Originally Posted by gordy
Before someone screams "Steve would never do this!!!," it's not the first time Apple used nonstandard color options to spur interest.
I'm remided of the Flower Power / Blue Dalmation iMacs.
there is no such thing as 'non-standard' in apple parlance
Apple 'makes' the standard;-)
I never heard of 'Bondi' before I chose my Lime iMac in '99.
And note... looking back, you can see that Apple seriously... SERIOUSLY catered to consumer marketing on that release.
(and look at any commercial with a laptop displayed... do you see anything other than white or silver/aluminum in those ads)
And for me... my Black NeXTstation was the envy of all who entered my space, with all the discoloured beige desktops scattered throughout our organization. Especially the Secretarial corps (back then 99.99% female, and we were doing a bake off vs IBM and Apple for secretarial workstations)... who all said, "everything goes with black".
No, Steve did this, and did this regularly... if for nothing else, because at least 50% of the buying public actually considers color choice a 'statement.'