or Connect
AppleInsider › Forums › Mobile › iPad › Microsoft now giving away Surface RT tablets to boost Bing use in schools
New Posts  All Forums:Forum Nav:

Microsoft now giving away Surface RT tablets to boost Bing use in schools

post #1 of 95
Thread Starter 
Microsoft is looking to make a bigger splash in the education segment for both its hardware and search divisions, offering schools the ability to earn free Surface RT units in exchange for regular use of its Bing search platform.



Microsoft is already offering its Surface RT tablet device to educational institutions for just $199, but now the software giant is giving classrooms the opportunity to earn free units by using Bing. The firm announced on Wednesday a new Bing for Schools pilot program for more than 800,000 students in the Los Angeles Unified School District, Atlanta Public Schools, Fresno Unified School District, Detroit Country Day School, and a few other school districts.

With the new program, Microsoft will be providing an ad-free, privacy-enhanced Bing search experience for students and faculty. In this sense, the firm will be taking on Google, which dominates the Internet search industry in both market and mind share.

The Surface RT units come in as an incentive to get students using Microsoft's search option. Continual use of Bing generates credits for the Bing Rewards program. Microsoft pools the credits for each school, and when a school reaches 30,000 credits, Microsoft sends the institution a Surface RT unit with a capacitive Touch Cover attachment. The new Bing for Schools pilot program targets the L.A. Unified School District, where Apple recently secured a major deal to provide iPads to all students.

While the Surface units are only sent to schools, the rewards program is open to a wider audience, meaning that community members can put their own Bing Rewards credits toward a Surface RT unit for a particular school. Microsoft estimates that 60 regular Bing Reward users could hit 30,000 credits in about a month of use.

The move is just the latest in Microsoft's ongoing effort to generate interest in both the Surface platform and Bing. Bing is the second-most popular search engine in the United States, with about 18 percent market share. That is a far cry from the industry leader, Google, which holds two-thirds of U.S. Internet search.

The Surface RT device, though, has been far less successful than Microsoft's search efforts. Despite millions spent on marketing the device, the Surface RT is largely viewed as an unmitigated failure, due in part to the device's stuttering performance and consumer confusion over the Windows RT brand.

Windows RT was meant to give Microsoft a foothold in the segment of devices running on low-power ARM processors, but instead it split the Windows brand between the Modern UI-based Windows RT and Windows 8, which can run apps built for previous versions of Windows. Manufacturers have largely abandoned the Windows RT platform, and Windows 8 PC sales have underperformed since the OS' launch.
post #2 of 95
Giving them away to schools? Is that how they can get business in the educational market?

And they think that's the way to get tablet marketshare? Oh God. Microsoft doesn't get it.
post #3 of 95

Hey I use Bing! Can I have a free Surface too?

 

Not that I want one, but free is about the only price I'd actually consider getting one at.

post #4 of 95

If you can't sell them you have to give them away!

post #5 of 95
post #6 of 95
Isn't our education system bad enough already?
post #7 of 95
Loser , loser, all night boozer.
post #8 of 95
Free... But what use are they? They would get more use out of a piece of slate and some chalk.
post #9 of 95
Quote:
Originally Posted by drblank View Post

Giving them away to schools? Is that how they can get business in the educational market?

And they think that's the way to get tablet marketshare? Oh God. Microsoft doesn't get it.

 

That worked fairly well for Apple a decade or two ago. Many schools had Macs knowing that if that's what kids grow up learning, that's what they'll want to stick with when they buy (or ask their parents for) their own computers.

post #10 of 95

Windows RT is dead, in fact it was stillborn. 

 

Computers are not a silver bullet for learning. In most schools they're just a prop.

post #11 of 95
Nice move Microsoft. It's convoluted but I bet those in the executive conference rooms in Redmond are jumping up and down. Free is compelling. It's probably not too hard to convince others in a cash-strapped school to participate. Beats selling more gift wrap or raising tuition.

On the other hand, is it clearing of inventory before v2 of the Surface RT? Is this disposal? Even if people participate, if all they get is the last gen model or the apps for RT never really arrive then any good will is going to turn to resentment at being suckered into this program.
post #12 of 95
Quote:
Originally Posted by ggf View Post

If you can't sell them you have to give them away!

 

I think that more than tablets it's about, "please, will anyone use Bing instead of Google? Please!!?!?!?!?" :)

 

I periodically see web ads inviting me to try the Bing challenge, saying that 9 out of 10 people prefer Bing results to Google. I tried the challenge myself -- the results are done blindly so you don't know which you're looking at, Bings or Googles. And 9 times out of 10 I couldn't stand the Bing results.

 

Until now, the only reason to bring up the Bing homepage was the generally gorgeous photos. Now you can earn a Surface too! (Which you might be able to sell and use the pennies toward a usable tablet that has apps)

post #13 of 95
Reeks of desperation. Next venue, Cracker Jacks boxes. I like Cracker Jacks. 1cool.gif

When I find time to rewrite the laws of Physics, there'll Finally be some changes made round here!

I am not crazy! Three out of five court appointed psychiatrists said so.

Reply

When I find time to rewrite the laws of Physics, there'll Finally be some changes made round here!

I am not crazy! Three out of five court appointed psychiatrists said so.

Reply
post #14 of 95
Ah Mr. Baller, thanks ever so much for being CEO at MS. Your contribution to the world gives us nothing but smiles, laughter and many times 'oh my'. For this, we thank you.

Please stay on for another decade; things just won't be the same without you.
"See her this weekend. You hit it off, come Turkey Day, maybe you can stuff her."
- Roger Sterling
Reply
"See her this weekend. You hit it off, come Turkey Day, maybe you can stuff her."
- Roger Sterling
Reply
post #15 of 95
Once again, built-in Microsoft Office makes Surface RT irresistible to the education market. /s

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply
post #16 of 95

At first blush, this strikes me as an insult to education.

 

Does good educational software already exist for the RT platform?  Anything compelling enough to make up for the implementation/management overhead?

Quality isn't expensive... it's priceless.

Reply

Quality isn't expensive... it's priceless.

Reply
post #17 of 95
Quote:
Originally Posted by djames4242 View Post

 

That worked fairly well for Apple a decade or two ago. Many schools had Macs knowing that if that's what kids grow up learning, that's what they'll want to stick with when they buy (or ask their parents for) their own computers.

 

It's still working well for Apple, their education program is bigger than ever thanks to iPad...except it is still a business to Apple, they actually sell them and make money.

post #18 of 95
It would've been better to send RT off to the Recycling and waste shop😜
post #19 of 95

"What are we gonna do will all these surfaces that no-one wants?"

"Give them away."

post #20 of 95
Ship them to poor countries, like mine, Guinea-Bissau in West Africa. It will give them Good Publicity. The Guardian ( the new Samsung Rumor site ) and The BBC will use it to bash Apple.
post #21 of 95

I can see the band and dance classes using them for their neato clickety-clack sounds when attaching the keyboard.

Help! I'm trapped in a white dungeon of amazing precision and impeccable tolerances!

Reply

Help! I'm trapped in a white dungeon of amazing precision and impeccable tolerances!

Reply
post #22 of 95

What amazes me is that Bill Gates' college roommate still has a job.

 

post #23 of 95
Smells like desperation.
post #24 of 95
Quote:
Originally Posted by stniuk View Post

"What are we gonna do will all these surfaces that no-one wants?"
"Give them away."

Baller: "But how?"
"See her this weekend. You hit it off, come Turkey Day, maybe you can stuff her."
- Roger Sterling
Reply
"See her this weekend. You hit it off, come Turkey Day, maybe you can stuff her."
- Roger Sterling
Reply
post #25 of 95

Foisting their crap on poor, defenseless students with no say in the matter... despicable.

post #26 of 95
Quote:
Originally Posted by allenbf View Post

Isn't our education system bad enough already?
that was just wrong. Funny as hell though
post #27 of 95
For more than 10 years, people have voted... They don't want to run Windows on a Tablet!
Edited by Dick Applebaum - 8/21/13 at 10:11am
"...The calm is on the water and part of us would linger by the shore, For ships are safe in harbor, but that's not what ships are for."
- Michael Lille -
Reply
"...The calm is on the water and part of us would linger by the shore, For ships are safe in harbor, but that's not what ships are for."
- Michael Lille -
Reply
post #28 of 95
This is how Microsoft thinks they can build mindshare.
Not by earning it. By buying it. Good luck with that.

Sent from my iPhone Simulator

Reply

Sent from my iPhone Simulator

Reply
post #29 of 95
Unfortunately, I think that all this will do is give the participating schools a really bad taste in their mouth for tablets of any brand. Once they start using them and find out what they can't do, the program will be cancelled and no one will stick their neck out to give it another try.
post #30 of 95
MS is gets a "F" in math. -1 (Surface) -1 (Bing) does *not* result in a positive number.
post #31 of 95
Quote:
Originally Posted by djames4242 View Post

 

That worked fairly well for Apple a decade or two ago. Many schools had Macs knowing that if that's what kids grow up learning, that's what they'll want to stick with when they buy (or ask their parents for) their own computers.

The difference is Apple hasn't ever given them away. The educational market does get discounts but they aren't anywhere near what Microsoft is doing. Microsoft is just trying to clear dead inventory and trying to get their foot in the door so they can force high cost server client licenses and maintenance on these poor schools. I bet most schools will take them without understanding the extremely high costs that will come to continue using them.

post #32 of 95
Quote:
Originally Posted by PhilBoogie View Post

Baller: "But how?"

Find a customer who is budget strapped and desperate.

NASA?

I don't want a spectacular crater in the ground with Microsoft's name. Try again.

Um.. public school districts?

Bingo. Operation "Inventory Exodus" is GO.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply
post #33 of 95
Quote:
Originally Posted by jsmythe00 View Post


that was just wrong. Funny as hell though

 

What was "wrong" about allenbf's comment?

 

In my kids' high school, the photo lab had a couple dozen late model iMacs, resplendent with full licenses of Photoshop, etc.  The justification was obvious.

 

In this case... who, in any school system, has time to waste fiddling with dead-end technology?

Quality isn't expensive... it's priceless.

Reply

Quality isn't expensive... it's priceless.

Reply
post #34 of 95
What the heck. They busted all that money in making lame ass surface vs iPad ads.

Shame on u Microsoft for comparing ur piece of crap no one wants with a tablet that people love.

Go back to the drawing board and re think everything that made the surface so sucky, don't come up with more marketing tricks like giving it to schools for using Bing.

Bing yeah might aswell improve on that aswell.
post #35 of 95
Quote:
Originally Posted by Dick Applebaum View Post

For more than 10 years, people have voted... They don't want to run Windows on a Tablet!

No no no haven't you heard the softies? It's not Windows fault. It's because of "advances in tablet technology." Everyone has been waiting for Haswell. /s

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply
post #36 of 95
Quote:
Originally Posted by SockRolid View Post

This is how Microsoft thinks they can build mindshare.
Not by earning it. By buying it. Good luck with that.

 

They pulled the same garbage locally when they opened a new MS Store.  In order to generate interest they gave away tickets to a local concert...the first 200 people in line got “meet and greet” passes to go back stage with the band Weezer (because, you know, Weezer and MS are so hip).  The result was that they had some folks camped out the night before and a smallish line of people waiting outside the store for the grand opening.

 

MS notified the press about the excitement and "fan interest" in their new store.  The press bit by showing the line of folks who apparently couldn't wait to get into the new MS Store...just like Apple! When they showed the inside of the store opening day there were more Genius clones than customers.  

 

MS cannot in any way shape or form generate any interest in their products...by actually making products people want.  It's just pathetic.  Like their CEO.


Edited by richsadams - 8/21/13 at 10:41am
post #37 of 95
Quote:
Originally Posted by djames4242 View Post

 

That worked fairly well for Apple a decade or two ago. Many schools had Macs knowing that if that's what kids grow up learning, that's what they'll want to stick with when they buy (or ask their parents for) their own computers.

 

I'd suggest that this move by MS was the brilliant brainchild of an embedded Apple employee!  This should send these kids screaming to their parents to buy them something that really works...not a hand-me-down no one wants.

post #38 of 95
Today it is very much evident that this Microsoft thing can never bring in innovatation that capture people mind. They are a bunch of hypocrites see for instance what all lies they said about surface tab trying to project it as a superior gadgets inspite of being a third rate below standard products with lot of hidden cost where the consumer must pay an additional 100 dollars to get the keyboard cover and now the surface tab is given for free

This action has great consequence the world is populated with e-waste accounting for 900 million unwanted gadget that is absolute in term of technology, recycling would be a better option but alas Microsoft doesn't have any brain for re-engineering. Most student will throw surface tab within weeks as it doesn't have what they want today. What a pity to say Microsoft is lagging behind students and consumers 1995 is no longer going to work in favour of the greatest underdog of current century
post #39 of 95

It's like the neighborhood dealer - "I'll be your friend".  "The first hit's free".

post #40 of 95
I'm not sure whether bribing people to use Bing is sadder than the fact that they're bribing them with free SurfaceRT's. Has any school actually accepted this deal?

Note how Apple is actually SELLING the iPads to schools, not giving them away allegedly to grow some website.

I wonder if Microsoft's action could be considered "flooding" or "stuffing" in an illegal/anticompetitive way, giving away hardware at a loss, in order to try to hurt more profitable competitors. That is, *if* any schools are actually accepting the deal.
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: iPad
  • Microsoft now giving away Surface RT tablets to boost Bing use in schools
AppleInsider › Forums › Mobile › iPad › Microsoft now giving away Surface RT tablets to boost Bing use in schools