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Apple discontinues 'Cards' service for iOS, recommends iPhoto instead

post #1 of 51
Thread Starter 
Following Apple's iPhone event on Tuesday, the company announced the shutdown of its Cards service, which allowed users to design and send physical greeting cards from an iOS app.

Cards


While Apple has yet to release an official statement regarding the reasons behind Cards' closure, the discontinuation of services brings an end to the endeavor that first debuted in 2011. The shutdown was first spotted by MacRumors earlier today.

Although not one of Apple's major iOS titles, the discontinuation of services is somewhat peculiar given the app was updated as recently as June. As noted above, customers who ordered cards before 1 p.m. Pacific on Sept. 10, 2013, will have their purchases delivered.

Instead of going through Cards, Apple recommends letterpress cards be ordered via iPhoto.
post #2 of 51

What, why?! As long as that functionality is added to iPhoto for iOS (as it's in iPhoto for OS X), that's fine, but…

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

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Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply
post #3 of 51
Crap. I thought it was a very nice service when you needed a send a card. It's not something I needed to do all the time. Maybe that was the problem.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #4 of 51
That sucks. I used the cards app a few times and was happy with the result.
post #5 of 51

It was a cute, limited, but fairly useless app. The type of thing I would have expected a smart computer science graduate student to create as part of his/her summer project. 

post #6 of 51
I used it a number of times and really liked it. But how many times has Apple done this? They introduce a service like this that has potential, but still needs a few improvements, ignore it completely afterwards, and then completely kill it later on.
post #7 of 51
Probably because it had "Scott Forstall" written all over it. Wasn't that one of his things?
post #8 of 51
Quote:
Originally Posted by rmansfield View Post

I used it a number of times and really liked it. But how many times has Apple done this? They introduce a service like this that has potential, but still needs a few improvements, ignore it completely afterwards, and then completely kill it later on.

Ping comes to mind. Could have rocked if they had opened it to all artists, added the discovery stuff fromLala etc

But they released it half baked and left it like that

A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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post #9 of 51
Quote:
Originally Posted by TheDavid311 View Post

Probably because it had "Scott Forstall" written all over it. Wasn't that one of his things?

I don't know why but that made me chuckle. 1smile.gif
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #10 of 51
Originally Posted by TheDavid311 View Post
Probably because it had "Scott Forstall" written all over it.

 

No idea why, but that made me think of this.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply
post #11 of 51

Much as I love Apple, and even though I have at least a dozen Apple boxes in my house, I have to say that Apple is exquisitely competent in irritating its customer base.

 

I give you killing iDVD.

 

I give you killing Rosetta.

 

And many more.

 

And now, killing Cards?

 

My GF loved Cards.  I got lots of fringe benefits from the GF with Cards.

 

And now it's dead.

 

Sigh...

post #12 of 51
Originally Posted by Bluestone View Post

I give you killing iDVD. I give you killing Rosetta.

 

Discs and PowerPC are LONG dead. Those aren't valid. Cards, however, will always be sent.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply
post #13 of 51

Yeah.  Shakespeare is long dead too, isn't he?

 

I would find Rosetta and updates to iDVD enormously useful myself.  I'm not alone.  Check out the iDVD forum - lots of people still looking for it.

post #14 of 51

Dammit, I used Cards all the time.  And it was cool using your own photos, which means a lot more to family members using fam bam vacation fun pics.  Now I have family pic of tequila shooting thats going to go to waste this xmas. 

iMac 2007, Macbook pro 2008, Mac Mini 2011
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iMac 2007, Macbook pro 2008, Mac Mini 2011
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post #15 of 51
Quote:
Originally Posted by Tallest Skil View Post

Discs and PowerPC are LONG dead. Those aren't valid. Cards, however, will always be sent.
CD's & DVD's (discs) aren't dead. Not by a long shot.
post #16 of 51
Cards goes back to Steve Jobs and Season Greeting web cards.
post #17 of 51
Quote:
Originally Posted by Lord Amhran View Post


CD's & DVD's (discs) aren't dead. Not by a long shot.

Saying it over and over until blue in the face might get him to believe it.

post #18 of 51
I loved this. It was such an awesome way to send a personalized greeting card/postcard home while traveling. I probably only bought 5 cards during the whole time, but thats way more than iTunes songs I've bought...?
post #19 of 51
As an Apple user located overseas I suspect one of the reasons it was cancelled was because of lack of popularity.

Why would something as universal as an app for sending cards be unpopular when hundreds of thousands of cards are sent every day? Because I suspect the cards were all dispatched from one central location in America, which vastly affected delivery times.

I used the service twice, three weeks before the cards occasion. On my first try, the card was received within five weeks (two weeks late for the occasion). On the second, it was received within a week, about two weeks too early for the occasion. After that I gave up.

This is not Apple's fault, as they have no way to affect how international mail is sent and received but, in order to ensure that cards were received within a timely fashion, they would possibly need to create printing facilities in each individual country/region, something that is not financially feasible.

Possibly this could have been addressed by adding the option for sending the cards electronically instead, something which, to my knowledge, was never tried.

I'm sad to see it go (it was a great app) but it just didn't meet my needs.
post #20 of 51
Did I understand this correctly? The service isn't being discontinued, just the app.

It will presumably be replaced by an updated iPhoto which is now also FREE.

Where is the problem?
post #21 of 51
Quote:
Originally Posted by bikertwin View Post

Did I understand this correctly? The service isn't being discontinued, just the app.

It will presumably be replaced by an updated iPhoto which is now also FREE.

Where is the problem?

 

Having a card sent by FedEx is not the same thing, unfortunately.

post #22 of 51
I used this once to send my girlfriend a card and she never got the card even after I got confirmation of it being sent. Called Apple up later and after a lot of time wasted they said they didn't sent it out and something went wrong. First and last time I used that service.
post #23 of 51
Quote:
Originally Posted by Bluestone View Post

 

My GF loved Cards.  I got lots of fringe benefits from the GF with Cards.

 

And now it's dead.

 

Sigh...

Flowers instead?  I found a nice rose, a smile and a bit of charm works wonders.

But that's just me...

..... the greatest fame comes from adding to human knowledge, not winning battles.
Paraphrased from Napolean Bonaparte, 1798
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..... the greatest fame comes from adding to human knowledge, not winning battles.
Paraphrased from Napolean Bonaparte, 1798
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post #24 of 51
Quote:
Originally Posted by Lord Amhran View Post


CD's & DVD's (discs) aren't dead. Not by a long shot.

 

Out here on the cutting edge they are. All my media is on my iPad. How are things going back there at the tail end of the technology adoption curve? ;)

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply
post #25 of 51
I can't count the number of cards I've sent through this app since it launched. Living oversea's it was so easy and cheap to send a beautiful letterpress card back to loved ones in the states.
post #26 of 51
I didn't even know this was a feature. I've been using Thank You Pro since reading an article about it. They actually have added a lot if features over the last year or so.
post #27 of 51
Quote:
Originally Posted by GTR View Post

As an Apple user located overseas I suspect one of the reasons it was cancelled was because of lack of popularity.

Darn! I used this almost every month. Every time I had a good time with friends and took a picture I'd sent a Card afterwards. Too many to count in total; how is that not popular Apple¿
Quote:
I suspect the cards were all dispatched from one central location in America

All of mine were send from Hungary.
Quote:
I used the service twice, three weeks before the cards occasion. On my first try, the card was received within five weeks (two weeks late for the occasion). On the second, it was received within a week, about two weeks too early for the occasion.

Mine took no longer than a week. Sent digitally from somewhere in Europe for delivery either in Europe or The States.

Quote:
I'm sad to see it go (it was a great app) but it just didn't meet my needs.

I don't like to see it disappear as well. I guess I could use an alternative, but it'll miss that refinement we've grown accustomed to. Crap.
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post #28 of 51
Cards was never available to us poor Finns. I'm glad it's gone - installed it only to find out it didn't even work.

I hope you guys will get Cards for iPhoto in a future iPhoto for iOS update, but that won't fix the fact that it just doesn't work in Finland.
post #29 of 51
I never used Cards but saw the use for it.
You still have Stationary within Mail so hopefully they'll add to that?
post #30 of 51
Quote:
Originally Posted by PhilBoogie View Post

Darn! I used this almost every month.

Maybe they shut it down because YOU were using it too often and the overheads were costing Apple too much.

You bastard! 1wink.gif
post #31 of 51
Quote:
Originally Posted by Tallest Skil View Post

No idea why, but that made me think of this.

Haha!! His face! That's funny
post #32 of 51
(There are other apps that do this, in the App Store)
post #33 of 51
Quote:
Originally Posted by GTR View Post

Quote:
Originally Posted by PhilBoogie View Post

Darn! I used this almost every month.

Maybe they shut it down because YOU were using it too often and the overheads were costing Apple too much.

You bastard! 1wink.gif

Should I respond in this forum here, or send you a personalised Hallmark card? Definitely won't be using Touchnote, that's a given!
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post #34 of 51
@bluestone, I was sad to see iWeb go. I often used it to impress family what a great "web designer"[not] I was.
post #35 of 51
Quote:
Originally Posted by bikertwin View Post

Did I understand this correctly? The service isn't being discontinued, just the app.

It will presumably be replaced by an updated iPhoto which is now also FREE.

Where is the problem?

 

free only IF you purchase a new device.

post #36 of 51
Quote:
Originally Posted by rmansfield View Post

I used it a number of times and really liked it. But how many times has Apple done this? They introduce a service like this that has potential, but still needs a few improvements, ignore it completely afterwards, and then completely kill it later on.

 

Typically Apple in how they did it too.  

Rudely dropped on zero notice with nothing but a short note in the help file of the website that you have to find yourself.  

No warning, no "thanks to our many lovely customers" etc. 

 

If it somehow profited them to drop the iPhone completely tomorrow morning (I know that's extremely unlikely), they would do it no matter what the effect on their customers.  If it meant that they would lose money by taking a day or two to do it nicely, they would still do it and not take that day.  Money, money, money.  

post #37 of 51
Quote:
Originally Posted by mrial View Post
 

 

free only IF you purchase a new device.

 

I hated that part of the announcement, and it was weird the way they did it too.  Are the apps finally updated?  The icons looked slightly different.   Does that mean anything?  Will we ever know?  Will all the free versions come down to those that install iOS7?  Or do you really have to buy new hardware? If so why not?

 

Also, what about those of us that threw away 50-100 bucks on buying these apps?  Do we get the ones we didn't buy for free or do we have to buy new hardware?  

 

Also, if these apps are free, what about OS X?  If iWork apps are free across all platforms how is this not very very similar to what Microsoft almost got broken up over in the 90's?  Bundling Office suites with the OS to avoid competition?  Not even letting your competition in the store without taking a percentage of their profits?  

post #38 of 51
Quote:
Originally Posted by Bluestone View Post

Much as I love Apple, and even though I have at least a dozen Apple boxes in my house, I have to say that Apple is exquisitely competent in irritating its customer base.

I give you killing iDVD.

They killed iDVD because to continue developing it and supporting it was not worth the investment, given most people now share their videos via YouTube. Also, iDVD only makes sense if the computer has a DVD burner. Optical media was becoming less commonplace, so Apple started to remove the DVD drives from their computers in response and arguably to accelerate the demise of disc media. Now discs are largely irrelevant, unless you watch your films on discs still. Burning to them is now almost unheard of.

Quote:
I give you killing Rosetta.

Rosetta was always only ever a temporary fix to help customers and developers get across to Intel. It was never, ever going to be anything more than short term. Apple made this abundantly clear from the start.

Quote:
And many more.

I had thought there might be more examples given how irritated Apple's customer base is.

Quote:
And now, killing Cards?

My GF loved Cards.  I got lots of fringe benefits from the GF with Cards.

And now it's dead.

Sigh...

Ah, so *you're* the irritated customer.
post #39 of 51
Quote:
Originally Posted by mrial View Post

@bluestone, I was sad to see iWeb go. I often used it to impress family what a great "web designer"[not] I was.

Good thing it still works then. I still use it.
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post #40 of 51
Quote:
Originally Posted by Gazoobee View Post

Quote:
Originally Posted by mrial View Post

 

free only IF you purchase a new device.

I hated that part of the announcement, and it was weird the way they did it too.  Are the apps finally updated?  The icons looked slightly different.   Does that mean anything?  Will we ever know?  Will all the free versions come down to those that install iOS7?  Or do you really have to buy new hardware? If so why not?

Also, what about those of us that threw away 50-100 bucks on buying these apps?  Do we get the ones we didn't buy for free or do we have to buy new hardware?  

Also, if these apps are free, what about OS X?  If iWork apps are free across all platforms how is this not very very similar to what Microsoft almost got broken up over in the 90's?  Bundling Office suites with the OS to avoid competition?  Not even letting your competition in the store without taking a percentage of their profits?  

Does it matter? I bought all of them when they came out, but I didn't break the bank because of that. I believe it was 3x10 + 2x5 so $40. Or in my case €37 in total. Designed for use on $500+ phones we replace every (other) year. I'd say, no biggie.
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