Originally Posted by PSSnyder
Overall I really like iOS 7, especially the intuitive pull down/up/swipe menus, but I can't help but feel that the "Jony Ive's" modern animations between screen changes, and maybe the new font, will quickly become the "skeuomorphisms" of the future.
It's all about this Jobs idea that user experience should be a "cinematic experience" (to quote him from one of the keynote or WWDC speeches, forgot which one, probably more than one).
The problem is, that for marketing reasons our computers and electronic gadgets are supposed to become addictive, just like the flashing lights around a one-armed bandit or some other gambling or gaming machine (started with the pinball machines...)
The problem with boring things not being boring and people being captured with the "experience" rather than being driven by the necessity to send an e-mail or make a phone call, is that we lose ourselves in trifles and some sort of fake electronic "experience" rather than actually LIVING.
When I need to send an e-mail, or have to make an electronic banking transaction, it doesn't have to be "fun, engaging", it has to be fast, efficient, and least likely to result in some sort of erroneous transaction (prematurely sent e-mail, wrong amount of money transferred, etc.)
But an efficient, boring interface doesn't sell devices. It would drop these numbers of "iOS highest percentage of mobile web usage", etc. because if it doesn't "feel cool" to play around on the web, but it's dry affair, we'll do it when we NEED TO, and do so efficiently.
The first signs of this sort of UI fluff I encountered in electronic music software: audio plug-ins you need usually can do with a few sliders, maybe an EQ graph or something similar, and a few radio buttons, parameters, etc. But instead there was all this futuristic graphic decoration around it that was supposed to make plug-ins "exciting". People started buying plug-ins that looked cool, looked like vintage gear, etc. and not deciding with their ear. So the most exciting, expensive "looking" plug-ins won, not the ones that did the best job on the audio output.
Unfortunately, I don't see an end to this disease. Imagine a mechanical typewriter with all sorts of flashing lights to make typing "exciting", and people writing reams of paper worth of garbage text, just because "it's so much fun typing on this thing", but that's essentially what the majority of people are doing these days with their gadgets.
Self discipline is the only short-term viable way out, but as with all addictions, only a small fraction of those who try will succeed, not even talking about the fact that only a small percentage will realize that they are actually addicted to using their gadgets or use them to bridge socially awkward situations. So much easier staring into an iPhone than maintaining a good conversation or confront someone about pressing issues...