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Microsoft to extend iPad buyback program to iPhones this week, report says

post #1 of 31
Thread Starter 
Following up on an initiative meant to woo users away from their iPads by offering at least $200 for used examples of the tablet, Microsoft is now said to be preparing an extension of the deal to include used iPhones as well.

Microsoft iPad
Microsoft's iPad trade-in program. | Source: Microsoft


Sources tell Forbes that Microsoft will add used iPhones to the list of Apple products it is willing to buy as part of its "#timetoswitch" campaign. The handsets can be exchanged for a gift card good for at least $200 in the company's retail stores.

Starting this Friday, select Microsoft Stores in the U.S. and Canada will begin handing out a minimum of $200 worth of in-store credit to those who bring in an iPhone 4S or 5. Prices may be higher for devices in especially good condition.

With the iPhone buyback scheme, Microsoft is hoping to gain new Windows Phone users, much like the ongoing iPad trade-ins which are meant to convert consumers to the company's Surface tablets.

In addition to the Apple-focused strategy, Microsoft is also running a wider online campaign that offers Visa gift cards for Apple, Android and Blackberry devices. Unlike the brick-and-mortar trade-ins for the iPad and iPhone, this offer is not restricted to physical retail locations.

Microsoft's Windows Phone platform has flopped compared to market leaders Google and Apple. In comScore's latest MobiLens survey for the three-month period ending in July, Android accounted for 51.8 percent of U.S. smartphone users, while Apple's iPhone took 40.4 percent. Even Blackberry, which was bought out on Monday, held a 4.3 percent share of the market, compared to Microsoft's fourth-place finish with 3 percent.

The Redmond, Wash., company is looking to turn things around, however, and the recent buyback campaigns are part of that drive. Further, Microsoft is delving deeper into the mobile computing hardware industry, as evidenced by the substantial $7.2 billion purchase of Nokia's cellphone business. That deal also included licensing rights to branding, patents and services like the HERE mapping system.
post #2 of 31
Anyone want to bet on the over under? We'll start at 10- That's the Combination of iPads and iPhones.

2012 27" iMac i7, 2010 27" iMac i7, 2011 Mac Mini i5
iPad Air, iPad Mini Retina, (2) iPhone 5S, iPod Touch 5
Time Capsule 5, (3) AirPort Express 2, (2) Apple TV 3

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2012 27" iMac i7, 2010 27" iMac i7, 2011 Mac Mini i5
iPad Air, iPad Mini Retina, (2) iPhone 5S, iPod Touch 5
Time Capsule 5, (3) AirPort Express 2, (2) Apple TV 3

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post #3 of 31
Des-per-ate
post #4 of 31
well probably smarter to chase Blackerry installed base...
post #5 of 31
In other news, Apple will offer a minimum $5 credit to anyone who trades in a Windows Phone or Surface.
post #6 of 31
wooho! some god news. i wonder what they'll give me for my brand-spankity-new unlocked 5s. maybe i can get a zune.
"Personally, I would like nothing more than to thoroughly proof each and every word of my articles before posting. But I can't."

appleinsider's mike campbell, august 15, 2013
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"Personally, I would like nothing more than to thoroughly proof each and every word of my articles before posting. But I can't."

appleinsider's mike campbell, august 15, 2013
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post #7 of 31

Surface owners would be better served if Apple offered the deal on Surface trade-ins :) 

post #8 of 31
Not a very good deal IMO, since one can sell a used iPhone for more than $200 on e-bay.
When one also considers that in return you get a Windows phone or Surface, then the deal turns sour.
post #9 of 31

Microsoft should invest in buying all of Apple's new iPads & iPhones too! Then we'd all have to buy MS products.

 

I can't believe Steve B. hasn't already thought of it.    

post #10 of 31
Quote:
Originally Posted by Harmon View Post

Des-per-ate

 

also mo-ro-nic.

post #11 of 31

MS should abandon consumer business completely. The obviously haven't got a clue....

post #12 of 31
I love the smell of desperation in the morning.
post #13 of 31

Apple should charge customers $50 for every Surface tablet that somebody brings in to be disposed of.

post #14 of 31

Microsoft has to make the Surface business model work somehow. If they can trade them for iPads and then sell the iPads on ebay for a profit, it's definitely thinking outside of the box.

Help! I'm trapped in a white dungeon of amazing precision and impeccable tolerances!

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Help! I'm trapped in a white dungeon of amazing precision and impeccable tolerances!

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post #15 of 31
Why the hell would anyone trade in a phone to buy a tablet when the tablet cannot make phone calls? That's got to be the stupidest idea I've heard out of M$ in, I don't know, 1 week...
post #16 of 31
I find it disgusting that Microsoft employees have resorted to tactics like this in order to avoid lining up at an Apple store like the rest of us in order to buy their own personal phones and tablets.

1wink.gif
Apple managed the astonishing feat of getting the equivalent of a personal computer into the hands of everybody from eight to eighty year olds, and did so while providing absolutely no instructions...
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Apple managed the astonishing feat of getting the equivalent of a personal computer into the hands of everybody from eight to eighty year olds, and did so while providing absolutely no instructions...
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post #17 of 31

Some of you young kids here may not remember, but there was a time when Microsoft was a marketing monster.  I mean they'd do crazy stuff like spend billions of dollars marketing a product ('Kin) that would be the greatest consumer product in history (as measured by dollars lost per units purchased).

 

Now though it's sad.  It's like they've given up.  I mean, I've got pocket change that would pay for the numbers of people willing to downgrade their iOS devices to Windows devices.

 

It's like seeing your former boss on skid row begging you for a quarter.

 

Sad.

post #18 of 31
Perhaps MS real motivation, or real result, will be an increase in iPhone, iPad thefts. It certainly,won't make any difference in sales of Windows phones or the Surface laptops.

Yes, I know that a trade in only gives you a store credit, but druggies and others willing to steal an iPhone/iPad wouldn't know that fencing it won't get them the cash.
post #19 of 31
My question is: What are they going to do with all the IOS devices that they naw have? If they sell them, they help Apple gain more market share. If they destroy them, they end up losing even more money. Was not 900m enough of a loss?
post #20 of 31
Am I the only one who finds it amusing that Microsoft tries to enter the used Apples business, and by the looks of it is going to fail at that as well?
post #21 of 31
This is just sad.
post #22 of 31
I have trouble imagine Microsoft selling those used iPhones on the market. That'd simply add to Apple's marketshare. Now might be a good time to start checking the dumpsters behind Microsoft's stores.
post #23 of 31
Why would anyone want to downgrade to a windows tablet or windows phone device?
post #24 of 31
Quote:
Originally Posted by MacCentric View Post

In other news, Apple will offer a minimum $5 credit to anyone who trades in a Windows Phone or Surface.

 

Shouldn't that be a maximum credit? It's not as if Apple will be able to resell them to anyone.

post #25 of 31
They should extend the buy-back program to companies. Blackberry and Dell could have traded themselves in.
A.k.a. AppleHead on other forums.
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A.k.a. AppleHead on other forums.
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post #26 of 31
Quote:
Originally Posted by MacCentric View Post

In other news, Apple will offer a minimum $5 credit to anyone who trades in a Windows Phone or Surface.

Apple will charge a nominal fee to pay the landfills to take the Surfaces.

If you can't beat 'em, buy 'em and reverse engineer 'em.
post #27 of 31
Quote:
Originally Posted by Inkling View Post

I have trouble imagine Microsoft selling those used iPhones on the market. That'd simply add to Apple's marketshare. Now might be a good time to start checking the dumpsters behind Microsoft's stores.

 

You won't find them. The employees will have them. lol 

 
Microsoft needs to compete against Android and Black Berry. It's sad that Microsoft thinks their Surface tablets and phones can take on Apple's iDevices. Thats like taking a mountain down with a shovel. Good Luck
post #28 of 31
Quote:
Originally Posted by Pooch View Post

i wonder what they'll give me for my brand-spankity-new unlocked 5s. maybe i can get a zune.

 

Yes, i'm sure this will be popular. ;)

 

Bet MS got another failure on their hands with this & the iPad trade in. :lol:

post #29 of 31
Quote:
Originally Posted by macminiwii View Post
 

 

You won't find them. The employees will have them. lol 

 

Or they'll give them away for people to stand in line for store openings and product launches. Might be cheaper than using concert tickets.

post #30 of 31
MS is desperate. LOL. I own Window's PC's and Microsoft products and even I can see this is a useless endeavor. Apple and Android won, Microsoft and Blackberry lost. Next market.
post #31 of 31
Real desperation of the underdog of the current century. Microsoft is now running after Apple because they can't copy past thing they did earlier so what to do snatch older model of IPad and iPhone and then re-sell it Surface iPad after the Surface Hole.
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