streaming device is interesting but irrelevant to the question of whether the Roku or the Apple TV is the better/easier-to-use product.
post #22 of 57

This report is hogwash...

 

Roku does not have AirPlay which is a very popular way to engage the AppleTV on the local network.

post #23 of 57
I'm missing a 20 page history of streaming devices and industry info
post #24 of 57
Quote:
Originally Posted by alansky View Post

Considering that there is no iPad app for the Roku, it is hard to imagine that anyone who owns an iPad would choose the Roku over the Apple TV. Also, the fact that a higher percentage of Roku owners actively use their streaming device is interesting but irrelevant to the question of whether the Roku or the Apple TV is the better/easier-to-use product.

It depends on the person and the devices they already own. To anyone with iDevices I tell them to get a Apple TV to those with out a iDevice (hard to believe but they exist) I recommend the Roku.
post #25 of 57

I had an Apple TV, but I ditched it for a Roku 3. Quite frankly, it does a lot more, has a lot more available streaming apps (Amazon Prime Instant is a big plus for me since I already have an Amazon Prime account and free movies/TV shows are a plus), and the Time Warner Cable app support are what really sold me. Granted, the Apple TV is supposed to be getting that soon (or maybe it already has), but at the time the Apple TV didn't have TWC functionality.

post #26 of 57
Quote:
Originally Posted by Mazda 3s View Post

I had an Apple TV, but I ditched it for a Roku 3. Quite frankly, it does a lot more, has a lot more available streaming apps (Amazon Prime Instant is a big plus for me since I already have an Amazon Prime account and free movies/TV shows are a plus), and the Time Warner Cable app support are what really sold me. Granted, the Apple TV is supposed to be getting that soon (or maybe it already has), but at the time the Apple TV didn't have TWC functionality.

Does TWC have any more channels left? They've been dropping channels like crazy.
post #27 of 57
Quote:
Originally Posted by Soloman View Post


Does TWC have any more channels left? They've been dropping channels like crazy.

 

There's a crapload of channels using the Roku TWC app for us. We use it in our bedroom and have the whole gamut. The only major network that we don't get that we miss is TBS. But we get stuff like ESPN, TNT, USA, Fox Movie Channel, FX, Spike, AMC, Hallmark, Lifetime, CNN, Disney, Food Network, HGTV, etc. I think there's like 100 or more channels.

post #28 of 57
Quote:
Originally Posted by StruckPaper View Post

By that logic, would every article that is pro Apple be commissioned and paid for by Apple?

 

Let's hear/read all news, whether they favor Apple or not. That's how we learn, isn't it?

 

By what logic? He simply asked if Roku paid for -- which itself could be considered biased itself. I'm kind enough to let the one slide since both your brain cells were tied up while trying to be cute.

 

"Now hearing all news (as requested by StuckPaper):" So you don't get those synaptic gaps tangled up again another reader actually provided an actual source for the answer. (@StuckPaper: I assumed you did not really mean all news as this site simply won't take posts that size)

 

Quote:
Originally Posted by IThinkIjustSaid View Post

Was this study commissioned and paid for by Roku?


It doesn't appear so. Parks sells research studies. The AI article comes from a PR release for this one:
http://www.parksassociates.com/report/smart-tvs-foothold

post #29 of 57
Quote:
Originally Posted by mytdave View Post

Sometimes Apple's obsession with minimalism becomes a significant detractor of usability.

 

From your keyboard to Jony Ive's eyes...

 

Obviously part of Apple's appeal is removing the barriers to interaction presented by bad UI design (including remotes) and excessive complexity, but GAD man, there are LIMITS! 1smile.gif Jony thinks we're morons!

post #30 of 57
Quote:
Originally Posted by Soloman View Post

Roku doesn't have a Youtube app.

 

Which is another reason it's better!

 

j/k, I prefer the ATV but seriously, who wants to watch utoob on TV?

post #31 of 57

Roku has one big advantage: Plex.  I know many people who cut the cord and use this now.

 

(Could be a duplicate post, apologies if so).

post #32 of 57
Quote:
Originally Posted by Mazda 3s View Post

There's a crapload of channels using the Roku TWC app for us. We use it in our bedroom and have the whole gamut. The only major network that we don't get that we miss is TBS. But we get stuff like ESPN, TNT, USA, Fox Movie Channel, FX, Spike, AMC, Hallmark, Lifetime, CNN, Disney, Food Network, HGTV, etc. I think there's like 100 or more channels.

Very true, and an iOS app already exists, and it should be coming to AppleTV soon too. Although for me, the TWC app defeats the point of a streaming box. All it is, is "cable tv" over the Internet. You have to be a TWC customer (basic cable or better) to access all these "channels" with the app (service). So you're paying for cable tv service you don't need, essentially paying for tv just like with cable so all the "stations" can advertise at you even though you're paying them for the "privilege" to view their "station".

I much prefer the iTunes or Netflix or even the "web site" models of accessing content - you buy anything anytime and it's yours to view forever with no commercials, transferable to multiple devices, and no need to be online after download (iTunes), you pay a monthly fee and stream whatever you want whenever you want with no commercials (Netflix), or you surf to a site like Hulu (not Hulu plus) and watch what you want when you want for free but you see commercials. The TWC "app" is just the same old cable tv crap on a new transport mechanism.

Edit for clarity: In order to be brief I didn't address points such as "on demand" programming, or things like rentals in iTunes, I just tried to keep things general while making my point.
Edited by mytdave - 8/14/13 at 8:40pm
post #33 of 57

My main gripe with Apple TV is the lack of inclusion of Amazon Instant, and quite frankly I wonder if it's a monopolistic practice on Apple's part to refuse to add it...but then again, maybe it's Amazon to blame.

 

Either way, I need Amazon Instant since I have Prime and I use Roku as a result.

post #34 of 57
I think Roku has more content. To be honest, there isn't that much worth streaming on the Internet. Well nothing that is simple, legal and free. Sure there are a lot if talk shows, but as far as dramatic or comedic content with decent production values, and isn't cost prohibitive, there's not a lot. Especially on Apple TV, or short attention span theater, aka YouTube. Until broadcast or cable channels have access, the I telnet kinda sucks.
post #35 of 57
Put me in the Roku 3 for Streaming camp strickly because of Amazon Prime but I've been exploring other channels also. Would love to cut the cord but haven't found a user friendly way to really do it.
post #36 of 57

Who wants to watch YouTube on TV?   That's one of the main things we use the AppleTV for, and here's why:  In addition to Justin Bieber and videos of kittens and hamsters, there is a vast number  of archived television shows and movies from around the world. Part of my family is from Russia, and we watch a lot of Russian tv on Youtube, through the AppleTV to our TV.  The quality is generally excellent.

post #37 of 57
Quote:
Originally Posted by patrickwalker View Post

Roku has one big advantage: Plex.  I know many people who cut the cord and use this now.

 

(Could be a duplicate post, apologies if so).

no offense intended but I think Plex usage by may be a very small percentage of overall consumer demographics.  That's not to say that Plex isn't powerful. Just saying it not as ubiquitous as iTunes.  

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post #38 of 57
Quote:
Originally Posted by CustomTB View Post

Put me in the Roku 3 for Streaming camp strickly because of Amazon Prime but I've been exploring other channels also. Would love to cut the cord but haven't found a user friendly way to really do it.

maybe this is just stating the obvious (and I am pretty sure most people are already thinking this) but I am sure its no mistake that AppleTV does not come Amazon Video support. Likewise its no mistake that the Amazon video app does not support Airplay and no it is no mistake that Roku (which recall supports hundreds of channels) but does not support YouTube.  We have politics at play here.

"Building for the future?! They should be running around reacting to the present!" -John Moltz
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post #39 of 57
Quote:
Originally Posted by Goldenclaw View Post

My main gripe with Apple TV is the lack of inclusion of Amazon Instant, and quite frankly I wonder if it's a monopolistic practice on Apple's part to refuse to add it...but then again, maybe it's Amazon to blame.

 

Either way, I need Amazon Instant since I have Prime and I use Roku as a result.

keep in mind Amazon has an iOS app for Amazon Instant, but it does not support Airplay. So careful before we start pointing fingers.

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post #40 of 57
Pretty silly "report". Put it this way, I wouldn't make marketing/sales decisions based on this piece of information that's damned near a non sequitur. It's barely an anecdote it's so singular.
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