Since you are interested in my history with Apple, it began in 1991 with my first computer a Mac Classic, and I've never looked back. I've owned and some brilliant technology for its day.
I am not disputing that Apple has sold lots of iPhones, whatever makes you think that?
But Apple is also losing market share worldwide. Though thankfully not in the USA, and is gaining here in the UK.
What do you mean by 'this strategy'? Apple has not tried this with an iPad mini - it's in its first model. If they had introduced a plastic version of the iPad mini, using technology a generation behind - A4 chip etc, and expected it to sell it at 85% of the cost of the current iPad mini - then they'd have pursued the 'same strategy',
I see no reason why the 5S and 5C won't sell very well - I'm particularly impressed with the 5S. They could conceivably take #1 and #2 spots. But that's not the figure I'm interested in - it's platform marketshare. The importance of this will not be lost to anyone who has been using Apple products for anything approaching a similar length of time to me, or longer.
My issue is with the pricing. (I'm not keen on the pastel shades, but that's a minor thing and tastes differ). How will keeping the same pricing structure (the Current model; Last Year's model; 2 years ago model) increase market share? Especially considering the greater growth is in less affluent markets.
In fact Apple are offering a poorer model for the same money at the middle price point. We now have: Current model; a cheaper-to-make plastic version of Last Year's model; and the 2-year old model.
What's consoling me is I don't think Apple is that far off a successful range, and could adjust.
Phase out the 4S with its antiquated connector. Drop the 5C by a $100 and the range looks attractive, sensible and appealing. Apple could surely afford this, with savings in manufacturing on the 5C. Even $50 less would pay off big time imho.
The initial runaway success of the iPhone has led Apple, and maybe Wallstreet, to expect huge margins that I don't think can be maintained long term in the middle ground. Apple could charge what they wanted when they were the only gig in town. But competition (most of it derivative and second rate) is here now. And Apple still has no real presence in the middle of the range.