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Microsoft permanently slashes price on struggling Surface Pro to $799

post #1 of 114
Thread Starter 
Microsoft's Surface tablet lineup, which has thus far failed to gain traction against Apple's iPads, saw a permanent price cut this week, most notably among the high-end Surface Pro, which now sells for $100 less.

Surface
Microsoft's Surface Pro. | Source: Microsoft


The prices, which included the entry-level Surface Pro for $799, were initially enacted as a temporary measure set to expire on Thursday. But the Windows maker revealed to ZDNet that those prices are now permanent, and reduced prices have also expanded globally.

Microsoft, in a statement, attempted to portray the new prices as a win for the Surface lineup. But the company already took a $900 million charge on unsold Surface inventory earlier this year.

In July, Microsoft revealed that it had made only $853 million on the Surface product lineup in its first three months. That number was less than the write-down it was forced to take to adjust inventory, and also less than the $898 million Microsoft spent on an advertising campaign for Surface and Windows 8.

Under the new, permanent pricing, Microsoft is charging $799 for the 64-gigabyte Surface Pro with Windows 8. A 128-gigabyte version runs $899, though neither come with the keyboard accessory.

Surface WiFi


In comparison, Apple's iPad, which runs the iOS mobile operating system, starts at $499 for 16 gigabytes. For comparable capacities, the iPad still offers 64 gigabytes of storage for $100 less than Microsoft's Surface Pro, at $699, while the high-end 128-gigabyte iPad costs $799.

Beyond the Surface Pro, Microsoft has also knocked $50 off its Surface RT bundles, which now start at $399. The Touch Cover keyboard accessories are also now available for $40 less.
post #2 of 114

What's a 'Surface'?

 

(And, what's up with that GOOG price graph in this story?!)

post #3 of 114
Sorry, I'm a bit confused as to why there is a screenshot of the stock data for GOOG, highlighting the after-hours drop in this article?
post #4 of 114

I wish I could cut and paste all the comments here from 12 months ago that talked how everybody was waiting for the "real" windows running on a "real" tablet and that the SurfacePro was going to be so popular that the iPad would run with it's tail between it's legs. Unfortunately that many comments would probably break my <ctrl c> and <ctrl v> keys.

Help! I'm trapped in a white dungeon of amazing precision and impeccable tolerances!

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Help! I'm trapped in a white dungeon of amazing precision and impeccable tolerances!

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post #5 of 114
Quote:
Originally Posted by GadgetCanadaV2 View Post

I wish I could cut and paste all the comments here from 12 months ago that talked how everybody was waiting for the "real" windows running on a "real" tablet and that the SurfacePro was going to be so popular that the iPad would run with it's tail between it's legs. Unfortunately that many comments would probably break my <ctrl c> and <ctrl v> keys.

 

Surely Cmd+C & Cmd+V ;)?

post #6 of 114

Performed to the music Yackety Yak by The Coasters:

 

Take out the surface to the trash
You wasted money spendin' cash
iPad used the surface to wash the floor
You ain't gonna touch windows 8 no more
Clickety-Clack
(Don't talk back)

Help! I'm trapped in a white dungeon of amazing precision and impeccable tolerances!

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Help! I'm trapped in a white dungeon of amazing precision and impeccable tolerances!

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post #7 of 114
Quote:
Originally Posted by OverByThere View Post

 

Surely Cmd+C & Cmd+V ;)?

 

LOL, you're right!!! What was I thinking?

Help! I'm trapped in a white dungeon of amazing precision and impeccable tolerances!

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Help! I'm trapped in a white dungeon of amazing precision and impeccable tolerances!

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post #8 of 114
They should maybe look at firing that Balmer guy. He's not doing very well.... Oh wait, that's already happened
iPad, Macbook Pro, iPhone, heck I even have iLife! :-)
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iPad, Macbook Pro, iPhone, heck I even have iLife! :-)
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post #9 of 114

New Microsoft TV commercial announcing Surface Pro price reduction in comparison to iPad and the Siri-like voice says, "Oh my!  When generating sales, I don't have to do that!"... 1biggrin.gif

/

/

/

Ten years ago, we had Steve Jobs, Bob Hope and Johnny Cash.  Today we have no Jobs, no Hope and no Cash.

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Ten years ago, we had Steve Jobs, Bob Hope and Johnny Cash.  Today we have no Jobs, no Hope and no Cash.

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post #10 of 114

That should get 'em moving out the door. /s

post #11 of 114
For now, Google is Wall Street's most fav bitch!

Right, Larry?

....the lack of properly optimized apps is one of the reasons "why the experience on Android tablets is so crappy".

Tim Cook ~ The Wall Street Journal - February 7, 2014

Inside Google! 

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....the lack of properly optimized apps is one of the reasons "why the experience on Android tablets is so crappy".

Tim Cook ~ The Wall Street Journal - February 7, 2014

Inside Google! 

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post #12 of 114

Won't work.

post #13 of 114

 

Do I even have to say it? 

post #14 of 114
post #15 of 114

Cheaper to drop the price $100 than to unbox the millions in the warehouse to re-flash them with 8.1 coming out next month.

Life is too short to drink bad coffee.

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Life is too short to drink bad coffee.

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post #16 of 114

I still don't see why anyone would buy a Surface Pro so close to the release of Intel's Haswell Y-series (fanless).  Y-series tablets are expected to have a much thinner chassis and a 7~9 hour battery life.  Essentially what the Surface Pro should have been originally.

post #17 of 114
But in the commercial, the iPad doesn't have a kickstand. Advantage:Ballmer

/sarcasm
post #18 of 114

How are they going to pay all those dancers for the upcoming Surface commercials?

LOL people should just enjoy whatever phone they prefer and stop being d-bags about other phones they don't use. Fanboys are pathetic, regardless of whether they are Android or Apple ones.
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LOL people should just enjoy whatever phone they prefer and stop being d-bags about other phones they don't use. Fanboys are pathetic, regardless of whether they are Android or Apple ones.
Reply
post #19 of 114

Lonely Platforms

 

Ah, look at all the lonely platforms 
Ah, look at all the lonely platforms 

Larry and Sergey, building a search that would be the new standard for years, 
Nobody feared 
Schmidt came along and bought an OS, I confess, made it just like Apple's 
Talk about bull

All the lonely platforms 
To whom are they all sold? 
All the lonely platforms
Hey, are they even sold? 

Steven A. Ballmer, starting from scratch on their phones with a batch of new code
Developers. 
Not skeuomorphic, trimmed it right down to just primary colors and squares 
What does he care? 

All the lonely platforms 
To whom are they all sold?
All the lonely platforms 
Hey, are they even sold?

Ah, look at all the lonely platforms 
Ah, look at all the lonely platforms 

Research in Motion, dying off slowly by changing its name and its brand
Still rather bland 
Hedging their bets with piggybacking Android app compatibility
… Really? 

All the lonely platforms (ah, look at all the lonely platforms) 
To whom are they all sold…  
All the lonely platforms (ah, look at all the lonely platforms) 
Hey, are they even sold…

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
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Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
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post #20 of 114
A Woot! deal on Surface tablets can't be far off boys and girls.

2rm6o36.jpg
Edited by richsadams - 8/30/13 at 9:52am
post #21 of 114
Go big or go home; give everyone in America a free Surface. (Apologies to Oprah)
A.k.a. AppleHead on other forums.
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A.k.a. AppleHead on other forums.
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post #22 of 114
Quote:
Originally Posted by anantksundaram View Post

And, what's up with that GOOG price graph in this story?!

 

Does the author even need to justify a reason to hate on Google?

post #23 of 114
Apple needs to have a mock funeral. Effigy of Ballmer on a black crepe-draped Surface. Ending in a pyre, with weeping employees tearing their hair and rending their garments.
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A.k.a. AppleHead on other forums.
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post #24 of 114
Quote:
Originally Posted by BuddyRevell View Post

How are they going to pay all those dancers for the upcoming Surface commercials?

300 Surface Pros apiece.

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2012 27" iMac i7, 2010 27" iMac i7, 2011 Mac Mini i5
iPad Air, iPad Mini Retina, (2) iPhone 5S, iPod Touch 5
Time Capsule 5, (3) AirPort Express 2, (2) Apple TV 3

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post #25 of 114

If they dropped them to $79, they might sell some.  At $799?  Forget it.

post #26 of 114
Quote:
Originally Posted by LAKings33 View Post

I still don't see why anyone would buy a Surface Pro so close to the release of Intel's Haswell Y-series (fanless).  Y-series tablets are expected to have a much thinner chassis and a 7~9 hour battery life.  Essentially what the Surface Pro should have been originally.

 

you could have just stopped at the bolded part.

 

I really don't get the surface pro.  It's a tablet that wants to be a laptop, but as a laptop, it has an awful keyboard/trackpad and can't actually be used on your lap.  You can get a actual windows 8 netbook for less than half the price.  And as a tablet, I really don't see the appeal of running apps designed for the desktop without a mouse/keyboard.  Touch UI has different requirements than mouse/keyboard UI.  Attempting to merge the two together can't possibly work as well in either direction as custom designing for each.

post #27 of 114

Sorry MS, the surface is doomed.  

 

Get out of the tablet hardware business and focus on writing software. 

post #28 of 114
Quote:
Originally Posted by anantksundaram View Post

What's a 'Surface'?

(And, what's up with that GOOG price graph in this story?!)

The original headline was probably "Microsoft permanently slashes Surface Pro price as Google shares tumble," or something similarly clickbait-y . 1smile.gif

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #29 of 114
Couple of things they did wrong in launching these devices:

1) create rumors



2) don't take down mockups



3) create ads that signify why people want to buy your product. So instead of this:

Do something that tells a story, like this:

Of course, the device itself has to be a truly working one, also in portrait mode, also useable after unpacked, ecosystem to go with it, and so on and so forth.

The above might be considered lame, but take a look at this and see why people actually prefer to buy from Apple . MS, not so much.

http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
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post #30 of 114
Makes the Edsel look like a success story!
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #31 of 114
Quote:
Originally Posted by LAKings33 View Post

I still don't see why anyone would buy a Surface Pro so close to the release of Intel's Haswell Y-series (fanless).  Y-series tablets are expected to have a much thinner chassis and a 7~9 hour battery life.  Essentially what the Surface Pro should have been originally.

I've heard this theory: that nobody bought a surface pro because of Haswell. Except that Apple sold plenty of MacBook Airs and iPads without Haswell.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #32 of 114
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #33 of 114
Quote:
Originally Posted by alandail View Post

 

you could have just stopped at the bolded part.

 

I really don't get the surface pro.  It's a tablet that wants to be a laptop, but as a laptop, it has an awful keyboard/trackpad and can't actually be used on your lap.  You can get a actual windows 8 netbook for less than half the price.  And as a tablet, I really don't see the appeal of running apps designed for the desktop without a mouse/keyboard.  Touch UI has different requirements than mouse/keyboard UI.  Attempting to merge the two together can't possibly work as well in either direction as custom designing for each.

 

My 2 cents

post #34 of 114
The real fire sale is the Surface RT tablet and touch cover for $199 now on eBay:
http://www.ebay.com/itm/32GB-Microsoft-Surface-RT-Tablet-bundle-with-Black-Touch-Cover/181164214746
post #35 of 114
Quote:
Originally Posted by AppleInsider View Post

In July, Microsoft revealed that it had made only $853 million on the Surface product lineup in its first three months. That number was less than the write-down it was forced to take to adjust inventory, and also less than the $898 million Microsoft spent on an advertising campaign for Surface and Windows 8.

No, No, No, No!!!

They didn't 'make' $853 M. That was the revenue figure. When you say how much a company 'made', you should be talking about profits.

Why can't they get people who have at least the most basic financial knowledge write articles like this?
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
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"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
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post #36 of 114
Tablet PC. Now with more Vapor Mg!

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #37 of 114
Quote:
Originally Posted by BigMac2 View Post

My 2 cents


Brilliant!!
Been using Apple since Apple ][ - Long on AAPL so biased
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #38 of 114
Quote:
Originally Posted by Suddenly Newton View Post


I've heard this theory: that nobody bought a surface pro because of Haswell. Except that Apple sold plenty of MacBook Airs and iPads without Haswell.

You clearly need to go back and read my post again.  Take a minute and try to understand what was implied.

post #39 of 114

Get 'em now while you still can.  I wouldn't be surprised if the next Microsoft CEO cancels Surface, writes the whole project off, and blames it all on Ballmer.

Sent from my iPhone Simulator

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Sent from my iPhone Simulator

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post #40 of 114
Quote:
Originally Posted by SockRolid View Post

Get 'em now while you still can.  I wouldn't be surprised if the next Microsoft CEO cancels Surface, writes the whole project off, and blames it all on Ballmer.


But, he/she might pour more money into the project and make it Window 9 or something. Who knows?

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