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First images of purported 'iPhone 5C' logic board show minor design changes

post #1 of 54
Thread Starter 
A batch of photos claiming to show the logic board bound for Apple's rumored low-cost "iPhone 5C" hit the Web on Saturday, with the alleged part showing minor design changes from the current iPhone 5.

iPhone 5C Logic Board
Purported front (left) and back (right) of iPhone 5C logic board. | Source: Sina Weibo


As seen above, not much can be gleaned from the images posted to Chinese microblogging site Sina Weibo (via Nowhereelse.fr) as protective EMI shielding obscures much of the internal circuitry. The sections left uncovered, however, do reveal a few subtle tweaks from last year's iPhone 5.

At the top of what is thought to be the front of the logic board sits five connection points that assumedly branch out to the unit's display, microphones and speakers, cameras and other functional components. This area also shows the biggest change.

On the iPhone 5 logic board, an STMicroelectronics three-axis accelerometer is positioned just above the first EMI shield that covers Apple's A6 SoC. With the purported 5C board, it appears that the accelerometer has been repositioned, or is hidden beneath the black covering surrounding the connectors.

The next structure is completely obscured, but should be an A-series chip as the shielding is almost identical to the part found on iPhone 5's logic board. It is not yet known what processor the iPhone 5C will use, though some industry watchers believe Apple will rely on existing technology to keep build costs down.

Next, the nano-SIM port is clearly seen situated above another shield, likely covering the phone's modem and RF transceiver communications package. The battery connector is to the left of this covered ares.

Finally, the backside of the board shows a monolithic piece of EMI shielding and what looks to be an antenna connector seated next to gray structure similar to the Wi-Fi module on the iPhone 5. We note that one of the flex cable connection points has been moved to the front of the logic board.

Apple is widely expected to launch the iPhone 5C alongside a next-generation iPhone 5S at a special media event on Tuesday. A rollout is anticipated for Sept. 20, which will likely bring a closer look at the handsets' inner workings as device teardowns get underway.
post #2 of 54
Very highly integrated.
It's an SOC and some connectors.
post #3 of 54
I think they'll be very careful how its made, presented, and advertised to make sure it doesn't come across as just a iphone 5 or 4s in a cheap shell.

I see it being angled as a new phone aiming at a different price point, rather than a re-packaged old phone for cheap...
Edited by iRon man - 9/8/13 at 3:29am
post #4 of 54
Quote:
Originally Posted by iRon man View Post

I think they'll be very careful how its made, presented, and advertised to make sure it doesn't come across as just a iphone 5 or 4s in a cheap shell.

I see it being angled as a new phone aiming at a different price point, rather than a re-packaged old phone for cheap...

What is wrong with you?

 

If it is a re-packaged model of the current best smartphone in the world, but designed and marked accordingly as another viable option, for different costumers, isn't that great?

 

Isn't it awesome that in a year Apple could use most components of the best smartphone and use them for a less expensive device that targets new users?

 

That is a great strategy. Much better than the thing they have now. They are selling outdated devices for 550€, now (4s and 4. By outdated you have 30pin connector, screen size, etc).

post #5 of 54
Quote:
Originally Posted by pedromartins View Post

What is wrong with you?

Hang on, my wife can probably best answer that - I'll go get her :o)

Quote:
If it is a re-packaged model of the current best smartphone in the world, but designed and marked accordingly as another viable option, for different costumers, isn't that great?

Sure, whatever is done it will sell, but I just don't see best marketing being to say "here's the budget version of last years phone".

Sure, if it comes as predicted it's likely to be the entry level model, but I think they'll still try and bring the focus to it being a new phone.

We'll find out soon enough anyway.

Quote:
Isn't it awesome that in a year Apple could use most components of the best smartphone and use them for a less expensive device that targets new users?

That is a great strategy. Much better than the thing they have now. They are selling outdated devices for 550€, now (4s and 4. By outdated you have 30pin connector, screen size, etc).

That's my point really - the iPhone 4 is over 3 years old, and it still sells well.

When you go in to buy one it's obvious that you are buying old tech, so I'm thinking that they'll want to make buying the 5C feel like you're going in for one of Apples latest 2013 phones at that same entry level price, not old tech, or repackaged old tech.

Again, either way it'll sell.
post #6 of 54
Quote:
Originally Posted by pedromartins View Post
 

What is wrong with you?

 

If it is a re-packaged model of the current best smartphone in the world, but designed and marked accordingly as another viable option, for different costumers, isn't that great?

 

Isn't it awesome that in a year Apple could use most components of the best smartphone and use them for a less expensive device that targets new users?

 

That is a great strategy. Much better than the thing they have now. They are selling outdated devices for 550€, now (4s and 4. By outdated you have 30pin connector, screen size, etc).

 

I dont think he was refering to himself in that statement. Rather, how the press will spin it.

post #7 of 54
Quote:
Originally Posted by iRon man View Post

I think they'll be very careful how its made, presented, and advertised to make sure it doesn't come across as just a iphone 5 or 4s in a cheap shell.

I see it being angled as a new phone aiming at a different price point, rather than a re-packaged old phone for cheap...
I agree. It will be very interesting to see how Apple announces and markets this. Also the price point - set a price that's too high and it defeats the purpose, set a low price and it cannibalizes the flagship and makes some people wonder if the flagship is overpriced. I still wonder why the decision to go plastic. Is it because the manufacturing process is cheaper? Or Apple really wants a clear distinction between the flagship and cheaper model? Or both?
post #8 of 54
I hope 5c is also for the US, we will buy 2 if they are 4g LTE (in bright colors) and as soon as Apple makes a proper (for our useage) 5"ish size iPhone, hand down the 5cs to our little kids to be used as iTouches
post #9 of 54
Quote:
Originally Posted by Rogifan View Post

I agree. It will be very interesting to see how Apple announces and markets this. Also the price point - set a price that's too high and it defeats the purpose, set a low price and it cannibalizes the flagship and makes some people wonder if the flagship is overpriced.

I only see it as going in at the same price point as the current iPhone 4 8Gb, and that it'll sell a lot more because it's new and has the colour options.

I don't see them even thinking about trying to do a budget option.

Quote:
I still wonder why the decision to go plastic.

With the lower margin on that price point then even if they only save a dollar per casing over say 20 mil sold...
post #10 of 54
Quote:
Originally Posted by iRon man View Post

I only see it as going in at the same price point as the current iPhone 4 8Gb, and that it'll sell a lot more because it's new and has the colour options.

I don't see them even thinking about trying to do a budget option.
With the lower margin on that price point then even if they only save a dollar per casing over say 20 mil sold...
$450 USD is stil pretty expensive. Would be cool if they could get it down to $399.
post #11 of 54
Quote:
Originally Posted by Rogifan View Post


$450 USD is stil pretty expensive. Would be cool if they could get it down to $399.

 

 

If Samsung can sell GS3s for $399 off contract, I think Apple would have no problem selling 5Cs for $450...

post #12 of 54
Quote:
Originally Posted by Rogifan View Post


 I still wonder why the decision to go plastic. Is it because the manufacturing process is cheaper? Or Apple really wants a clear distinction between the flagship and cheaper model? Or both?

 

I feel the same way on this point. I still want to see an anodized aluminum 5C, but that's obviously not happening at this point.

 

Only thing I'm semi-hoping for now is that the 5C is made from a Bio-Plastic Environmentally friendly material. That would give Apple a cool interesting marketing angle for the device no one is expecting. Combine a trendy "eco" image with fashionable colors and you'll have a winner not only in China but also in US hipster communities as well!

post #13 of 54
Quote:
Originally Posted by iRon man View Post


I only see it as going in at the same price point as the current iPhone 4 8Gb, and that it'll sell a lot more because it's new and has the colour options.

I don't see them even thinking about trying to do a budget option.
With the lower margin on that price point then even if they only save a dollar per casing over say 20 mil sold...

 

I personally want to see a lower price than that (hoping for $350!), but I wouldn't be surprised if the 5C were priced at $450.

 

It's a much better deal than the 4 was at that price (LTE, 4 inch screen, Siri, A6 processor, 8MP cam etc) and it's new!

 

Compared to the GS3 ($399) the 5C is going to be a much better phone, and it will come in fresh new colors as well, all of which may be justification enough for Apple to price it at $450.

post #14 of 54
Quote:
Originally Posted by Rogifan View Post

… I still wonder why the decision to go plastic ...

 

I think it's because the manufacturing process is both cheaper and faster.  If the product is successful at all, it will sell in even higher volumes than the current iPhone which already sells in ridiculously high volumes.  It will also probably change each year so there is a limited amount of time to ramp up production each year.  

 

When you design a product, you generally design how you want it to look based on it's function but you also design how it is made based on expectations about manufacturing, product life, sales etc. I find the way they have the metal inserts inside the plastic rather interesting from that perspective because the logic board and the components are screwed into that, not the plastic shell.  This means that next year they could make room for a completely different set of internals merely by changing the position of those little brackets and bits of metal inside, keeping the manufacturing process for the shell itself identical.  

 

There could also be other advantages to using the plastic shell, like durability and the fact that it imitates the same "look" that most people are going for with the high end phone once they have inserted it into any number of silly plastic cases.  

 

Finally, given that the current all-metal, precision machined shell is easily one of the most difficult, expensive, and time consuming shells to produce, and that pretty much all the other options involve some sort of plastic … what the hell else could they make it out of?  ​

 

I think for a mass-produced, cheaper phone, it was always going to be plastic.  Nothing else makes much sense IMO. 

post #15 of 54
Quote:
Originally Posted by blackbook View Post
 

 

I personally want to see a lower price than that (hoping for $350!), but I wouldn't be surprised if the 5C were priced at $450.

 

It's a much better deal than the 4 was at that price (LTE, 4 inch screen, Siri, A6 processor, 8MP cam etc) and it's new!

 

Compared to the GS3 ($399) the 5C is going to be a much better phone, and it will come in fresh new colors as well, all of which may be justification enough for Apple to price it at $450.

 

I think it would be a miracle if Apple could actually produce an inexpensive product.  It would certainly be a first for them.  

 

However, from a marketing perspective, I still think the price they should hit (if they can) is actually $300.  If they don't hit that, then the 5c will be a very limited success and people will still be talking next year about "why can't Apple make a cheaper (than the 5c) phone?"  

 

Currently, at least in Canada, if you go into any cell phone store, the guys behind the counter will aggressively steer the customer to an Android device.  They always have iPhones available but you have to be very, very persistent about wanting one and have to sit through several sales pitches for whatever the latest Android stuff is first.  All these Android phones are about $300 off contract, and between free and $100 bucks on contract.  The iPhone, if you manage to get them to sell you one, currently *starts* at $200 on contract and goes up from there.  The iPhone 4 and 4s are cheaper of course, but they will rarely even mention those to the customer and stock is always somehow "limited." Buying one off contract isn't even an option for most people and you have to go to the Apple store 9 times out of 10 to even get one that way. 

 

All the "rebels" and the real cheapie-cheap folks go to a third or fourth tier carrier where they can get an unlimited everything contract (all the big three will rape you blind),  and buy the phone outright.  Again, the phones are all $300, and they don't officially even support the iPhone, although you can switch the SIM to an iPhone afterwards and it works.  The catch is you usually have to buy the $300 phone up front to get the SIM though. 

 

For Apple to break into the cheap prepaid market, they have to be a good substitute purchase in these situations.  They need to sell to the third and fourth tier carriers, and they need to be able to sell to regular customers in the Apple store, off-contract.  To really be competitive, they need to hit this $300 price.  

 

There is also enough margin in the Android phones that the minute Apple meets or gets close to the same price, their prices will likely drop anyway.  So even though I think you may be right about a $450 iPhone 5c, IMO it isn't going to do what Apple needs at that price.  

 

$450 is basically over or at least around $500 with all the taxes and crap added in and $500 is simply not "cheap" for the majority of the market they are seeking to address.  It's really just a slightly better deal than what is currently on offer.  Especially when you consider that a customer can opt for the top of the line model for $200 if they sign a contract, or buy last year's model on Craig's list for even less.  I have a 64GB top of the line iPhone 5 right now and though it's in perfect condition, I would be lucky to get that $450 for it second hand.  That's already less than a presumably 16GB plastic iPhone 5c with the same internals, and four times the storage space.  

post #16 of 54
Quote:
Originally Posted by Gazoobee View Post
 

 

I think it would be a miracle if Apple could actually produce an inexpensive product.  It would certainly be a first for them.  

 

However, from a marketing perspective, I still think the price they should hit (if they can) is actually $300.  If they don't hit that, then the 5c will be a very limited success and people will still be talking next year about "why can't Apple make a cheaper (than the 5c) phone?"  

 

Currently, at least in Canada, if you go into any cell phone store, the guys behind the counter will aggressively steer the customer to an Android device.  They always have iPhones available but you have to be very, very persistent about wanting one and have to sit through several sales pitches for whatever the latest Android stuff is first.  All these Android phones are about $300 off contract, and between free and $100 bucks on contract.  The iPhone, if you manage to get them to sell you one, currently *starts* at $200 on contract and goes up from there.  The iPhone 4 and 4s are cheaper of course, but they will rarely even mention those to the customer and stock is always somehow "limited." Buying one off contract isn't even an option for most people and you have to go to the Apple store 9 times out of 10 to even get one that way. 

 

All the "rebels" and the real cheapie-cheap folks go to a third or fourth tier carrier where they can get an unlimited everything contract (all the big three will rape you blind),  and buy the phone outright.  Again, the phones are all $300, and they don't officially even support the iPhone, although you can switch the SIM to an iPhone afterwards and it works.  The catch is you usually have to buy the $300 phone up front to get the SIM though. 

 

For Apple to break into the cheap prepaid market, they have to be a good substitute purchase in these situations.  They need to sell to the third and fourth tier carriers, and they need to be able to sell to regular customers in the Apple store, off-contract.  To really be competitive, they need to hit this $300 price.  

 

There is also enough margin in the Android phones that the minute Apple meets or gets close to the same price, their prices will likely drop anyway.  So even though I think you may be right about a $450 iPhone 5c, IMO it isn't going to do what Apple needs at that price.  

 

$450 is basically over or at least around $500 with all the taxes and crap added in and $500 is simply not "cheap" for the majority of the market they are seeking to address.  It's really just a slightly better deal than what is currently on offer.  Especially when you consider that a customer can opt for the top of the line model for $200 if they sign a contract, or buy last year's model on Craig's list for even less.  I have a 64GB top of the line iPhone 5 right now and though it's in perfect condition, I would be lucky to get that $450 for it second hand.  That's already less than a presumably 16GB plastic iPhone 5c with the same internals, and four times the storage space.  

 

I completely agree.

 

$300 is close to the sweet spot for people that want a decent smartphone. That's why I'm hoping for Apple to at least offer a 5C model for $350 because a lot of people would be willing to spend a little more for an Apple branded phone.

 

But now with the Lumia 520 for only $99 the concept of affordable is likely to change once again. In a sense if folks that go to these prepaid carriers start expecting to get high quality smartphones and OSs for less than $100 than the same issue of "Apple needs a cheaper 5C" will still happen.

 

But as with the iPad Mini if the 5C is still a somewhat competitive price and is faster and smoother than the competition (with the A6 it should be), it should be fine even as Samsung, Nokia, and now possibly Amazon start giving smartphones away.

post #17 of 54
Quote:
Originally Posted by Gazoobee View Post

I think it's because the manufacturing process is both cheaper and faster.  If the product is successful at all, it will sell in even higher volumes than the current iPhone which already sells in ridiculously high volumes.  It will also probably change each year so there is a limited amount of time to ramp up production each year.  

When you design a product, you generally design how you want it to look based on it's function but you also design how it is made based on expectations about manufacturing, product life, sales etc. I find the way they have the metal inserts inside the plastic rather interesting from that perspective because the logic board and the components are screwed into that, not the plastic shell.  This means that next year they could make room for a completely different set of internals merely by changing the position of those little brackets and bits of metal inside, keeping the manufacturing process for the shell itself identical.  

There could also be other advantages to using the plastic shell, like durability and the fact that it imitates the same "look" that most people are going for with the high end phone once they have inserted it into any number of silly plastic cases.  

Finally, given that the current all-metal, precision machined shell is easily one of the most difficult, expensive, and time consuming shells to produce, and that pretty much all the other options involve some sort of plastic … what the hell else could they make it out of?  ​

I think for a mass-produced, cheaper phone, it was always going to be plastic.  Nothing else makes much sense IMO. 
I also think its another way to position the flaghsip as the premium device. Especially with introducing a couple new metallic colors like slate and champagne. One device will look budget the other expensive. I hope Apple doesn't get too greedy on the pricing of the 5C. But I guess it depends on how concerned Cook and Co. were with the continued popularity of the 4 and 4S. Were those sales to people who didn't buy a 5, or people who went Apple and not Android. If Apple prices too expensive it kind of defeats the purpose. If its cheaper than expected people might opt for it instead of the 5S. Of course Apple would rather cannibalization than people going Android or Windows phone. But they'd really like them purchasing the flagship model. That's why I see the 5S getting fingerprint scanner/NFC, dual flash, etc. and not the 5C. Make it worthwhile to pay more and keep some people from downgrading to something that's just good enough.
post #18 of 54
Quote:
Originally Posted by blackbook View Post

I completely agree.

$300 is close to the sweet spot for people that want a decent smartphone. That's why I'm hoping for Apple to at least offer a 5C model for $350 because a lot of people would be willing to spend a little more for an Apple branded phone.

But now with the Lumia 520 for only $99 the concept of affordable is likely to change once again. In a sense if folks that go to these prepaid carriers start expecting to get high quality smartphones and OSs for less than $100 than the same issue of "Apple needs a cheaper 5C" will still happen.

But as with the iPad Mini if the 5C is still a somewhat competitive price and is faster and smoother than the competition (with the A6 it should be), it should be fine even as Samsung, Nokia, and now possibly Amazon start giving smartphones away.
With the iPad mini Apple was able to charge more because it still looked like a premium device and had amazing build quality. People saw it and wished the full size iPad had the same design. If these 5C leaks are accurate that device doesn't seem have the same premium feel as the flagship. I'm sure the build quality will be excellent, but aesthetically it will look cheaper. So I'm not sure Apple can get away with too much of a premium just because its got an apple logo on the back.
post #19 of 54
Quote:
Originally Posted by iRon man View Post

I only see it as going in at the same price point as the current iPhone 4 8Gb, and that it'll sell a lot more because it's new and has the colour options.

I don't see them even thinking about trying to do a budget option.
With the lower margin on that price point then even if they only save a dollar per casing over say 20 mil sold...
But will 5c be 4g LTE capable?
post #20 of 54
Quote:
Originally Posted by Rogifan View Post

With the iPad mini Apple was able to charge more because it still looked like a premium device and had amazing build quality. People saw it and wished the full size iPad had the same design. If these 5C leaks are accurate that device doesn't seem have the same premium feel as the flagship. I'm sure the build quality will be excellent, but aesthetically it will look cheaper. So I'm not sure Apple can get away with too much of a premium just because its got an apple logo on the back.
iOS is what's inside though & IMO worth a bit of a premium
post #21 of 54
Quote:
Originally Posted by Rogifan View Post

With the iPad mini Apple was able to charge more because it still looked like a premium device and had amazing build quality. People saw it and wished the full size iPad had the same design. If these 5C leaks are accurate that device doesn't seem have the same premium feel as the flagship. I'm sure the build quality will be excellent, but aesthetically it will look cheaper. So I'm not sure Apple can get away with too much of a premium just because its got an apple logo on the back.

But when you're talking about aesthetics, there is more than just one spectrum or continuum, cheap on one end, "premium" on the other.

Plastic is going to be higher on the coldness vs. wamth continuum, on the fragility vs. dropability, on the grey vs. colorful, the stolid vs. lovable, and so on.

Prepare to be charmed when you actually hold it in your hand. And sold on it when you realize that it won't need a case.
post #22 of 54
This might be my next phone, I just hope Apple haven't compromised on spec to bring the price down further. The repositioning of the accelerometer chip worries me a bit. Maybe in fact they've just moved it or integrated it onto the SoC, I just hope its still there and they haven't removed that function amongst other features, to keep the price down.
post #23 of 54

Apple is doing to the iPhone what they did to the iPod:  diversify the lineup and create a family of devices. 

 

The 5C is the "nano" iPhone. 

 

It's a natural progression of the product line. 

post #24 of 54
Quote:
Originally Posted by Gazoobee View Post
 

 

I think it would be a miracle if Apple could actually produce an inexpensive product.  It would certainly be a first for them.  

 

However, from a marketing perspective, I still think the price they should hit (if they can) is actually $300.  If they don't hit that, then the 5c will be a very limited success and people will still be talking next year about "why can't Apple make a cheaper (than the 5c) phone?"  

 

Currently, at least in Canada, if you go into any cell phone store, the guys behind the counter will aggressively steer the customer to an Android device.  They always have iPhones available but you have to be very, very persistent about wanting one and have to sit through several sales pitches for whatever the latest Android stuff is first.  All these Android phones are about $300 off contract, and between free and $100 bucks on contract.  The iPhone, if you manage to get them to sell you one, currently *starts* at $200 on contract and goes up from there.  The iPhone 4 and 4s are cheaper of course, but they will rarely even mention those to the customer and stock is always somehow "limited." Buying one off contract isn't even an option for most people and you have to go to the Apple store 9 times out of 10 to even get one that way. 

 

All the "rebels" and the real cheapie-cheap folks go to a third or fourth tier carrier where they can get an unlimited everything contract (all the big three will rape you blind),  and buy the phone outright.  Again, the phones are all $300, and they don't officially even support the iPhone, although you can switch the SIM to an iPhone afterwards and it works.  The catch is you usually have to buy the $300 phone up front to get the SIM though. 

 

For Apple to break into the cheap prepaid market, they have to be a good substitute purchase in these situations.  They need to sell to the third and fourth tier carriers, and they need to be able to sell to regular customers in the Apple store, off-contract.  To really be competitive, they need to hit this $300 price.  

 

There is also enough margin in the Android phones that the minute Apple meets or gets close to the same price, their prices will likely drop anyway.  So even though I think you may be right about a $450 iPhone 5c, IMO it isn't going to do what Apple needs at that price.  

 

$450 is basically over or at least around $500 with all the taxes and crap added in and $500 is simply not "cheap" for the majority of the market they are seeking to address.  It's really just a slightly better deal than what is currently on offer.  Especially when you consider that a customer can opt for the top of the line model for $200 if they sign a contract, or buy last year's model on Craig's list for even less.  I have a 64GB top of the line iPhone 5 right now and though it's in perfect condition, I would be lucky to get that $450 for it second hand.  That's already less than a presumably 16GB plastic iPhone 5c with the same internals, and four times the storage space.  

 

Friken ridiculous expecting Apple to sell the 5C for $300.  What other phone can you get for $300.  In the US $300 does not even get you a THREE YEAR old Samsung S2, that is slimey plastic and runs on a FOUR YEAR OLD OS.  Yet you expect Apple to sell the 5C for $300?  While Samsung sells plastic phones with a more laggy OS for $700?  Ridiculous.

 

Again name me one phone on the market that has the prestige, OS quality, and performance of the 5C for $300.  There is none.  There is none for $400.  Hell I can argue there is none even at $500.  Those Nokia phones running WindowsOS are a joke.  Every other phone at $500 will be running an ancient Android OS in 6 months.

 

With Apple you are getting the best mobile OS in the world.  An amazing CPU and prestige and unmatched customer service.  What happens when your LG phone dies?  Good luck with that.  Its like asking Ferrari to offer a $50k car because Lexus does. 

post #25 of 54

Stop violating Apple NDAs. Tim Cook is running out of kittens to murder. /s

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply
post #26 of 54
Originally Posted by Suddenly Newton View Post
Stop violating Apple NDAs. Tim Cook is running out of kittens to murder. /s

 

French fries to steal.

Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
Reply

Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
Reply
post #27 of 54
Quote:
Originally Posted by Rogifan View Post


With the iPad mini Apple was able to charge more because it still looked like a premium device and had amazing build quality. People saw it and wished the full size iPad had the same design. If these 5C leaks are accurate that device doesn't seem have the same premium feel as the flagship. I'm sure the build quality will be excellent, but aesthetically it will look cheaper. So I'm not sure Apple can get away with too much of a premium just because its got an apple logo on the back.

 

Even so, most of the iPhone's high end competition is made of plastic.

 

That being said, yes the 5C looks markedly cheaper than the 5 or 5S, but at the same time it looks to be as nice or nicer than the competition so I can still see people paying a bit of a premium for it over an S2 or S3.

 

As I've said numerous times I think an 8GB model for $350 would be a sweet spot with a 16GB and 32 GB model being $450 and $550 respectably or $0 and $99 on contract. Those aren't necessarily cheap prices, but I think those are competitive for what's offered and much better deals than the 4/4S are now.

 

 

Quote:
Originally Posted by Flaneur View Post

But when you're talking about aesthetics, there is more than just one spectrum or continuum, cheap on one end, "premium" on the other.

Plastic is going to be higher on the coldness vs. wamth continuum, on the fragility vs. dropability, on the grey vs. colorful, the stolid vs. lovable, and so on.

Prepare to be charmed when you actually hold it in your hand. And sold on it when you realize that it won't need a case.

 

The 5C will appeal to a certain market. Parents that want their children to have a safe and durable first smartphone will especially appreciate the 5C. As you said some people prefer the feel of plastic, and they may also appreciate the colors offered.

post #28 of 54
Quote:
Originally Posted by Everett Ruess View Post


But will 5c be 4g LTE capable?

 

I would say 100% yes.

 

One of the goals for the 5C is to be compatible with China Mobile TDE-LTE network so I would assume it would be compatible with other global LTE networks as well.

 

The 5C will be a huge upgrade from the 4 on the low end for Apple.

 

 

Quote:
Originally Posted by Everett Ruess View Post


iOS is what's inside though & IMO worth a bit of a premium

 

Especially iOS 7. I think 7 will really appeal to consumers more than iOS or Android.

post #29 of 54
Quote:
Originally Posted by blackbook View Post
Only thing I'm semi-hoping for now is that the 5C is made from a Bio-Plastic Environmentally friendly material. That would give Apple a cool interesting marketing angle for the device no one is expecting. Combine a trendy "eco" image with fashionable colors and you'll have a winner not only in China but also in US hipster communities as well!

 

The US "hipster community" LoLz...  :smokey:  ....+5 for that coinage alone...  

 

Quote:
Originally Posted by Gazoobee View Post

Finally, given that the current all-metal, precision machined shell is easily one of the most difficult, expensive, and time consuming shells to produce, and that pretty much all the other options involve some sort of plastic … what the hell else could they make it out of?  ​

 

I think for a mass-produced, cheaper phone, it was always going to be plastic.  Nothing else makes much sense IMO. 


I don't know the costs involved (likely for a premium model?) or what's happened since Apple secured some rights quite awhile ago, but interesting to me that the vaunted "liquid metal" is barely ever even mentioned in articles or by posters anymore. 

The tech's not ripe yet or not happening after all??  "It's a watch thing"?  Or....??

 

Quote:
Originally Posted by Gazoobee View Post
 

 

I think it would be a miracle if Apple could actually produce an inexpensive product.  It would certainly be a first for them.

 

The $49 iPod Shuffle broke your bank, huh.....  ....hyperbole much??

 

Quote:

Originally Posted by sog35 View Post

 

Those Nokia phones running WindowsOS are a joke.

Actually they've gotten to be quite to more than acceptable alternatives - at least to Android phones - over the course of 2013 - several models in several ways.  The 1020's camera has caught my eye for sure, and the 520/521's value proposition has led it to be a leading seller in a number of countries, and not all tiny, obscure ones.  Also nothing like the fragmentation in the Android space.

With the higher res of WP 8.1 and a few other tweaks it it, they might even be as competitive in the US as they are already in a number of countries.  (It is a joke, though, that 8.1 will arrive in the static to shrinking PC sector market months before hitting the mobile phone growth sector and missing this year's holiday season altogether.)

 

And, of course, MS's taking the Nokia devices arm in-house gives them every opportunity to royally screw up what's been accomplished to date.... ...so don't quote me on the above if that's the downward-facing dog trajectory in 2014.

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post #30 of 54
Quote:
Originally Posted by 1983 View Post

This might be my next phone, I just hope Apple haven't compromised on spec to bring the price down further. The repositioning of the accelerometer chip worries me a bit. Maybe in fact they've just moved it or integrated it onto the SoC, I just hope its still there and they haven't removed that function amongst other features, to keep the price down.

 

The accelerometer is an essential chip for most apps and games at the app store now. No way that gets shafted in the 5C.

 

 

Quote:
Originally Posted by sog35 View Post
 

 

Friken ridiculous expecting Apple to sell the 5C for $300.  What other phone can you get for $300.  In the US $300 does not even get you a THREE YEAR old Samsung S2, that is slimey plastic and runs on a FOUR YEAR OLD OS.  Yet you expect Apple to sell the 5C for $300?  While Samsung sells plastic phones with a more laggy OS for $700?  Ridiculous.

 

Again name me one phone on the market that has the prestige, OS quality, and performance of the 5C for $300.  There is none.  There is none for $400.  Hell I can argue there is none even at $500.  Those Nokia phones running WindowsOS are a joke.  Every other phone at $500 will be running an ancient Android OS in 6 months.

 

With Apple you are getting the best mobile OS in the world.  An amazing CPU and prestige and unmatched customer service.  What happens when your LG phone dies?  Good luck with that.  Its like asking Ferrari to offer a $50k car because Lexus does. 

 

There are actually quite a few capable phones available for $300.

 

Yes they are not as smooth as iOS, but for the price they are good enough for most people.

 

$300-500 is the so called midrange for smartphones and this is the market Apple is entering with the 5C. Many of us just hope Apple aims for the sweet spot in that market and not the very high end of the midrange market. Looking at the 5C I think they plan on pricing it lower than many of us think, and I don't mean that in a derogatory way.

 

Just look at the leaked packaging. It's the same packaging that Apple uses for $300 iPods, which should probably give us a hint on what price Apple is aiming for with the 5C. I'm hoping not $450, but I could be wrong.

post #31 of 54
Quote:
Originally Posted by bigpics View Post
 

… The $49 iPod Shuffle broke your bank, huh.....  ....hyperbole much?? ...

 

Well, obviously I meant "inexpensive" relative to what the product is, or to other competing products in the market.  By that metric, the shuffle is indeed expensive

 

Apple has a long history of maintaining an absolutely huge margin on their products and I'm not arguing it hasn't served them well.  But for the same reason, they have rarely if ever made an "inexpensive" product, because everyone else is always going to be selling at a smaller margin.  I think that to meet the correct target price for the iPhone 5c they will have to eat some margin on it, and it remains to be seen whether they have the courage to do so.  It would certainly break with previous practice, and that's what I was arguing, n'est pas?  

post #32 of 54
Quote:
Originally Posted by sog35 View Post
 

 

Friken ridiculous expecting Apple to sell the 5C for $300.  What other phone can you get for $300.  In the US $300 does not even get you a THREE YEAR old Samsung S2 ...

 

Read what I said.  In Canada, a brand new Android phone is basically $300, off contract.  This is the common price.  Some are more expensive, but they don't even come close to the price of an iPhone.  Most folks buying a new phone start with an Android model at about $300. 

 

I thought it was the same in the USA, if it's not apologies but I wasn't arguing that it was.  

 

I also said that I thought it more likely that it would be $450.  

post #33 of 54
Quote:
Originally Posted by Everett Ruess View Post

iOS is what's inside though & IMO worth a bit of a premium
I guess it depends on how one defines "a bit".
post #34 of 54
Quote:
Originally Posted by Gazoobee View Post

Read what I said.  In Canada, a brand new Android phone is basically $300, off contract.  This is the common price.  Some are more expensive, but they don't even come close to the price of an iPhone.  Most folks buying a new phone start with an Android model at about $300. 

I thought it was the same in the USA, if it's not apologies but I wasn't arguing that it was.  

I also said that I thought it more likely that it would be $450.  

That may be right for the AVERAGE Android phone, but that's like saying that the AVERAGE car is $20 K. It may be factually correct, but it's meaningless.

Apple isn't competing with the average Android phone. There are Android phones that are little more than feature phones. In fact, the last time I checked, there were even some Android phones that were sold as feature phones rather than as smart phones. Apple is competing with other high end smartphones. So it's far more relevant to compare it to the high end phones like the Galaxy S3 and so on. Even the 5C (assuming that it's real at all and that the rumors are close to the truth) isn't meant to be an average phone or an economy phone. It's a less expensive premium phone - still better than average, but not as good as the top of the line version.

Given the Walmart photos and rumors, I am guessing that your $450 price is about right.
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
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"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
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post #35 of 54
"Apple is widely expected to launch the iPhone 5C alongside a next-generation iPhone 5S at a special media event on Tuesday."

Ah, nope...the 5C will not be announced Tuesday, but Wednesday at apple's special event in China. This will be a phone with carrier hardware and antenna that only works in china and certain other countries. Don't you know, there are 3 iPhone 5 models, depending on country/carrier, none of which works in China? http://www.apple.com/iphone/LTE/
post #36 of 54
Quote:
Originally Posted by benji888 View Post

"Apple is widely expected to launch the iPhone 5C alongside a next-generation iPhone 5S at a special media event on Tuesday."

Ah, nope...the 5C will not be announced Tuesday, but Wednesday at apple's special event in China. This will be a phone with carrier hardware and antenna that only works in china and certain other countries. Don't you know, there are 3 iPhone 5 models, depending on country/carrier, none of which works in China? http://www.apple.com/iphone/LTE/

 

This doesn't make sense. You really think that the 5C will only be available in a few asian countries? Is it because you don't like the design and can't believe Apple would release it in North-America?

 

The 30-pin dock connector is dead, and the 4/4S casing is a hassle to make, Apple will be more than happy to retire them and replace them with the 5C worldwide as the low-end iPhone model.

post #37 of 54
Quote:
Originally Posted by Gazoobee View Post
 

 

Well, obviously I meant "inexpensive" relative to what the product is, or to other competing products in the market.  By that metric, the shuffle is indeed expensive

 

Apple has a long history of maintaining an absolutely huge margin on their products and I'm not arguing it hasn't served them well.  But for the same reason, they have rarely if ever made an "inexpensive" product, because everyone else is always going to be selling at a smaller margin.  I think that to meet the correct target price for the iPhone 5c they will have to eat some margin on it, and it remains to be seen whether they have the courage to do so.  It would certainly break with previous practice, and that's what I was arguing, n'est pas?  

Just tweaking you a little, dude (given a small opening)...  ...and mais oui, you are correct.

Nor do I know if the new team will always hold margin sacrosanct in the way the Jobs-led group did or start pursuing different metrics of success in moving the company forward in the ever-evolving landscape.  E.g., in the last four or so years the smart phone market has begun to reach "commodity" status with many "good enough for most" choices out there, and more every day.  This is beginning to happen in the tablet market even faster.  And in both much faster than happened in the PC market.

So maybe different approaches to different segments makes sense, or maybe it would cheapen the world's arguably most esteemed (and simultaneously hated on) brand.  Above my pay grade in any case.  And as analyst/strategist/nerd I'm just sitting around stewing in (probably mostly irrational) screen size envy, wistfully wishing for my "iPhoneblet."  ;) 

However, there is this lingering impression in the world at large (well the media world anyway) that all Apple products are "overpriced" for value delivered - which (along with being a subjective concept in the first place) - may be, or more accurately likely has been true in a limited subset of cases over the decades, but the general impression is usually based on comparing a few superficial check-list specs.  E.g., any notebook can have a large trackpad, but I've yet to use a Windows notebook where the trackpad wasn't shite.  Plus raw RAM, number of ports, nominal res, etc., etc. - all of which are only seldom "apples to apples" comparisons.

And this is despite numerous and exhaustive head to head comparisons showing that when build quality, components from stem to stern, performance, TCO, support, etc. are properly factored in, that they're actually very competitive - even without quantifying the intangibles of OS quality, included goodies, etc. 

 

Plus the fact that to be a leader (if not THE leader in its main markets) in the areas of innovation and product category disruption, a company needs higher gross margins to keep those rare corporate characteristics intact over time by having the luxury to keep various "skunk works" perking along in its basements - while relying on that hard-won reputation and customer loyalty to be accorded the time to sweat the details before releasing product willy-nilly, i.e., Samsung style.

So on the more serious side, I try not to give the "spec heads" any extra trolling points.....

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post #38 of 54
Biggest q: What is it that is making the C cheaper?
1. Apple taking a lower share?
2. Cheaper components?
If this is at all close to correct:
http://www.isuppli.com/Teardowns/News/Pages/iPhone5-Carries-$199-BOM-Virtual-Teardown-Reveals.aspx it seems sorta clear that the most expensive parts could be made cheaper, I guess.
post #39 of 54

I also believe that Apple is trying to associate plastic with "not-premium", "inferior" device so it kills the samsung brainwashing star.

post #40 of 54
Quote:
Originally Posted by palegolas View Post

Biggest q: What is it that is making the C cheaper?
1. Apple taking a lower share?
2. Cheaper components?
If this is at all close to correct:
http://www.isuppli.com/Teardowns/News/Pages/iPhone5-Carries-$199-BOM-Virtual-Teardown-Reveals.aspx it seems sorta clear that the most expensive parts could be made cheaper, I guess.

Isn't that thing about BOMs nothing more than bullshit?

 

I mean, Apple developed the CPU (a6). Is that cost in there? How? What about the cost of R&D to determine how to place those components, design the motherboard, develop some of those components, etc?

 

More importantly, what about the cost of the OS?

 

My point is, those numbers should never be used to any sort of sirious discussion on any circunstance. They are totally irrelevant and mean nothing.

 

The iPhone is much more expensive to build than any other smartphone, like the s4, for example. Start with the build quality, then the expertise and talent (how much is that?)of Apple's engineers, the marvel that is the a6 (unlike the joke that is the exynos or off the shelf components like the s600)... I mean, Apple worked for years to be able to produce this phone. Samsung? Nothing. 0.

 

They do not have their OS. Their best processor is designed by qualcomm, the build quality is a joke, the screen is crap, 0 battery optimization, they never dreamed of a smartphone, not to mention set the fundations for it, ecosystem, etc. A phone like that should cost less than half of the iPhone, no matter how you look at it.

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