Originally Posted by Ireland
I know several Mac users on Snow Leopard. It should be top priority for Apple to get everyone on Mavericks. And given the small revenue they generate per year from selling each release for 20 bucks (small for them), I would think the more important factor would be bolstering the Mac platform as a whole. And the best and only way to do that is to give it away for free just like iOS. My guess is that will happen, but you never know with Apple. I hope they have the sense to see what I see.
In this respect we can then look at Apple's software iOS/OS X/iCloud as free services that make the platform as a whole very attractive for the consumer.
"All you have to do is buy the computer and Apple takes care of you after that."
That's attractive. And it gives the consumer a lot of purchasing confidence and respect.
This does make sense. iOS is free, except for those with an iTouch. It solves multiple issues:
- Machines will be updated with a high adoption rate, like iOS.
- Will help stem the decreases in mac sales. Free OS updates is a nice marketing ploy
- Helps to further erode the MS stranglehold on the desktop market. Apple can afford to give away the OS at the expense of hardware sales. Microsoft can't. Great timing while Win 8 adoption rate is low.
- Will allow them to ward off ChromeOS, which will be free although it a totally different class.
- Hopefully they continue with the trend and offer Free Apple Apps for Pages, Numbers, Keynote like iOS. Sure if this happens it will be only with new devices. But, buy 1 device and it will also be avail on all your old devices with the same Apple ID. This will help to erode office market share. A surprise update in 2014, of these apps, would be nice.