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New Apple ads tout exclusive, specialized iPad apps

post #1 of 17
Thread Starter 
Apple's latest iPad billboard advertising campaign again focuses on the App Store's expansive selection of tablet-optimized and often exclusive apps.

iPad ads


In February, Apple launched an iPad campaign directing attention to "300,000 apps for everything you love," with each poster presenting two thematically related ads, one on a full sized iPad and one on an iPad mini (below).

300,000 apps for everything you love iPad ad


Apple's latest ads present a trio of iPads, each related to a theme but with no accompanying text apart from a solid black Apple logo and, simply, "iPad." Below, two side by side ads on display on San Francisco's Market Street depict specialty apps for foodies and for fashionistas.


Source: iPad App Adds


A third poster, appearing down the street on display in front of the Twitter headquarters (below), portrays a trio of apps of interest to artists and art aficionados.


Source: iPad App Adds


The same set of ads are on display in BART stations, here in MacArthur Station in Oakland, joined by a third targeting readers of the classics, modern novels and magazines.


Source: iPad App Adds


Nearby in the same station, a poster targets musicians and music lovers with apps for making, perusing and reading about music.


Source: iPad App Adds


Underground, another iPad poster associates 1940's film noir apps, including a classic miTypewriter, a classic Olympus camera, and a classic novel The Stranger.


Source: iPad App Adds


Apple: Mind the App Gap



Apple has been incessantly focusing on apps for iPad in its advertising since it first released the tablet three years ago alongside its own Pages, Numbers and Keynote productivity apps.

At the launch of iPad 4 and iPad mini last October, Apple's head of product marketing Phil Schiller drew special attention to the "night and day" difference between tablet-optimized iPad apps and the stretched smartphone apps that work on Android tablets (below).





Tablet optimized: Android vs iPad versions of TripAdvisor



That has left competitors to focus on hardware features and price rather than fun and functionality, resulting in high volume but profitless Android shipments, and low volume but still very expensive experiments like the HP TouchPad and Microsoft Surface.

The importance of apps in selling tablets has recently been highlighted by Canalys, which observed, "building high-quality app experiences for Android tablets has not been among many developers? top priorities to date."


Android tablet apps


Android vs iPad versions of Pandora Source: Time


A report by Jared Newman for Time, similarly stated that many popular apps that do exist for Android, including Pandora (above), Twitter, Facebook and Dropbox, fail to take any advantage of the additional real estate on tablets, just "stretching out their interfaces instead of filling the screen with sidebars and menus."

Despite a favorable review of the hardware in Google's new Asus-built Nexus 7, David Pierce wrote for The Verge that "the Android app situation has improved a lot, but it's still squarely in the iPad's rearview mirror. From Paper to Clear to Badland, it's no contest."
post #2 of 17
Just saw one in this series with food and food photos. Not a bad series to focus on specific reasons people like the iPad.

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #3 of 17
You know you're winning when all you have to do for an advert is say the name of the product.
post #4 of 17
Glad to see Apple ads replacing all those Samsung ads in BART stations.
Samsung has crushed all other Android handset makers.
They can cut back on their marketing budget now.

Sent from my iPhone Simulator

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Sent from my iPhone Simulator

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post #5 of 17
Well done ads. Hardware is useless without software and the iPad completely dominates Android tablets on this area.

Author of The Fuel Injection Bible

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Author of The Fuel Injection Bible

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post #6 of 17
Quote:
Originally Posted by Gazoobee View Post

You know you're winning when all you have to do for an advert is say the name of the product.

I have to agree with this. They could likely get away with just putting the Apple symbol and no product name at all.

post #7 of 17

Worst article title ever. Trying to be cutsie = okay. This... ugh...

post #8 of 17
Quote:
Originally Posted by AppleInsider View Post

...


...
 

 

Weird, PayPhones!

 

haven't' seen those for years!  1smile.gif

post #9 of 17
This seems like a good idea
post #10 of 17
Apple will have to focus on more than just hardware for the iPad Mini because Android tablet hardware has caught up and possibly surpassed iPad Mini hardware for a much lower price as in the case of the Nexus 7. As an Apple shareholder, I honestly don't understand how Google in conjunction with ASUS has bested Apple's economies of scale and wealth by building a better mini-tablet for so much less money. It's true that the iPad Mini may be constructed out of better materials, but with the Nexus 7 offering a more powerful processor and higher density display is really rubbing it in Apple's face.

I don't mind if Apple charges more for the iPad Mini but it should be equipped with the best hardware money can buy. It's like Apple isn't even trying hard anymore. ASUS is a financially struggling company. Apple has more money than they know what to do with it. If Apple can't offer consumers a better tablet than what Google/ASUS is offering, then Apple needs to get out of the hardware business. All Apple has going for their iPads now is more optimized apps available than what Android OS offers. Apple is just letting its tablet dominance get taken away.
post #11 of 17
Originally Posted by Constable Odo View Post
Android tablet hardware has caught up and possibly surpassed iPad Mini hardware for a much lower price as in the case of the Nexus 7.

 

Ludicrous nonsense.


I don't mind if Apple charges more for the iPad Mini but it should be equipped with the best hardware money can buy. 

 

It is. Its NAND won't die in a year.


It's like Apple isn't even trying hard anymore. 

 

It's like trolls aren't even trying anymore.


…Apple needs to get out of the hardware business.

 

Stupidest statement today?

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
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Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
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post #12 of 17
Is the heading supposed to be a tongue twister? I'm not convinced it even makes sense.
post #13 of 17
Quote:
Originally Posted by Constable Odo View Post

Apple will have to focus on more than just hardware.

Interesting opinion to voice in the comments of an article that is all about Apple's overwhelming software lead and why that matters.

It's also interesting that you're comparing the new nexus 7 against the nearly year old IPad mini.

Yeah I wonder why Apple didn't rush hardware to market in July in order to compete head to head with such a fearsome competitor as a) Google hardware products b) the Nexus brand c) stuff built by Asus.

There are more people that want to breathe Tim Cooks farts than will buy a Nexus 7.

And it is, by far, the leading Android netbook/mini tablet.

Android isn't like the Mac in a 1996 Windows' world. It's the OS/2.
post #14 of 17
Quote:
Originally Posted by NotScott View Post

Worst article title ever. Trying to be cutsie = okay. This... ugh...
Could not agree more. It's like chewing on rocks.
post #15 of 17
Apple would be doing itself a favor if it modeled an iPad fix program after its current iPhone fix program.

I walked in and gave 2 broken, but 'working' iPhone 4s (not 4Ss) to my local Apple Certified Service provider. I walked out 20 minutes later with two completely new and activated ones. (Of course my problem with the weak 3 year old old batteries disappeared too.) Cost: Priceless. (Actually $150 each.)

Now, that's a service program that would be spectacular for broken iPads, too.

Apple could do a whole ink campaign on this service program alone and I think it would goose iPad sales another 50%, especially in the enterprise, government, and education markets.

PS - Apple runs the same swap program for 4Ss ($180) and 5s ($210).

PPS (and off topic) - These phones will be usefully employed for another three years. At this point the phones are fully unlocked and paid for, and part of a much cheaper prepaid T-Mobile family 'unlimited' program.

It costs $22/month for five phones ($110 in total). Hey AT&T, Verizon, or Sprint, can you get under $200 for five phones?
Edited by pk22901 - 8/17/13 at 2:51am
post #16 of 17
Quote:
Originally Posted by Gazoobee View Post

Weird, PayPhones!

 

haven't' seen those for years!  1smile.gif

When you are underground in the BART system cell signal can be a bit sketchy even though it is supposed to be available. I heard they want to shut it down though for security reasons so a bomb cannot be detonated by way of cell phone.

Life is too short to drink bad coffee.

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Life is too short to drink bad coffee.

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post #17 of 17
Apple could have easily put a retina display and more into an iPad mini long ago... But people don't want an iPad that's heavier and/or has a 4 hour battery life ... Those folks can buy a Nexus.
The non-bleeding-edge tech works (and is desired, judging by the sales figures) precisely because it is a good blend of all aspects... Including processor/screen/battery life/ease of use/etc. iPad and iOS is apparently what MOST people DO want.
From out there on the moon, international politics look so petty. You want to grab a politician by the scruff of the neck and drag him a quarter of a million miles out and say, "Look at that!" -...
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From out there on the moon, international politics look so petty. You want to grab a politician by the scruff of the neck and drag him a quarter of a million miles out and say, "Look at that!" -...
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