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New iPhone with bigger display predicted to be a major success in China

post #1 of 56
Thread Starter 
With reports continuing to claim Apple is experimenting with screen sizes as large as 6 inches for a future iPhone model, one analyst has noted that jumbo-sized smartphones are currently in high demand in the world's biggest market: China.

Plus
Concept for a larger-screened iPhone, via iMore.


Brian White of Cantor Fitzgerald issued a note to investors on Friday in response to a new report that claimed Apple has been toying with screen sizes measuring up to 6 inches diagonally for future iPhones. The company is said to have become particularly interested in the 4.8-inch screen size.

White believes Apple will release a larger iPhone next year. He believes Apple will stick around the 5-inch range, as anything bigger would be "more like an 'iPhad' than an iPhone," he said.

The analyst has taken numerous trips to China over the last 18 months, during which he's noticed that consumers in that country have increasingly been preferring smartphones with larger displays. Though he has in the past called some of the more jumbo-sized handsets at 6 inches or more "embarrassingly large," White believes an iPhone approaching 5 inches would help Apple gain traction with new customers.

According to White, especially large smartphones are viewed as something of a fashion statement in China. Users there also feel that a bigger screen helps them consolidate devices, having less of a need for a separate tablet or computer.

Next week, Apple is expected to introduce a more affordable iPhone model with a plastic back in a range of colors ??something that is expected to have considerable appeal in developing markets like China.

White believes Apple's so-called "iPhone 5C" will help the company gain market share in China, but that a larger iPhone is also needed. He noted that total revenue in greater China fell 14 percent year over year in the third quarter of the company's fiscal year 2013.

China is the largest smartphone market in the world, representing about a third of annual shipments. White estimates that 3G users in China will grow by 78 percent this year to 415 million.

Cantor Fitzgerald has maintained its "buy" rating for AAPL stock, with a price target of $777.
post #2 of 56

When Apple makes a 5" display I will have to change my name from Ex iPhone Owner to Current iPhone Owner

post #3 of 56

I wonder what the average selling price of these larger screened phones is in China. Are they buying high priced models or lower-cost Chinese models?

post #4 of 56
A larger-screened iPhone seems inevitable to me. I'm a bit surprised that it is taking as long as it is.
post #5 of 56
I have to say, picked up the moto x yesterday and the 4.7 screen is perfect, at least on this phone. It's my new driver as they say :-)

Fwiw, battery life is stellar!
post #6 of 56
It's about time Apple plays catch up. Many consumers prefer a larger screen and Apple needs to change their mindset and stop using "trade offs" as a foolish excuse. These are more video consuming devices vs. phones so let's go.
post #7 of 56

Pretty much confirms that larger sized phones are the most popular with people who don't already own a tablet. It's a bridge device, i.e., an acceptable compromise for some consumers in the short term.

post #8 of 56
Quote:
Originally Posted by pjgchicago View Post

It's about time Apple plays catch up. Many consumers prefer a larger screen and Apple needs to change their mindset and stop using "trade offs" as a foolish excuse. These are more video consuming devices vs. phones so let's go.

 

I'd prefer a larger screen as well, but the current trade off of a shitty Android experience is a giant deal breaker.  My Nexus 7 has the latest shiney Android OS, and it seems to be getting worse with each interation (not to mention Google real made a mess of the YouTube app).

post #9 of 56
For asian "kanji" based character sets, a larger screen makes blocks of text much much easier to read.
post #10 of 56

I think this is becoming a vocal majority - Apple needs a larger-screened iPhone, and SOON. My iPhone 5 is fine, but I'd love an iPhone with more a spacious keyboard in portrait. I hate typing in landscape. That's way too much, even using two thumbs. 

 

I'll continue to buy iPhones, because that's what I prefer, but I really, REALLY want a larger screen.

post #11 of 56

iPhone with yet smaller display predicted to be a huge hit in Denmark!

 

is this really an article?  Big screen predicted hit. Bigger screen not so hit. But even bigger screen can be a huge hit.

What is this?

post #12 of 56

My eyes are to the point where I'd be happier with a slightly bigger display. If Apple wants to keep it a one hand device I'd say cluster controls in a lower corner in reach of a thumb. There is a certain size where the phone is comical, and I think I'd rather see a 3:2 ratio return, or maybe the 4:3 screen but that's just my preference.

 

If I had 297 un opened emails like the phone in the photo, I'd prolly wait until I was home and use my iMac to go through them..

post #13 of 56
Quote:
Originally Posted by RedGeminiPA View Post

I think this is becoming a vocal majority - Apple needs a larger-screened iPhone, and SOON. My iPhone 5 is fine, but I'd love an iPhone with more a spacious keyboard in portrait. I hate typing in landscape. That's way too much, even using two thumbs. 

I'll continue to buy iPhones, because that's what I prefer, but I really, REALLY want a larger screen.
A vocal majority? So that's why Apple sold more iPhones last quarter than they did the year ago quarter.
post #14 of 56
Let's not forget this is the jackass who predicted that the 5S would be released in 3 different sizes simultaneously this summer. Wouldn't put a whole lot of stock in this guy when it comes to what's good or bad for Apple.
post #15 of 56
Steve Jobs said there would come a time when the tablet would have phone capability. It's a necessary ability. Having experienced a phone with a larger than iPhone screen I'd say they are a far greater hit than a wrist-based product. Bravo! Can't wait!
post #16 of 56
Apple following the trend? Doesn't sound like the Apple I know. I have no use for a bigger phone anyway. Pockets and hands are only so big.
post #17 of 56
To each his own.

I personally would not get a mobile phone any larger than my iPhone 5.

However, for a desktop/counter/wall phone, I can see even a larger format, e.g., ~7" X 10".

In fact, I set up my old first generation iPad as an additional display for my Macbook Pro using the "DisplayPad" app, and with Skype to make international phone calls.

I intend to get my wife the new iPad2 mini and use her current mini as a desktop video-phone. As such, I can see the use of a "Mobile iPad macro". But certainly, not one that I would want to put it up to my ear to use.
Edited by Westcoast8 - 9/6/13 at 9:36am
post #18 of 56
I like the size just the way it is. Any wider or taller, and it'll just be unmanageable. If you want a bigger screen for media consumption get an iPad mini. If you need a bigger screen on a phone, get a phablet, you almost deserve it.
post #19 of 56
Jeez, just offer both size iPads with optional phone guts, like they offer optional 4G now.
A.k.a. AppleHead on other forums.
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A.k.a. AppleHead on other forums.
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post #20 of 56
I don't think larger screen phones can be classified as only "bridging devices".

For some maybe, but for most it's more a matter of what's the biggest size that is still useable. I know trying to surf the web on my pre iPhone devices seemed ok until going back to them later and realising how awkward it was.

iOS has proved popular on both iPad sizes, and for myself and others I know when we get home the iPad is used in preference to the phone, just because of the bigger screen area, and I don't think that would change with a bigger phone.

I think change of screen size comes down to what is the most functional for iPhone.

It's got to fit in pockets easily, be held in one hand for phone calls, and I guess the major difference with iPhone v iPad is the ability for quick 1 handed use.

There's got to be a max size for carrying it around - a phablet might fit in a suit jacket pocket, but is too big for the front pocket of your jeans?

Phones similar size to the S4 do fit in the front pocket, but without much room to spare, and only really because of the thinness of phones these days - put a solid case on it and it becomes too bulky & noticeable.

For me it comes down to what is the biggest screen that I can take out and about - I'd be happy with a bigger size iPhone, and I think when it is eventually offered then many here who ridicule people for wanting a bigger screen will relax because it won't be an iPhone vs android thing any more , it'll just be choose what suits you best.
post #21 of 56
It makes me laugh every time someone say China this and China that. I bet £100 this guy's China consist of 3 cities, Beijing, Shanghai & HK (BTW it's SAR HK China - not just China) HK lap up anything that is trendy, and people tend to have more than 2 phones (yes, not more than one) cross the border to Shenzhen - 2 phones each is a norm. Shanghai - 50/50 on iPhone 4,4S,5 to other junk (from my observation during train journey) - Beijing and further north. People tend to pretend they are the big guy. So they love to buy big phones and slap a even bigger phone case plus bling (this is not a joke) and that accounts for less than 100 million people - where China Mobile alone has 700 million account. Let's forget about the other 700 million+ people who can't afford a phone cost more than $100. So please, don't just China anything, stupid walls street morons. Thank you. BTW Nokia is doing quite well in Paris but not in London. I Shall Check out Madrid next (Milan is still iPhone 5 everywhere. At least last time I check)
post #22 of 56

It seems a lot of people never read the story of Goldilocks and the three bears as a child. Whenever a story about a larger iPhone pops up you always have someone saying just use an iPad as a larger iPhone.  There is a massive vacuum between a small 4" screen and a too large iPad Mini. If Apple decides to make a 4", 5" and a 6" version that is fine by me. Personally I would choose the 5" model which allows portability and a large enough screen size to be comfortable to use. 

post #23 of 56
Quote:
Originally Posted by patpatpat View Post

For asian "kanji" based character sets, a larger screen makes blocks of text much much easier to read.

Kanji refers specifically to Japanese. Mandarin Chinese characters are called hànzì.

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post #24 of 56

Not too long ago I switched from an iPhone 5 to give a Windows Nokia 920 a try. The 4.5" screen makes a world of difference for me - I find it easier to browse, read news, etc. directly on my phone rather than reaching for my iPad or a computer. 

 

I don't think I would want to go any bigger than that with a phone though.

 

To be honest - I think at this point it would take a lot to get me to switch back to iPhone now that I have been using Windows Phone 8. About the only thing I miss is Siri - and a couple of apps that are not available (although nothing that I really care that much about). A larger screen would be one thing that might sway me to reconsider.  


Edited by huffcw - 9/6/13 at 9:48am
post #25 of 56
Quote:
Originally Posted by kiraniumbra View Post

I like the size just the way it is. Any wider or taller, and it'll just be unmanageable. If you want a bigger screen for media consumption get an iPad mini. If you need a bigger screen on a phone, get a phablet, you almost deserve it.

Subjective opinion. As I mentioned above, this Moto X is 4.7 but due to the bezel size, it's barely larger than the iPhone 5. One handed use is easy. Add gesture typing and it'even easier.
post #26 of 56
Quote:
Originally Posted by kiraniumbra View Post

I like the size just the way it is. Any wider or taller, and it'll just be unmanageable. If you want a bigger screen for media consumption get an iPad mini. If you need a bigger screen on a phone, get a phablet, you almost deserve it.

 

All you are saying is that I like what I have now so screw everyone else for not liking what I like. When Apple releases a larger iPhone they will continue to make a 4" version so you will not be effected in the least. Why do people like you get so upset at the thought that Apple might offer others a choice? 

 

As far as your stupid suggestion of using an iPad mini, I have an iPad which I use at home. I hardly use my iPhone at home in fact. We are talking about when you leave the house. I cannot carry a Mini in my pant pockets. Furthermore what happens when you want to make a phone call? Let's not forget that data plans for the Mini are outrageously expensive compared to a typical smartphone plan. I currently pay $50 for unlimited talk/text/data on Sprint with my iPhone 5 but nothing comes close to that for data only plans. The iPad Mini is not even close to being an option. Wanting a larger phone does not mean wanting a iPad Mini. 

post #27 of 56
Thank the FSM these analysts don't run Apple. The company would've tanked a year after its founding.

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post #28 of 56
Quote:
Originally Posted by gwmac View Post

All you are saying is that I like what I have now so screw everyone else for not liking what I like. When Apple releases a larger iPhone they will continue to make a 4" version so you will not be effected in the least. Why do people like you get so upset at the thought that Apple might offer others a choice? 

As far as your stupid suggestion of using an iPad mini, I have an iPad which I use at home. I hardly use my iPhone at home in fact. We are talking about when you leave the house. I cannot carry a Mini in my pant pockets. Furthermore what happens when you want to make a phone call? Let's not forget that data plans for the Mini are outrageously expensive compared to a typical smartphone plan. I currently pay $50 for unlimited talk/text/data on Sprint with my iPhone 5 but nothing comes close to that for data only plans. The iPad Mini is not even close to being an option. Wanting a larger phone does not mean wanting a iPad Mini. 

You're going to need bigger pants.

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post #29 of 56

Most people in foreign countries (and a growing number in the U.S.) want a bigger screen. Don't know about 6", but at least 5 inches. Even I who likes my ip5 a lot would enjoy a nice 5" or 5.5" phone, 6" might be too much for me, but I'm sure many would welcome it. To me they need a mix or smaller and bigger phones sizes, because you can't lump all people into one size category, we all have different likes & needs.

 

Quote:

Originally Posted by TheUnfetteredMind View Post
 

I wonder what the average selling price of these larger screened phones is in China. Are they buying high priced models or lower-cost Chinese models?

 

Only one person, but a friend of mine in South China has the Samsung Note (or whichever is the big phablet one with the pen). In my travels to China, it seems to me most people with a descent or good job are buying iPhone and good Android phones, not cheap low-cost brands.

post #30 of 56
Quote:
Originally Posted by SpamSandwich View Post

You're going to need bigger pants.

Stop. Hammertime.
post #31 of 56

COMPLETELY WORTHLESS IDIOTS. Analysts need to be disbanded. All of them fired or retooled to a job that doesn't involve LYING about companies for the sole purpose of destroying value.

 

Originally Posted by ronstark View Post
Steve Jobs said there would come a time when the tablet would have phone capability.

 

Yeah? When.

 
It's a necessary ability.

 

Obviously not. How many iPads have been sold and none can do this.

post #32 of 56
I thought that the consensus on AI was that large screens were lame. Or did we have to understand "large Android screens"?
post #33 of 56
Quote:
Originally Posted by SpamSandwich View Post


Kanji refers specifically to Japanese. Mandarin Chinese characters are called hànzì.

 

Hence the "quotes". The characters are the same in either case 漢字. Pronounced kanji in japan, hanzi in china.

post #34 of 56
Quote:
Originally Posted by huffcw View Post

Not too long ago I switched from an iPhone 5 to give a Windows Nokia 920 a try. The 4.5" screen makes a world of difference for me - I find it easier to browse, read news, etc. directly on my phone rather than reaching for my iPad or a computer. 

I don't think I would want to go any bigger than that with a phone though.

To be honest - I think at this point it would take a lot to get me to switch back to iPhone now that I have been using Windows Phone 8. About the only thing I miss is Siri - and a couple of apps that are not available (although nothing that I really care that much about). A larger screen would be one thing that might sway me to reconsider.  

Your gonna miss out on the upcoming goodies like iOS 7, biometric scanners too 1smile.gif
post #35 of 56
Quote:
Originally Posted by jetlaw View Post

A larger-screened iPhone seems inevitable to me. I'm a bit surprised that it is taking as long as it is.

 

I agree, but I also think that Apple believes the width of the current iPhone is at its max for ergonomic and esthetic reasons - at least for the design of their flagship phone. With the supposed release of the plastic backed iPhone, Apple would have a separate model and class of iPhone that they could experiment with. Furthermore, manufacturing costs would be much less for this new plastic iPhone allowing them greater flexibility. I think the complexity of assembling previous iPhones is too cost prohibitive, which is why they've stuck to one model per year; the longer you run the same lines, the less expensive it is to make them.

 

So, I do believe we will eventually see a larger "5C" model (along with a larger iPod touch).


Edited by mjtomlin - 9/6/13 at 10:50am
Disclaimer: The things I say are merely my own personal opinion and may or may not be based on facts. At certain points in any discussion, sarcasm may ensue.
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Disclaimer: The things I say are merely my own personal opinion and may or may not be based on facts. At certain points in any discussion, sarcasm may ensue.
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post #36 of 56
A lot of Chinese and Japanese consumers draw characters on their screens rather than typing. That kind of interaction is just easier with larger touch screens. It is also true that reading the more complex Chinese, Japanese, and Korean characters is easier on larger screens. The cutoff where this works well is probably around 5 inches, but width matters, too, so a tall but still skinny 5 inch screen might still not work so well. There are also tricks to making sure it is easy to hold with one hand while drawing with a finger from the other hand.

For the Europe and Americas market, a 4.8" phone makes a lot of sense if only just to pack more information or to make easier to read text. The aspect ratio of an iPhone 5 should work pretty well in those markets, since most thumbs could then still more-or-less reach across while holding it for one handed use. Anything past that, and one handed use becomes annoying. Chinese and Japanese screen interaction is two-handed no matter what the size, so the issues just aren't the same.

The Chinese, specifically, also do have a weird sense of style that demands obvious displays of wealth and/or your choices of clique. Size matters for that level of obviousness. Who knows how long that one will last. Presumably it is a response to sudden wealth after decades of relative poverty, but it doesn't seem to be subsiding, so maybe it is more deeply cultural than that.
post #37 of 56

I've got fairly large hands and like the size of my iPhone 4S and my nephew's iPhone 5. I have Chinese friends and most have small hands, and they don't handle the large-screen Samsungs very well so how will they manage a 6"-screened iPhone?

post #38 of 56
Quote:
Originally Posted by TheUnfetteredMind View Post
 

I wonder what the average selling price of these larger screened phones is in China. Are they buying high priced models or lower-cost Chinese models?

 

I can't say price, but I can tell you when i'm in Beijing (which is about 4-5 months of the year for the last 3 years) I have seen a pretty sharp decline in iPhones over the past year.  They aren't impressed with the iPhone 5 and are going to bigger screens very rapidly.  When I take the Subways, I see lots of older iPhones and a lot of new big-screen phones.  Mainly Samsungs (Galaxy S4 or similar, and Notes).  I also see a lot of Sony phones and Nokia Lumias.  Also there's a lot of Chinese models like Huawei as well.

 

The Chinese Market is such that for most people, the Smartphone is their only computing device.  Many don't have home computers, so the phone is the only way to get online or do anything other than an office Job.  It makes a lot of sense to have a 5" or 6" smartphone to them when it's their only device.

 

As a side note:

I've said it before but this post seems to make the most sense.  I carry 5 devices with me when I travel there (not including my P&S Camera): MBP, iPhone on US contract, iPhone on Chinese pay-as-you-go, My ipod Classic and My iPad2.  For me, this next iPhone announcement is critical, it will determine how many devices I carry on my next trip in October.  If they do just two rumored phones, it will be a tough choice, and if they do a 128gb model, even tougher.  Should they release a 128GB iPhone5S, I might have to balk based on un-locked price.  Just would be too expensive.  I might have to hold out for a 5" iPhone or bigger.  Ideally, if they came out with a 128GB iPhone that's greater than 5" screen, I could reduce my device count to 2 devices.  If not, I have to hang onto my Classic and my iPad.  The only reason to carry my iPod Classic at this point is to have all my music.  having to even think about playlists, or allowing iTunes to make one for me is pointless because there will always be that one album or handful of songs I'm missing.  So for my purposes, the current rumored devices really doesn't fit my need either, like most of the Chinese.

post #39 of 56
Quote:
Originally Posted by pjgchicago View Post

It's about time Apple plays catch up. Many consumers prefer a larger screen and Apple needs to change their mindset and stop using "trade offs" as a foolish excuse. These are more video consuming devices vs. phones so let's go.

 

That's funny, in the nearly 6 years i've been an iPhone owner, I can't think of a single time ive watched a TV show or movie.  Maybe a YouTube video but I can't remember when that was, probably sometime before Apple ditched the standard App.  However, I will say, in China, they do watch a LOT of TV and video on their phones.

post #40 of 56

What I don't understand about Apple?  Why they haven't tested this on another device yet?  I mean, it's staring you right in the face and they don't even regard it.  The iPod Touch?  For how long have we all heard that the touch is the #1 handheld gaming device?  To me, that would be the perfect test bed for a 5"-6" screen.  I know there are issues with pixels per inch.  but at this piont, we've all seen the calculations about how to do it.  Take the Retina iPad and cut the panel down to the same resolution as the iPhone 5...bam!  4.95" iPod touch.  Sure the pixel density is slightly higher, but it's still better than the iPad Mini and a bigger device so you won't need to hold it so close to your face.  I am 99.9% certain that if they did this with the Touch, and added LTE as an option, that would be a runaway hit.  Kids would love it!  Videophiles would by them in batches for every room of the house....serious.  Simple solution.  Then, in a year or two, merge the iPhone and iPod Touch line into a single line of devices.  Jobs would've loved the consolidations as well!

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