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Apple designer Ive's custom charity desk revealed in new pics

post #1 of 76
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Images emerged on Friday of a custom aluminum desk co-designed by Apple's Jony Ive for Bono's Product(RED) charity auction, showing that Ive's minimalist aesthetic carries through even in furniture design.



The new images (via Moco Loco) of the one-of-a-kind (RED) Desk show that it is machined from solid aluminum. The piece was fabricated by Neal Fay Studio, a renowned group of aluminum specialists. Ive designed it along with collaborator Marc Newson, with whom he also designed a one-of-a-kind Leica camera.



In a break from the smooth facades that typify other Ive creations, the (RED) Desk features a mosaic pattern on its surface, with a pattern of angular segments of different shades breaking up the otherwise clinical look of the piece. One bit of text on the desk signifies its uniqueness, reading "Designed by Jony Ive & Marc Newson for (RED) 2013 edition 01/01."



The (RED) Desk will go on auction at Sotheby's in New York on November 23 alongside the Leica and a set of gold EarPods. In a recent interview, Ive said he expects that the Leica will fetch roughly $6 million at auction. Also on auction will be a customized grand piano and a 2012 Range Rover, both bearing Ive and Newson's touch.
post #2 of 76
WwOooOOoOW
post #3 of 76

I think Ive was the primary designer on the Lecua camera and Marc Newson on this desk.  You can certainly see Newson's design influences in this desk.

post #4 of 76

To me it feels evident that the desk is Jony’s work and the mosaic is Newson’s.

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post #5 of 76
Aloominiyum
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post #6 of 76

I'd buy the plastic version for $100 less.

post #7 of 76
"Machined from a solid block of aluminum". Are they saying it's machined from one piece of aluminum? Seems like the legs would have had to be welded on. Any materials guys monitoring this thread?
post #8 of 76
Quote:
Originally Posted by jusephe View Post

WwOooOOoOW

Thinking the same thing. Please tell me it didn't take them thousands of man hours to build that.

post #9 of 76

Nice looking, but I would expect it to be a source of a gazillion static electricity shocks on dry winter days....

post #10 of 76
Whatever.
 
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post #11 of 76
Quote:
Originally Posted by Doctor David View Post

"Machined from a solid block of aluminum". Are they saying it's machined from one piece of aluminum? Seems like the legs would have had to be welded on. Any materials guys monitoring this thread?

I wondered the same thing.

It's possible that it was machined from a single large block of aluminum, though. It would be very expensive, but not as much as you might think - and for a one off charity piece like this, the extra cost wouldn't matter much. Remember that it's not that hard to find V8 engine blocks machined from single blocks of aluminum. This is larger, but not that much larger.

Obviously, if you were planning to mass produce them, machining from a single block of aluminum would be silly.
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post #12 of 76

Maybe if he'd spent as much time on iOS 7 as he did on cameras and tables it wouldn't be such an unmitigated user interface disaster.

post #13 of 76
Shouldn't Jony be too busy to be doing stuff like this?
post #14 of 76
Quote:
Originally Posted by Takeo View Post
 

Maybe if he'd spent as much time on iOS 7 as he did on cameras and tables it wouldn't be such an unmitigated user interface disaster.

There are aspects of iOS7 that I don't like (that I've already written about) and it definitely has some flaws, but how is it an "unmitigated user interface disaster"?   

post #15 of 76
Quote:
Originally Posted by Takeo View Post

Maybe if he'd spent as much time on iOS 7 as he did on cameras and tables it wouldn't be such an unmitigated user interface disaster.

Quote:
Originally Posted by archibaldtuttle View Post

Shouldn't Jony be too busy to be doing stuff like this?

You all stole from my my post 2 days ago where I got hissed , booed and thumbs downed! lol.gif
 
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post #16 of 76

2 legs? I thought Jony liked minimalism :)

post #17 of 76
Quote:
Originally Posted by zoetmb View Post

There are aspects of iOS7 that I don't like (that I've already written about) and it definitely has some flaws, but how is it an "unmitigated user interface disaster"?   

Maybe he means this?
http://www.examiner.com/article/iphone-5s-ios-7-causes-nausea-and-headaches-users-complain-of-illness
 
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post #18 of 76

Ive as Newson worked on this charity auction over 18 months.  I think he can work on more than one thing at a time.  Or maybe he did this stuff on nights and weekends.  Some of these comments remind me of the "innovate, don't litigate" that pop up on every patent thread.  As if Apple engineers spend their time dealing with patent lawsuits.  

post #19 of 76
Quote:
Originally Posted by Takeo View Post
 

Maybe if he'd spent as much time on iOS 7 as he did on cameras and tables it wouldn't be such an unmitigated user interface disaster.

Hi Scott.  Found a job yet?

post #20 of 76
Quote:
Originally Posted by Doctor David View Post

"Machined from a solid block of aluminum". Are they saying it's machined from one piece of aluminum? Seems like the legs would have had to be welded on. Any materials guys monitoring this thread?

No. You have to assemble it yourself: it comes in 64 bits. A bit bit gimmicky 1wink.gif

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post #21 of 76
Cast it to the rough shape and then machine off the excess. Not that tricky really.
post #22 of 76

Where's the pics of the grand piano and the Range Rover? I'd rather see what those look like, instead of just a desk.

post #23 of 76
Quote:
Originally Posted by Takeo View Post
 

Maybe if he'd spent as much time on iOS 7 as he did on cameras and tables it wouldn't be such an unmitigated user interface disaster.

Design is about making something that's complex be simple while still retaining functionality. A table is a simple problem to start with, so the whole thing can be solved almost through choice of materials alone. This would almost have been an exercise to him. I don't think it would take much time away from iOS 7. The camera might have.

post #24 of 76
Quote:
Originally Posted by archibaldtuttle View Post

Shouldn't Jony be too busy to be doing stuff like this?
Quote:
Originally Posted by Takeo View Post

Maybe if he'd spent as much time on iOS 7 as he did on cameras and tables it wouldn't be such an unmitigated user interface disaster.

First, the last time I checked, slavery was illegal. I really doubt that Ive works on Apple products 24 hours a day, 7 days a week.

Second, this kind of thing is a valuable learning experience for designers. It helps them to think of creative solutions for problems and smart management lets their designers spend some time just experimenting. If he can get Apple some great PR at the same time, it's a bonus.
Quote:
Originally Posted by pazuzu View Post


You all stole from my my post 2 days ago where I got hissed , booed and thumbs downed! lol.gif

And rightly so. It was just as ridiculous then as it is now.
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post #25 of 76
Yes, machined from one piece of aluminum, not a giant block. A cast is create to the rough table dimensions (including the legs) and then that one piece is machined to exacting specifications. In other worlds, the original cast roughly reflects the finished table with legs, not a gigantic block of aluminum.
post #26 of 76
Quote:
Originally Posted by pazuzu View Post


You all stole from my my post 2 days ago where I got hissed , booed and thumbs downed! lol.gif

i've been looking for that thumbs-down button ... where is it?
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post #27 of 76

For crying out loud. The man is doing this for a charity! Better than most of the whiners on this blog.

post #28 of 76

as much I love Apple, this time Ive and Newson they just copied a desk and make in aluminum.

 

The desk is called Shift designed from Norman Foster for Tecno in 2011.

 

http://www.tecnospa.com/products/Shift

 

who wants one? :-)

 

post #29 of 76
Quote:
Originally Posted by Doctor David View Post

"Machined from a solid block of aluminum". Are they saying it's machined from one piece of aluminum? Seems like the legs would have had to be welded on. Any materials guys monitoring this thread?

The top and legs could be machined out of one block aluminum but in separate pieces.
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post #30 of 76
Quote:
Originally Posted by Giacomo View Post
 

as much I love Apple, this time Ive and Newson they just copied a desk and make in aluminum.

 

The desk is called Shift designed from Norman Foster for Tecno in 2011.

 

http://www.tecnospa.com/products/Shift

 

 

I smell law suit.

post #31 of 76
Quote:
Originally Posted by Doctor David View Post

"Machined from a solid block of aluminum". Are they saying it's machined from one piece of aluminum? Seems like the legs would have had to be welded on. Any materials guys monitoring this thread?

 

It wasn't a solid rectangle to start with.  Could have been a mold in the same basic shape as the final product, then mill off the excess.

post #32 of 76
Quote:
Originally Posted by Giacomo View Post
 

as much I love Apple, this time Ive and Newson they just copied a desk and make in aluminum.

 

The desk is called Shift designed from Norman Foster for Tecno in 2011.

 

http://www.tecnospa.com/products/Shift

 

who wants one? :-)

 

 

Nice catch.

post #33 of 76
If you're upset with Ive spending time on a desk (when you think he should be working on Apple products) you'll really be upset that he's involved with the design of the new Apple campus.

http://www.mercurynews.com/business/ci_24290808/apple-offers-sneak-peek-at-its-new-headquarters
post #34 of 76
Quote:
Originally Posted by icoco3 View Post

It wasn't a solid rectangle to start with.  Could have been a mold in the same basic shape as the final product, then mill off the excess.

Landcruiser beat you to it 1wink.gif but yes I'm sure you guys are correct. I'm pretty certain I've seen that technique before just on a smaller scale so I feel dumb for not realizing it.
Jragosta hinted at it too in his post talking about engine blocks. Similar technique.

Thanks for responding. This was one of those curiosities that would have driven me crazy. Probably because the answer should have been staring me in the face.
post #35 of 76
Quote:
Originally Posted by Giacomo View Post

as much I love Apple, this time Ive and Newson they just copied a desk and make in aluminum.

The desk is called Shift designed from Norman Foster for Tecno in 2011.

http://www.tecnospa.com/products/Shift

who wants one? :-)





Hmm...considering they're both friends of Norman Foster I find this odd. Unless he's aware they copied the basic shape. If not, then that's not cool at all.
post #36 of 76
Quote:
Originally Posted by Rogifan View Post

If you're upset with Ive spending time on a desk (when you think he should be working on Apple products) you'll really be upset that he's involved with the design of the new Apple campus.

http://www.mercurynews.com/business/ci_24290808/apple-offers-sneak-peek-at-its-new-headquarters

Not at all - it's Apple related, isnt it? 1biggrin.gif
 
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post #37 of 76
Originally Posted by Takeo View Post
Maybe if he'd spent as much time on iOS 7 as he did on cameras and tables it wouldn't be such an unmitigated user interface disaster.

 

He’s a hardware designer and you’re up in arms over the fact that he enjoys designing hardware products?

 

Originally Posted by archibaldtuttle View Post
Shouldn't Jony be too busy to be doing stuff like this?

 

Shouldn’t you be too busy to make an assessment as to the busyness of someone else? Come on.

 

Originally Posted by Giacomo View Post

as much I love Apple, this time Ive and Newson they just copied a desk and make in aluminum.

 

who wants one? :-)

 

 

Not me. I’ll take the aluminum one, though.

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post #38 of 76
Quote:
Originally Posted by ipen View Post

I smell law suit.

Quote:
Originally Posted by Rogifan View Post

Hmm...considering they're both friends of Norman Foster I find this odd. Unless he's aware they copied the basic shape. If not, then that's not cool at all.

That's not the first time Ive has ever copied anything.



 
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post #39 of 76
Quote:
Originally Posted by Landcruiser View Post

Yes, machined from one piece of aluminum, not a giant block. A cast is create to the rough table dimensions (including the legs) and then that one piece is machined to exacting specifications. In other worlds, the original cast roughly reflects the finished table with legs, not a gigantic block of aluminum.

Yes, that's absolutely a possibility as well.

For a one time deal, it's not clear which approach would be more economical. Machining aluminum is not very time consuming or expensive so you'd weigh the cost of making a mold and casting the rough table then finish machining against the cost of starting with a large block and machining it to shape. I honestly don't know which one would be cheaper - it probably depends on whether they can easily find a raw block of the desired size.
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post #40 of 76
I've always wanted a one piece aluminum desk. Glad to see one of these large CNC machines used for a practical purpose. http://www.cmsna.com/210_cronus_moving_bridge.php. (I have no idea if it was this machine or another.)
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