Originally Posted by Beerstalker
Because then we wouldn't have to wait forever for those content deals and Apple designed apps to get signed/created/added.
If the Apple TV had an app store (and it's apps could be kept seperate just like the iPhone and iPad apps can be kept seperate) then the content providers could come up with their own apps, and submit them, and once approved we could get them on the Apple TV much quicker.
Comedy Central, Adult Swim, TBS, TNT, Showtime, Cinemax, BBC iPlayer, and so on already have apps that they created themselves and submitted and are now available on the iphone/ipad. I'm sure they would all jump at a chance to create apps for the Apple TV and get them out there right away if they could. Apple is just holding all this up by refusing to let that happen.
The problem isn't 100 apps and customizing the screen... the problem is the navs within each of those apps, and letting go of a major interaction theme that Apple itself isn't ready to deploy until it gets the hardware right***
Having 100 different 'apps' on this platform will diverge it to the point of being worse than straight cable. My guess is all of the above have been approached by apple, given the terms of the Apple Vision (not the vision itself), and they have said.... 'no thank you'
And Apple walks away. They would rather control the experience (nav, organization, payment, ads, search, favorites), than to have 500 different UIs built... and content that no one really wants (I hate ColbertNation with playing the same Axe ad 5 times on my iPhone to watch 80% of a show... I want to watch the WHOLE Show with no ads, or wrap an ad every 20 minutes by shrinking the aspect ratio for 5 seconds and display the ad as a click through on the bottom)
And so, it's apparent that an iPad with those apps and Airplay is your solution short term.
I believe the long term solution is that Apple will soon have an 'content store' for the AppleTV, where you can select and either alacarte or subscribe to content), but it will require those apps/channels to conform to Apple's AppleTV specific integration terms... specifically inApp payment for unsubscribed content through Apple, and exposing the content within to Apple search and addressing capabilities, so a single 'grand app' can maintain your preferences, all your content patterns, your 'genius channels' [I want all things Clint Eastwood], and all the content in all the channels. You navigate to a content type, and the grand app optimally displays that content for you, or navs you to a more interactive [game] content via a calling std into the channel/app.
If you nav to the particular channel/app, you get a similar interface but only on your set of content.
And all that maybe is in the next version of AppleTV iOS. who knows. I do know that almost all of the above content 'owners' (app writers) will argue that it's not their vision to provide their content in that way... and Apple will say, 'then to the iPad you are banished, go forth with Airplay.'
Again, Apple's Vision is probably pretty clear [to them].. probably 3 years out [and probably waiting for a method to interact with Cable/OTA in a similar way***], and the content on Apple TV now is provided with some general rules that are consistent with that long term vision.
- Coax/HDMI input
- ability to display OTA and cable content (and record it to local internal DVR)
- Ability to control a Home Theatre system (OR a Apple Sound Bar Device from optical that can drive 2.1 directly, and outputs for 7.2 ] )
- Ability to control volume and general menu controls on TVs
- General up to date technology
- faster chips
- lots of local storage (DVR of content not available in in other internet sources)
- 'ac' networking
Personally, I think the new TimeCapsule form factor with a fusion drive would be just about perfect ;-)
Edited by TheOtherGeoff - 9/11/13 at 9:39am