Internet cache of refurbished Apple TV webpage from April.
As noted by AppleInsider reader Brian, the Online Apple Store's refurbished product webpage no longer shows the Apple TV as available for sale. Apple recently cut the price of the refurbished device to $75 in early August, down from $85 as seen in the above image.
While it is possible that Apple has simply run out or suspended sales of refurbished units, the timing of the stockout jibes with recent rumors of a possible product refresh. A report on Tuesday noted Apple took receipt of three fairly large shipments from Chinese partner manufacturer BYD Precision in August, the contents of each described as "Set Top Boxes." The information was discovered in bills of lading from the U.S. Department of Homeland Security.
Until the past few days, there have been little to no rumors regarding a new Apple TV, as most media attention has been focused on an anticipated iPhone lineup refresh. However, Apple has been actively updating the existing set-top streamer's content, adding channels like Vevo, Disney, Weather and Smithsonian in late August, while a beta of the next Apple TV software released in July was found to have reinstated iTunes purchasing.
Apple last refreshed its Apple TV in March 2012, adding 1080p output to the unit while retaining the prior model's design.
The Cupertino, Calif., company has scheduled a media event for Sept. 10 which is expected to see the unveiling of new iPhone models. Although mere speculation, it is possible that Apple may be planning to announce a new Apple TV product alongside the handsets.