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NYPD touting iOS 7 upgrade for iPhone-owning New Yorkers at subway stations

post #1 of 25
Thread Starter 
New York City's Police Department is looking to cut back crime by informing iPhone-owning residents that they should update their devices to the latest version of iOS in order to obtain new security features designed to thwart potential thieves.



The weekend brought reports that NYPD officers were handing out informational flyers to passersby, urging them to upgrade to iOS 7 in order to take advantage of the security features Apple has built into its latest operating system. Twitter user Michael Hoffman published a picture of one of the flyers on Sunday.

Specifically, police hope that iPhone owners will upgrade, which will automatically install Apple's Activation Lock feature. That security feature keeps a thief from erasing a phone's data and reactivating it. Instead, the original Apple ID and password used to activate a device are needed to perform such actions or to deactivate Find My iPhone.

Apple first showed off Activation Lock at this year's Worldwide Developer Conference. The feature is an integral aspect of iOS 7's security suite, and it is is active on any device with iOS 7 installed.

New York in particular has had a considerable problem with the theft of iPhones and other Apple products. Between January 1 and September 23 of last year, the city saw a 11,447 recorded thefts of Apple products. Apple product theft accounted for 14.4 percent of major crimes, and the rise from 2011 to 2012 in iDevice thefts outpaced all other crimes over the same period.

Government officials from both New York and San Francisco repeatedly called on Apple and other device makers to build better security features into their smartphones and tablets. The Activation Lock feature in iOS 7 has been met with cautious optimism, though officials note it is not a complete solution, but instead a step in the right direction.
post #2 of 25
Best kind of free press, even the government telling people to buy apple products.
post #3 of 25
Now we know why so many people are upgrading. This is genius and well designed marketing! /sarcasm
post #4 of 25

Ironically, Android needs this kind of help. But the cops should be standing at the offices of the carriers and device makers because they are the ones holding up the upgrades.

post #5 of 25

Great free advertising for Apple!

 

It is common knowledge that Apple products are the most desirable products amongst thieves.

 

Apple products account for a great percentage of all stolen goods in New York. Android is of course garbage, the lowest of the low, and even most thieves don't want to be bothered with such crap.

 

If not for Apple, crime would be down in New York.

 

“If you just took away the jump in Apple, we’d be down for the year,” said Marc La Vorgna, Bloomberg’s press secretary, according to the New York Times reported.

post #6 of 25

Now to add this to OS X devices. I had a MacBook swiped. I had added it in preyproject.com but it never showed up. It would be nice to know that no one else could have used it.

post #7 of 25
Quote:
Originally Posted by ddawson100 View Post

Now to add this to OS X devices. I had a MacBook swiped. I had added it in preyproject.com but it never showed up. It would be nice to know that no one else could have used it.

I've had this on all my Macs ever since it came out. Not that any have been stolen but I feel pretty good about this.

http://www.orbicule.com/undercover/mac/
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #8 of 25

Too bad someone didn't proofread the flyer before printing it up...

post #9 of 25
Quote:
Originally Posted by Rothgarr View Post

Too bad someone didn't proofread the flyer before printing it up...

I give in I can't see the error ... mind you I'm one of those that can read text with no vowels and not notice they are missing ... I don't actually see what I read I just seem to hear it in my head. Hence I am a lousy proof reader.
Been using Apple since Apple ][ - Long on AAPL so biased
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Been using Apple since Apple ][ - Long on AAPL so biased
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post #10 of 25
Quote:
Originally Posted by digitalclips View Post


I give in I can't see the error ... mind you I'm one of those that can read text with no vowels and not notice they are missing ... I don't actually see what I read I just seem to hear it in my head. Hence I am a lousy proof reader.

 

"...the new iOS 7 software avaialble..."

post #11 of 25
Quote:
Originally Posted by ddawson100 View Post

"...the new iOS 7 software avaialble..."

Thanks

Ha .. so obvious once one 'sees' it!
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #12 of 25
Quote:
Originally Posted by Maestro64 View Post

Best kind of free press, even the government telling people to buy apple products.

Where did you see that?
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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post #13 of 25
Lol the NYPD used the old color strip Apple logo, I wonder are they also printing this flyer from an Apple printer connected to a Macintosh plus 1biggrin.gif
post #14 of 25
Quote:
Originally Posted by dasanman69 View Post

Where did you see that?

I think he meant recommending the upgrade was kind of endorsing the Apple so in a way helping sales through free advertising for Apple ....
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post #15 of 25

And then Apple sues them for using the rainbow Apple logo and misrepresenting the company and its products. :p 

 

Also, do you see LAW ENFORCEMENT going out of their way to tout Android upgrades ANYWHERE? The sheer magnitude of Apple’s ability to get free advertising is astounding.

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
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Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
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post #16 of 25
Quote:
Originally Posted by Tallest Skil View Post

And then Apple sues them for using the rainbow Apple logo and misrepresenting the company and its products. 1tongue.gif  

Also, do you see LAW ENFORCEMENT going out of their way to tout Android upgrades ANYWHERE? The sheer magnitude of Apple’s ability to get free advertising is astounding.

The old logo kind of looked cool on the old, yellowed paper look 1smile.gif
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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Been using Apple since Apple ][ - Long on AAPL so biased
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post #17 of 25
I'm sure even Apple will look the other way for the use of the older, multi-coloured Apple logo.
post #18 of 25
Quote:
Originally Posted by broadbean View Post

I'm sure even Apple will look the other way for the use of the older, multi-coloured Apple logo.

and in this case it was more duo tone than colored anyway 1wink.gif
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #19 of 25

I wonder if the message is truly intended for Apple device users or if it is for iDevice thieves?

Maybe both?

I mean if I’m the police, I couldn’t care less if people have the Activation lock feature or not, but I would what thieves to be aware of it’s existence so that they stop stealing iDevices...

 

(maybe I’m over-estimating the thought process behind the initiative though)

post #20 of 25
Maybe iPhone-owning NYC residents should do these 2 things:

1. Use non-Apple earbuds that aren't light gray and white.
2. Keep their iPhone out of sight in their pocket while on the train.

Sent from my iPhone Simulator

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Sent from my iPhone Simulator

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post #21 of 25
Quote:
Originally Posted by digitalclips View Post

I think he meant recommending the upgrade was kind of endorsing the Apple so in a way helping sales through free advertising for Apple ....

It could very well also have a adverse effect and people might not choose a Apple device so they won't be a target for would be thieves.
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
Reply
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
Reply
post #22 of 25

Gov't ops.  NSA must be getting much more private info with iOS7.  I'll wait and see.

post #23 of 25
Now they need to start an education campaign so the thieves will now to stop being criminals.
post #24 of 25
Quote:
Originally Posted by StruckPaper View Post

Ironically, Android needs this kind of help. But the cops should be standing at the offices of the carriers and device makers because they are the ones holding up the upgrades.
Android already has it available to all users, bypassing the carriers and manufacturers. No OS update required. Today it got another enhancement allowing an owner to remotely set a password even if one wasn't already set, or change an existing one. As TS points out Google just isn't anywhere near as effective as Apple in getting free press. Kudos to Apple for that. Google should pay attention and start working a little harder on letting users know when new features are introduced. Doesn't do much good when few know about it.
http://www.droid-life.com/2013/09/23/android-device-manager-now-allows-users-to-change-passwords-remotely/
melior diabolus quem scies
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melior diabolus quem scies
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post #25 of 25
Hah, homebrew newspaper uses classic Apple logo.

This is probably also a "scare the criminals" tactic. I'm sure when any new hot item comes along that becomes a major theft victim, they get really sick of it really quickly. "Not ANOTHER stolen iPhone/smashed-up Apple Store/hijacked truck of iPhones!!!!"
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