Originally Posted by addicted44
I don't have a narrative. It is clear the iPhone 5c is selling far less than the 5s. Are you doubting that fact?
Based on that I am speculating whether Apple mispriced the 5c, or if it was their plan all along. Based on their track record it is probably the latter.
I don't have a narrative, and I am not saying Apple is doing it wrong.
Apple has used the 'good, better, best' plan for years. Each time, when a new phone comes out, the previous flagship drops to 'better' and sells for $100 less than 'best'.
This time, for the first time, they redesigned the phone so that 'better' is the old 'best, but with a new case and some minor improvements. So, instead of being simply 'last year's phone', it's 'last year's phone, but with some better internals and redesigned to have more appeal to a younger audience'. So why should they discount it MORE than $100 (their standard practice) when they've actually improved the phone's operation?
And look at the results. They reportedly sold around 2 M 5C phones in one weekend. While that doesn't look all that hot when you compare it to 7 M for the 5S, it's actually an amazing number. Who else has ever sold 2 million of last year's phones in a single weekend? Heck, there are only a couple of phones that sold that well - even when they were the latest, greatest, flagship phone with new technology. Doing that well with last year's technology is impressive. It's even more impressive when you see how big a leap the 5S is - and people could buy it for only $100 more.
There's no rational way to label the 5C sales a failure - which is what you're suggesting no matter how much you deny it.