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Microsoft outs new Surface 2, Surface Pro 2 in latest pitch to tablet generation

post #1 of 95
Thread Starter 
Microsoft on Monday used a media event in Manhattan to show off the next wave of its Surface devices, doubling down on an effort to simulate Apple's widely successful ecosystem by which the company is responsible for developing both the tablet's software and hardware.



The new devices ? the Surface 2 and the Surface Pro 2 ? are follow-ups to the Surface RT and Surface Pro, two tablets Microsoft released in this past October and January, respectively. Among their highlights are tweaked design elements and improved internals, as Microsoft tries to improve on the abysmal record of its first generation of computing hardware.

Surface RT lives on as Surface 2



The Surface 2 marks Microsoft's continuing effort to establish a market for Windows RT, a version of its operating system built to run on the same ARM chipsets powering much of today's mobile technology. The new version has a 1080p display, USB 3.0 ports, and what some believe to be an Nvidia Tegra 4 processor. Its battery life is also 25 percent longer than its predecessor while its entry level price has been knocked down to $450, which is $50 less than the original Surface RT.

v2_Surface_Family1-130923.jpg


The Surface RT ? and, indeed, Windows RT in general ? is generally considered a failure for Microsoft, one that has cost the Redmond giant hundreds of millions of dollars.

Initially seen as a way to get a foothold on the ARM platform, Windows RT is believed to have confused users, and the inability for the OS to run legacy Windows apps is generally seen to have hobbled its chances. The Surface RT, which runs Windows RT, fared little better, and Microsoft wrote down $900 million on the initial run of Surface RT devices due to poor sales.

Surface Pro 2 gets Haswell, new peripherals



The Surface Pro 2 has little in the way of redesign about it, at least with regard to aesthetics. The laptop-tablet hybrid has only seen one major design shift: the addition of a second possible position for its built-in kickstand.

Internally, though, the Surface Pro 2 has several considerable upgrades. In terms of storage, the device is now available in 256GB and 512GB configurations as well as the 64GB and 128GB options consumers had with the original Surface Pro. The devices also have the option of 8GB of RAM.

Perhaps most importantly, the Surface Pro 2 has significantly more battery life than its predecessor. Microsoft updated the device with Intel's new Haswell line of processors. Those chips give Apple's newest MacBook Airs battery life in excess of 9 hours. With the Surface Pro 2, Microsoft touts 75 percent higher battery life thanks to Haswell chips. Depending on a user's activities, that could amount to roughly eight hours of use.

Microsoft is still trying to position the Surface Pro 2 as a form of laptop replacement. In presenting the device on Monday, company officials pointed out that the Surface Pro 2 should be faster than 90 percent of laptops on the market. It is also said to be 20 percent faster than the original Surface Pro.

While still underperforming, considering the amount of money and marketing Microsoft put behind it, the Surface Pro was decidedly the more successful of Microsoft's two initial tablets. The entire first generation of Surface devices is believed to have generated about $853 million for Microsoft, with the Surface Pro accounting for most of that revenue.

Accessories, accessories, accessories



Monday's unveiling also saw Microsoft placing a good deal of focus on accessories for Surface devices. The company revamped both its Touch Cover and Type Cover keyboard attachments. The Touch Cover 2 now has 1092 sensors built in -- more than 10 times the number Microsoft included in the original Touch Cover capacitive keyboard cover, which won points for novelty but was ultimately panned in the press due to unresponsiveness.

type-covers-130923.jpg


The diminutive mechanical keyboard, dubbed Type Cover, also saw an update on Monday. With Type Cover 2, Microsoft took roughly a millimeter out of the travel distance for the physical keys, making the device about as thin as the first generation Type Cover.

Beyond the two standard keyboard covers, Microsoft also showed off another model, dubbed the Power Cover. Power Cover also includes a hardware keyboard, but it packs in additional battery power, adding up to 30Wh to a Surface unit. That could boost battery life up to 50 percent, meaning the new Surface Pro could last up to two and a half times longer than its predecessor. The firm also showed off a mixing-pad attachment that clicks onto the Surface, giving users the ability to remix their own music on the go, as well as a dock that the Surface can plug into, giving it capabilities closer to that of a desktop computer.

surface-in-dock-130923.jpg
post #2 of 95
This will sell like my namesake.....


Poorly.
"Very disappointing to have people judging something without all the facts." - charlituna.
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"Very disappointing to have people judging something without all the facts." - charlituna.
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post #3 of 95

Sound of crickets.

Hmmmmmm...
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Hmmmmmm...
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post #4 of 95
DOA2
post #5 of 95
8GB RAM for a Tablet? Wonder if that's what's needed in order for the thing to run well?!

Ten years ago, we had Steve Jobs, Bob Hope and Johnny Cash.  Today we have no Jobs, no Hope and no Cash.

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Ten years ago, we had Steve Jobs, Bob Hope and Johnny Cash.  Today we have no Jobs, no Hope and no Cash.

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post #6 of 95

Somebody at Microsoft must really like those end of year inventory write offs if they are persisting with Windows RT...

 

The Pro should run a lot faster and cooler with Haswell but it is still a huge compromise between being a thick heavy tablet and a poor keyboardless notebook and there is still _THAT_ UI to deal with.

post #7 of 95

I won't be one who simply predicts failure, but MS may eventually capture some enterprise markets with the Pro 2s.  A tablet can have some very appealing characteristics in the right environments.

 

However, I don't think that it will take off in the consumer market.  

post #8 of 95
Originally Posted by AppleInsider View Post
[article]

 

So when are they released? 

 

Is… is this going to be another Osborne? Oh, PLEASE let it be another Osborne.

 

“But you’d have to have people actually wanting the first model for that to be the case.”

 

Not necessarily. How big was Osborne, anyway? :lol:

 

Originally Posted by Rot'nApple View Post
8GB RAM for a Tablet? Wonder if that's what's needed in order for the thing to run well?!

 

Windows 8 doesn’t run well with 29 GB of RAM…

post #9 of 95
Seems nice enough... just 3 years too late.
Hokey religions and ancient weapons are no match for a good blaster by your side, kid.
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Hokey religions and ancient weapons are no match for a good blaster by your side, kid.
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post #10 of 95

Maybe some of you heard of this press conference but this is the first I had heard of it.

 

As has already been mentioned.... "crickets"

post #11 of 95

People are angry at me. 

post #12 of 95

So riddle me this, Microsoft manages to get Haswell into this POS-2, yet the rMBP STILL doesn't have it yet. 

I'm not a pessimist. I'm an optimist, with experience.
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I'm not a pessimist. I'm an optimist, with experience.
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post #13 of 95
I will wait for the wrist watch version.
post #14 of 95
Quote:
Microsoft on Monday used a media event in Manhattan to show off the next wave of its Surface devices

Next wave?  I hope you are not joking!

post #15 of 95
This article is decidedly anti-Microsoft. When a product includes a truly innovative feature like a multi-position kickstand, it is almost criminal not to lead with that.
post #16 of 95
Quote:
Originally Posted by thataveragejoe View Post
 

So riddle me this, Microsoft manages to get Haswell into this POS-2, yet the rMBP STILL doesn't have it yet. 

That's interesting.

 

Better yet... Who the hell would consider the new Surface instead of the current rMBP?

Anyway:

 

Who here is willing to bet that Apple is waiting for something special? What do you want? The best intel graphics and 24 hours battery life, the best intel graphics 12h and thinner, New amd GPU and 12h battery life?

 

I mean, Lenovo could get 17h battery life.

post #17 of 95

"is responsible for developing both the tablet's software and hardware...."

 

 

Who are they going to blame, in case of failure, then ?

There is more stupidity than hydrogen in the universe, and it has a longer shelf life.

Frank Zappa

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There is more stupidity than hydrogen in the universe, and it has a longer shelf life.

Frank Zappa

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post #18 of 95
so the new Surface 2 is an across-the-board spec bump model (still no retina display), finally with Outlook too. they also drop the price modestly by $50 and double the freebie cloud storage to 200G. the much hyped accessory keyboards are improved too (gee i thought they were supposed to be great last year), but still not cheaper. as to apps ... well not much happening there.

i guess if you already wanted one this is a very nice update. but the question MS still hasn't answered is why should anybody want a Surface RT/2 at all?

so far, they just don't.

DOA.
post #19 of 95
Quote:
Originally Posted by Hydrogen View Post
 

"is responsible for developing both the tablet's software and hardware...."

 

 

Who are they going to blame, in case of failure, then ?

Apple.

post #20 of 95
Quote:
Originally Posted by Eriamjh View Post
 

I won't be one who simply predicts failure, but MS may eventually capture some enterprise markets with the Pro 2s.  A tablet can have some very appealing characteristics in the right environments.

 

However, I don't think that it will take off in the consumer market.  

 

exactly. there is niche enterprise market for running desktop Windows on a tablet - companies that use specialized software available only for Windows that has been updated for W8 touch UI. but not much has been yet.

 
but consumers just don't need this at all compared to a cheap laptop. like, for college, that being probably the most common reason left to still run a desktop OS for consumers.
post #21 of 95
The problem with the Surface isn't it's specs. It the performance that matters. And the Surface is terrible! Lipstick on a pig!
post #22 of 95

Now that’s what I call innovation /s

 

Seriously, Microsoft released those offensive videos mocking Apple’s design process, then have the nerve to release this repackaged crap.

post #23 of 95
Quote:
Originally Posted by pedromartins View Post
 

Apple.

 

It is not only their tablet that needs a kick-stand, but MSFT as a whole too ....

There is more stupidity than hydrogen in the universe, and it has a longer shelf life.

Frank Zappa

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There is more stupidity than hydrogen in the universe, and it has a longer shelf life.

Frank Zappa

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post #24 of 95

This is well done and looks really cool. It highlights what's good without going back over and over about how you can do so much with it. It just focuses on one thing. Only one tweak needed - cover up the Microsoft logo. ;)   

 

Seriously, I'm surprised about how Windows isn't even mentioned. The fact that it's a Microsoft product is fairly subtle. It's possible for Microsoft to release good (maybe even fantastic) stuff but they've knee-capped themselves by holding onto their legacy. It's not a crime but it is holding them back in some cases. And there's no dancing dorks in this video.

post #25 of 95
Quote:
Originally Posted by DaveMcM76 View Post

... a huge compromise between being a thick heavy tablet and a poor keyboardless notebook and there is still _THAT_ UI to deal with.

Precisely my sentiments.

Microsoft is so out-of-touch with reality.

There is a reason why many people go for at least 13 inch notebook PC if they want to get real work done regularly.
The UI of Windows and Windows app are not suitable for smaller screen.

If Microsoft hopes to move surface, they have to re-design Windows and Office applications.

At this juncture, the surface is not an ideal tablet due to the UI which is ideal for PC with keyboard/mouse (assuming some people can live with the weight), it is also not a decent workhorse due to the smaller screen and the UI.

If I need to get work done often enough, I am better off buying an 11 inch notebook PC if I want a small form factor.
post #26 of 95
Quote:
Originally Posted by AdeFowler View Post
 

Now that’s what I call innovation /s

 

Seriously, Microsoft released those offensive videos mocking Apple’s design process, then have the nerve to release this repackaged crap.

 

These are more like RT 1.5 and Pro 1.5

post #27 of 95

Hey, Microsoft had to be encouraged - all 9 people in the audience at the media event really liked the new machines!

post #28 of 95
Microsoft is marketing the accessories instead of the product? It seems natural to me then that the product doesn't have much going for it.
post #29 of 95
Where are the apps! A tablet without a robust app collection. Get ready for the next write down.
post #30 of 95

Microsoft: "Here's our new Surface 2 and Surface Pro 2 everybody!"

 

Tablet generation: "There was a 1?"

Sent from my iPhone Simulator

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Sent from my iPhone Simulator

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post #31 of 95

How many billions of a markdown will Ballmer Inc. take this time?

post #32 of 95

Shouldn't a company with a failed product be completely redesigning that product from scratch (or make something else instead)?

post #33 of 95

And doesn't this Surface re-release once and for all emphasize that MS is completely lost in the new (but not really new, since 2007 or 2008) mobile landscape?

post #34 of 95
Who wants to do real work on a 10" 16:9 tablet? And what are 16:9 tablets good for other than watching movies?
post #35 of 95
Microsoft produced four generations of the Zune before giving up on that failed device. It poisons the well when you start out with a dud that no one wants to go near again.
post #36 of 95
Quote:
Originally Posted by thataveragejoe View Post

So riddle me this, Microsoft manages to get Haswell into this POS-2, yet the rMBP STILL doesn't have it yet. 

I wouldn't be surprised if the rMBP still gets haswell before the surface. Untill Microsoft releases the thing, it's still vaporware, and the rMBPs are due for an upgrade soon.
post #37 of 95

What was Einstein referring to when he talked about "doing the same thing over and over while expecting different results" again?

post #38 of 95
Quote:
Originally Posted by Rogifan View Post

Who wants to do real work on a 10" 16:9 tablet? And what are 16:9 tablets good for other than watching movies?

 

Surface Pro 2 has a dock allowing two monitors to be connected. I think you can get work done on those......

post #39 of 95
Quote:
Originally Posted by AppleZilla View Post
 

How many billions of a markdown will Ballmer Inc. take this time?

 

None.... He'll be gone!

post #40 of 95
Innovation!

Wait....
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