Originally Posted by leavingthebigG
This event is being held BEFORE the quarterly reporting event not AFTER as has been previously done. Could this be the moment Tim follows in Steve's footsteps to pull his very own "One more thing..." event?
People were expecting a 15th announcement. Well, there is a 22nd announcement. Yesterday people were talking about the late quarterly report and what it could mean. One guy presented historical info of announcements being made AFTER late quarterly reports.
A Monday quarterly report could very well lead to a Tuesday or Wednesday "One more thing..." event. IF I were a Wall Street analyst, I would report... "Watch out Microsoft and Nintendo and Sony because the video game market is about to get a new entrant via its hobby device!!!"
You're reading way too much into this date. In fact, I would argue the opposite. This event is more important (to Apple) than reporting earnings, they pushed earnings back to make sure they focused on this event. And if the customer sales date is before the 28th, then that makes for a nice store ['X00,000 iPads sold over the weekend in XX countries!] in addition to the numbers (which are supposed to be great).
Doing a 'one more thing' that impact analysts (in the eyes of Apple) would require an additional filing immediately after (we just announced a new product that we feel is going to improve our profits/earnings/revenue, and here is the impact). Of course if they give a historically conservative earnings number including on their knowledge of future product releases, Analysts will still bump the number by 30%, and then bump it again (wrong!).
In short, anything financial for the next 60 days is already factored has to be factored into Apple's forward looking numbers. (my guess is that the updated revenue numbers that came late September was because they had a serious non-zero chance that the iPhone 5s or c would not ship (sell) until AFTER october 1, and they gave the 'conservative' number back in July). Any 'One more Thing' is to piss off competitors and make for customer loyalty
Given the number of potentials
likely iOS 7.1 (turn on keychain sharing)
There will at least 3 of these not announced during the 60-90 minutes
(I opt that the mac book pros will be on the Store Site Announcement).