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Samsung, others try to rain on Apple's iPhone parade with ads surrounding coverage

post #1 of 65
Thread Starter 
Apple's iOS device unveilings are typically the top talk of whatever day they occur on ? and sometimes the day after that ? but that didn't stop a number of the company's competitors from trying to steal the spotlight from the iPhone 5s and 5c with some strategically-placed ads.



Apple's top rival, Samsung, was likely the worst offender according to AdAge. The South Korean etch giant bought a number of well-timed banners and other ads on the pages of The New York Times, Business Insider, Bloomberg, and The Verge.

The overall impact, website visitors that were curious about the iPhone 5c and its higher-end sibling, the iPhone 5s, got their news with a healthy dose of counterprogramming touting the Galaxy S4. Vertical and horizontal bands touted "The Next Big Thing" even as readers checked out Apple's newest big news event.

In the case of Business Insider, that publication's The Hive widget continually updated with new iPhone news, but the updates ran under a design that morphed part of the page into a Galaxy S4. "Sponsored by Samsung Galaxy S4," the text above the Apple news read.

Big ad spending for Samsung is par for the course, as the tech giant actually managed to outspend Apple on phone ads in 2012. Samsung spent $401 million touting its mobile phones in 2012, while Apple spent $333 million in the same period. That ad spending, though, has over time helped Samsung go from being an also-ran in the Android manufacturing space to ? along with Apple ? one of the only two companies making any profit in the smartphone segment.

In addition to Samsung, other Apple competitors took the time to step up their brand efforts while Apple was showing off its bestselling device. LG ran ads on Ars Technica's iPhone live blog aimed at increasing mindshare for its G2 smartphone. Motorola also got in on the action, boosting the Moto X's customizability, which outstrips the color possibilities of the iPhone 5c by far.

Both Microsoft and its future subsidiary, Nokia took to the web to poke fun at Apple's new line of colors. Nokia's Lumia handsets have long relied on a high-quality polycarbonate shell of the sort seen in the iPhone 5c, and the two devices come in a similar range of color options. A tweet from Nokia UK reiterated this point, saying that Apple's "imitation is the best form of flattery."

Microsoft's Windows Phone Twitter account thought it time to show the differences between Nokia's Lumia 1020 and the new iPhones. That tweet shows off the 1020's 41MP camera, 4.5-inch screen, and the Live Tiles feature built into Windows Phone 8.
post #2 of 65

Bunch of idiots!

post #3 of 65
How embarrassingly low class they are. As well as clueless. They are all about to get spanked hard.
post #4 of 65
Attack of the Clones!
 
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post #5 of 65

The link to this article doesn't seem to work from your homepage. I had to click on the comments link to view it.

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post #6 of 65
I watched the event streamed from cnn.com. The ad pushed before the steam started was a for a Droid something. I don't get how they think that people eager to use their time to watch an Apple Event are a legit target for the Droid. I hope they paid money to run an ad that I Cmd-Tab'd away from.
post #7 of 65

Good article.  Let's not forget the payed shills that are popping up on forums everywhere to degrade all things Apple.

post #8 of 65

Apple sneezes, the competition grabs a Kleenex. 

 

Been this way for years now. 

 

All I see is a big jar of grape jelly from the compeition. Apple's nailed mobile to such an astounding degree that they don't need to change the game every damn quarter in order to sell what is already the most comprehensive, cohesive, and synergistic (between all devices) family of mobile products on the market. 

 

We also heard news about Nokia taking a few jabs at Apple. Which is hilarious because they're a complete non-starter in mobile ever since Apple ushered in the age of true mobile platforms and ecosystems. Windows Phone is currently pointless, and completely redundant in light of what Apple offers on one end and Android on the other. 

post #9 of 65

If only Apple had imitated the Lumia's colour range ... they'd have some colours I wouldn't actually mind owning. Like black. Or a true red rather than pink.

 

Not that it matters to me - silly to a buy a 5c at such a small price differential to the 5s.

post #10 of 65

Why waste their money? The media has already labeled the phones a dud for them.

post #11 of 65
Quote:
Originally Posted by ifij775 View Post

Why waste their money? The media has already labeled the phones a dud for them.
Actually the media isn't labeling the phones as "duds", they're just complaining that the 5C is too expensive. My guess is both phones will get really good reviews....except for price.
post #12 of 65
Does not the act scream 'DESPERATION'! As the great American philosopher, Nelson, would say, 'Ha ha'.

When I find time to rewrite the laws of Physics, there'll Finally be some changes made round here!

I am not crazy! Three out of five court appointed psychiatrists said so.

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When I find time to rewrite the laws of Physics, there'll Finally be some changes made round here!

I am not crazy! Three out of five court appointed psychiatrists said so.

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post #13 of 65

Too bad envy doesn't sell phones.

post #14 of 65

Meanwhile, Samsung 'engineers' working 24/7 to copy, copy, copy...

post #15 of 65

These ads simply prove that they're running scared.

 

That said, I'd prefer that Apple got off its recent maudlin meme and started to get a bit cheeky with their advertising as they've done in the past.

post #16 of 65
Originally Posted by macdaddykane View Post
Too bad envy doesn't sell phones.

 


Well… ;)

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

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Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

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post #17 of 65
Apple never said the iPhone C would be a low cost phone. Lower cost than the S but just because it has a plastic back, which is not a cheap plastic afterthought, doesn't mean it has to cost very low. No one expected the 3G and 3GS to be low cost.
post #18 of 65

I'm noticing a significant drop in negative posts from members who just registered.  I wonder if all the one-day post spamming contracts are factored into Samsung's marketing budget?  Though I'd imagine it's pretty cheap to hire basement dwellers who already spend all their time posting angry nonsense to channel their anger into one topic for a day.

 
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post #19 of 65
Quote:
Originally Posted by ChristophB View Post

I watched the event streamed from cnn.com. The ad pushed before the steam started was a for a Droid something. I don't get how they think that people eager to use their time to watch an Apple Event are a legit target for the Droid. I hope they paid money to run an ad that I Cmd-Tab'd away from.

 

It was the first time I've watched CNN's coverage of an Apple event, and the last. Their self-indulgent banter and "editorial" made little room for the facts as they were presented. How, in a "live blog" do you reach a point where you actually have to catch-up to what's been already been tweeted or shared. Oh, I know. Mimosas.

post #20 of 65
Ah Samsung. Showing your true colors.
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post #21 of 65

What parade?  The world has spoken - this past update is crap.  Steve Jobs' value to Apple has never been more apparent in recent years than now.  The ones running Apple are dropping the ball big time and the stock market's reaction to the new iphone proves that.

 

The future of these devices isn't in stupid unlock gimmicks like the fingerprint recognition, or face recognition, or butthole recognition, or any kind of recognition they come up with.  It's in integration.  Google sees this, Apple sort of sees it but isn't acting enough on it.

 

Let's just face it, we aren't going to see big leaps from Apple anymore.  They'll just chug along like the rest of them, keeping up with competition, doing little things here and there to try and garner some attention.   They aren't hungry anymore.  They are big, on top, and have grown lethargic with their wealth.

post #22 of 65

Woah Samesong! Saw you galaxy gear event! Enough said about that.. And oh samesong, how about a commercial that iPhones do not have coffee maker feature built into it? /s.

 

Your innovation focus on ads could have been instead channeled on your phones!! Live long and don't prosper!

post #23 of 65
It won't matter Samsung/Google or Microsoft, your efforts are pointless. I'm sticking with Apple. Period.
post #24 of 65
Quote:
Originally Posted by auxio View Post
 

I'm noticing a significant drop in negative posts from members who just registered.  I wonder if all the one-day post spamming contracts are factored into Samsung's marketing budget?  Though I'd imagine it's pretty cheap to hire basement dwellers who already spend all their time posting angry nonsense to channel their anger into one topic for a day.

 

Actually it's because the link doesn't work, it's taking me to a 404 page not found. The only way to get in here is to click the "Comments" button.

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post #25 of 65
I must admit I was not expecting the high price of the 5c. I would have preferred to see Apple keep the IPhone 5 at the same price as the 5c and let the 5c have the insides of the 4s to keep the price low and to appeal to teenagers who I think are more likely to go for the colours. Will I be switching to Android? - Never
post #26 of 65
Quote:
Originally Posted by chronster View Post
 

What parade?  The world has spoken - this past update is crap.  Steve Jobs' value to Apple has never been more apparent in recent years than now.  The ones running Apple are dropping the ball big time and the stock market's reaction to the new iphone proves that.

 

Um, I vividly remember the exact same reaction to most of Apple's product announcements under Jobs (iMac, iPod, iPad, etc, etc).

 

Quote:
 The future of these devices isn't in stupid unlock gimmicks like the fingerprint recognition, or face recognition, or butthole recognition, or any kind of recognition they come up with.

 

Right.  Because it's actually in the multitude of device+manufacturer+Android version specific beaming technologies which are promoted to death.  Or the plethora of other ill-conceived, manufacturer-specific features which only appeal to people who love mindlessly compiling checklists.

 

Quote:
Let's just face it, we aren't going to see big leaps from Apple anymore.  They'll just chug along like the rest of them, keeping up with competition, doing little things here and there to try and garner some attention.   They aren't hungry anymore.  They are big, on top, and have grown lethargic with their wealth.

 

One could almost say that... they're doomed!

 
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post #27 of 65

People will complain about the price of the iPhone 5c, but they will still buy it. This seems to happen all the time with these types of devices. For example, I remember when the iPod mini came out and it was $249. People whined and complained up and down about the price and I'm almost positive it ended up being the best selling iPod they had at the time until it was replaced with the iPod Nano. 

 

Apple never stated this phone was for 3rd world countries that cannot afford Apple products. This was assumed by the media and others. This is simply a lower cost phone that I think will strongly appeal to the teenager to mid-20 crowd. I expect this to be a big hit in this age range. Its a fairly pretty phone, durable, comes in colors which is appealing to the younger crowd and is cheap enough for parents who may not be able to afford a $200 phone on contract, but can afford a $99 phone on contract. You could get 2 phones for $200 for 2 kids if you happen to need that. This is something they could and most likely was out of reach for a lot of parents with children wanting iPhones. I don't really see this as a race to the bottom, but rather a nicely spec'd phone with a cheaper price. There's really nothing cheap about the iPhoen 5c at all. Just because its plastic, doesn't make it a really cheap phone. It still has very good technology inside it with a very durable case around it. 

post #28 of 65
Quote:
Originally Posted by ifij775 View Post

Why waste their money? The media has already labeled the phones a dud for them.

All the news in Google News Tech section is saying that the iPhone is going to destroy Microsoft and there are a bunch of rave reviews. I don't know what you are reading....
post #29 of 65
Quote:
Originally Posted by macxpress View Post

People will complain about the price of the iPhone 5c, but they will still buy it. This seems to happen all the time with these types of devices. For example, I remember when the iPod mini came out and it was $249. People whined and complained up and down about the price and I'm almost positive it ended up being the best selling iPod they had at the time until it was replaced with the iPod Nano. 

Apple never stated this phone was for 3rd world countries that cannot afford Apple products. This was assumed by the media and others. This is simply a lower cost phone that I think will strongly appeal to the teenager to mid-20 crowd. I expect this to be a big hit in this age range. Its a fairly pretty phone, durable, comes in colors which is appealing to the younger crowd and is cheap enough for parents who may not be able to afford a $200 phone on contract, but can afford a $99 phone on contract. You could get 2 phones for $200 for 2 kids if you happen to need that. This is something they could and most likely was out of reach for a lot of parents with children wanting iPhones. I don't really see this as a race to the bottom, but rather a nicely spec'd phone with a cheaper price. There's really nothing cheap about the iPhoen 5c at all. Just because its plastic, doesn't make it a really cheap phone. It still has very good technology inside it with a very durable case around it. 

The $329 price of the iPad mini was similarly met by doomsayers as too expensive. Apple proved them wrong.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #30 of 65
Somewhere in Korea, a Samsung product manager watched the keynote yesterday and took down the following note: "Idea: more colors."

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #31 of 65
Quote:
Originally Posted by auxio View Post
 

 

Um, I vividly remember the exact same reaction to most of Apple's product announcements under Jobs (iMac, iPod, iPad, etc, etc).

 

 

Right.  Because it's actually in the multitude of device+manufacturer+Android version specific beaming technologies which are promoted to death.  Or the plethora of other ill-conceived, manufacturer-specific features which only appeal to people who love mindlessly compiling checklists.

 

 

One could almost say that... they're doomed!

Nope, Steve Jobs always brought some zazz and knew what would and wouldn't wow crowds.  

 

"mindlessly compiling checklists" that's interesting, it really is.  I mean what's interesting is just how ignorant you are of what else is available, no offense.

 

As far as being doomed - they're about as doomed as any other lethargic giant corporation with government backing.  Antitrust laws no longer apply, they're set.

post #32 of 65
Quote:
Originally Posted by macxpress View Post
 

People will complain about the price of the iPhone 5c, but they will still buy it.

 

Also consider supply and demand.  Apple will sell every single 5c they can make for the foreseable future.  So if supply is limited setting a lower price only reduces revenues.  It doesn't increase market share or revenues.  

 

As supply increases, Apple may choose to lower the price.

 

My guess is that next year when Apple releases a larger iPhone the 5S and 5C will slide down the ladder and end up at lower price points.  Just in time for supply to catch up with demand.

post #33 of 65

I don't doubt the design gurus at Apple to be wrong with the color selection and I'm sure they did plenty of research into which colors would be popular for the big push in China which has be Samsung's biggest market for years now. Why would Apple make a cheap phone to satisfy some pundits or part time pundits commenting here? Teen girls will love the new phones, the pop colored cases are a perfect accessory. 

post #34 of 65
Quote:
Originally Posted by Rogifan View Post


Actually the media isn't labeling the phones as "duds", they're just complaining that the 5C is too expensive. My guess is both phones will get really good reviews....except for price.

 

Price can put a product in the "dud" category.

post #35 of 65
Quote:

Originally Posted by chronster View Post
 

"...stupid unlock gimmicks like the fingerprint recognition, or face recognition, or butthole recognition..."

I'm really interested in how Apple is going to implement "butthole" recognition.  It should make it easy for the iPhone to recognize chronster! ;)

post #36 of 65
Quote:
Originally Posted by chronster View Post

What parade?  The world has spoken - this past update is crap.  Steve Jobs' value to Apple has never been more apparent in recent years than now.  The ones running Apple are dropping the ball big time and the stock market's reaction to the new iphone proves that.


The future of these devices isn't in stupid unlock 
gimmicks like the fingerprint recognition, or face recognition, or butthole recognition, or any kind of recognition they come up with.  It's in integration.  Google sees this, Apple sort of sees it but isn't acting enough on it.


Let's just face it, we aren't going to see big leaps from Apple anymore.  They'll just chug along like the rest of them, keeping up with competition, doing little things here and there to try and garner some attention.   They aren't hungry anymore.  They are big, on top, and have grown lethargic with their wealth.

Heeee's baaaack!
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post #37 of 65
Quote:
Originally Posted by chronster View Post
 

Nope, Steve Jobs always brought some zazz and knew what would and wouldn't wow crowds.  

 

"mindlessly compiling checklists" that's interesting, it really is.  I mean what's interesting is just how ignorant you are of what else is available, no offense.

 

As far as being doomed - they're about as doomed as any other lethargic giant corporation with government backing.  Antitrust laws no longer apply, they're set.

 

You're right that Steve Jobs had more of this "Rock superstar" persona. But that's about it. Every subsequent iteration of any iconic product, iPod/iPad/iPhone, under his reign was just incremental. In fact even the Galaxy S3 to the Galaxy S4 was just an incremental update.  

 

However, the fingerprint sensor, if it works as advertized and if it also works for app purchases and is also allowed to be used for personal banking, is a huge deal.

The other hardware feature practically ignored by the tech media, is the M7 co-processor. The potential here is also big, especially if paired with a future iWatch and the biometric data such a device can send to your iPhone.

post #38 of 65
Quote:
Originally Posted by Crosslad View Post

I must admit I was not expecting the high price of the 5c. I would have preferred to see Apple keep the IPhone 5 at the same price as the 5c and let the 5c have the insides of the 4s to keep the price low and to appeal to teenagers who I think are more likely to go for the colours. Will I be switching to Android? - Never

I suspect Apple knows what they are doing here. The colors are likely for markets such as India, China, and Japan where Apple has plenty of untapped addressable market... The price point is basically the same as the 5 would have been. The 5C may contribute a little more to margins as an added bonus. Can Apple sell iPhone 5C devices for $100 less than they sold the 5 last week and be successful? Sure then can. The 5S set a nice technology bar and the screen size has not been a significant limiting factor so far.

In summary...

Removed "last years model" stigma
Added colors to both iPhone lines
Kept price tiers that have been very successful
Innovated in hardware, software (5S, iOS7)
Enhanced services (iTunes radio)
Free Apple apps with new phones

All in all that is a pretty sound progression in their business. I'm buying more stock soon as I try to time the end of this pullback. This can have a very positive impact on their earnings without there being a "cheaper" iPhone,
post #39 of 65
Quote:
Originally Posted by chronster View Post
 

Nope, Steve Jobs always brought some zazz and knew what would and wouldn't wow crowds.  

 

Sure he did.  But regardless, analysts and media types would still contrive reasons that new products would fail (specs aren't good enough, missing this feature or that, not user-serviceable, etc).

 

Quote:
"mindlessly compiling checklists" that's interesting, it really is.  I mean what's interesting is just how ignorant you are of what else is available, no offense.

 

I'm fully aware of what's out there.  Heck, I helped develop one of the first pieces of jailbreaking software for the 1st gen iPhone because I didn't like the limitations and wanted to see what was possible with it (that and I needed to figure out how to activate it in Canada).

 

However, these days, I generally find that I don't have the same inordinate number of hours to spend with phones as I did before (nor do I have the desire to do so).  And from that I've really come to see the average person's view of technology: as something to augment what they're actually interested in, and not the sole focus of their interest.  The vast majority of features on Android phones are designed for people in the latter camp.  They're not features the average person will ever discover or, if they do, will find very useful in the long run (as much as manufacturers try to promote them as such).

 

Quote:
As far as being doomed - they're about as doomed as any other lethargic giant corporation with government backing.  Antitrust laws no longer apply, they're set.

 

Ah yes, I felt the same way about Microsoft in the 90s.  Except that there were actually facts to support the antitrust argument and not just reactionary paranoia.  But then, based on your name, I can see how such paranoia might be confused for reality.


Edited by auxio - 9/11/13 at 12:38pm
 
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post #40 of 65
Quote:
Originally Posted by pazuzu View Post

Attack of the Clones!

 

Explain how nokias polycarb windows phones which have been out for 2-3 years are copying the iphone. I'd love to hear your logic here.

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