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Study finds 20% of Apple iPhone users switched away from Android in past year

post #1 of 83
Thread Starter 
Not only does Apple's bestselling iPhone engender strong loyalty among those who buy it, but a new study says that the device attracts buyers from rival platforms faster than it loses to them.

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Both Apple and Samsung ? the two leading companies in terms of smartphone sales and profits ? enjoy strong brand loyalty from consumers, according to a new report from Consumer Intelligence Research Partners. Apple, though, has been particularly successful in luring users away from the Android mobile operating system to its own iOS platform.

Fully 20 percent of iPhone buyers between July 2012 and June 2013 had previously owned an Android-powered device, according to CIRP. Twenty-six percent of iPhone buyers were updating to Apple's phone from a basic or feature phone, while 43 percent had already owned an Apple phone and were upgrading.

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On the other end, though, only seven percent of Samsung phone buyers were switching from Apple devices. Samsung, by far the largest player in the Android smartphone market, drew 39 percent of its buyers over the year from basic upgraders.

Looking only at customers who had switched brands, fully one third of Apple's new customers had previously owned Samsung devices. Only 11 percent of Samsung's customers came from Apple.

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Instead of drawing from its chief rival, Samsung appears to be pulling in customers from other manufacturers, including its fellow Android handset makers. HTC and Motorola in particular suffered from Samsung's growing sway in the smartphone segment. Finnish smartphone maker Nokia ? which has struggled continually to find a niche in the new mobile market ? also lost share to Samsung.

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The study also found that Apple buyers tended to buy their devices at Apple's retail outlets, as opposed to other locations. Apple Stores accounted for nearly one-quarter of total sales for the Cupertino company. While strong, that is still below what Apple CEO Tim Cook has previously stated as a goal for in-store iPhone sales.

Samsung buyers, meanwhile, tend to get their devices from mass merchants and warehouse clubs such as Walmart, Target, and Costco. Best Buy provides similar sales levels for both manufacturers, but Samsung also sees stronger sales from online outlets than Apple does.

The study also found that buyers of Apple devices tended to have higher overall incomes than Samsung buyers. More than 60 percent of Apple buyers had incomes between $50,000 and $150,000 per year, compared to roughly 50 percent in the same range for Samsung.
post #2 of 83
Apple is the only phone that runs iOS, Samsung is one of very many that runs android. These charts seem kind of pointless.
post #3 of 83
Doesn't the conclusion that apple gains more from android than it loses to samsung ignore the actual market numbers? Maybe samsung only has 7% of buyers switching from iPhone, but if it has 3X as many buyers as the iPhone does, then its 7% is greater than the iphone's 20% coming from android.
post #4 of 83
Smart!
post #5 of 83
Those 11% of Sammy's noobs must wanted NFC or humongous screens. What about the 20% of Apple newbies? So is Apple really losing customers because of the "small" screen? Then again, are the Sammy numbers for ALL android phones or just Android smartphones?
post #6 of 83
#android #winning #/s
post #7 of 83
cool. something I was always curious about.
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post #8 of 83
Quote:
Originally Posted by gelbin View Post

Doesn't the conclusion that apple gains more from android than it loses to samsung ignore the actual market numbers? Maybe samsung only has 7% of buyers switching from iPhone, but if it has 3X as many buyers as the iPhone does, then its 7% is greater than the iphone's 20% coming from android.

 

 

Read it again:

Quote:
Looking only at customers who had switched brands, fully one third of Apple's new customers had previously owned Samsung devices. Only 11 percent of Samsung's customers came from Apple.

 

Apple gains more from Samsung than Samsung gains from Apple. This is the US market, so Apple and Samsung have approximately equal market share in smart phones here, so the overall numbers are comparable.

post #9 of 83

I know many people that dabbled into Android only to come running back to iPhone. A big reason with the teens is FaceTime. When most of your friends have an iPhone and use FaceTime, it's a big factor when it's time to get a phone.

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post #10 of 83
Presumably this data is US-only, which doesn't mean that much to Samsung's overall strategy, or to Apple's growth prospects.
post #11 of 83
This is understandable, Android has gotten pretty stale in the last 12 months. I'd buy one if only they'd make flagship devices that can be used comfortably with one hand. Don't they know that most human beings have human being sized hands? Everyone I know and have spoken to have human being sized hands. They used to all have Android phones but since manufacturers started pushing bigger and bigger phones, they just decided it wasn't for them any more. Plus the companies behind these devices have just started litigating and not really innovating. As JK Shin said:

"It is unfortunate that patent law can be manipulated to give one company a monopoly"

Taking that quote out of context means that just one company has a monopoly on the Android profits by abusing patent law and all they're doing is really making the same device over and over. Big deal, they stretched the S3 and now we have the S4. It's like people just buy these things because of the logo. Ohhh worship the blue oval and the little green robot. Overpriced rubbish is what they're buying. Don't they know it's all just plastic?
post #12 of 83
The 5c is going to dramatically shift that number upward. iOS is going to explode here pretty soon. Heck recently even Nokia Windows phones had a dramatic uptick with lower priced handsets.
post #13 of 83
Mmm... Does Google count de-activations?
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post #14 of 83
Quote:
Originally Posted by gelbin View Post

Doesn't the conclusion that apple gains more from android than it loses to samsung ignore the actual market numbers? Maybe samsung only has 7% of buyers switching from iPhone, but if it has 3X as many buyers as the iPhone does, then its 7% is greater than the iphone's 20% coming from android.

 

Uh… yeah.

 

But Samsung doesn't remotely have 3X as many SMARTPHONE buyers as Apple. There are no such multiples in play. So therefore, the premise stands.

post #15 of 83

The only people surprised by this piece of data must be the trolls on this forum.

post #16 of 83
Quote:
Originally Posted by fechhelm View Post

Apple is the only phone that runs iOS, Samsung is one of very many that runs android. These charts seem kind of pointless.

Why? They are just showing between Samsung and Apple what types of buyers are switching to or away from one brand to another. Or their income levels.

post #17 of 83
Quote:
Originally Posted by Marvin View Post

This is understandable, Android has gotten pretty stale in the last 12 months.

 

ROFL...stale? If Android is stale, what is the iPhone? Mummified?

 

-kpluck

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post #18 of 83
"The study also found that buyers of Apple devices tended to have higher overall incomes than Samsung buyers. More than 60 percent of Apple buyers had incomes between $50,000 and $150,000 per year, compared to roughly 50 percent in the same range for Samsung."

I hate it when people use percentages this way.

So how many total buyers is 60% of Apple buyers? Then how many total buyers is 50% of Samsung buyers?

Also, as at least one other has mentioned, Samsung is only a portion of the Android market. I wonder how many total people (not percentages) in the $50,000 to $150,000 income bracket buy Android phones of any manufacturer. This would be much more useful information.
post #19 of 83
Quote:
Originally Posted by Dick Applebaum View Post

Mmm... Does Google count de-activations?

 

They don't even know what that means.

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post #20 of 83
Quote:
Originally Posted by anantksundaram View Post

The only people surprised by this piece of data must be the trolls on this forum.

 

Still in denial.

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post #21 of 83
Quote:
Originally Posted by Marvin View Post

This is understandable, Android has gotten pretty stale in the last 12 months. I'd buy one if only they'd make flagship devices that can be used comfortably with one hand. Don't they know that most human beings have human being sized hands? Everyone I know and have spoken to have human being sized hands. They used to all have Android phones but since manufacturers started pushing bigger and bigger phones, they just decided it wasn't for them any more. Plus the companies behind these devices have just started litigating and not really innovating. As JK Shin said:

"It is unfortunate that patent law can be manipulated to give one company a monopoly"

Taking that quote out of context means that just one company has a monopoly on the Android profits by abusing patent law and all they're doing is really making the same device over and over. Big deal, they stretched the S3 and now we have the S4. It's like people just buy these things because of the logo. Ohhh worship the blue oval and the little green robot. Overpriced rubbish is what they're buying. Don't they know it's all just plastic?

 

why does that sound so familiar
post #22 of 83
Originally Posted by dnd0ps View Post

why does that sound so familiar

 

Replace "Android" with "iPhone" and "Apple", where applicable.

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post #23 of 83
Another one of those US centric surveys.
post #24 of 83

Many of those basic->Samsung customers were likely uninterested in obtaining a smartphone but the device was pushed on them by a sales rep.

Just one reason Android owners don't use their aDevices as much as iOS owners.

post #25 of 83

this survey is so biased.. they should state what kind of phones people buy who make over 150,000.

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post #26 of 83
This is a typical AI's feel-good-about-yourself article. Only talked about percentage. Samsung is the largest Android manufacturer, so it's expected that the majority of previous Android owners who switched to iPhone were Samsung owners.

The same logic works on the reverse too, since Apple only has a small market share overall, the majority of people who switched to Samsung is again expected not from Apple.

Apple is doing relatively well in the US, but still, look around a lot of people I know have switched. Of course, there are people who regrets switching. I do know a few of them, but they are the absolute minority, I would say only one out of ten. Outside the US, this number is even smaller.
post #27 of 83
Quote:
Originally Posted by ALUOp View Post

This is a typical AI's feel-good-about-yourself article. 

I agree.  AI needs to post more feel-bad-about-yourself articles. 

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post #28 of 83

What percentage of Apple and Samsung owners know which OS is more secure?

post #29 of 83
Solid ### if a reality.
post #30 of 83

LOL!  This "survey" was conducted on 500 users per quarter.  Android activates 1.5 million devices a day.  With a sample size this small, it's barely anecdotal!

post #31 of 83
Quote:
Originally Posted by fechhelm View Post

Apple is the only phone that runs iOS, Samsung is one of very many that runs android. These charts seem kind of pointless.

 

...until you READ the article text instead of looking at the pretty pictures.

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post #32 of 83
Quote:
Originally Posted by os2baba View Post

LOL!  This "survey" was conducted on 500 users per quarter.  Android activates 1.5 million devices a day.  With a sample size this small, it's barely anecdotal!

 

I didn't try to run a T-test on the numbers, but with a surprisingly small sample you can make some pretty accurate conclusions. 

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post #33 of 83
Quote:
Originally Posted by Cpsro View Post

What percentage of Apple and Samsung owners know which OS is more secure?

 

I think some of the Android users got an expensive lesson in security recently. I think a lot more will get smarter over the next year. 

 

I sold an Android user some smart pills a while back. He came to me after a month or so and said, "Dang, these smart pills taste like rabbit turds." I told him, "See, you're getting smarter!"

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post #34 of 83
Quote:
Originally Posted by snova View Post

I agree.  AI needs to post more feel-bad-about-yourself articles. 

 

We have some forum posters who try to put things in balance.

 

Did you read the post about the likelihood Apple's new server farm near Reno was built on a possible flood plain? Or that Apple missed the boat by not making a touch sensitive stylus that could double as an ear reamer? Or that the word "colorway" was a term that should be stricken from the English language?

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post #35 of 83
Quote:
Originally Posted by pixelstuff View Post

"The study also found that buyers of Apple devices tended to have higher overall incomes than Samsung buyers. More than 60 percent of Apple buyers had incomes between $50,000 and $150,000 per year, compared to roughly 50 percent in the same range for Samsung."

I hate it when people use percentages this way.

So how many total buyers is 60% of Apple buyers? Then how many total buyers is 50% of Samsung buyers?

Also, as at least one other has mentioned, Samsung is only a portion of the Android market. I wonder how many total people (not percentages) in the $50,000 to $150,000 income bracket buy Android phones of any manufacturer. This would be much more useful information.

wait a little.

 

Samsung is morethan 60% of the android market. 20 % are no name chinese brands. then you have the rest, wich is irrelevant.

post #36 of 83
Quote:
Originally Posted by Dick Applebaum View Post

Mmm... Does Google count de-activations?

Maybe double, as they're returning customers ¡
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post #37 of 83
The problem being is that the upfront cost of an iPhone is too much for most people and you can get a brand new S4 with no upfront cost, that's why apple is losing it's customers to upgrade albeit a small amount. I personally wouldn't stray from apple devices from now on but I can see why people may be persuaded.
post #38 of 83
Quote:
Originally Posted by lukemoss View Post

The problem being is that the upfront cost of an iPhone is too much for most people and you can get a brand new S4 with no upfront cost, that's why apple is losing it's customers to upgrade albeit a small amount. I personally wouldn't stray from apple devices from now on but I can see why people may be persuaded.

Normally the iPhone 5 would have been $99 and 5s would be $199. Figure 5C is cheaper to build than 5. Maybe 5C will be free or $50? 4S will be for non contract $350?
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post #39 of 83

I'm one of the 11%, and I'd highly recommend it.
 

post #40 of 83
Quote:
Originally Posted by lukemoss View Post

The problem being is that the upfront cost of an iPhone is too much for most people and you can get a brand new S4 with no upfront cost, that's why apple is losing it's customers to upgrade albeit a small amount. I personally wouldn't stray from apple devices from now on but I can see why people may be persuaded.

"No upfront cost" is a silly issue. If you're paying $100 per month for your phone service, $200 every 2 years is hardly a deal-breaker for most people. But if you're really cheap, there are no-upfront-cost iPhones.
Quote:
Originally Posted by os2baba View Post

LOL!  This "survey" was conducted on 500 users per quarter.  Android activates 1.5 million devices a day.  With a sample size this small, it's barely anecdotal!

Wrong. For a random sample, a survey size of 500 users per quarter yields an error margin of about 4% - so these differences are significant. If they actually combine the quarterly results to an annual result, the error margin is 2%.
http://www.isixsigma.com/tools-templates/sampling-data/margin-error-and-confidence-levels-made-simple/

The real issue on surveys like this is not sample size. It doesn't take a very large sample to get meaningful results. The issue is ensuring that the sample is truly random. THAT is where most of them fall down.
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