We're talking specifically pre-order announcements here. Apple have done it every year for the 4, 4S and 5. This year they didn't which is reason enough for investors to get concerned.
There is no preorder for 5s, so there would be no "yearly pre-order" press announcement that included the 5s. Only the 5C is available pre-order and Apple already have those numbers.
Is the 5C a new phone? A lot of posters here say no, it is an old phone with a new case and therefore apple won't release numbers for an old phone. That excuse doesn't fly in my book.
Yes i stand corrected on presale numbers.. But in those years there was only one new phone announced.
This year is different due to two new phones announced. .. Apple will not confuse everyone by putting out mismatched info.. Prelaunch numbers for 5c... No such number for 5s and then two separate post launch numbers for 5s and 5c.
They will put out one clean number for new iphone sales after the weekend of 20th.
In the same tradition of the quarterly reports!