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As Google's Android tops 1B activations, next version gets named 'KitKat'

post #1 of 96
Thread Starter 
Google's Android operating system has now passed one billion total device activations, the company announced on Tuesday, and the milestone comes as the search giant is gearing up to release the next version of its popular mobile operating system, which will be named after a familiar chocolate treat.



Sundar Pichai, head of Google's Android, confirmed in a tweet that the mobile operating system had passed one billion activations on Tuesday. Android is by far the most widely used mobile operating system in the world, installed on three out of four smartphones sold worldwide and an increasing number of tablets.

Pichai's announcement could mean that the pace of Android installations is accelerating. In mid-May, at its Google I/O developer conference, the search giant announced that it had seen 900 million total activations to date, meaning that as many as 100 million devices have been activated since then.

By comparison, it took Android two years to reach the 100 million mark in 2011. The platform hit the 400 million mark in 2012, meaning it has added 600 million more in a little over a year.

Even as Pichai touted Android's newest milestone, his tweet revealed yet another detail that had been much anticipated among the Android fan base: the name of the next operating system. Google initially introduced the mobile operating system in 2009, under the moniker Cupcake, with the goal of breaking itself off a piece of the burgeoning smartphone sector. Subsequent major updates have gotten their own dessert-themed names, each in alphabetical order: Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwhich, and most recently Jelly Bean.

Now, by tweeting an image of the newest take on the Android mascot, Pichai confirmed that Android version 4.4 will be named KitKat, after the chocolate, crispy crunch bar originally created by Rowntree's of York, England, but now sold in the U.S. by Hershey and worldwide by Nestl?.

The news comes as something of a surprise to much of the Android community, which had largely settled on Key Lime Pie as the presumptive next Android version. The retention of the Android 4.x numeration would seem to indicate that KitKat will be more of a refinement than a considerable leap from Jelly Bean, much as Jelly Bean cleaned up some of the more nagging issues in Ice Cream Sandwich.

The KitKat description on Google's page reads only "It's our goal with Android KitKat to make an amazing Android experience available for everybody." While the exact meaning of the description is unclear, Google has been rumored to be working to make the next version of its operating system more compatible across devices, with the aim of reducing Android's fragmentation problem without damaging its relationship with manufacturers.

The release of Android 4.4 will, according to Google's own page for the announcement, come alongside a contest hosted by Kit Kat. The company behind the candy bar will be looking to give customers a break in the form of a free Nexus 7 tablet or Google Play credit, which customers can win by buying special Android-branded Kit Kat bars in stores.



Kit Kat has joined in on the cross-marketing effort as well. The candy company followed Google's announcement with its own video, one that plays on the standard tropes of mobile device advertisements in order to tout "Kit Kat 4.4 ? The future of confectionery."
post #2 of 96

This has got to be a joke.

post #3 of 96

OH SNAP!

 

 

post #4 of 96

Pfft... right.  When an Android owner throws their crappy phone through a window and buy's an iPhone, how does Google count that??  waiting... hmmm...

post #5 of 96
Quote:
Originally Posted by Ex iPhone Owner View Post

This has got to be a joke.

The video? Yeah, I think it is. The name? That apparently (and unfortunately IMO) isn't.
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post #6 of 96

Well at least they got permission to use KitKat

post #7 of 96

Android. Full of sweetness and fat but ultimately empty calories. 

post #8 of 96
This is....embarrassing.

Actually, in Germany we have a word called "fremdschämen" which basically means you're embarrassed on behalf of some else's behavior. Like in this case.
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Yeah, well, you know, that's just, like, my opinion, man.
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post #9 of 96

Gross.  I wonder how much moola Kit-Kat is paying them for this travesty.  

 

All Google thinks about nowadays is f*cking advertising.  

post #10 of 96
Quote:
Originally Posted by johnnyb0731 View Post

Well at least they got permission to use KitKat

 

No, it's more like Kit-Kat approached them and said "How much money would it take for you to make the next Android version ..." etc. 

post #11 of 96

Gimme a break
 

post #12 of 96

Google's bad taste again on full display

post #13 of 96
Quote:
Originally Posted by OriginalG View Post

Gimme a break
 

lol.gif

post #14 of 96
Quote:
Originally Posted by OriginalG View Post

Gimme a break

 

Dammit!
post #15 of 96

I still would like to know what constitutes an "activation".  It seems to me that a device can be reactivated multiple times. I have a lot of friends that have had to take their crappy Android phone back to the store and get a replacement.  Each one of those is an activation, but all that means is that a device was activated onto a network.  Those devices could (and probably are) sitting in a freaking landfill or drawer somewhere and not being used.  It's a useless metric.  It sounds great, but has no bearing on the health of the ecosystem.  What types of Android devices. ANY.  That's another problem. That means that any craptastic piece of crap that anyone could possible sell with a bit of Android code on it counts as an activation then?

 

I'm just saying it's a bullshit number.

post #16 of 96

Well Android does break a lot, so whats another break?

 

I'm pretty sure the KitKat name is trademarked hence the need for cross promotion.

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Better than my Bose, better than my Skullcandy's, listening to Mozart through my LeBron James limited edition PowerBeats by Dre is almost as good as my Sennheisers.
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post #17 of 96

Please can I name the next one!!!???........ "NERDS"

post #18 of 96

More proof that Google is a glorified ad company that happens to make an OS . . .  that is a glorified ad delivery system, with User Experience as an afterthought. 

post #19 of 96
Quote:
Originally Posted by Gazoobee View Post

Gross.  I wonder how much moola Kit-Kat is paying them for this travesty.  

 

All Google thinks about nowadays is f*cking advertising.  

 

Zero $ apparently.

 

"This is not a money-changing-hands kind of deal," John Lagerling, director of Android global partnerships, told the BBC.

http://www.bbc.co.uk/news/technology-23926938

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post #20 of 96
Just like Android, only some users will be eligible to buy the Android branded kit Kat candy. Other people will eventually get them after the candy goes through "rigorous compatibility testing" with supermarkets and other resellers.
post #21 of 96

Really, though? Poking fun at Jony Ive.  That's just weak.  Jony's the man, and they're clearly jealous that Apple's designs are more refined than anything in the Android ecosystem.

post #22 of 96
Quote:
Originally Posted by gregnacu View Post

Really, though? Poking fun at Jony Ive.  That's just weak.  Jony's the man, and they're clearly jealous that Apple's designs are more refined than anything in the Android ecosystem.

I prefer Apple over Android but I don't think that video was an attack or that it came from a place of jealousy. I think in a way that google was actually making a little fun of themselves and were showing that they don't have to take themselves so damn seriously all the time. To me it felt refreshing.

post #23 of 96

So Google are now in bed with Nestle? Are they still claiming not to be evil?

 

Or did they do this just to mess with everyone who was convinced it was going to be Key Lime Pie?

post #24 of 96
Quote:
Originally Posted by jkichline View Post

I still would like to know what constitutes an "activation".  It seems to me that a device can be reactivated multiple times. I have a lot of friends that have had to take their crappy Android phone back to the store and get a replacement.  Each one of those is an activation, but all that means is that a device was activated onto a network.  Those devices could (and probably are) sitting in a freaking landfill or drawer somewhere and not being used.  It's a useless metric.  It sounds great, but has no bearing on the health of the ecosystem.  What types of Android devices. ANY.  That's another problem. That means that any craptastic piece of crap that anyone could possible sell with a bit of Android code on it counts as an activation then?

 

I'm just saying it's a bullshit number.

 

You are incorrect in thinking that a device can be activated multiple times.  It's one activation per physical device.  In the event of your "lots of friends" who have recieved replacement phones, those would count as additional activations.

 

You are incorrect in thinking that an activation means a device was activated onto a network.  Activating on a network is not what Google counts.  Google counts when a new physical device connects to their services.

 

You are incorrect in thinking that any "craptastic piece of crap that anyone could possible sell with a bit of Android code on it counts as an activation."  As stated above, Google can only count what they know about (connecting to Google's services).  The Kindle Fire, for example, is a forked version of Android and doesn't count towards Google's activation numbers.  The only way they'd be able to count those is if Amazon shared their numbers with Google, which is possible, but just because something uses some Android code doesn't mean it automatically counts.

 

As a very satisfied repeat customer of Android products, I account for three of those activations as I've had three different Android devices (never had to get a replacement for any of them).  That may help you to support your argument for it being a "bullshit number" as your current reasoning isn't very good.

post #25 of 96
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post #26 of 96
This is tacky in the extreme
post #27 of 96
What's the deal with candy?

Google is now a chocolate candy bar.

iOS 7 and iPhone 5c look like Candy Crush meets Skittles.

Is candy the new cool motif for tech?
post #28 of 96

Next up, Android Crack. We'll take you on high's you've never thought possible**.

**warning, Android is not responsible for the ultimate crash you will experience once your new high wears off

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post #29 of 96

Why would anyone use the trademark Kit Kat?  It was an English anti-Catholic  / anti French / pro Monarchist political organisation with it's roots in the 18th century.  

post #30 of 96

Wow! An absolutely glowing article about how Android rules the world. And on a so-called Apple centric web site too. Well, that's it I guess. Time for Apple to just pack it in. They lost again. I guess my next phone will run Android seeing that AppleInsider now recommends it.

post #31 of 96
Quote:
Originally Posted by Ex iPhone Owner View Post

This has got to be a joke.

I definitely heard some snickers.
Quote:
Originally Posted by johnnyb0731 
Well at least they got permission to use KitKat

They'd have taken it anyway and then bought a cocoa bean supplier to use against them when it went to court.
post #32 of 96

For F*** sake! I used to love Kitkat ... until today! DAMN!

 

Here comes KitKat Ads all over next Android dumbphones!

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....the lack of properly optimized apps is one of the reasons "why the experience on Android tablets is so crappy".

Tim Cook ~ The Wall Street Journal - February 7, 2014

Inside Google! 

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post #33 of 96
Quote:
Originally Posted by DroidFTW View Post
 

 

You are incorrect in thinking that a device can be activated multiple times.  It's one activation per physical device.  In the event of your "lots of friends" who have recieved replacement phones, those would count as additional activations.

 

You are incorrect in thinking that an activation means a device was activated onto a network.  Activating on a network is not what Google counts.  Google counts when a new physical device connects to their services.

 

You are incorrect in thinking that any "craptastic piece of crap that anyone could possible sell with a bit of Android code on it counts as an activation."  As stated above, Google can only count what they know about (connecting to Google's services).  The Kindle Fire, for example, is a forked version of Android and doesn't count towards Google's activation numbers.  The only way they'd be able to count those is if Amazon shared their numbers with Google, which is possible, but just because something uses some Android code doesn't mean it automatically counts.

 

As a very satisfied repeat customer of Android products, I account for three of those activations as I've had three different Android devices (never had to get a replacement for any of them).  That may help you to support your argument for it being a "bullshit number" as your current reasoning isn't very good.

 

why doesn't any Android partners release audited phone sales numbers each Quarter like Apple? Why hide?  Because the numbers are BS thats why.

post #34 of 96

 

The newest Android OS Kit Kat will only serve to further fragment the mess that is called Android, and the majority of devices sold will probably not even include the newest OS, and many older devices and even many current devices will probably never ever get it. Fandroids are suckers.

post #35 of 96

First thing I thought of:

 

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post #36 of 96
Quote:
Originally Posted by sog35 View Post

 

why doesn't any Android partners release audited phone sales numbers each Quarter like Apple? Why hide?  Because the numbers are BS thats why.

If I change to another rom, does it counts as an activation?

post #37 of 96

However, most of those activation are in a landfill these days. It like FORD or GM saying that have a Billion cars on the road just because they is how many cars they shipped.

post #38 of 96
Quote:
Originally Posted by Apple ][ View Post
 

 

The newest Android OS Kit Kat will only serve to further fragment the mess that is called Android, and the majority of devices sold will probably not even include the newest OS, and many older devices and even many current devices will probably never ever get it. Fandroids are suckers.

how true, the fanboys will be all jump up and down about the new version even though it might not run on their phone, but they will be all giggly about it.

post #39 of 96
Quote:
Originally Posted by Apple ][ View Post

The newest Android OS Kit Kat will only serve to further fragment the mess that is called Android, and the majority of devices sold will probably not even include the newest OS, and many older devices and even many current devices will probably never ever get it. Fandroids are suckers.

I didn't understand how Google was addressing "fragmentation" until the past few days. It now looks as tho the specific version of Android isn't nearly as important as it once was. They've come up with really a brilliant way of making sure the latest OS features & improvements are available to 98% of current users while still allowing the OEM's to customize the shell or 3rd parties to "fork" the OS for specific uses.

How is that possible? Google Play Services. Read up on it if you're curious.
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post #40 of 96
Android kit cat, why are they brand pacific?
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