These statistics are interesting, but without more disclosure on the methodology, etc, they are really nothing more than a talking point.
And really, we need to be asking why the author felt compelled to write a "circle the wagons" defense of apple.
Here is an interesting real-world action of someone trying to make money selling the devices.
Best Buy is lowering the price of the 5c to $50. The Galaxy remains three times more expensive at $150. Someone claimed earlier that teens moving to Samsung were doing so because they couldn't afford an iPhone. Hmmmm.....
And can we agree that Best Buy, Walmart, and other retailers would be charging more (and making more profit) on the iPhone if they could?
Apple can be admired for their brilliant execution morphing the iPod into the iPhone. They led the way, and continue to enjoy the benefits of having the first "hit"
But can't we think for a minute what it means if someone is willing to pay three times more for a competitors product?
My entire family has iPhones. I'm ready to dump mine as soon as Verizon offers a high-end Windows 8 phone. My son is moving to the Galaxy as soon as his contract is up. Wife and daughter are happy with their iPhones. In our home apple is going to see a 50% reduction in market share.
The point is that this smartphone market is really only a few years old, and lots of people are going to be coming off contract soon. It'll be interesting to see what happens as more sophisticated users evaluate their needs, and compare features and capabilities.
Apple thinks I am too stupid to change my own battery... Better left to the "professional", right? The single HOME button is broke... so I need to leave my phone -- and all of my private information -- with some stranger for repair, yet Apple clings to this flawed one-button design. I am jumping through all kinds of hoops to try to get some external storage that will work with my phone, and can only get half-baked wifi devices that can save some, but not all, of my valuable data.
Meanwhile, the Galaxy can accept memory cards. I can swap out a SIM card when I travel to China next week. I can have spare batteries for the Samsung phones. The menus are accessed with touchscreens, not some "mission critical" home button. You don't have to go through crazy contortions to sync a Samsung to a new computer.
And almost all W8 and Android phones have embraced NFC, while arrogant Apple continues the ignore-anything-not-invented-by-apple snub of this great technology.
As this market matures, and users become more sophisticated, apple is going to need to offer more than Male SIri, colored plastic cases and low cost phones if they hope to remain a market leader.