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Amazon preparing Apple TV competitor to launch in coming months - report

post #1 of 30
Thread Starter 
Online retailing giant Amazon is putting the finishing touches on a set-top box that may be on the company's virtual shelves in time for Christmas, according to a new report.

Apple TV


The device, reportedly codenamed "Cinnamon," may be similar in design and functionality to a Roku box, with the ability to run third-party content applications, says the Wall Street Journal. Amazon has been rumored to have the set-top box in development since at least April of this year.

In addition to streaming movies, television shows, and music from Amazon's own services, the Seattle-based company is said to be in negotiations with cable companies and other content providers to provide apps for the set-top box, with the company laying down a mid-October deadline for submissions. Pricing for the rumored device is still unknown.

Amazon may also offer games that run natively on the device, a feature which some have conjectured could make it to the Apple TV and spark a new living room gaming battle. iOS games can currently take advantage of the Apple TV via Apple's Airplay technology, allowing developers to display the main game content on a user's television while using the iOS device as a controller and "second screen" display.

The device, if released, will be entering a crowded field. In addition to market leaders Apple and Roku, Google recently got into the game with their Chromecast device. The $35 HDMI dongle streams YouTube, Google Play Music, and Netflix from both iOS and Android devices, in addition to web video through the Mountain View company's Chrome browser.

Apple is rumored to have a hardware refresh for its "beloved hobby" in the works, which last saw new silicon in March 2012. Cupertino reportedly received three mysterious shipments of "set top boxes" last month, which led to ultimately incorrect rumors that the company would unveil the fourth generation Apple TV at their Sept. 10 iPhone 5s and 5c introduction.

Apple did take the covers off of a software update for Apple TV at the September iPhone launch, releasing Apple TV version 6.0. The update brought iTunes Radio and support for AirPlaying content from iCloud ? like music from iTunes Match ? to another person's Apple TV.
post #2 of 30

How not-inovative of them.

post #3 of 30

why of why does everyone copy Apple

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Apple Purchases last 12 months - iPhone 5S (two), iPhone 6, iPhone 6+ (two), iPadAir, iPadAir2, iPadMini2, AppleTV (two), MacMini, Airport Extreme, iPod Classic.
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post #4 of 30
This won't stand a chance against Apple TV in the gaming department- not even close. The games nor the hardware will be close to the specs of the ATV (particularly once it gets refreshed).

I normally like Amazon's decisions, but this isn't wise. Now if this can go after Roku or Chromecast- fine. But why would Netflix and others want to team up with Amazon/Amazon Instant Video? Apple and Roku are the only real players here.

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2014 27" Retina iMac i5, 2012 27" iMac i7, 2011 Mac Mini i5
iPad Air 2, iPad Mini Retina, iPhone 6, iPhone 5S, iPod Touch 5
Time Capsule 5, (3) AirPort Express 2, (2) Apple TV 3

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post #5 of 30
Steve's hobby sure is catching on.
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Google Motto "You're not the customer. You're the product."
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From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
Google Motto "You're not the customer. You're the product."
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post #6 of 30
This will be great if I can shop directly on my TV for all my needs- something neither an ATV nor a Roku provides.
 
Where's the new Apple TV?
 
And still waiting for SolipsismX to prove his accusation:
"And yet they haven't loved Google Wallet which you claimed was the exact same thing and kept posting...
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Where's the new Apple TV?
 
And still waiting for SolipsismX to prove his accusation:
"And yet they haven't loved Google Wallet which you claimed was the exact same thing and kept posting...
Reply
post #7 of 30
anyone try iRadio yet? Not sure why Apple invested in a dying medium...
post #8 of 30
Quote:
Originally Posted by pazuzu View Post

This will be great if I can shop directly on my TV for all my needs- something neither an ATV nor a Roku provides.
Who wants to buy stuff off their TV? Didn't Time Warner try something like that in the 90s with their Full Service Network? That sure didn't last long.
post #9 of 30
Quote:
Originally Posted by alienzed View Post

anyone try iRadio yet? Not sure why Apple invested in a dying medium...
Did you mean iTunes Radio?
post #10 of 30
Quote:
Originally Posted by Rogifan View Post


Who wants to buy stuff off their TV? Didn't Time Warner try something like that in the 90s with their Full Service Network? That sure didn't last long.

 

Ask QVC.

 

or HSN.

 
Where's the new Apple TV?
 
And still waiting for SolipsismX to prove his accusation:
"And yet they haven't loved Google Wallet which you claimed was the exact same thing and kept posting...
Reply
 
Where's the new Apple TV?
 
And still waiting for SolipsismX to prove his accusation:
"And yet they haven't loved Google Wallet which you claimed was the exact same thing and kept posting...
Reply
post #11 of 30
Quote:
Originally Posted by alienzed View Post

anyone try iRadio yet? Not sure why Apple invested in a dying medium...

 

It's not literally a radio station. It's online streaming of music. Are you saying that music itself is dying? 

post #12 of 30
NO news here

Not another remote:!

Until the cable TV box monopoly can be broken open , all anyone can do is keep re-iterating the same old pattern of producing yet another single point / ecosystem box which streams/downloads marginal boring re-runs and maybe some first run TV like netflix or Amazon has with a few shows.

Steve cracked it open, but Apple can't deliver on his solution until Apple gets enough agreements in place with content providers at reasonable pricing to fully provide that all in one concept. So until then you are still going to have lots of crappy legacy remotes on your coffee table.

Originally by Rickers - 2014 : Cook & will bury Apple.  They can only ride Steve's ghost so long.



 Originally Posted by  thataveragejoe :  Next week  Korea Times, "I'm gay too"-Samsung



 



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Originally by Rickers - 2014 : Cook & will bury Apple.  They can only ride Steve's ghost so long.



 Originally Posted by  thataveragejoe :  Next week  Korea Times, "I'm gay too"-Samsung



 



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post #13 of 30
Quote:
Originally Posted by pazuzu View Post

This will be great if I can shop directly on my TV for all my needs- something neither an ATV nor a Roku provides.

 

Yes... its simply too hard for me to spend money using computer, iPhone and iPad. I need to be able to by stupid crap while watching TV as well.

post #14 of 30
Quote:
Originally Posted by alienzed View Post

anyone try iRadio yet? Not sure why Apple invested in a dying medium...

Yep the wife and I use it all the time. At the pool, at the gym using iPhones, and background music via Apple TV / Hi Fi system for parties etc.. It's brilliant.
From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
Google Motto "You're not the customer. You're the product."
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From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
Google Motto "You're not the customer. You're the product."
Reply
post #15 of 30
Quote:
Originally Posted by GQB View Post

Yes... its simply too hard for me to spend money using computer, iPhone and iPad. I need to be able to by stupid crap while watching TV as well.

I can see it being popular with those folks that are glued to the shopping channel in between day time soaps… 1biggrin.gif
From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
Google Motto "You're not the customer. You're the product."
Reply
From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
Google Motto "You're not the customer. You're the product."
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post #16 of 30
Quote:
Originally Posted by sog35 View Post
 

why of why does everyone copy Apple

 

because it's obvious, once apple does it.

 

No really... I've seen this coming for 2 years now.  Apple is staking its space for delivery of online content...   AppleIDs are worth the same as AmazonPrime accounts.   This was obvious the moment the iPhone appears as a 'Point of Purchase, ' eliminating the Mac iTunes app as the 'shopping app'    Amazon knew this at that time.   The kindle wasn't in response to the iPad, but to protect their first level product (books) from being more easily bought on Apple devices, than theirs.

 

I've never thought Samsung was the competition, nor was Android by Google the competition.  The competition is for people with wallets that have online cashflow, not handsets, or tablets.

 

Hence the reason why TouchID makes so much sense, not so much for buying apple's wares, but for Apple selling the access (inapp purchases, or even a backend SDK for major sites for doing 3 way auth) to App Developers.   [let alone passbook, which the killer app is that passbook can be tied to a CC, minimally your AppleID pw].  You greatly reduce fraud loss, and at the same time decrease the friction in purchase (no entering a no entering a password, CC#, CVV, exp date... just touchID and money flows).

 

With Apple getting into TV in a big way... as a content delivery solution, amazon realizes that the big purchases will be done in front of a 50" screen (think of this use case... on your Apple TV, a 'shopping' channel by, say, Target...  large screen views of products, reviews, etc.  just like on big browser, but you just click on what you want, and then click "Buy"... TouchID, and then boom, next day ship from the nearest Target warehouse. and no credit card or password ever goes over the internet, nor does a password get entered... just a finger press).

 

Family shopping... don't have to haul 3 kids in the car for school supplies... just get them infront of the TV and ask' is this the shirt you want'? and click buy.  and when all done, then go back to your regularly downloaded  iTunes TV show.

 

Apple and Amazon are the real titans girding for battle.   Google is still looking at eyeballs... Apple and Amazon... deathmatch for the wallet

post #17 of 30
Quote:

Originally Posted by pazuzu View Post

 

 



Ask QVC.


 


or HSN.




 


and think of QVC and/or HSN with 'an App for that.'  Not even having to dial the phone... or entering a CC... just click on your AppleRemote, press buy.   enter TouchID finger.  shipping.


 


Frictionless buying.   One Click Purchase was Amazon's 'TouchID' moment. The don't want to be bypassed by Apple

post #18 of 30
Quote:
Originally Posted by Andysol View Post

This won't stand a chance against Apple TV in the gaming department- not even close. The games nor the hardware will be close to the specs of the ATV (particularly once it gets refreshed).

I normally like Amazon's decisions, but this isn't wise. Now if this can go after Roku or Chromecast- fine. But why would Netflix and others want to team up with Amazon/Amazon Instant Video? Apple and Roku are the only real players here.

 

I second this.

post #19 of 30
I suppose this new hardware will be another reason for Amazon investors to pump the stock up even higher. They always get stoked when they hear Amazon is going after Apple. I don't get it. Why would investors be happy about Amazon going after AppleTV and Roku which are firmly established streaming solutions. It's like every holiday season Amazon comes out with some product to confound Apple product sales and they always get away with it. Apple needs to devise some strategy that would trip up Jeff Bezos' holiday hardware gamble.

Everything Amazon does boosts it's share price. Everything Apple does causes its share price to take a tumble. Apple needs to figure a way to outsmart Amazon and get investors on Apple's side. If Apple lets Amazon steal its thunder with a superior streaming box solution then Tim Cook needs to step down from the CEO post. It would be a major embarrassment. The Kindle Fire HDX is bad enough for Apple since Timmy might not even be able to deliver a Retina iPad Mini to compete this holiday. Jeeeeez.
post #20 of 30

Curious if the UI will look like a Kindle Fire, an Amazonian flavor of Android. The original Kindle Fire didn't play well with videos not purchased from Amazon; the video UI seemed like an afterthought.

post #21 of 30
Quote:
Originally Posted by Constable Odo View Post

I suppose this new hardware will be another reason for Amazon investors to pump the stock up even higher. They always get stoked when they hear Amazon is going after Apple. I don't get it. Why would investors be happy about Amazon going after AppleTV and Roku which are firmly established streaming solutions. It's like every holiday season Amazon comes out with some product to confound Apple product sales and they always get away with it. Apple needs to devise some strategy that would trip up Jeff Bezos' holiday hardware gamble.

Everything Amazon does boosts it's share price. Everything Apple does causes its share price to take a tumble. Apple needs to figure a way to outsmart Amazon and get investors on Apple's side. If Apple lets Amazon steal its thunder with a superior streaming box solution then Tim Cook needs to step down from the CEO post. It would be a major embarrassment. The Kindle Fire HDX is bad enough for Apple since Timmy might not even be able to deliver a Retina iPad Mini to compete this holiday. Jeeeeez.


I just had to share this picture.

"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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post #22 of 30

Here's some things to know about Amazon:

 

-- This is pitched as a "rumor" but it's coming from within Amazon.  Amazon does intentional leakes to try and build up hype.

-- Amazon is a prfoundly dishonest company. Rather than report sales for kindle, they will "leak" numbers via their PR agency to make people believe kindle is a success.

-- Amazon just develops a lot of crap to see what will stick.

-- The only thing good they ever did was customer service in the 1990s... since then it's all been crap, that's heavily hyped.

 

For some reason the "press" wants to think Amazon is a tech company so they hype their crap as if it isn't crap.

 

And I mean CRAP.  Worse than google, worse than Microsoft.   Amazon has engineers but they abuse them so they never get good work from them.   AWS, for instance, is dog slow and costs way too much but they manage to hype it enough that people delude themselves into believing it's good.

 

All the BS people say about Apple- that's its a cult, that it's all hype and marketing, no substance-- these are actually true about Amazon, but because they are true the propaganda is effective and so we get the fantasy that amazon is shipping android in volume, or really competing with apple presented as fact.

 

Remember amazon movie studios? How much are they going to lose there?  Will they just quietly shut them down like they have literally thousands of hyped initiatives in the past?

 

Remember how Steve Jobs talked about Focus?

 

Amazon is the anti-Apple.  In every way.

post #23 of 30
In unrelated news, the DOJ has opened an inquiry of Apple regarding the AppleTV.
post #24 of 30

If true, I don't think this will be a worthy competitor to the Apple TV. For starters, Amazon's app store doesn't come close to the offerings of the iOS App store. If they intend to copy Apple with an Airplay type feature for Kindle's, there won't be nearly the quality of offerings that Apple has. If it's anything like the Kindle, I'm sure it will come with advertisements the minute you turn it on. I'm sure Amazon will charge a fee to remove those advertisements. Amazon's business model for their products seems to be release cheap crap at a loss and hope you make up the difference from people buying stuff from Amazon through their devices. 

post #25 of 30
Quote:
Originally Posted by alienzed View Post

anyone try iRadio yet? Not sure why Apple invested in a dying medium...

Discovery for one thing. They have tied the store into this quite a bit to enourage sales.

And they could end up selling a few 'empty' Match accounts to folks that just want to turn off the ads and feel that $25 a year is an okay price for that.

A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

Reply
post #26 of 30

Great, why would I want this?

 

And on this topic, sue Roku for stealing the Apple TV design. Sue Motorola for stealing the iPod nano design. It’s disgusting.

post #27 of 30
Quote:
Originally Posted by Tallest Skil View Post

Great, why would I want this?

And on this topic, sue Roku for stealing the Apple TV design. Sue Motorola for stealing the iPod nano design. It’s disgusting.

Similar but not lawsuit worthy. I don't believe Roku's lawyers would make the same mistake Samsung's did.

"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
Reply
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
Reply
post #28 of 30

By the time Amazon gets there, Apple will have taken it to the next level.... I hope....

post #29 of 30
Quote:
Originally Posted by Jessi View Post
 

Here's some things to know about Amazon:

 

-- This is pitched as a "rumor" but it's coming from within Amazon.  Amazon does intentional leakes to try and build up hype.

-- Amazon is a prfoundly dishonest company. Rather than report sales for kindle, they will "leak" numbers via their PR agency to make people believe kindle is a success.

-- Amazon just develops a lot of crap to see what will stick.

-- The only thing good they ever did was customer service in the 1990s... since then it's all been crap, that's heavily hyped.

 

For some reason the "press" wants to think Amazon is a tech company so they hype their crap as if it isn't crap.

 

And I mean CRAP.  Worse than google, worse than Microsoft.   Amazon has engineers but they abuse them so they never get good work from them.   AWS, for instance, is dog slow and costs way too much but they manage to hype it enough that people delude themselves into believing it's good.

 

All the BS people say about Apple- that's its a cult, that it's all hype and marketing, no substance-- these are actually true about Amazon, but because they are true the propaganda is effective and so we get the fantasy that amazon is shipping android in volume, or really competing with apple presented as fact.

 

Remember amazon movie studios? How much are they going to lose there?  Will they just quietly shut them down like they have literally thousands of hyped initiatives in the past?

 

Remember how Steve Jobs talked about Focus?

 

Amazon is the anti-Apple.  In every way.

 

I'll tell you why Wall Street is constantly hyping Amazon:

 

90% of Amazon stock is owned by Wall Street institutions or insiders.  (In contrast Wall street only owns about 60% of Apple)

 

Wall Street is basically selling the stock to each other and juicing up the price.  I'm just glad that only 10% of the stock is owned by individuals.  The bubble will burst and it won't be pretty.

Apple Purchases last 12 months - iPhone 5S (two), iPhone 6, iPhone 6+ (two), iPadAir, iPadAir2, iPadMini2, AppleTV (two), MacMini, Airport Extreme, iPod Classic.
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Apple Purchases last 12 months - iPhone 5S (two), iPhone 6, iPhone 6+ (two), iPadAir, iPadAir2, iPadMini2, AppleTV (two), MacMini, Airport Extreme, iPod Classic.
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post #30 of 30
Quote:
Originally Posted by Jessi View Post

-- The only thing good they ever did was customer service in the 1990s... since then it's all been crap, that's heavily hyped.

Well, I still have a good experience with them when I shop. If any product is lost during transit, they have always either reimbursed the amount or sent another one, even if they are not the direct sellers and it is from their Marketplace.

I haven't tried any of their hardware, nor am I interested in any of it, but their service is still top notch IMO.
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