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Apple's iOS grows mobile browsing share in US to dominant 65%

post #1 of 54
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Apple's iOS has widened its lead over Google's Android in terms of mobile Web traffic share in the U.S., reaching 65 percent of the market, according to new data.

Piper


Quantcast and investment firm Piper Jaffray have been tracking 1 billion monthly page views from around the Internet. Their latest data released on Friday shows Apple's iOS grew from a 61 percent share in late June to 65 percent at the end of August.

During that same span, Google's Android also saw its domestic Web browsing share grow, but not as much. Android went from 28 percent at the end of June to 30 percent in late August.

Growth for both Android and iOS squeezed out other platforms like Microsoft's Windows Phone or BlackBerry, which collectively accounted for just 4.66 percent of mobile traffic share by the end of August.

Piper Jaffray analyst Gene Munster said the data demonstrates the popularity of Apple's iPhone in America, where it accounts for more than 50 percent of new smartphone sales on both AT&T and Verizon, the country's two largest carriers.

In addition, Munster said that iOS users are more engaged with their phones on a daily basis than the average Android user. Apple is also bolstered by the dominance of the iPad, which runs the same mobile operating system as the iPhone.

The data released Friday is just the latest to demonstrate that iPhone owners are more active and more engaged with their devices than users of other mobile platforms. The iPad is even more prevalent, accounting for 84 percent of Web traffic from tablets ? a fact cited by Apple Chief Executive Tim Cook earlier this year.

"If there are lots of other tablets selling, I don't know what they're being used for," Cook said. "Because that's a pretty basic function, is Web browsing."
post #2 of 54
When you talk market share in the mobile world this is the stat that counts, It shows that iOS users use their product as intended. Yes Android ship more product but people are not using them as intended, they are using them as a phone and status symbol. They walk around showing off they have a smart phone like everyone else but are not smart enough to understand how to use them.
post #3 of 54
Quote:
Originally Posted by Maestro64 View Post

When you talk market share in the mobile world this is the stat that counts, It shows that iOS users use their product as intended. Yes Android ship more product but people are not using them as intended, they are using them as a phone and status symbol. They walk around showing off they have a smart phone like everyone else but are not smart enough to understand how to use them.

 

LOL. So true. I know guys who bust out their Android to simply show how BIG the screen is.  Then i ask them what they do with their phone and they say 'nothing man, I only got 500mb of data a month'.

 

This should be no surprise.  In the US iPhones dominate the power users and business sector.  Android dominates people who can barely afford a $700 phone and are stuck with cheap data plans or 2nd class carriers like Boost mobile.

post #4 of 54
It is only going to get worse for Android in the US.

5C likely free on contract, 5 at $99, and new 5S launch. New iPad and new iPad mini launches. iOS7 release. Continued rollout into T-Mobile. Better penetration into prepay. iTunes Radio launch

Never mind Mac lineup and Apple TV refreshes

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post #5 of 54
Quote:
Originally Posted by Maestro64 View Post

When you talk market share in the mobile world this is the stat that counts, It shows that iOS users use their product as intended. Yes Android ship more product but people are not using them as intended, they are using them as a phone and status symbol. They walk around showing off they have a smart phone like everyone else but are not smart enough to understand how to use them.

 

Pretty hard to measure web traffic for mobile phones that are still in the unopened packages they were shipped in.

post #6 of 54

Apple's current combo of iPhone 4/4S and iPhone 5 has been killer the past 12 months. I'm hoping the 5S/5C combo gain traction throughout the next 12 months and break  records here in the US as well.


Edited by blackbook - 9/6/13 at 6:31am
post #7 of 54
But but but 1 billion activations!
post #8 of 54
Quote:
Originally Posted by blackbook View Post

Apple's current combo of iPhone 4/4S and iPhone 5 has been killer the past 12 months. I'm hoping the 5S/5C combo gain tract throughout the next 12 months and break  records here in the US as well.

There's already predictions out that that new purchases from Japan's Docomo and China's Unicom will help push the those new release initial nine-day sales figures into the 13M range, doubling the launch numbers for the iPhone5. Those are two huge carriers.
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post #9 of 54
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Originally Posted by Red Oak View Post

It is only going to get worse for Android in the US.

5C likely free on contract, 5 at $99, and new 5S launch. New iPad and new iPad mini launches. iOS7 release. Continued rollout into T-Mobile. Better penetration into prepay. iTunes Radio launch

Never mind Mac lineup and Apple TV refreshes

 

*Now* Apple is truly Doomed(Tm)!

 

It's going to be really interesting to see how techmedia (and media in general) is going to spin this autumn to be able to continue spinning the Apple is doomed meme.

 

But I'm sure they will find some way.

post #10 of 54
Quote:
Originally Posted by Jonteponte View Post

*Now* Apple is truly Doomed(Tm)!

It's going to be really interesting to see how techmedia (and media in general) is going to spin this autumn to be able to continue spinning the Apple is doomed meme.

But I'm sure they will find some way.

Who is claiming Apple is doomed outside of a couple posters in this forum?1hmm.gif
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post #11 of 54
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Originally Posted by Gatorguy View Post


There's already predictions out that that new purchases from Japan's Docomo and China's Unicom will help push the those new release initial nine-day sales figures into the 13M range, doubling the launch numbers for the iPhone5. Those are two huge carriers.

 

I'm sure global numbers will skyrocket with the 5S/5C this upcoming year, but I'm curious if US numbers will see a similar bump?

 

But I know if Apple markets the 5C right, we could possibly see another iPod phenomenon with the 5C this Christmas in the US. If the 5C becomes the must have Christmas gift Apple is sure to take a huge bite out of Android marketshare even in the US.

post #12 of 54
To be more fair to Android, they should measure ATTEMPTED web activity. My Android friends are always finding their brand-new phones are either bogged down and nearly frozen, or dead by 5pm, due to Android's failure to stop 3rd-party apps from wasting battery. (Seriously, it's a strong pattern, not an occasional fluke for them. They're always adding app-killer and system-monitor utilities and trying to manage processes like a 1990s PC, all to no avail. Then they delete apps en masse, which may or may not even help, while my iPhone can have all the apps I want!)

So how can they be expected to use the Internet? Android's browsing share would surely increase another 10% if people could get their Android phone to work more of the time 1wink.gif
post #13 of 54
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Originally Posted by nagromme View Post

To be more fair to Android, they should measure ATTEMPTED web activity. My Android friends are always finding their brand-new phones are either bogged down and nearly frozen, or dead by 5pm, due to Android's failure to stop 3rd-party apps from wasting battery. (Seriously, it's a strong pattern, not an occasional fluke for them. They're always adding app-killer and system-monitor utilities and trying to manage processes like a 1990s PC, all to no avail. Then they delete apps en masse, which may or may not even help, while my iPhone can have all the apps I want!)

So how can they be expected to use the Internet? Android's browsing share would surely increase another 10% if people could get their Android phone to work more of the time 1wink.gif

 

Over a BILLION Android attempts to connect to the internet a month!

post #14 of 54
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Originally Posted by jungmark View Post

But but but 1 billion activations!

 

That's before they are packaged and leave the plant in Korea.

post #15 of 54
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Originally Posted by jungmark View Post

But but but 1 billion activations!

That's all they are used for.

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post #16 of 54
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Originally Posted by Gatorguy View Post

Who is claiming Apple is doomed outside of a couple posters in this forum?1hmm.gif

Lots of stupid professional analysts, tech writers, etc.
post #17 of 54

Could we ask the NSA how many individual iOS and Android devices have been used last month for internet and how many for regular phone calls.

I would love to check the 1 Billion Android (activated) number! :smokey:

post #18 of 54
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Originally Posted by jungmark View Post

Lots of stupid professional analysts, tech writers, etc.

I've just never seen that claim outside AI. Maybe some analyst has predicted it, but I never happened to come across it?
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post #19 of 54

Though likely to be lower in the UK overall compared to the US. My website in the UK shows similar stats.

post #20 of 54
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Originally Posted by Gatorguy View Post


I've just never seen that claim outside AI. Maybe some analyst has predicted it, but I never happened to come across it?

 

Man! You can't be looking very hard. The web and traditional media is awash with bullshit of that sort.

post #21 of 54
Quote:
Originally Posted by Maestro64 View Post

When you talk market share in the mobile world this is the stat that counts, It shows that iOS users use their product as intended. Yes Android ship more product but people are not using them as intended, they are using them as a phone and status symbol. They walk around showing off they have a smart phone like everyone else but are not smart enough to understand how to use them.

While there's some truth to that, it's important not to jump to that conclusion for several reasons:

1. This figure is likely biased in some way. I have no way of knowing how much or which direction, but the major problem in this type of comparison is ensuring that the sample is representative. It is unlikely that this sample accurately represents the entire population.

2. Even if you could accurately determine market share, it isn't the only metric that matters. Your choice of metric will depend on what you're trying to accomplish. For example:
- If you're a manufacturer of cases and accessories, you're probably more concerned about the total number of devices in use than the online market share. Technically, you'd want to know not only the total number in use, but the percentage of owners who use a case.
- If you're an investor, you're probably more interest in profits than online market share. Technically, you'd want to predict FUTURE profits.
- If you're an advertiser, the online market share metric is probably important.
- If you're a competitor trying to decide which phone features you want to sell, then it would be SALES market share that interests you, not online market share.
- If you're a wireless provider, you probably care about number of units in use (which is not the same as sales market share) as well as amount of data used by each customer.
And so on.

NO SINGLE METRIC tells you everything you need to know.

That said, these results are interesting. The iOS/Android ratio has hardly changed (it increased from 2.14 to 2.15 which is undoubtedly within measurement error) while the 'other' category dropped by more than half in just 2 months. That just doesn't seem plausible. Sure, Blackberry is losing customers and some of the other vendors are fading into the background (does anyone use Symbian any more), but that's an enormous change in just 2 months - big enough to make me question the results.

And, of course, one should always keep in mind the error margin in the results. I suspect that the error margin is small enough for these results to be meaningful, but without knowing the actual margin, it's hard to say for sure. But error margin is the smaller problem. As stated earlier, the real issue is whether the results are representative. Of course, if their methodology is unchanged over the period surveyed, the results may still be meaningful even if the sample does not represent the entire population.
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post #22 of 54
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Originally Posted by Gatorguy View Post

I've just never seen that claim outside AI. Maybe some analyst has predicted it, but I never happened to come across it?

'Doomed' is a strong word, but you don't need to look very far to find virtually ever major news media publishing reports that Apple has lost its innovation and its glory days are over.
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post #23 of 54
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Originally Posted by Gatorguy View Post

I've just never seen that claim outside AI. Maybe some analyst has predicted it, but I never happened to come across it?

I was going to reply "Wall Street" but they haven't been saying "it's like the 1980s all over again!!!" as some have on these forums, so, I can't think of anyone really.

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post #24 of 54
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Originally Posted by Gatorguy View Post

I've just never seen that claim outside AI. Maybe some analyst has predicted it, but I never happened to come across it?

No one has probably used "Apple is doomed" in verbatim, but check the stories for less innovation, Cook should be fired, can Apple survive, a Jobs-less Apple, Apple's glory days may be over, Apple lost its [imaginary] smartphone lead, Apple must..., etc.
post #25 of 54
Quote:
Originally Posted by Gatorguy View Post


Who is claiming Apple is doomed outside of a couple posters in this forum?1hmm.gif

 

When I read this I thought "He can't be serious."

 

Then I remembered that you're the chap who insists Google has no control over Motorola's FRAND antics. So maybe you are serious.

 

Head over to Google.

 

Type "apple is doomed says analyst" in the search box.

 

Be amazed.

post #26 of 54
Quote:
Originally Posted by nagromme View Post

To be more fair to Android, they should measure ATTEMPTED web activity. My Android friends are always finding their brand-new phones are either bogged down and nearly frozen, or dead by 5pm, due to Android's failure to stop 3rd-party apps from wasting battery. (Seriously, it's a strong pattern, not an occasional fluke for them. They're always adding app-killer and system-monitor utilities and trying to manage processes like a 1990s PC, all to no avail. Then they delete apps en masse, which may or may not even help, while my iPhone can have all the apps I want!)

So how can they be expected to use the Internet? Android's browsing share would surely increase another 10% if people could get their Android phone to work more of the time 1wink.gif

 

I have a flagship Android phone as well as my iPhone 5, and I have apps showing up in my "running apps" list on my Android that I haven't used in several months!

post #27 of 54
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Originally Posted by jragosta View Post

'Doomed' is a strong word, but you don't need to look very far to find virtually ever major news media publishing reports that Apple has lost its innovation and its glory days are over.

Well, that I have seen tho I don't agree with it. What, a few months since the last major product announcement? Big deal, there's enough rumors of new products that there's little doubt they're in the works.
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post #28 of 54
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Originally Posted by Gatorguy View Post

Well, that I have seen tho I don't agree with it.

Frankly, no one cares whether you agree with it.

The point is that the media is constantly trashing Apple and making it sound like they have no future.
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post #29 of 54
Most of the people I know who bought android tablets bought them as cheap games consoles for their kids. Therefore the don't get used in the Internet much.
post #30 of 54
In the war of dueling research reports Mobil Media is out with theirs today as well. It reports things a bit differently, claiming iOS is carrying 42% of mobile web usage while Android devices register just over half, 51%.

http://fortunebrainstormtech.files.wordpress.com/2013/09/millennialmedia-mobilemix-0813.pdf

Whether you trust the study or not there's lots of good detailed stuff in it for those interested.
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post #31 of 54
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Originally Posted by jragosta View Post

Frankly, no one cares whether you agree with it.

Frankly I doubt anyone important cares what either of us has to say about it. 1bugeye.gif We're just two guys on a forum and hardly movers and shakers.
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post #32 of 54
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Originally Posted by jungmark View Post

Lots of stupid professional analysts, tech writers, etc.

While some have been critical of Apple none has actually said 'Apple is doomed'.
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post #33 of 54
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Originally Posted by Gatorguy View Post

In the war of dueling research reports Mobil Media is out with theirs today as well. It reports things a bit differently, claiming iOS is carrying 42% of mobile web usage while Android devices register just over half, 51%.

http://fortunebrainstormtech.files.wordpress.com/2013/09/millennialmedia-mobilemix-0813.pdf

Whether you trust the study or not there's lots of good detailed stuff in it for those interested.

Page views vs ad impressions.
post #34 of 54
Quote:
Originally Posted by jragosta View Post

Frankly, no one cares whether you agree with it.

The point is that the media is constantly trashing Apple and making it sound like they have no future.

Question is why do you let it bother you? If every article praised Apple people would stop reading after a while. Most articles critiquing or questioning Apple are nothing more than a click bait opinion piece and not postulated on any real data.
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post #35 of 54
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Originally Posted by jungmark View Post

But but but 1 billion activations!

 

That billion activations includes a lot of poor people. Whether it is the poorer people in the US or people in India or China. If you can afford fillet steak you will buy it because it is the best. If you can only afford sausages - sausages it is. Poor people in the US cannot afford to pay for phone plans that give them large amounts of internet access so they don't use the internet as much. These facts are reflected in the stats.

This is not to say that there are not people who could afford an iPhone who chose not to because they want a bigger screen than apple offers or because they have some incomprehensible desire to customise some obscure part of the operating system that most of the population doesn't care about. If that floats your boat - more power to you. However all of the upgrade stats etc show that most of the people using Android would buy an iPhone if they could afford it. Economics at work!

post #36 of 54
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Originally Posted by dasanman69 View Post


While some have been critical of Apple none has actually said 'Apple is doomed'.

 

No, they just say things like Apple has "collapsed":

 

http://www.thestreet.com/story/12023849/1/apples-collapse-a-scholarly-perspective.html

 

Yep, according to some, Apple has gone beyond doomed all the way to collapsed.

post #37 of 54
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Originally Posted by dasanman69 View Post

Question is why do you let it bother you? If every article praised Apple people would stop reading after a while. Most articles critiquing or questioning Apple are nothing more than a click bait opinion piece and not postulated on any real data.

Because I'm from the sold school - and expect honesty and integrity from the news media.

If Apple does something wrong (and they have), the media should publicize it. My objection is when the media makes things up so that they can attack Apple. Or when they take a positive event and add all sorts of spin to try to make it appear negative.
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post #38 of 54
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Originally Posted by jragosta View Post

Because I'm from the sold school - and expect honesty and integrity from the news media.

If Apple does something wrong (and they have), the media should publicize it. My objection is when the media makes things up so that they can attack Apple. Or when they take a positive event and add all sorts of spin to try to make it appear negative.

You remember the old days differently than I do. There never has been much honor and integrity in the media. Sensationalism has always sold well and continues to do so.
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post #39 of 54
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Originally Posted by dasanman69 View Post

You remember the old days differently than I do. There never has been much honor and integrity in the media. Sensationalism has always sold well and continues to do so.

Well there was Cronkite..1wink.gif
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post #40 of 54
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Originally Posted by Gatorguy View Post

Well there was Cronkite..1wink.gif

Also Jennings, and Rather but they were the exception.
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