or Connect
AppleInsider › Forums › Mobile › iPod + iTunes + AppleTV › Unable to catch Apple TV, Google TV said to rebrand under Android soon
New Posts  All Forums:Forum Nav:

Unable to catch Apple TV, Google TV said to rebrand under Android soon

post #1 of 56
Thread Starter 

Adoption of the Google TV platform trails Apple's Apple TV device by a wide margin, and now the search company may be ready to rebrand its television offerings under the Android name in an effort to spark consumer interest.

 


Google is reportedly preparing to phase out the Google TV brand, and sources tell GigaOm that personnel within the search giant are already referring to the next generation of its television platform as "Android TV." Google has not yet announced any official rebranding, but a recently-scheduled developer event in Seoul was officially called "Android TV Developer Day." Meanwhile, a number of Google TV partners appear to have dropped the moniker from their products, instead saying that forthcoming offerings will be Android devices with access to "the latest Google services for TV."

The rebranding would tie the struggling television platform to Google's much more successful Android brand. A sizable majority of the world's smartphones — and an increasing number of its tablets — run Android, and observers note that the brand name alone could get some consumers to take a longer look Google-powered televisions.

Launched three years ago, Google TV has struggled to gain traction in the market, despite Google exec Eric Schmidt's confident statement that by the summer of 2012, "the majority of the televisions you see in stores will have Google TV embedded." Instead, the platform has been hobbled by its complicated set-up process and unwieldy controls. It also ran into resistance from content providers, who were unfriendly to the idea of consumers being able to stream content from the web to their television sets.

In the intervening time, Google appears to have lost some interest in Google TV. Earlier this year, the company rolled out a new television dongle, a $35 media streaming device that captured the tech industry's attention and has received mostly positive reviews. For that device, though, Google went away from the Google TV moniker, going instead with Chromecast, a name tied to its popular Chrome web browser.

Meanwhile, the Apple TV set-top box has enjoyed considerable success, even though Cupertino still deems the device a "beloved hobby." Apple sold more than five million Apple TV units in 2012, and the device enjoys support from many of the most popular networks on television.

Apple TV grabbed 56 percent of the streaming devices market in 2012, according to one study, with its nearest competitor being Roku at 21.5 percent. That same study noted that Google TV was "conspicuous in its absence" from the list of top players in the segment. The study estimated that fewer than one million total Google TV devices had been sold to date.

post #2 of 56

I can't wait to hear Google Android exec Eric Schmidt's confident statement that by the summer of 2012 2014, the majority of the televisions you see in stores will have Google Android TV embedded.

"You can't fall off the floor"   From 128k Mac to 8GB MBP

Reply

"You can't fall off the floor"   From 128k Mac to 8GB MBP

Reply
post #3 of 56
How is that an improvement? Google has worse brand cachet than fragmented, co-opted by cheap handset makers, Android?

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply
post #4 of 56
And yes, I previously posted to this thread and now my original post has disappeared...again. My post above is a repost.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply
post #5 of 56
Hahahahahahaha

Larry: Houston we have a problem. Our customers don't understand our name and what we're doing.
Houston: Your name is stupid. Your customers do understand and that you sell ads.
Larry: We're going to rebrand and use Android. We sell heaps, err, ship heaps, err, there are more Android devices than anything else.
Houston: Yea - good luck with that. Give these guys a call, they may be able to help you 0800 faxsam. I hear they can do a gold plastic model, you might need it.
post #6 of 56
You can't polish a turd...
post #7 of 56

Hahahahahahahahaha

would be my response.

post #8 of 56
Really? So Google wants to ditch Android for Chrome, but embrace Android?
post #9 of 56

People want their TVs to be a place you blob out in front of. No thinking allowed! That's why the Google brandname failed - associated with searching the web which is an active, mental effort, thinking activity! And it is why Apple succeeded: because everyone knows they do the simplest. most intuitive, easy GUI possible, all of which is associated with not having to think (of course there was a lot of thinking by the designers so the user didn't have to!).

post #10 of 56
Sounds more like consolidation to me. And the reason Google TV didn't succeed has nothing to do with its service or features, it failed because of cable companies and content creators blocking or crippling most of its features. I hope Google, Apple and any others are successful - it will take an army to break the stranglehold that the cable companies have.
post #11 of 56

I think one of Google's biggest successes up to date is Android, and one of their biggest failure's is Chrome OS (not Chrome browser). So I am sure Android will eventually replace Chrome on laptops as well. 

This is the same for Microsoft Windows RT. Microsoft will eventually focus on Windows Phone 8 on tablets instead of RT. 

All the unsuccessful software without critical mass will disappear. And hopefully for the sake of the whole world, Windows RT will be dead before the first quarter of next year comes to an end.

post #12 of 56
So they will compete with themselves, and third party lisencees, and Roku, and Apple?

Sure sounds like Android to me!

Here is the thing. Why? Why not focus on Chrome?

They must think that Android as a brand is desireable. I don't think that is the case to the extent they must think. Android is a "me too" product. The largest reason it is successful is that it is put on everything. The cheep, the $69 tablets.

Mcdonalds is the most popular restaurant. Doesn't mean it is good.
post #13 of 56

Can you imagine if this were Microsoft? They'd call it something like the Microsoft Windows Television Entertainment Experience Center for Home, Office, and Mobile

"You can't fall off the floor"   From 128k Mac to 8GB MBP

Reply

"You can't fall off the floor"   From 128k Mac to 8GB MBP

Reply
post #14 of 56

And when Android TV failed, there'll always be Chrome TV. And when that also failed, well.. there's still Play TV.

post #15 of 56
Quote:
Originally Posted by starbird73 View Post

So they will compete with themselves, and third party lisencees, and Roku, and Apple?

Sure sounds like Android to me!

Here is the thing. Why? Why not focus on Chrome?

They must think that Android as a brand is desireable. I don't think that is the case to the extent they must think. Android is a "me too" product. The largest reason it is successful is that it is put on everything. The cheep, the $69 tablets.

Mcdonalds is the most popular restaurant. Doesn't mean it is good.

I really like Mcdonalds though..

post #16 of 56
But I thought Google was abandoning Android in favor of Chrome? I keep hearing that's what Google really cares about.
post #17 of 56
They renamed the netbook as the chromebook. How is that going?
post #18 of 56
Quote:
Originally Posted by Jim Gramze View Post

They renamed the netbook as the chromebook. How is that going?

If you're really curious there's an article at Gigaom about it, the same source AI used for this story.
http://gigaom.com/2013/07/15/like-netbooks-of-old-chromebooks-are-the-fastest-growing-pc-segment-whats-different/
melior diabolus quem scies
Reply
melior diabolus quem scies
Reply
post #19 of 56
Oh yes Google, your problem is definitely branding. It's definitely not the fact that your product is terrible, overpriced and has no value for consumers.

You know what, everyone knows what crap is... You might as well name it SteamyTurdTV.
post #20 of 56
Quote:
Originally Posted by Connie View Post
 

I think one of Google's biggest successes up to date is Android, and one of their biggest failure's is Chrome OS (not Chrome browser). So I am sure Android will eventually replace Chrome on laptops as well. 

This is the same for Microsoft Windows RT. Microsoft will eventually focus on Windows Phone 8 on tablets instead of RT. 

All the unsuccessful software without critical mass will disappear. And hopefully for the sake of the whole world, Windows RT will be dead before the first quarter of next year comes to an end.

 

What? Chrome OS is a huge success. It's barely existed for a year and yet has already captured 22% of the education market, and 5% of the entire PC market. I decided to give it a try (didn't really need a real computer anymore with my tablet and phone) and loved it. It's a great experience for my needs and likely the needs of 90% of the people out there.

http://www.nasdaq.com/article/google-chromebooks-are-deadlier-to-pcs-than-ipads-cm285343

post #21 of 56
Quote:
Originally Posted by NexusPhan View Post

What? Chrome OS is a huge success. It's barely existed for a year and yet has already captured 22% of the education market, and 5% of the entire PC market. I decided to give it a try (didn't really need a real computer anymore with my tablet and phone) and loved it. It's a great experience for my needs and likely the needs of 90% of the people out there.
http://www.nasdaq.com/article/google-chromebooks-are-deadlier-to-pcs-than-ipads-cm285343

Careful. You and Gatorguy are treading on dangerous ground here ;-)

Fwiw, I agree. Chrome OS is pretty cool and for people who don't need processing power (programs), it serves quite well. It's no wonder the education market loves it. I may buy one for my daughter for school.
post #22 of 56
Meh. Trying not to feed the trolls.
Edited by akqies - 10/11/13 at 6:13am
post #23 of 56
Quote:
Originally Posted by waybacmac View Post

Can you imagine if this were Microsoft? They'd call it something like the Microsoft Windows Television Entertainment Experience Center for Home, Office, and Mobile

That's not at all true.

They'd have at least 3 separate versions:
Microsoft Windows Television Entertainment Experience Center for Home
Microsoft Windows Television Entertainment Experience Center for Office
Microsoft Windows Television Entertainment Experience Center for Mobile

They might have an Enterprise version, too. Oh, and don't forget separate versions for 32 and 64 bit.
Quote:
Originally Posted by NexusPhan View Post

What? Chrome OS is a huge success. It's barely existed for a year and yet has already captured 22% of the education market, and 5% of the entire PC market. I decided to give it a try (didn't really need a real computer anymore with my tablet and phone) and loved it. It's a great experience for my needs and likely the needs of 90% of the people out there.
http://www.nasdaq.com/article/google-chromebooks-are-deadlier-to-pcs-than-ipads-cm285343

Feel free to provide evidence to back those claims. And "one in five school districts has purchased A chrome book" does not equate to a 22% market share.
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
Reply
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
Reply
post #24 of 56
melior diabolus quem scies
Reply
melior diabolus quem scies
Reply
post #25 of 56
Quote:
Originally Posted by jragosta View Post

Feel free to provide evidence to back those claims. And "one in five school districts has purchased A chrome book" does not equate to a 22% market share.

 

I  already did with previous link but here is more, below.  I don't care if you like ChromeOS or not, but you can't say "one of [Google's] biggest failure's is Chrome OS". That's all I was contesting. I'm not arguing in favor of it over any other OS.

 

http://www.bloomberg.com/news/2013-07-10/google-chromebook-under-300-defies-pc-market-with-growth.html

http://www.businessinsider.com/22-percent-us-school-districts-use-chromebooks-2013-10

post #26 of 56

They miss the point: people do not buy Android phones, they buy cheap phones. The majority could not care less about the Os. 

post #27 of 56
Quote:
Originally Posted by NexusPhan View Post

I  already did with previous link but here is more, below.  I don't care if you like ChromeOS or not, but you can't say "one of [Google's] biggest failure's is Chrome OS". That's all I was contesting. I'm not arguing in favor of it over any other OS.

http://www.bloomberg.com/news/2013-07-10/google-chromebook-under-300-defies-pc-market-with-growth.html
http://www.businessinsider.com/22-percent-us-school-districts-use-chromebooks-2013-10

Your problem was claiming a 22% share of the education market when it should have been Chromebooks are now used in 22% of US (public?) school districts. There's quite a difference in the two claims.

As for Chromebooks being a failure, I don't think they are either. With just 27 months since the introduction of Chromebooks it's way too early to say how successful they might or might not be.
melior diabolus quem scies
Reply
melior diabolus quem scies
Reply
post #28 of 56
Very cheap lipstick on a pig
post #29 of 56

Pretty much all you need for a good streaming box is Netflix and Hulu.  Everything else is just icing on the cake, but they couldn't even get that right.

 

I had a Logitech Revue which I packed up because 2 years after the app store was made available there still wasn't a Hulu app. I bought a WD TV Live unit as a replacement.

post #30 of 56

And this is with Apple TV as still a HOBBY.

 

Imagine what will happen when Apple kills off cable and satellite!

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply
post #31 of 56
Quote:
Originally Posted by Connie View Post
 

I think one of Google's biggest successes up to date is Android, and one of their biggest failure's is Chrome OS (not Chrome browser). So I am sure Android will eventually replace Chrome on laptops as well. 

This is the same for Microsoft Windows RT. Microsoft will eventually focus on Windows Phone 8 on tablets instead of RT. 

All the unsuccessful software without critical mass will disappear. And hopefully for the sake of the whole world, Windows RT will be dead before the first quarter of next year comes to an end.

 

You assuming and should have done a little research, Chromebooks are one of the few products that is actually gaining market share. For a semi new OS, ChromeOS is very successful and will defiantly not be replaced by Android, if anything there would be a merger of the two. If I was to choose between the two platforms for a laptop there is no question, ChromeOS is the way to go. Especially now that you can easily install Ubuntu and have both of them exists in the same session. CRTL F1 and your in Ubuntu, CTRL F2 your back into ChromeOS.

 

I'm not really sure about Windows RT, I personally don't get it but Microsoft is spending a whole lot of resources and money to make sure it's here to stay. We will have to wait and see, personally I too think they should dump it, worthless when compared to it's x86 brother. Now if Microsoft was to allow programmers to write for the desktop it might start catching on. The faster ARM becomes there might be a time when most mobile devices including laptops will utilize the architecture. So maybe Microsoft is just getting ready.


Edited by Relic - 10/11/13 at 7:29am
When I looked up "Ninjas" in Thesaurus.com, it said "Ninja's can't be found" Well played Ninjas, well played.
Reply
When I looked up "Ninjas" in Thesaurus.com, it said "Ninja's can't be found" Well played Ninjas, well played.
Reply
post #32 of 56
Quote:
Originally Posted by NexusPhan View Post
 

 

I  already did with previous link but here is more, below.  I don't care if you like ChromeOS or not, but you can't say "one of [Google's] biggest failure's is Chrome OS". That's all I was contesting. I'm not arguing in favor of it over any other OS.

 

http://www.bloomberg.com/news/2013-07-10/google-chromebook-under-300-defies-pc-market-with-growth.html

http://www.businessinsider.com/22-percent-us-school-districts-use-chromebooks-2013-10

None of it matters until they replace Android with Chrome OS.  Android as 64 bit is ridiculous.  Chrome makes sense.  Bearing something unforseen- as in, Android completely starts over from scratch- Chrome is here to stay, it's Android whose days are numbered.

2012 27" iMac i7, 2010 27" iMac i7, 2011 Mac Mini i5
iPad Air, iPad Mini Retina, (2) iPhone 5S, iPod Touch 5
Time Capsule 5, (3) AirPort Express 2, (2) Apple TV 3

Reply

2012 27" iMac i7, 2010 27" iMac i7, 2011 Mac Mini i5
iPad Air, iPad Mini Retina, (2) iPhone 5S, iPod Touch 5
Time Capsule 5, (3) AirPort Express 2, (2) Apple TV 3

Reply
post #33 of 56
Quote:
Originally Posted by allenbf View Post


Careful. You and Gatorguy are treading on dangerous ground here ;-)

Fwiw, I agree. Chrome OS is pretty cool and for people who don't need processing power (programs), it serves quite well. It's no wonder the education market loves it. I may buy one for my daughter for school.

Their not bad, we bought one for our daughter as well because her school uses them. I was actually impressed with the amount tools available educators for designing learning sites, tests and homework assignments. The platform is also locked so the children are unable to install their own software and once their on the schools WIFI they are limited to only authorize content. My daughter has the 3G version of the Samsung ARM based Chromebook which was a big no, no at her school, just the WIFI version is allowed for obvious reasons. My husband and I were duped by my daughter, "yeah this is the model we are supposed to have mommy." As a geek of course you want the 3G model, read the children's school letters Relic.

 

I later purchased a ChromeBox for my bedroom's TV, neat system for that purpose.

When I looked up "Ninjas" in Thesaurus.com, it said "Ninja's can't be found" Well played Ninjas, well played.
Reply
When I looked up "Ninjas" in Thesaurus.com, it said "Ninja's can't be found" Well played Ninjas, well played.
Reply
post #34 of 56
Quote:
Originally Posted by aussiepaul View Post

You can't polish a turd...

Yes, you can polish a turd. It has been done.

post #35 of 56

I read an article a couple of months ago about the Roku outselling the Apple TV in the US.

 

http://www.pcmag.com/article2/0,2817,2423089,00.asp

 

Realizing that this had to be impossible, I was hoping for a 100,000 word article from DED refuting this claim but one was never forthcoming.

post #36 of 56
Quote:
Originally Posted by NexusPhan View Post

What? Chrome OS is a huge success. It's barely existed for a year and yet has already captured 22% of the education market, and 5% of the entire PC market. I decided to give it a try (didn't really need a real computer anymore with my tablet and phone) and loved it. It's a great experience for my needs and likely the needs of 90% of the people out there.
http://www.nasdaq.com/article/google-chromebooks-are-deadlier-to-pcs-than-ipads-cm285343

Same here. Getting one for my daughter for Christmas. My older daughter had a midrange toshiba Win 7 laptop. Heavy and not much in the way if battery life. She hated it (at age 9 could see its shortcomings). Saved all her money and bought herself a MacBook Air. Now my younger daughter (who weighs all of 59 pounds) uses the win 7 brick. Like 20% of her weight. She just wants something for animal jam and club penguin, and uses her iPad/iPod touch for everything else. Chromebook is the right device for her at the moment (she wants an 11" MacBook Air). When she is older and saves like her older sister? She can get her MacBook. But for now she will get what suits her wants/needs the best
post #37 of 56
Quote:
Originally Posted by Suddenly Newton View Post

And yes, I previously posted to this thread and now my original post has disappeared...again. My post above is a repost.

My post was deleted too... However, I suspect it to be something else going on than some rogue mod...
post #38 of 56
Quote:
Originally Posted by malta View Post

Yes, you can polish a turd. It has been done.


Not the most gross episode of MythBusters. I think the one with the earwax candle is the most nasty episode.
post #39 of 56
Quote:
Originally Posted by allenbf View Post

Sounds more like consolidation to me. And the reason Google TV didn't succeed has nothing to do with its service or features, it failed because of cable companies and content creators blocking or crippling most of its features. I hope Google, Apple and any others are successful - it will take an army to break the stranglehold that the cable companies have.

Nope. It'll take one company. Apple. How many of us keep cable for sports and the special shows....Dexter, True Blood, Homeland.

What if apple bought sports rights AND created their own content? Have JJ Abram and Michael Bay...produce several shows. Tie it into a subscription base for iOS owners. Or free for anyone that purchases the mythical Apple TV? How many of would dump cable?

I have cable for ONE show and they just canceled it...Dexter. Everything else comes from local tv netflix and iTunes. All it would take is apple becoming a content provider
post #40 of 56
Quote:
Originally Posted by allenbf View Post

Sounds more like consolidation to me. And the reason Google TV didn't succeed has nothing to do with its service or features, it failed because of cable companies and content creators blocking or crippling most of its features. I hope Google, Apple and any others are successful - it will take an army to break the stranglehold that the cable companies have.

Which translated to Google's poor planking and poor execution which means it was all Google's fault.

Apple and Roku seem to be doing pretty well with their media extenders so you really can't claim it's not Goohle's fault.
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: iPod + iTunes + AppleTV
AppleInsider › Forums › Mobile › iPod + iTunes + AppleTV › Unable to catch Apple TV, Google TV said to rebrand under Android soon