The iTunes Festival Apple TV channel and iOS app both feature a similar aesthetic, each offering scheduled showtimes, artist information and links to relevant music in the iTunes Store.
The new channel is automatically delivered to Apple TVs without the need to update, while iOS device users can download the new app for free from the App Store.
Slated to kick off on Sept. 1, the festival will again be held at the Roundhouse in London, with over 60 artists scheduled to play through the month. The lineup was first announced in May.
With tickets to the event only available as prizes, a select few will be able to attend the series. However, as it did last year, Apple will be streaming the live performances via iTunes, a dedicated iOS app and the Apple TV channel. On-demand replays are also expected to be available for purchase and download through the iTunes Store.
Lady Gaga will be the headliner on opening night and will be followed by the likes of Elton John, Justin Timberlake, John Legend, Avicii, and more.