Originally Posted by ealvarez
Apple raised the prices
Ignorant mob mentality in full effect there...
Apple never raised prices.
They sold books using a model that required book publishers to PLAY FAIR. that's it.
It protected Apple from having to sell books at high prices if Amazon colluded with a publisher to sell lower on Amazon. And it also allowed others to be protected if those books were sold lower on Apple's platform. If that happened, then it would require the publisher to allow that lower price to be available on apple's platforms too. It did not even ask to have sales that others weren't privy to. but that's what Amazon was doing! And the stupid DOJ wants to go back to that UNFAIR model. Not only that, but they want to artificially cripple Apple's ability to sell books at competitive pricing as well as get into apple's music business making them unfairly uncompetitive their as well.
Nothing anticompetitive about it. Steve said "if you let Amazon sell your book cheaper, then we get to sell it cheaper too."
Makes sense now, doesn't it?
That's all it was.
In all, it was the best thing anyone could ask for. All it did was provide industry fairness.
Took the buddy-buddy system out like yesterday's trash.
Again... the DOJ is looking like a protector of Amazon's interests, which are anticompetitive and a throwback to unfair practices.
Apple did something great here. Might as well go with it. Heck, it should be the only business model allowed. The publishers win, the retailers and distributors win, and the consumer wins.