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Apple confirms iPhone trade-in program begins today at retail stores

post #1 of 45
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Apple has confirmed long-suspected rumors that it has been developing an iPhone trade-in program to be based out of its retail locations, saying that that program will begin rolling out nationwide today.



Rumors of the program surfaced in June of this year, and CNBC technology correspondent Jon Fortt reported that Apple had confirmed the program's existence, as well as its Friday launch. The program will see Apple Store customers able to trade-in an older model iPhone for store credit toward the purchase of a new model.

Notably, the program appears designed to keep current iPhone owners within the iPhone ecosystem. CNBC confirmed that "customer(s) must leave [the] store with [a] new contract" in order to take part in the program.

Shortly after news of Apple's confirmation broke, The Wall Street Journal reported that the highest value a customer can receive for a trade-in will be $280.

The confirmation aligns with previous claims as to the program's nature. Those claims had customers being given a gift card for the value of their trade-in with the requirement that that gift card be used toward the purchase of a new iPhone model.

Further, the gift card is only usable is the purchaser is eligible for a phone upgrade from their selected carrier. Any leftover value can be used for other retail store purchases.

Apple is launching the trade-in program only about a week and a half before it is expected to unveil the next iteration of its bestselling smartphone. A rumored September 10 media event may well see the introduction of both a high-end and low-end model of the new iPhone, and having a trade-in program up and running would likely help draw current iPhone owners back into Apple's retail stores to grab the newest generation.

Prior reports had the trade-in company being run by Brightstar Corp., the same company that handles trade-ins for AT&T and T-Mobile. Previously, it was expected that Brightstar would resell the units in emerging markets, though some have since disputed such claims.

Apple is not the only firm offering discounts for iPhone trade-ins. Best Buy has its own program going on for Labor Day weekend. That program will see the electronics retailer offering 50 percent off of the on-contract price of an iPhone 5 in exchange for working iPhone 4 and iPhone 4S models.
post #2 of 45
Why are things sometimes crossed thru in AI articles. Is it stuff that turned out not to be accurate or something else?
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post #3 of 45
"Apple confirms trade-in program as Apple continues to be doomed."

There. Fixed that headline for ya 1smile.gif

"Apple should pull the plug on the iPhone."

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post #4 of 45
From the Apple rumor site that "shall not be linked" from 9to5:

"The new iPhone must be purchased during that same transaction and it must be an activated phone on a contract. Apple and BrightStar will create a trade-in-value for the old iPhone based on screen quality, overall hardware quality, button quality, and based off the device having or not having liquid damage.

The traded-in iPhone will be packaged in a plastic bag and shipped to BrightStar for recycling in the United States.

Customers who bring in a damaged iPhone to the Genius Bar may be encouraged to simply trade-up to a new version of the device.

The iPhone trade-in values will consistently fluctuate based on supply and demand, but we’re currently hearing an average of about a $250-$253 value for a 16GB iPhone 5 in good condition. A GSM 8GB iPhone 4 will be worth between $120 and $140, while the CDMA version will be worth around $80."
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post #5 of 45
Quote:
Originally Posted by Gatorguy View Post

From the Apple rumor site that "shall not be linked" from 9to5:

"The new iPhone must be purchased during that same transaction and it must be an activated phone on a contract. Apple and BrightStar will create a trade-in-value for the old iPhone based on screen quality, overall hardware quality, button quality, and based off the device having or not having liquid damage.

The traded-in iPhone will be packaged in a plastic bag and shipped to BrightStar for recycling in the United States.

Customers who bring in a damaged iPhone to the Genius Bar may be encouraged to simply trade-up to a new version of the device.

The iPhone trade-in values will consistently fluctuate based on supply and demand, but we’re currently hearing an average of about a $250-$253 value for a 16GB iPhone 5 in good condition. A GSM 8GB iPhone 4 will be worth between $120 and $140, while the CDMA version will be worth around $80."

 

This makes the whole thing sound like a complete waste of time.  I don't know why they bother.  

 

All these restrictions combined with the low prices they offer make it just a way of stealing business from those little phone booths in the malls, which is I guess the point, but still ...

 

Anyone who actually owns their phone, and anyone who actually wants to get real value for the old phone before they buy a new one is not going to avail themselves of this "opportunity." 

post #6 of 45
Quote:
Originally Posted by Gatorguy View Post

Why are things sometimes crossed thru in AI articles. Is it stuff that turned out not to be accurate or something else?

Even I wonder why they do this?

post #7 of 45
Quote:
Originally Posted by Gazoobee View Post

This makes the whole thing sound like a complete waste of time.  I don't know why they bother.  

All these restrictions combined with the low prices they offer make it just a way of stealing business from those little phone booths in the malls, which is I guess the point, but still ...

Anyone who actually owns their phone, and anyone who actually wants to get real value for the old phone before they buy a new one is not going to avail themselves of this "opportunity." 

Some people will use it just for the convenience. If it drives more traffic and possibly business to Apple stores that's not a bad thing.
post #8 of 45
Quote:
Originally Posted by Gatorguy View Post

Why are things sometimes crossed thru in AI articles. Is it stuff that turned out not to be accurate or something else?

 

The reason why is for journalistic integrity. Yes, I know I just said that about AI, but hear me out. If they have to make a change to an article, instead of just changing the text (which is bad), they show the part that they are removing by making the text strike-through and then making the change right there.  That way, you as the reader, know exactly what they have changed in the original article.

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post #9 of 45
Quote:
Originally Posted by Mike Eggleston View Post

The reason why is for journalistic integrity. Yes, I know I just said that about AI, but hear me out. If they have to make a change to an article, instead of just changing the text (which is bad), they show the part that they are removing by making the text strike-through and then making the change right there.  That way, you as the reader, know exactly what they have changed in the original article.

If so then there's a correction that should post quite soon. There's not one yet.
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post #10 of 45
So when the Iphone5S comes out I can trade in my Iphone5 32GB and upgrade for effectively nothing- cool

Originally Posted by Rickers - 2014

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Originally Posted by Rickers - 2014

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post #11 of 45
Quote:
Originally Posted by Gatorguy View Post

Why are things sometimes crossed thru in AI articles. Is it stuff that turned out not to be accurate or something else?

They inserted the letter "s" in square brackets after "customer" - square brackets are usually things that editors added to a quote to clarify the meaning. The BBCode editor on Huddler translates this as a strike-through. Since there's no closing strike-through, it strikes out the whole of the rest of the article.
post #12 of 45
Quote:
Originally Posted by Gazoobee View Post

 

This makes the whole thing sound like a complete waste of time.  I don't know why they bother.  

 

All these restrictions combined with the low prices they offer make it just a way of stealing business from those little phone booths in the malls, which is I guess the point, but still ...

 

Anyone who actually owns their phone, and anyone who actually wants to get real value for the old phone before they buy a new one is not going to avail themselves of this "opportunity." 

 

I'm confused, I have a 6 month old iphone5 with 32G of memory. If I sell it you are saying I can get more then $300 say around $400? Then what? I go and buy a new iPhone5s or iphone6 next year?

I will pay $299 to get thaat new 32GB phone on another 2 year contract. OR I can simply swap my current iPhone at the Apple store without having to do anything much at all.

The difference is at most about $50, are you that badly off you can't miss $50 and then have to go to all the trouble of shipping the phone to get the $$$ then go buy another phone , seems like a wash to me! a reasonable trade off to me for the convenience!

Originally Posted by Rickers - 2014

Cook & Co will bury Apple.  They can only ride Steve's ghost for so long.  Steve == Apple and Apple == Steve.  

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Originally Posted by Rickers - 2014

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post #13 of 45
So how does this work when getting the new "iPhone5S"? Can I go in before "Sept 20" and trade in if I'm having the new one delivered to my door? Will the Apple Store be able to handle the trade in's for people getting the new one on "Sept 20"? (I am assuming the rumored name and date.)

And, yes, the trade in value is not as much as selling privately, but I like the convenience.
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post #14 of 45
Good idea on the surface, but while I understand the new phone requirement, I abhorr the new contract requirement; like I'd be dumb enough to give up my legacy contract to get a new, subsidized phone; thank you, I can still do math: I save more money buying an unlocked, contract free phone and keeping my legacy plan instead of being duped into a new contract with much worse terms. Plus I never want to be on the hook for future payments, if you can't pay an iPhone in cash, it means you're not making enough to buy one, we're not talking 5 or 6 digit car/real estate transactions here but an 800 buck phone.
Trade-in is good, keeps the things out of landfills hopefully, but the contract requirement is heinous...
post #15 of 45
Quote:
Originally Posted by Marvin View Post

They inserted the letter "s" in square brackets after "customer" - square brackets are usually things that editors added to a quote to clarify the meaning. The BBCode editor on Huddler translates this as a strike-through. Since there's no closing strike-through, it strikes out the whole of the rest of the article.

Now that makes perfect sense. Thanks!
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post #16 of 45
Quote:
Originally Posted by jwdawso View Post

So how does this work when getting the new "iPhone5S"? Can I go in before "Sept 20" and trade in if I'm having the new one delivered to my door? Will the Apple Store be able to handle the trade in's for people getting the new one on "Sept 20"? (I am assuming the rumored name and date.)

And, yes, the trade in value is not as much as selling privately, but I like the convenience.


Please don't do that.

 

When you "trade in" that phone will be destroyed.  If you sell privately, not only will you get more money, but you'll allow someone who can't afford a new iPhone to get one.

post #17 of 45
Quote:
Originally Posted by Marvin View Post

Quote:
Originally Posted by Gatorguy View Post

Why are things sometimes crossed thru in AI articles. Is it stuff that turned out not to be accurate or something else?

They inserted the letter "s" in square brackets after "customer" - square brackets are usually things that editors added to a quote to clarify the meaning. The BBCode editor on Huddler translates this as a strike-through. Since there's no closing strike-through, it strikes out the whole of the rest of the article.

Excellent explanation. Still, I don't see any strike-through, so I guess the article has been updated in the forum (I never go to the homepage)
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post #18 of 45
Quote:
Originally Posted by DarkVader View Post


Please don't do that.

When you "trade in" that phone will be destroyed.  If you sell privately, not only will you get more money, but you'll allow someone who can't afford a new iPhone to get one.

A BusinessWeek article about phone trade-in's from back in May that refers to Brightstar.
http://www.businessweek.com/articles/2013-05-23/a-booming-market-for-used-iphones
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post #19 of 45
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Originally Posted by PhilBoogie View Post

Excellent explanation. Still, I don't see any strike-through, so I guess the article has been updated in the forum (I never go to the homepage)

The error was corrected just a bit ago.
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post #20 of 45
Quote:
Originally Posted by DarkVader View Post


Please don't do that.

 

When you "trade in" that phone will be destroyed.  If you sell privately, not only will you get more money, but you'll allow someone who can't afford a new iPhone to get one.

Exactly.  A fully functional iPhone 5 just goes to the "recycling" plant... which isn't nearly as good as reuse.

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post #21 of 45
Quote:
Originally Posted by PhilBoogie View Post

Excellent explanation. Still, I don't see any strike-through, so I guess the article has been updated in the forum (I never go to the homepage)

It was pretty much the entire article.

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post #22 of 45

I don't understand the contract requirement. Why would Apple or Brightstar care whether or not I have a contract with a carrier? Why would they not apply the trade-in value to an unlocked phone purchased at full price? I don't understand.

 

Appears to be USA only. Maybe Brightstar isn't set up to receive outside the USA.


Edited by v5v - 8/30/13 at 10:29am
post #23 of 45
Quote:
Originally Posted by jwdawso View Post

So how does this work when getting the new "iPhone5S"? Can I go in before "Sept 20" and trade in if I'm having the new one delivered to my door? Will the Apple Store be able to handle the trade in's for people getting the new one on "Sept 20"? (I am assuming the rumored name and date.)

This is exactly the same question that I have as well.

post #24 of 45
Quote:
Originally Posted by Suddenly Newton View Post

Quote:
Originally Posted by PhilBoogie View Post

Excellent explanation. Still, I don't see any strike-through, so I guess the article has been updated in the forum (I never go to the homepage)

It was pretty much the entire article.

Thanks. Didn't see any strike throughs at my end, so I guess I opened the page after they altered it. This one on the silent disco patent still has the strike through though:

http://forums.appleinsider.com/t/159224/apples-silent-disco-patent-lets-ios-device-users-hold-distributed-private-concerts
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post #25 of 45
If anyone plans on selling their current iPhone to pay for the new one, sell it to Gazelle.com or Ebay or CraigsList now, because the price will only continue to drop.

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post #26 of 45
Quote:
Originally Posted by v5v View Post

I don't understand the contract requirement. Why would Apple or Brightstar care whether or not I have a contract with a carrier? Why would they not apply the trade-in value to an unlocked phone purchased at full price? I don't understand.

 

Appears to be USA only. Maybe Brightstar isn't set up to receive outside the USA.

 

At a guess, it would ensure that you are the owner, & that it is not stolen or lost one.

 

I think a previous thread said that it could be widened to other countries eventually.

post #27 of 45
So how does one trade-in their iPhone 5 on two-year contract for the next gen iPhone?

It seems iPhone 5 owners cannot participate unless they made their iPhone 5 purchase off contact. Blasphemy for these customers because the trade-in program would put them right back on a contract.
post #28 of 45
Quote:
Originally Posted by Paul94544 View Post

 

I'm confused, I have a 6 month old iphone5 with 32G of memory. If I sell it you are saying I can get more then $300 say around $400? Then what? I go and buy a new iPhone5s or iphone6 next year?

I will pay $299 to get thaat new 32GB phone on another 2 year contract. OR I can simply swap my current iPhone at the Apple store without having to do anything much at all.

The difference is at most about $50, are you that badly off you can't miss $50 and then have to go to all the trouble of shipping the phone to get the $$$ then go buy another phone , seems like a wash to me! a reasonable trade off to me for the convenience!

I don't think this is the case, because last year when I went from my 4s to iphone 5 because I wasn't due for an upgrade I still had like 550 or 650 for a 64gb white. So I think if you're not due for an upgrade its more then just $50. There was a report that you could lock in a gazelle price for $330 I believe which is better then the max $280 it says apple is willing to give out. I'm not one for going to an apple store on launch day, so I would rather skip the lines. I want to see what the new phone is then decide if I want to pay 650 and get 330 back

post #29 of 45
Originally Posted by JpBoram View Post
I personally don't like Apples trade-in program. They are just trying to make users buy there own products.

 

Holy FRICK, what a concept.


Before Steve died

 

Here we go.


People "desired" products so they sold themselves.

 

And this magically doesn't happen now or something?


Correct me if i'm wrong

 

You're wrong.


For example, they now have there own iPhone trade-in program, which is great, however you ONLY get in-store credit, so technically you "HAVE" to buy a Apple product or something in the store that they approve of.

 

Magical. They've had an iPod trade-in program for years. GUESS WHO WAS CEO WHEN THAT STARTED.


They also are stifling other's businesses by becoming a "apple-control-freak" http://vaultfeed.com/in-store-apple-iphone-trade-in-pays-less-then-gazelle-and-others/ summarized it nicely when they said "Well you wont be able to unless you sell your iPhone elsewhere!" Its just another indication that Apple wants control!!!

 

What is wrong with you?


But now we are all going to feel slightly "coerced" by the Cupertino stores to "buy" and "trade-in" giving Apple ALL the complete control on the sales and distribution of its Apple IOS devices. Is this something you really want?

NOT ME!

 

So don't sell it back to Apple. Geezaloo, paranoia.

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post #30 of 45
They should extend this program to iPad really(cellular only).
post #31 of 45
I was kinda hoping I'd be able to to trade in for a new unsubsidized iPhone, which they would help me set up on my existing Verizon plan thus keeping my Unlimited Plan.

Guess that won't be happening.
post #32 of 45
Quote:
Originally Posted by Gatorguy View Post

From the Apple rumor site that "shall not be linked" from 9to5:

"The new iPhone must be purchased during that same transaction and it must be an activated phone on a contract. Apple and BrightStar will create a trade-in-value for the old iPhone based on screen quality, overall hardware quality, button quality, and based off the device having or not having liquid damage.

Why do I fear a run on Genius Bar visits from folks trying to get scuffed up iPhones swapped to better their payout

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post #33 of 45
Quote:
Originally Posted by Gazoobee View Post

This makes the whole thing sound like a complete waste of time.  I don't know why they bother.  


The program is designed around those that bought on contract and are about to do so again. So the value is based on what came out of their pockets for the iPhone they are turning in.

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post #34 of 45
Quote:
Originally Posted by v5v View Post

I don't understand the contract requirement. Why would Apple or Brightstar care whether or not I have a contract with a carrier? Why would they not apply the trade-in value to an unlocked phone purchased at full price? I don't understand.

It's to weed out resellers who do stunts like buy phones and sell them overseas for huge markups. Also ones that buy old phones for cheap, bring them into the Genius Bar and get them swapped saying they don't turn on or some such and then rolling them via this for an unlocked phone for cheaper. And various other games.

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post #35 of 45
Quote:
Originally Posted by JpBoram View Post

Ok, so I just got an account so I could voice my thoughts to all you who want to listen. I personally don't like Apples trade-in program. They are just trying to make users buy there own products.

Then don't do it. Don't buy Apple at all if you dislike their tactics so much.

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post #36 of 45
Quote:
Originally Posted by Gazoobee View Post

 

This makes the whole thing sound like a complete waste of time.  I don't know why they bother.  

 

All these restrictions combined with the low prices they offer make it just a way of stealing business from those little phone booths in the malls, which is I guess the point, but still ...

 

Anyone who actually owns their phone, and anyone who actually wants to get real value for the old phone before they buy a new one is not going to avail themselves of this "opportunity." 

 

 

Yes, of course, you'll get more money if you sell your old iPhone privately!  That's what I've done with every iPhone I've had-- sold on Craigslist, and often completely offsets the cost of the new one.

 

However, many (most?) people don't want to bother with the hassle with all that (and yes, it *is* a hassle).  My dad, for example, would rather throw the old one in a drawer than go threw the trouble of selling it online.  But he certainly be up for a trade-in!  It's really no different than trading in a used car at a dealership; yes, you can make a bit more selling privately, but most people don't have the time or inclination.

post #37 of 45
Quote:
Originally Posted by JpBoram View Post

Ok, so I just got an account so I could voice my thoughts to all you who want to listen. I personally don't like Apples trade-in program. They are just trying to make users buy there own products.

Before Steve died, Apples marketing was a "pull" approach. People "desired" products so they sold themselves. It was either their design, or "apple-genius" that made people want the products, but not it seems to be different. Correct me if i'm wrong, but it seems Apple is using more of a "pull" approach to marketing and trying to get people using their products in different ways that I don't think are necessarily helpful for the company.

For example, they now have there own iPhone trade-in program, which is great, however you ONLY get in-store credit, so technically you "HAVE" to buy a Apple product or something in the store that they approve of. There is no more "choice" involved I feel like. They also might offer you a little more so you feel "oblicated" to go with them appoosed to another buyback comapany. These are all tactics to "make" their users buy their products.

They also are stifling other's businesses by becoming a "apple-control-freak" http://vaultfeed.com/in-store-apple-iphone-trade-in-pays-less-then-gazelle-and-others/ summarized it nicely when they said "Well you wont be able to unless you sell your iPhone elsewhere!" Its just another indication that Apple wants control!!!

I have been seeing the prices that they are offering and they are clearly equal if not above those other buyback companies that have come into the realm like Gazelle.

But now we are all going to feel slightly "coerced" by the Cupertino stores to "buy" and "trade-in" giving Apple ALL the complete control on the sales and distribution of its Apple IOS devices. Is this something you really want?

NOT ME!
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post #38 of 45
Quote:
Originally Posted by JpBoram View Post

Ok, so I just got an account so I could voice my thoughts to all you who want to listen. [...] NOT ME!

 

Josh, with due respect I'm honestly a little surprised that you are able to sell your writing if your post here is any indication, but maybe I'm just too critical. I will beat you up on one point though:

 

THAN!

 

Less THAN Gazelle... not THEN.

 

Then is a when, not a comparison.

 

Please go back and correct that headline.

post #39 of 45
So this is useless to people on family plans. Nice.
post #40 of 45
Those price are pretty bad. I just trade a iPhone 4 32GB two days ago for roughly $240 USD.
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