This is exactly what the 5c should be doing. How would a regular 5 have sold? A 5 with a more expensive case? How much would it have cannibalized sales of the 5s? I think the 5c strategy worked out perfectly, no cannibalization and higher margins from those who did buy it.
Actually all the figures from this data are suspect... but let's just say they are right for argument's sake.
The same data from last year shows that the 5 sold a 68% share.
So... using this data as gospel we find that the 5c is indeed cannibalizing 5s sales.
... but as someone mentioned, the margin of error probably wipes out most of the differences in the data.
Edited by island hermit - 10/14/13 at 8:20am