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Apple promises to 'brighten everyone's day' at Sept. 10 iPhone announcement

post #1 of 151
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Apple on Tuesday sent out invitations for a media event next Tuesday, Sept. 10, at which the company is expected to show off its next-generation iPhone models that will come in a new range of colors.

invitation
Apple's Sept. 10 media invitation, via The Loop.

The invitation indicates that the event will kick off at 10 a.m. Pacific, 1 p.m. Eastern, according to The Loop. It will be held at Apple's corporate headquarters in Cupertino, Calif.

Though the invitation itself makes no mention of the iPhone, it does say that the announcement "should brighten everyone's day" ? a likely reference to the fact that Apple is expected to offer its next iPhones in an array of new colors. Specifically, leaked parts have suggested "iPhone 5S" will be available in a new "champagne" shade, while a low-cost plastic "iPhone 5C" will potentially be available in white, green, red, blue, pink, and possibly more.

Colors featured in the invitation include yellow, green, orange, white, red, pink, and shades of dark and light blue. Apple's forthcoming iOS 7 update is also a more vibrant and colorful update to the company's mobile operating system.

What to expect: "iPhone 5S"

Flash
Artist's conception of a possible "iPhone 5S." Source: AppleInsider


Apple may have some surprises in store for fans and observers when Chief Executive Tim Cook presumably takes the stage next Tuesday, but the event is widely expected to center on the Cupertino, Calif., company's largest revenue generator: the iPhone. It will likely see the unveiling of the successor to the iPhone 5, currently thought to be named the "iPhone 5S."

The company's next-generation premium smartphone is expected to include a fingerprint sensor embedded in the home button. Last year, Apple purchased AuthenTec, a biometric security firm, potentially setting the stage for the defining feature of this year's iPhone.

Integrating a fingerprint sensor ? a move that would largely negate the need for passwords and lock-screen codes ? could give Apple an edge that its competition could not likely soon address.

Apple's "S" series iPhones have typically been refinements of the models immediately preceding them, and most of the rumors surrounding the "5S" have been in that vein. Leaked cases for the device have shown that it will retain the same form factor as the iPhone 5, though it may be available in a "champagne" color option, as well as the existing black and white models.

Analysts expect a 31 percent faster "A7" chip that could be 20 percent more power efficient than the A6 seen in the iPhone 5. It may also feature a dedicated motion-tracking chip to enable a new range of user interactions.

Apple is also rumored to offer a model of the device with 128 gigabytes of storage, while the camera is expected to be upgraded with a dual-LED flash component for better low-light pictures. It's likely that the camera itself will also see improvements.

What to expect: "iPhone 5C"

Render
Artist's rendering of a possible "iPhone 5C." Source: AppleInsider.


Perhaps the most widely leaked device, though, has been the expected lower-cost plastic iPhone. That model is believed to be called the "iPhone 5C," and recent leaks of an apparent user manual seem to confirm that name.

Observers believe that Apple will largely repackage the internals of the existing iPhone 5 into a polycarbonate shell to lower manufacturing costs. To differentiate the device, the "5C" would be available in a range of colors.

The move back to polycarbonate for the chassis would allow Apple to offer the "iPhone 5C" at a much lower price point than the premium-built iPhone 5 or anticipated "iPhone 5S." That lower price could give Apple a better chance of picking up mid-range smartphone customers, who often choose Android phones when upgrading from feature phones simply due to price.

Most importantly, though, a lower-cost iPhone would give Apple a much better chance of competing in the world's largest smartphone market: China. Investment firm UBS opined in August that an affordable iPhone would move more than 11 million units on China Mobile alone.

Also on tap: iOS 7

Almost certainly, the Sept. 10 event will also mark the announcement of a release date for Apple's newest mobile operating system, iOS 7. The new platform, revealed at this year's Worldwide Developer Conference, features an almost complete visual overhaul, with many of the features of previous iOS versions giving way to a "flatter" aesthetic spun out of the leadership of Jony Ive, Apple's design chief.

Aside from the new look, iOS 7 will also feature iTunes Radio, a new music streaming service that will take on Pandora, Spotify, and other services. It will also come with improvements to Siri, allowing Apple's digital assistant to display more information and control phone settings, and tweaks to the Camera app, giving users access to more editing options.

Release dates

Calendar


As first reported by AppleInsider last week, Apple has begun blocking vacation dates for its AppleCare support staff from Sept. 15 through 28 in preparation for major product launches. Based on prior years' release schedules, it's likely that the new iPhones will become available on Friday, Sept. 20.

Apple's new mobile operating system, iOS 7, will likely see availability a few days before that, perhaps on Wednesday, Sept. 25. A golden master of iOS 7 is expected to be provided to developers after next week's media event.

AppleInsider will have extensive coverage of Apple's fall 2013 iPhone lineup leading up to next Tuesday's event, as well as full, live reports on the media briefing as it happens.
post #2 of 151
Now it's official.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #3 of 151
Very nice invite design. Looks like those circles are the colors we should expect for the 5C?
post #4 of 151
Hmm...are those the colors of the iPhone 5C? Or iOS color palette?
post #5 of 151
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Originally Posted by Suddenly Newton View Post

Now it's official.

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"Fibonacci: As easy as 1, 1, 2, 3..."
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post #6 of 151
Perhaps they are referring to the bright new icons in iOS 7.

Perhaps they are referring to iPhone, iOS, iMac, Mac Pro and Airport Express announcements.
post #7 of 151
Quote:
Originally Posted by blackbook View Post

Very nice invite design. Looks like those circles are the colors we should expect for the 5C?

They're just colors. If they were trying to be that literal they wouldn't have three shades of blue, two purples, etc. I do wonder why they used those white circles with heavy gray outline though. Seems inconsistent with the rest of the design. 

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post #8 of 151
Hmmm... Interesting that they seem to be focused on the purported "5C". I wonder if it will be the only model announced and released this Fall?

They could push back the 5S until early Spring and in the interim offer up the iPhone 5 in new colors; Champagne Gold and Graphite.
Disclaimer: The things I say are merely my own personal opinion and may or may not be based on facts. At certain points in any discussion, sarcasm may ensue.
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Disclaimer: The things I say are merely my own personal opinion and may or may not be based on facts. At certain points in any discussion, sarcasm may ensue.
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post #9 of 151

The back of the 5C will be a complete electroluminescent panel. Why and what for? I don't know, because it's cool! :)

lvidal.-
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post #10 of 151
Probably no new iPad info though! Come on October!
post #11 of 151
Quote:
Originally Posted by mjtomlin View Post

Hmmm... Interesting that they seem to be focused on the purported "5C". I wonder if it will be the only model announced and released this Fall?

They could push back the 5S until early Spring and in the interim offer up the iPhone 5 in new colors; Champagne Gold and Graphite.
I wouldn't read too much into the announcement. There's only so many clues they can fit on an invitation and perhaps there are some things they want to keep secret until the 10th.
post #12 of 151
Don't overlook the importance of a universal iPhone that will work on all carriers. This might be the biggest overlooked "feature".
post #13 of 151
Finally!! Can't wait! I'm in the line folks!
post #14 of 151

Any ideas on which US carriers are NOT going to get the new models on launch day?

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Quality isn't expensive... it's priceless.

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post #15 of 151
What? Why? Aaaahrg, Apple, what's on your mind?! Can't be "just" ios7 + iphoneS/C....

Are we getting ... One more thing??
post #16 of 151

imo the colors refer to both iOS 7 and the new iphone 5C

post #17 of 151

I'm just waiting for the LIVE Apple TV channel
 

post #18 of 151

Past invitations often had multiple clues. In this case I'm taking the colors as being for the 5C but the pattern reminds me of data points for fingerprint matching which would match the 5S. A google image search for "fingerpring matching" throws up very similar patterns
 

post #19 of 151

Well, maybe not Ballmer's day, but everyone else's.

post #20 of 151
Quote:
Originally Posted by blackbook View Post

Very nice invite design. Looks like those circles are the colors we should expect for the 5C?
I count 8 different colors. And the transparency likely refers to what we'll see with iOS7. Cool.
post #21 of 151
Should we be reading anything into the fact this is being held at Apple headquarters and not some place bigger?
post #22 of 151
Okay I am officially naming this new colorful iPhone 5c:

The Candy Crush iPhone

Because those are the colors and the design. The phone and iOS that remind you of

Skittles
post #23 of 151
Quote:
Originally Posted by Rogifan View Post


I wouldn't read too much into the announcement. There's only so many clues they can fit on an invitation and perhaps there are some things they want to keep secret until the 10th.

 

True. But given the expected second model, it would allow Apple to release new models twice a year rather than once a year as they have been doing. They could release "new" technology in the flagship model in the Spring and then push that tech to the "C" model in the Fall.

Disclaimer: The things I say are merely my own personal opinion and may or may not be based on facts. At certain points in any discussion, sarcasm may ensue.
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Disclaimer: The things I say are merely my own personal opinion and may or may not be based on facts. At certain points in any discussion, sarcasm may ensue.
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post #24 of 151
An 8 GB iPhone 5C, a 16 GB iPhone 5, 32/64/128 iPhone 5S. There's your lineup!
post #25 of 151
Quote:
Originally Posted by Rogifan View Post

Should we be reading anything into the fact this is being held at Apple headquarters and not some place bigger?

The Loop says that "Apple is widely expected to unveil *a* new phone". Of course I'm sure he has to be more cagey than most whether he knows more about this or not.
post #26 of 151
Quote:
Originally Posted by mjtomlin View Post

True. But given the expected second model, it would allow Apple to release new models twice a year rather than once a year as they have been doing. They could release "new" technology in the flagship model in the Spring and then push that tech to the "C" model in the Fall.
But then they'd be going well over a year without a new flagship model. Can Apple really afford to do that? If all we get on Sept 10 is the iPhone 5 with a new color and these low cost phones the stock will tank big time.
post #27 of 151
Quote:
Originally Posted by Doctor David View Post

The Loop says that "Apple is widely expected to unveil *a* new phone". Of course I'm sure he has to be more cagey than most whether he knows more about this or not.
MacRumors says its going to be held at Apple's campus.
post #28 of 151
Quote:
Originally Posted by Rogifan View Post

Should we be reading anything into the fact this is being held at Apple headquarters and not some place bigger?

 

Usually means it won't be a long event. As I mentioned above, the iPhone 5C, iPhone 5 in new colors (Champagne Gold and Graphite), and a release date for iOS 7; Friday, Sept 13th.

 

Personally, I'm most excited about getting iOS 7!!!

Disclaimer: The things I say are merely my own personal opinion and may or may not be based on facts. At certain points in any discussion, sarcasm may ensue.
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Disclaimer: The things I say are merely my own personal opinion and may or may not be based on facts. At certain points in any discussion, sarcasm may ensue.
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post #29 of 151

An super bright display for the iPhone 5S ?

So bright i and people around me will not see any dimm-y AMOLEDS ?

So bright that sun will get unreadable (not the display) ?

So bright it will be visible from the other end of the galaxy (mega Z ultra infinite with a billion inch screen) ?

So bright that iPhone 5 will look like a... ahm actually iPhone 5 is already one of the brightest smartphones around.. maybe its just about the brightness of the flash :)

post #30 of 151

I would say: 16GB iPhone 5C; 32GB iPhone 5; 32, 64 and 128GB iPhone 5S.

 

8GB it's too little

lvidal.-
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lvidal.-
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post #31 of 151
Quote:
Originally Posted by Rogifan View Post


But then they'd be going well over a year without a new flagship model. Can Apple really afford to do that? If all we get on Sept 10 is the iPhone 5 with a new color and these low cost phones the stock will tank big time.

 

I disagree, the market isn't so much interested in a new flagship model as they are a lower cost model. New colors and a new OS will hold over the flagship model for a little while longer. Besides everyone will be too busy talking about the new iPhone model.

 

I also think with the introduction of the next flagship model, Apple will unveil their take on "wearables" and they currently aren't ready for it.

Disclaimer: The things I say are merely my own personal opinion and may or may not be based on facts. At certain points in any discussion, sarcasm may ensue.
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Disclaimer: The things I say are merely my own personal opinion and may or may not be based on facts. At certain points in any discussion, sarcasm may ensue.
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post #32 of 151
My speculation:
5C 8GB $0 contract, $349 unlocked
5C 16GB $99 contract, $429 unlocked
5C 32GB $199 contract, $529 unlocked

5S 32GB $249 contract
5S 64GB $349 contract
5S 128GB $449 contract
post #33 of 151
Quote:
Originally Posted by AppleSauce007 View Post

Perhaps they are referring to the bright new icons in iOS 7.
 

 

No...  What brightens?  A flashlight!  And didn't Craig Federighi highlight the flashlight option, several times, in the new iOS 7 redesign of the quick access to the pull up settings options pane! 1biggrin.gif  Refresh your memory.

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Ten years ago, we had Steve Jobs, Bob Hope and Johnny Cash.  Today we have no Jobs, no Hope and no Cash.

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post #34 of 151
Quote:
Originally Posted by mjtomlin View Post

I disagree, the market isn't so much interested in a new flagship model as they are a lower cost model. New colors and a new OS will hold over the flagship model for a little while longer. Besides everyone will be too busy talking about the new iPhone model.

I also think with the introduction of the next flagship model, Apple will unveil their take on "wearables" and they currently aren't ready for it.
But there's nothing really to talk about. Most likely it will be an iPhone 5 in a colored plastic body. The only thing people will be talking about is price (either complaining its too expensive or surprised its cheaper than they thought).
post #35 of 151

I believe the circles are cyan, magenta and yellow, and then red, green, blue.  Those are of course the standard primary colors for digital photo and printing purposes.

 

The one color that is not standard?  The two "gold" circles.

 

Now what could that possibly mean??

post #36 of 151
Nothing about the refreshed MacBook Pros with Haswell?
post #37 of 151
Quote:
Originally Posted by jungmark View Post

An 8 GB iPhone 5C, a 16 GB iPhone 5, 32/64/128 iPhone 5S. There's your lineup!

 

No.  It makes no sense to keep making the iPhone 5 if there is a 5c

post #38 of 151
Quote:
Originally Posted by Rogifan View Post

MacRumors says its going to be held at Apple's campus.

I just meant maybe a smaller venue plus Dalrymples "a" new phone might equal just the 5c announced on the 10th. Just trying to read tea leaves I guess. I can't wait for the 5s personally, so maybe I'm just trying to be emotionally prepared if it does come out later 1biggrin.gif
post #39 of 151
Quote:
Originally Posted by currentinterest View Post

My speculation:
5C 8GB $0 contract, $349 unlocked
5C 16GB $99 contract, $429 unlocked
5C 32GB $199 contract, $529 unlocked

5S 32GB $249 contract
5S 64GB $349 contract
5S 128GB $449 contract

I could see this being the exact lineup except no 8gb version and just 16 @ $0 and 32 @ $99. I wouldn't be surprised to see $249 for 32gb S- but also wouldn't be shocked to see them keep it at $199.

Can't wait!

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2012 27" iMac i7, 2010 27" iMac i7, 2011 Mac Mini i5
iPad Air, iPad Mini Retina, (2) iPhone 5S, iPod Touch 5
Time Capsule 5, (3) AirPort Express 2, (2) Apple TV 3

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post #40 of 151
Quote:
Originally Posted by Rot'nApple View Post

 

No...  What brightens?  A flashlight!  And didn't Craig Federighi highlight the flashlight option, several times, in the new iOS 7 redesign of the quick access to the pull up settings options pane! 1biggrin.gif  Refresh your memory.

/

/

/

 

I already hate that "quick access" panel and I haven't even used it yet.  The "flashlight" option in particular is idiotic. 

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