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Apple's new gold option for 'iPhone 5S' described as an 'elegant' shade of champagne - Page 2

post #41 of 113
Quote:
Originally Posted by Pendergast View Post

I doubt they'll have THREE options. Too many SKUs.

I'd imaging they'll drop the Black for the 5S (black will still be available for the 5C) and go with just Silver and Gold. Why? Two reasons:

1) iOS 7 appears to look better with a white face.

2) The black/slate shows much more scuffs than its white counterpart. This isn't just a customer satisfaction thing, but a quality control issue. Didn't we hear that a good percentage of iP5's were returned to get refinished?
No way do I see Apple getting rid of the black iPhone. I'm sure they learned a lot in the manufacturing of the iPhone 5 that they can apply to the new phones. Does the slate iPad mini suffer the same scuffing issues?
post #42 of 113
Quote:
Originally Posted by TheOtherGeoff View Post

But the '(Red)' brand served them well, with the underlying message, so I'll defer to their marketing mavens.

Yeah, but the Product (Red) is an absolutely gorgeous red. I always opt for this, if available.
post #43 of 113
Quote:
Originally Posted by jetlaw View Post

If this is true, I would make it "Exhibit A" in the case that Apple is losing is its design sensibilities.

I would make your statement "exhibit A" that you do not understand the meaning of design sensibility. :)

post #44 of 113
Quote:
Originally Posted by Rogifan View Post


No way do I see Apple getting rid of the black iPhone. I'm sure they learned a lot in the manufacturing of the iPhone 5 that they can apply to the new phones. Does the slate iPad mini suffer the same scuffing issues?

No. But there are good reasons for that.

post #45 of 113
Quote:
Originally Posted by jetlaw View Post

If this is true, I would make it "Exhibit A" in the case that Apple is losing is its design sensibilities.

No, that would be last year's iPods.
post #46 of 113
Quote:
Originally Posted by TheOtherGeoff View Post

 

Just make me buy the damned thing... something that makes my 4s just melt into a pool of disgusting grey market goo in my hands during the announcement.  


I came from the iP4, then got the iP5.  Love it.  However, I'm still a fan of the all-glass design that the iP4x have.  The metal is nice, but like Steve Jobs said about the iP4 when it was introduced.  "It's like a beautiful old Leica camera".  I like the heft and the durability (scratch-proof) that the iP4 had.  It just felt good in my hand.  My iP5 is so light, I feel like I'm going to bend it when I'm going to pull it out of my jeans sometimes.

Give me an iP5S or iP6 in an iP4 chassis and I'll have my money in hand. :)

post #47 of 113

My wife has a 2010 Volkswagen that is a champagne/gold color and it's a really beautiful car...in some light it looks more silver or opalescent. I don't see anything wrong with this as a color option. I'm told in China this is a VERY popular color...I wouldn't be surprised to learn that Apple and China Mobile have come to an agreement and this phone is more or less aimed at the Asian market.

post #48 of 113
It's not for me personally, but I think it looks great. It's subtly golden in color. I wouldn't even call it gold exactly. Just a vaguely warm metallic.
post #49 of 113
Also, I bet anyone that they've improved the anodizing process. The 5s is going to be more scuff resistant.
post #50 of 113

Even with a new color there will likely be less SKU's than currently since they will likely use a radio that will work on all bands all over the world regardless if they use CDMA/GSM/FD-LTE/TD-LTE. Currently they have to make 3 maybe 4 different iPhone models which adds up when you take into account they have to do this for each 16/32/64GB models. 

 

This all assumes they will use the new Qualcomm RF360 or similar which is not guaranteed by any means but does seem plausible given the timing and cost as well as battery savings. 

 

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post #51 of 113
Its plane, No, its a bird, No, it Superphone, Who the frak cares really, still have to put a case around it
post #52 of 113
Quote:
Originally Posted by Paul94544 View Post

Its plane, No, its a bird, No, it Superphone, Who the frak cares really, still have to put a case around it

I've had my black iP5 since launch day with no case, and it doesn't have a scratch on it.

Just don't put it into a pocket with anything else, and don't be a klutz with a $600 object.

post #53 of 113

Why not have the iphone any colour you want and have it now? But if it's gold you want try here:

 

http://www.truevalue.com/product/12-oz-Pure-Gold-Metallic-Spray-Paint/47036.uts

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post #54 of 113

Wasn't there a phat Nano or Shuffle that used similar pastel colorways?

 
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post #55 of 113
Before someone screams "Steve would never do this!!!," it's not the first time Apple used nonstandard color options to spur interest.

I'm remided of the Flower Power / Blue Dalmation iMacs.
post #56 of 113
Quote:
Originally Posted by gwmac View Post

Even with a new color there will likely be less SKU's than currently since they will likely use a radio that will work on all bands all over the world regardless if they use CDMA/GSM/FD-LTE/TD-LTE. Currently they have to make 3 maybe 4 different iPhone models which adds up when you take into account they have to do this for each 16/32/64GB models. 

 

This all assumes they will use the new Qualcomm RF360 or similar which is not guaranteed by any means but does seem plausible given the timing and cost as well as battery savings. 

key point... 

 

SKU (more configuration) compressing is always something to consider in Apple's world.  Every language and memory config drives a SKU, but if there are only 3 colors wrapping around 2 phones (x 3 mem configs)[18], that's better than 2 colors wrapping 4(x 3mem configs) phones[24].  Less testing variance, less government/carrier certification, smaller supply chain, bigger volume discounts. 

 

also a reason for them to consider retiring the 5 for the 5c  (universal radio), and keep the 4s around (because, there are some organizations/carriers that actually 'require' a particular configuration, and if the 4s is already certified, they can keep it around a bit longer, since they know it works.  Yes, the 5 could do the same, but I'm thinking 30-pin connector (hey... Gov't contracts... gotta support a contracted HW config for 5-7 years).

post #57 of 113
Quote:
Originally Posted by GQB View Post

I've had my black iP5 since launch day with no case, and it doesn't have a scratch on it.

Just don't put it into a pocket with anything else, and don't be a klutz with a $600 object.

So you have a pocket reserved just for your iPhone? All the time? Hmmm- OK. I guess whatever works for you. Your other pocket must be bulging then -no?

 
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post #58 of 113
The Man with the Golden iPhone (Solar-plex)
post #59 of 113
Quote:
Originally Posted by gordy View Post

Before someone screams "Steve would never do this!!!," it's not the first time Apple used nonstandard color options to spur interest.

I'm remided of the Flower Power / Blue Dalmation iMacs.

there is no such thing as 'non-standard' in apple parlance

 

Apple 'makes' the standard;-)  

 

I never heard of 'Bondi' before I chose my  Lime iMac in '99.

 

And note... looking back, you can see that Apple seriously... SERIOUSLY catered to consumer marketing on that release.

(and look at any commercial with a laptop displayed... do you see anything other than white or silver/aluminum in  those ads)

 

And for me... my Black NeXTstation was the envy of all who entered my space, with all the discoloured beige desktops scattered throughout our organization.  Especially the Secretarial corps (back then 99.99% female, and we were doing a bake off vs IBM and Apple for secretarial workstations)... who all said, "everything goes with black".

 

No, Steve did this, and did this regularly... if for nothing else, because at least 50% of the buying public actually considers color choice a 'statement.'

post #60 of 113
If it is the same kind of warm,"champagne" shade of gold that was often seen on HiFi equipment in the 1960s (and still seen occasionally ever since), I would seriously consider it (though I would have to see it first). A brighter, yellow tone of gold would not be attractive in my opinion.
post #61 of 113
Quote:
Originally Posted by gordy View Post

Before someone screams "Steve would never do this!!!," it's not the first time Apple used nonstandard color options to spur interest.

I'm remided of the Flower Power / Blue Dalmation iMacs.


I had the Bondi Blue but also the Tangerine iMac.

 

http://512pixels.net/2012/12/imac/

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post #62 of 113
Quote:
Originally Posted by james0378 View Post

Cheap and gaudy? I think it looks pretty slick but apple is definitely capable of a cheap look. Just take a gander at the ios7 home screen. The apps are amazing but the icons are an embarrassment. They remind me of a child's toy phone. Apple does a lot of things right but the look of iOS7 could cause people to not upgrade to that OS, leave iPhone, or not buy one in the first place. If someone has never used an iPhone before and sees a gold device with cartoonish icons then they'll likely opt for an inferior product such as a Samsung or other copycat- I mean, competitor.
I'm going to requote this when iOS 7 comes out and has the fastest adoption rate of any previous version. 1biggrin.gif
post #63 of 113
Quote:
Originally Posted by Gatorguy View Post


Some people claim that the gold color is particularly attractive in China.


If Apple sells a lot of golden iPhones, in China or US, Samsung will make a golden smartphone very soon.

post #64 of 113
Quote:
Originally Posted by MacApfel View Post


Yeah, but the Product (Red) is an absolutely gorgeous red. I always opt for this, if available.


And I always thought red meant power but seriously, red looks great on the products Apple gives you the option for.

 

http://en.wikipedia.org/wiki/Red

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post #65 of 113

@AI, @Sam Oliver if you insist on showing the renders, at least show the 'correct' renders with expected dual flash :)

post #66 of 113
Quote:
Originally Posted by Rogifan View Post

Quote:
Originally Posted by james0378 View Post

Cheap and gaudy? I think it looks pretty slick but apple is definitely capable of a cheap look. Just take a gander at the ios7 home screen. The apps are amazing but the icons are an embarrassment. They remind me of a child's toy phone. Apple does a lot of things right but the look of iOS7 could cause people to not upgrade to that OS, leave iPhone, or not buy one in the first place. If someone has never used an iPhone before and sees a gold device with cartoonish icons then they'll likely opt for an inferior product such as a Samsung or other copycat- I mean, competitor.
I'm going to requote this when iOS 7 comes out and has the fastest adoption rate of any previous version. 1biggrin.gif

     Fastest adoption rate in history won't change the crappy icons and colors they chose for ios7 now will it? They could have done much better imo.

post #67 of 113
Quote:
Originally Posted by TheOtherGeoff View Post

key point... 

 

SKU (more configuration) compressing is always something to consider in Apple's world.  Every language and memory config drives a SKU, but if there are only 3 colors wrapping around 2 phones (x 3 mem configs)[18], that's better than 2 colors wrapping 4(x 3mem configs) phones[24].  Less testing variance, less government/carrier certification, smaller supply chain, bigger volume discounts. 

 

also a reason for them to consider retiring the 5 for the 5c  (universal radio), and keep the 4s around (because, there are some organizations/carriers that actually 'require' a particular configuration, and if the 4s is already certified, they can keep it around a bit longer, since they know it works.  Yes, the 5 could do the same, but I'm thinking 30-pin connector (hey... Gov't contracts... gotta support a contracted HW config for 5-7 years).

 

Exactly. That is why it is all the more frustrating to read dozens of articles discussing the shade of gold that will be used and other relatively unimportant details and almost nothing about the new radio that will be used. A universal radio would open to the door selling the iPhone to EVERY single customer in the world regardless if their carrier has a contract with Apple or not as long as they would activate it on their networks. They would have little reason not to activate an iPhone if it is compatible and the customer buys it themselves. We are talking about another 2 billion or more potential customers for Apple and yet you hardly hear a peep about this. 

 

Maybe Apple is purposely leaking unimportant details like a new color or fingerprint scanner so they can keep the real shocker about a universal radio secret for the time being. Leak the fluff but keep the real news secret. Sure all the other companies will offer it as well eventually but Samsung are selling their phones in every country already so this won't help them very much if any. But having to compete against Apple in markets that were previously exclusive to Android will be a real game changer in my opinion. 

 

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post #68 of 113

post #69 of 113
Quote:
Originally Posted by nikilok View Post

Still looks to me like a lady gaga color. Might sell well in some countries like Dubai maybe were gold relates to glamour & glitz 1smile.gif

Mmm... maybe the color of ground rhinoceros horn would be popular in certain area of the world 1wink.gif
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post #70 of 113
Tacky
post #71 of 113
Originally Posted by bobborries View Post

 

It wants its subject-verb agreement back. 1tongue.gif

 

That brownish-black, though; that brings back memories.

Originally posted by Marvin

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post #72 of 113
Quote:
Originally Posted by jetlaw View Post

If this is true, I would make it "Exhibit A" in the case that Apple is losing is its design sensibilities.

 

If THAT "delights the customer", so what??   /s

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post #73 of 113
Quote:
Originally Posted by Rogifan View Post

Quote:
Originally Posted by jetlaw View Post

If this is true, I would make it "Exhibit A" in the case that Apple is losing is its design sensibilities.
I have a sister who would buy this in a heartbeat. I have a nephew who has an iPhone and uses a gold case. MG Siegler said gold is one of the most popular after market color options for the iPhone. If Apple is releasing a gold/champagne iPhone there's a reason behind it and they've done their homework on it. All the people that think this is going to be some cheap gaudy looking device obviously don't know Apple.

9to5Mac has a nice mockup of what a champagne colored iPhone might look like. I think it looks very classy.
  


There are come very creative things that can be done using different colors of "gold".


  

Also, a case could contain other natural substances such as wood, jade, turquoise, etc.


I once saw a trumpet that was made using multiple colors of gold -- it was beautiful!
Edited by Dick Applebaum - 8/19/13 at 1:45pm
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post #74 of 113
I find the white glass on the champagne gold body a bit jarring, I think an ivory shade might look better. A subtle champagne gold was a popular shade for high-end Japanese hifi in the 80s and early 90s. Some high-end Japanese hifi brands still offer the option - it isn't all that bad. Also as rogifan mentioned here 9to5Mac's mockup of such an iPhone looked quite good.
post #75 of 113
Lots of people in the Bay Area like that color of gold.

sf-49ers-authentic.jpg
post #76 of 113
Quote:
Originally Posted by anantksundaram View Post

Quote:
Originally Posted by Disturbia View Post

Gold? No, thanks! LOL
Um... I am sure they'll have it in your color of choice.

Like Harry Solomon on 3rd rock from the sun -- my favorite color is clear.
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post #77 of 113
Quote:
Originally Posted by 1983 View Post

I find the white glass on the champagne gold body a bit jarring, I think an ivory shade might look better. A subtle champagne gold was a popular shade for high-end Japanese hifi in the 80s and early 90s. Some high-end Japanese hifi brands still offer the option - it isn't all that bad. Also as rogifan mentioned here 9to5Mac's mockup of such an iPhone looked quite good.

Yes I used to have a Denon receiver that was a goldish color and I liked it very much. 

 

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post #78 of 113
Quote:
Originally Posted by VisualZone View Post

Why not have the iphone any colour you want and have it now? But if it's gold you want try here:

http://www.truevalue.com/product/12-oz-Pure-Gold-Metallic-Spray-Paint/47036.uts


How about Zolatone or plaid 1biggrin.gif
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post #79 of 113
Quote:
Originally Posted by Pendergast View Post

... I'd imaging they'll drop the Black for the 5S (black will still be available for the 5C) ...

 

This makes no sense.

 

Black is the second most popular colour choice after white, and there is no evidence so far they are making a black iPhone 5c either.  

 

Personally, I'm starting to have severe doubts about this years phone choices from Apple.  A gold iPhone is still a bit tacky even if it's "champagne" and the latest on the fingerprint sensor indicates they are changing the shape of the home button from concave to flat which seems like an awful idea.  Neither of these choices seem worth it in terms of the damage they do to the overall iPhone design to implement them.  For me, this could be the first year I don't upgrade to the new phone.  I'd pick the 5c if it came in a nice colour but it doesn't. 


Edited by Gazoobee - 8/19/13 at 2:13pm
post #80 of 113
Quote:
Originally Posted by pazuzu View Post

So you have a pocket reserved just for your iPhone? All the time? Hmmm- OK. I guess whatever works for you. Your other pocket must be bulging then -no?

 

I have a nice slim case for my black iPhone which I keep in one certain pants pocket. It's silly to put other objects in the same pocket because the iPhone alone is enough. My other pockets don't bulge because I have the good sense to not carry a whole lot of shit around with me unless it's in my briefcase.

I carry a card sleeve wallet by Bellroy and a few lose bills. I'm not going on a 10 day survival course. 

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